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    Analyze The Roles and Responsibilities of Marketing in The Context of The Marketing Environment

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    Abdul Basit Qureshi
    The roles and responsibilities of marketing include developing marketing strategies to balance organizational goals and market opportunities, providing information through marketing information systems, identifying new developments in the marketing environment to respond constructively, conducting marketing research on products, prices and consumers, identifying customer segments in varied markets, and building brand equity to increase credibility and sales. In increasingly competitive business environments, marketing managers must effectively perform their roles and responsibilities to help organizations achieve goals without downside by continuously researching market trends and customer wants to provide higher customer satisfaction.

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    Analyze The Roles and Responsibilities of Marketing in The Context of The Marketing Environment

    Uploaded by

    Abdul Basit Qureshi
    64 views3 pages
    The roles and responsibilities of marketing include developing marketing strategies to balance organizational goals and market opportunities, providing information through marketing information systems, identifying new developments in the marketing environment to respond constructively, conducting marketing research on products, prices and consumers, identifying customer segments in varied markets, and building brand equity to increase credibility and sales. In increasingly competitive business environments, marketing managers must effectively perform their roles and responsibilities to help organizations achieve goals without downside by continuously researching market trends and customer wants to provide higher customer satisfaction.

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    Analyze the roles and responsibilities of marketing in the context of the marketing environment

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    Marketing M2

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    The roles and responsibilities of marketing include developing marketing strategies to balance organizational goals and market opportunities, providing information through marketing information systems, identifying new developments in the marketing environment to respond constructively, conducting marketing research on products, prices and consumers, identifying customer segments in varied markets, and building brand equity to increase credibility and sales. In increasingly competitive business environments, marketing managers must effectively perform their roles and responsibilities to help organizations achieve goals without downside by continuously researching market trends and customer wants to provide higher customer satisfaction.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    64 views3 pages

    Analyze The Roles and Responsibilities of Marketing in The Context of The Marketing Environment

    Uploaded by

    Abdul Basit Qureshi
    The roles and responsibilities of marketing include developing marketing strategies to balance organizational goals and market opportunities, providing information through marketing information systems, identifying new developments in the marketing environment to respond constructively, conducting marketing research on products, prices and consumers, identifying customer segments in varied markets, and building brand equity to increase credibility and sales. In increasingly competitive business environments, marketing managers must effectively perform their roles and responsibilities to help organizations achieve goals without downside by continuously researching market trends and customer wants to provide higher customer satisfaction.

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    © All Rights Reserved
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    of 3

    Analyze the roles and responsibilities of marketing in the context of

    the marketing environment.

    Market strategies: The initial role of marketing reflects the development of marketing
    strategies and plans for the business organization. Organizers recognize the needs and
    requirements of the target customers and provide the products and services accordingly.
    Developing a marketing strategy strikes a balance between organizational goals and market
    opportunities.

    Marketing information system: The marketing information systems or (MIS) provides


    information on various factors such as product, planning, and implementation, overcoming
    marketing strategies. Displays logistics information in real time which helps the distribution
    network to operate efficiently.

    Monitoring of marketing environment: The marketing process plays an important role in


    identifying new developments in the marketing environment This development provides a
    constructive response to the development of the organization's products and services. These
    new developments include market characteristics, social and economic forces, internal and
    external changes of the market, political and legal changes, etc.

    Marketing research: Marketing research is considered to be an important part of marketing


    This research includes specific information about products, prices and consumers to discuss the
    best products and services of companies in the market.

    Marketing segmentation: In the modern age of globalization, the market is volatile Thus
    business organizations need the certainty that is provided by marketing. The organization's
    marketing manager helps identify customers in a wide variety of markets and promotes the
    company's goods and services.

    Brand Equity: Consumers are drawn to brands or organizations that add value to their products
    and services. In this way, marketing provides credibility and builds the company's strong brand
    value among consumers. This process helps business organizations directly increase their sales
    volume.
    The economic process may be a major reason that's increasing competition all told business
    industries like transportation, producing so on. The increasing market competition influences
    an enormous impact on your destination and its profit margins. during this sort of state of
    affairs, it becomes vital for a selling manager to perform their roles associated responsibilities in
    an applicable manner in order that the organization will accomplish its desired results with
    none downside. For living within the selling surroundings, it's essential for a selling manager to
    research the market trends and customers want on the never-ending basis in order that he will
    offer higher satisfaction to business customers.

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