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    Businesscaseanalysis 161011102736

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    Anto Brillianto
    Indomie is a popular brand of instant noodles produced in Indonesia since 1970. It is owned by PT. Indofood CBP Sukses Makmur Tbk. Indomie has achieved success through continuous innovation, standardized production, quality control, and an effective distribution and placement strategy. It is sold in over 80 countries through a network of factories and regional offices abroad. Advertising through taglines, sponsorships, and competitions has helped build the brand. While Indomie is a market leader in Indonesia, it faced challenges from competitors in some markets and issues with food safety reports. However, instant noodles remain the largest revenue generator for Indofood, accounting for around 70% of sales.

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    Businesscaseanalysis 161011102736

    Uploaded by

    Anto Brillianto
    18 views31 pages
    Indomie is a popular brand of instant noodles produced in Indonesia since 1970. It is owned by PT. Indofood CBP Sukses Makmur Tbk. Indomie has achieved success through continuous innovation, standardized production, quality control, and an effective distribution and placement strategy. It is sold in over 80 countries through a network of factories and regional offices abroad. Advertising through taglines, sponsorships, and competitions has helped build the brand. While Indomie is a market leader in Indonesia, it faced challenges from competitors in some markets and issues with food safety reports. However, instant noodles remain the largest revenue generator for Indofood, accounting for around 70% of sales.

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    business case indofood

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    businesscaseanalysis-161011102736

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    Indomie is a popular brand of instant noodles produced in Indonesia since 1970. It is owned by PT. Indofood CBP Sukses Makmur Tbk. Indomie has achieved success through continuous innovation, standardized production, quality control, and an effective distribution and placement strategy. It is sold in over 80 countries through a network of factories and regional offices abroad. Advertising through taglines, sponsorships, and competitions has helped build the brand. While Indomie is a market leader in Indonesia, it faced challenges from competitors in some markets and issues with food safety reports. However, instant noodles remain the largest revenue generator for Indofood, accounting for around 70% of sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    18 views31 pages

    Businesscaseanalysis 161011102736

    Uploaded by

    Anto Brillianto
    Indomie is a popular brand of instant noodles produced in Indonesia since 1970. It is owned by PT. Indofood CBP Sukses Makmur Tbk. Indomie has achieved success through continuous innovation, standardized production, quality control, and an effective distribution and placement strategy. It is sold in over 80 countries through a network of factories and regional offices abroad. Advertising through taglines, sponsorships, and competitions has helped build the brand. While Indomie is a market leader in Indonesia, it faced challenges from competitors in some markets and issues with food safety reports. However, instant noodles remain the largest revenue generator for Indofood, accounting for around 70% of sales.

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    © All Rights Reserved
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    Download as pdf or txt
    of 31

    LET’S IMAGINE

    Business Case Analysis


    History
    Indomie is one brand of noodle products made in
    Indonesia, which is derived from the Indo
    (Indonesia) and Mie (instant noodles). Indomie is
    produced by PT. Indofood CBP Sukses Makmur Tbk.
    The most successful products of the company
    owned by Salim Sudono is launched into the market
    since 1970, and the products were first introduced
    Indomie is Chicken flavor that suit the society.
    Production Strategy

    • Continous innovation
    • Build the manufactory in overseas
    • Standarization of product
    • Maintain the quality
    Placement Strategy
    • Distribution line
    • Sales domain
    • Outlets location
    • Transportation system
    Hired lots of employees > 100.000 labors
    The price is "friendly“
    Simply delicious food  easy to make
    • Innovation
    • Distribution
    • Strategy
    Producer  Wholesaler  Retailer  Consumer

    • Mostly distributed to ASEAN countries, middle-east, USA,


    China, Europe, Australia, and Africa
    • Factories in 15 cities of Indonesia + Egypt, Malaysia, etc
    • Joint venture with Nestle and Asahi
    • Market Penetration  integrated marketing
    • Product Development
    Current user identify  potential buyer
    Message strategy via advertisement
    Physical evidence  unique pack
    Brand Ambassador
    Promotion Strategy
    • Built a well-known brand since 1992
    • Regional Office & Factory abroad  80 countries
    • “Indomie Seleraku” tagline is easily recognized
    • Road show and sponsor
    • Competition: Jingle Dare and Story
    Customer Relationship
    Customer Relationship
    • Noodle Community
    • Distribution Channel  Hero, Giant, Carrefour
    • Health Institute  impact & nutrition
    • Supply Chain / Activity Configuration
    • Media Advertisement (ex: Banner in London and Saudi)
    Corporate Social Responsibility
    The government Society

    Indomie existence in a number Indonesian society is very


    of countries can not be fond of consuming Indomie
    separated from the role of the because it tastes that suit
    Embassy  introduces native with tastes of Indonesian
    Indonesian products abroad people, more practical, and
    inexpensive
    Marketing Management Management strategies

    Advertise their products Regulates the direction


    out of the country and and steps up its
    the latest product expansion abroad.
    1. Withdrawal problems in Hong Kong due to competition
    2. Indomie conducive business climate for decades
    3. Think the product life cycle is wouldn't reached saturation point.
    4. Market defense strategy wasn't refurbished
    5. Due to the lack of innovation, when there is another emerging and
    innovative brands will shift indomie as a market leader.
    6. PT. Wings food beat Indofood in 2003-2013 through “Mie Sedaap”
    7. Has dogged by news toxic noodles
    8. The impact of the economy in 1998 made indofood submit a fraction of
    its stock to the government
    Total revenue in the third quarter 2013
    amounted to Rp18,876 trillion and amounted
    to Rp13,118 trillion came from the sale of
    instant noodles means instant noodles
    accounted for 69.5% of indofood's revenue.
    Indomie contributed about 65% to net sales
    followed by the dairy division, snacks, and
    beverages that contributed as much as 18%,
    7%, 6%. Meanwhile, the division of nutrition
    and food seasoning and special food
    contributed about 2%
    • Being an export product which has been
    expanded to give the value of exports
    • Suitable for the Indonesian people who
    live, work, or study-abroad who have
    difficulty finding halal food, or in
    accordance with the tastes of Indonesia.
    THANK YOU
    IB - Class G

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