1.4 Company Profile Vijay Dairy & Farm Products (P) LTD Was Incorporated in The Year 1994. Vijay

1.
4 COMPANY PROFILE
Vijay Dairy & Farm Products (P) Ltd was incorporated in the year 1994. Vijay
Dairy has a committed vision to procure quality milk from the farmers and produce milk and
milk products through superior technology and process and makes it available to customers at
competitive price.
Directors of Vijay Dairy & Farm Products Private Limited are Arunachalam
Krishnamoorthy, Jayaraman Vijaya, Jayaraman Madhan Mohan, Madhanmohan Vidhya
and Company CEO - Soma Sundaram.
The main plant is located at Peramangalam, 25 KM from Trichy in Tamil Nadu. The
other places of business for the company are as follows:
Milk Procurement
1. BMC at Keeranur
2. BMC at Thirukattupalli
3. BMC at Eriyodu
4. BMC at Sembatti
Product Marketing
1. Show Room at Trichy—Puthur

2. Sales Office at Trichy
3. Sales Office at Nellai
4. Cold room at Chennai
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Mission Statement
To become a dairy company of National Repute delivering sustainable value to stake

holders by doubling turnover in every alterative year through an energetic, vibrant and
accountable TEAM adopting SMART principles consistently.
It’s Principle
1. Produce range of quality milk and milk products

2. Adopt advanced manufacturing process
3. Follow ethical and transparent working style
4. Ensure eco-friendly operations
5. Provide excellent customers services
Infrastructure- Capacity
Around 2,00,000 liters of milk is been processed every day for Pouch Milk, Curd,
Buttermilk and other milk products like Ghee, Paneer and Skimmed Milk Powder.
IT Enabled Technology
1. Has high operational efficiency, owing to the implementation of enterprise resource

planning (ERP)system, for seamless integration of all operations
2. Through SAP - ERP Software all Department activities at various locations are
integrated and thus we facilitate quick and effective decision making
3. Has a GPS vehicle tracking system to ensure on-time Delivery
ECO Friendly Systems
1. ETP - Effluent Treatment Plant to treat the waste water from the plant to harmless
reusable water.
2. Capacity of 2 Lakhs liters of water per day.
3. Eco Friendly Packaging
Packing Technology
The nutrition rich fresh milk and the milk products are packed as per qualified
hygienic standards of food and milk and milk packaging and our technology ensures
excellent sealing and extended shelf life of the milk and the milk products
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Procurement
1. The company procures milk directly from farmers and has a strong vendor
relationship with over 1,000 vendors.
2. It procures milk directly and through company owned Bulk Milk Centers.
3. Total milk Procurement base is over 1,00,000 Liters per day
Milk Processing
1. The company undertakes pasteurization and homogenization of milk to get double

toned milk, toned milk, standardized milk, and full cream milk.
2. In order to ensure cold chain, required refrigeration system is maintained throughout
the channel.
Quality
The quality wing of Vijay Dairy with the team strength of 40, pays important for
every aspect of quality and ensures whether the product meet it's statutory and business
standards.
1. The company maintains high quality standards and ensures quality right from
procurement to sales.
2. Ensures Quality Products and value for Customer's money.
3. Quality control of Vijay Dairy is ensuring the quality of product by analyzing the
following
1. Physical Analysis
2. Chemical Analysis
3. Microbiological Analysis
Point‘s fund - The mantra which our quality team strictly follows starting from milk
procurement till finished goods reaching the market on time.
1. Raw milk MBRT - Raw milk quality

2. In coming &outgoing temperature - standard temperature which helps to retain the
goodness of milk throughout till consumption.
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3. Homogenization Efficiency - To have a perfect standard composition of fat and snf
in every single drop of milk.
4. Nil coli form - To have an increased shelf life of the products.
5. On Time Delivery - To meet our customer needs on time.
Vijay Dairy also aims at continuous improvement in every activity through periodical
reviews to increase the quality standards.
Certifications
1. MMPO Certified milk processing

2. AGMARK for Ghee
3. ISO22000:2005
4. Food and milk and milk Safety and Standards Authority of India
Recognition
1. Vijay Dairy has been awarded an NSIC-CRISIL Rating
Network
1. Peramangalam — Plant. The milk collection is from around 60 km radius which

covers Trichy, Perambalur, and Pudukottai.
2. Thirukattupalli — BMC. Covers surrounding around 30 km radius.
3. Keeranoor — BMC. Covers surrounding around 30 km radius.
4. Thogaimalai — BMC. Covers surrounding around 30 km radius.
5. Eriyodu — BMC. Covers surrounding around 30 km radius.
6. Sembatti — BMC. Covers surrounding around 30 km radius.
Marketing Network
It has a wide spread marketing network resulting in the strong regional presence with
the diversified customer base.
Major distributor's locations are:
• Chennai • Cuddalore • Karaikudi
• Karur • Kumbakonam • Madurai
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• Nagerkovil • Namakal • Paramakudi
• Pondycherry • Pudukottai • Rameshwaram
• Thanjavur • Theni • Thirnelvelli
• Thiruvarur • Thoothukudi
PRODUCT PROFILE
VIJAY SM (STANDARDIZED MILK)
Milk with the perfect nutrition composition to fulfill the vital requirements of health
which consists of Fat 4.5% and SNF 8.5%.
Uses & Benefits
1.7.1 Contains all the nutrients like vitamins and minerals suitable for growing
1.7.2 Provide around 130 calories per glass of milk
1.7.3 Very Good for growing children's and adults
1.7.4 Serves as an excellent nutritional substitute for whole milk
1.7.5 Best for Milk based beverages and delightful smoothies& shakes
Packages Available
1. SM - 200ml , SM - 500ml, SM - 1000ml
VIJAY TM (TONED MILK)
Heart friendly nutritive milk with the composition of Fat 3% and SNF 8.5%.
Uses & Benefits
2. Toned milk provides around 115 calories for a glass of milk

3. Nutritional Content: Calcium, Protein, Vitamin, riboflavin and phosphorus besides
other minerals
4. Good for people with high cholesterol and obesity
5. Good for healthy heart
6. Ideal for making milk based chocolates and fudge
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Packages Available
1. TM - 250ml, TM - 500ml, TM - 1000ml
VIJAY DTM (DOUBLE TONED MILK)
Specially processed less fat milk for extra diet conscious milk lovers with the
composition of Fat 1.5% and SNF 9%.
Uses & Benefits
2. Good for new born babies

3. It provides around 95-105 calories for a glass of milk along with the healthy nutrition
4. Easily Digestible
5. Best for curd setting
Packages Available
1. DTM - 250ml, DTM - 500ml, DTM - 1000ml
Rich, creamy and highly nutritious drink which fulfills extra energy requirements and
consists of Fat - 6% and SNF - 9%.
VIJAY CURD
Natural healthy curd is packed in a hygienic manner which makes you sense the
homemade freshness.
Uses & Benefits
1. Have various health promoting nutrients and a valuable food.

2. The natural curd is set into small cup shaped containers for customers who prefer the
set thick creamy layered texture.
3. Ideal base for tempting frozen desserts.
4. Used as a healthier alternative to cream.
5. Calcium rich bone-building food and milkandmilkand also provides enough protein.
6. Curd helps in digestion and can make the skin soft and glowing.
7. Helps to minimize the risk of high blood pressure.
8. The stirred creamy curd is packed in handy pouches and the set curd is packed in
cups as per the preferences of the customer.
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1. Cup Curd - 60gm and 125 gm cups.
2. Pouch Curd - 125ml and 200ml pouches.
AGMARK GHEE
Homemade Ghee prepared from pure cow's milk with granular texture and natural
aroma.
Uses & Benefits
1. Ghee is a vital food and milk and milk for healthy skin, and digestion
2. Ghee contains butyric acid which is said to have anti-cancer and anti-viral properties
3. Ghee is rich with antioxidants and acts as an aid in the absorption of vitamins and
minerals from other foods and strengthens the immune system
4. Ideal for preparing all variety of Indian sweet's
Packages Available
1. 50ml, 100ml - Pouches

2. 500ml, 1000ml - Pet jar
PANNER
Rich and soft paneer which has the smooth surfaced texture.
Uses & Benefits
1. Contains 45 to 55 per cent of the milk nutrients, comprising of serum proteins,

lactose, minerals and vitamins.
2. It is a high protein food and milk and milk generally substituted for meat in Indian
recipes especially for veg eaters.
3. Paneer is a good source of calcium, which in later years helps prevent osteoporosis.
Packages Available
200gm - Pouch
BUTTER MILK
Masala Buttermilk specially prepared to match the taste of south Indians with the
blend of natural ingredients which is rich in taste, energy and very healthy.
Uses & Benefits
1. Buttermilk is more easily digestible

2. Very nourishing in nature
3. Provides Immunity
4. It is high in protein, riboflavin, potassium, vitamin B12 and calcium
5. One glass of buttermilk provides 99 calories
Packages Available
1. 200ml - Pouch
SKIMMED MILK POWDER
Nutritious skimmed milk powder is produced from quality whole milk through hygienic
process and packing.
Uses & Benefits
1. Contains highly soluble minerals and vitamins.

2. It can be instantly used as regular milk for drinking or for cooking by just adding
water.
3. Skimmed Milk powder contains almost the same amount of proteins and
carbohydrates of whole milk which is in the liquid form.
4. Skimmed Milk powder is also fortified with vitamins A and D.
5. Most suitable for sweets such as milk balls, Rasa-Gulla etc.
VIJAY DAIRY & FARM PRODUCTS PVT. LTD.
Trichy Thuraiyur Main Road
Peramangalam, Tiruchirappalli-620001,
Tamil Nadu, India
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1.

1. Show Room at Trichy—Puthur

To become a dairy company of National Repute delivering sustainable value to stake

1. Produce range of quality milk and milk products

1. Has high operational efficiency, owing to the implementation of enterprise resource

ECO Friendly Systems

1. The company undertakes pasteurization and homogenization of milk to get double

2. Ensures Quality Products and value for Customer's money.

1. Raw milk MBRT - Raw milk quality

1. MMPO Certified milk processing

1. Vijay Dairy has been awarded an NSIC-CRISIL Rating

1. Peramangalam — Plant. The milk collection is from around 60 km radius which

Major distributor's locations are:

• Chennai • Cuddalore • Karaikudi

• Karur • Kumbakonam • Madurai

• Pondycherry • Pudukottai • Rameshwaram

• Thanjavur • Theni • Thirnelvelli

VIJAY SM (STANDARDIZED MILK)

Uses & Benefits

1. SM - 200ml , SM - 500ml, SM - 1000ml

VIJAY TM (TONED MILK)

Uses & Benefits

2. Toned milk provides around 115 calories for a glass of milk

1. TM - 250ml, TM - 500ml, TM - 1000ml

VIJAY DTM (DOUBLE TONED MILK)

Uses & Benefits

2. Good for new born babies

1. DTM - 250ml, DTM - 500ml, DTM - 1000ml

Uses & Benefits

1. Have various health promoting nutrients and a valuable food.

Uses & Benefits

1. 50ml, 100ml - Pouches

Uses & Benefits

1. Contains 45 to 55 per cent of the milk nutrients, comprising of serum proteins,

Uses & Benefits

1. Buttermilk is more easily digestible

SKIMMED MILK POWDER

Uses & Benefits

1. Contains highly soluble minerals and vitamins.

VIJAY DAIRY & FARM PRODUCTS PVT. LTD.

Trichy Thuraiyur Main Road

Tamil Nadu, India

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