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    The Following Are The Features of Marketing Concept (Modern Marketing Concept, Integrated Marketing Concept, Customer Orientation)

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    heize resente
    Marketing management involves setting marketing goals and objectives, developing a marketing plan, organizing the marketing function, implementing the marketing plan, and controlling the marketing program. It aims to efficiently operate marketing activities by understanding customer needs, providing customer satisfaction through an integrated approach, and achieving organizational goals through innovation.

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    The Following Are The Features of Marketing Concept (Modern Marketing Concept, Integrated Marketing Concept, Customer Orientation)

    Uploaded by

    heize resente
    38 views2 pages
    Marketing management involves setting marketing goals and objectives, developing a marketing plan, organizing the marketing function, implementing the marketing plan, and controlling the marketing program. It aims to efficiently operate marketing activities by understanding customer needs, providing customer satisfaction through an integrated approach, and achieving organizational goals through innovation.

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    Marketing Management

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    Marketing management involves setting marketing goals and objectives, developing a marketing plan, organizing the marketing function, implementing the marketing plan, and controlling the marketing program. It aims to efficiently operate marketing activities by understanding customer needs, providing customer satisfaction through an integrated approach, and achieving organizational goals through innovation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    38 views2 pages

    The Following Are The Features of Marketing Concept (Modern Marketing Concept, Integrated Marketing Concept, Customer Orientation)

    Uploaded by

    heize resente
    Marketing management involves setting marketing goals and objectives, developing a marketing plan, organizing the marketing function, implementing the marketing plan, and controlling the marketing program. It aims to efficiently operate marketing activities by understanding customer needs, providing customer satisfaction through an integrated approach, and achieving organizational goals through innovation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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     Management is the process of getting things done in an organised and efficient manner.

    Marketing management aims at efficient operation of marketing activities.


     Marketing Management performs all managerial functions in the field of marketing. BY to
    implement marketing programme and evaluate continuously the effectiveness of marketing-
    mix.
     Marketing management aims at efficient operation of marketing activities.

    Marketing Management Involves:

    1. The setting of marketing goals and objectives,

    2. Developing the marketing plan,

    3. Organising the marketing function,

    4. Putting the marketing plan into action and

    5. Controlling the marketing programme.

    Marketing Management is both a science as well as an art. Those responsible for marketing should have
    good understanding of the various concepts and practices in marketing, communication, and analytical
    skills and ability to maintain effective relationship with customers, which will enable them to plan and
    execute marketing plans.

    The following are the features of marketing concept (modern marketing concept, integrated
    marketing concept, customer orientation):

    i. Focus on customer needs – The needs of the consumer are studied and these become the basis of all
    product related activities such as designing, pricing, distribution, packaging etc.

    ii. Providing consumer satisfaction – Every organization aims at providing maximum consumer
    satisfaction by understanding his needs and designing an appropriate product. The success of an
    organization is directly related to the consumer satisfaction it provides.

    iii. Integrated Marketing Management – Marketing management is only a part of the total managerial
    functions of an organization such as finance management, production management, human resources
    management etc. All these functions are integrated in order to provide maximum satisfaction to the
    consumer. Thus all the functional areas of an organization are integrated. (mm cant standalone without
    other managerial function)

    iv. Achieving organizational goals – Modern marketing states that an organization must aim at
    maximizing consumer satisfaction and in the process enable itself to achieve its goals such as growth,
    market share and reasonable amount of profit or return on investment.

    v. Innovation – Innovation is an important tool to provide consumer satisfaction. Innovative methods


    must be used to understand the consumer, design an appropriate product and offer it to the consumer.

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