A

SUMMER TRAINING PROJECT REPORT

ON

“A STUDY OF AXIS BANK & ITS FINANCIAL

SERVICES”

Submitted in partial fulfillment of the degree of

MASTER OF BUSINESS ADMINISTRATION

Dr. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY,LUCKNOW

SESSION : 2019-21

UNDER THE GUIDANCE OF: SUBMITTED BY:

MR. VISHWAS PANDEY ANSHIKA AGARWAL
MBA: III SEM
ROLL NO. : 1907600700023

LOTUS INSTITUTE OF MANAGEMENT,

BAREILLY
ACKNOWLEDGEMENT

0
The successful completion of that task would not be completed without the

expression of gratitude to the people who made it possible. I take this opportunity

to acknowledge all those who guided, encouraged and helped me in winding up

this Summer Training project report.

I feel greatly honored for having done my summer project report. I thank them

with full zeal and enthusiasm that they gave this big opportunity to me.

Last but not the least; I would like to extend my deep sense of gratitude and thanks

to my Parents, Friends and God in successful completion of this Summer Training

Project Report.

ANSHIKA AGARWAL
MBA: III SEM
ROLL NO. : 1907600700023

1
 DECLARATION

I ANSHIKA AGARWAL , a student of LOTUS INSTITUTE OF

MANAGEMENT, BAREILLY hereby declare that this Summer Training Project

Report is the record of authentic work carried out by me during the academic year

2020 and has not been submitted to any other university or institute towards the

awards of any degree .An attempt has been made by me to provide all relevant and

important details regarding the topic to support the theoretical advice with concrete

research evidence. This will be helpful to clean the fog surrounding the various

aspect of the topic. I hope that this project will be beneficial.

ANSHIKA AGARWAL
MBA: III SEM
ROLL NO. : 1907600700023

2
 TABLE OF CONTENTS
CHAPTER NO. SUBJECT PAGE NO.

1 Introduction
4
objectives
2 Literature Review 5-8
3 4.0 Industry Profile 9-15
4 SWOT Analysis(Industry) 16-18
5 Company Profile 19-23
6 SWOT Analysis 24-26
7 AXIS BANK Financial Position 27-28
8 Analysis

Savings Account at AXIS Bank

Current Account at AXIS Bank 29-72

Fixed deposit at AXIS Bank

Ratio Analysis
9 Findings 73
10 Recommendations 74
11 Conclusion 75-76
12 Bibliography 77
13 Annexure-1
78
Income Statement
14 Annexure-2
79
Cash Flow Statement
15 Annexure-3
80
Balance Sheet

3
 INTRODUCTION

The corporate and the business world is always the back bone of any nation. So the banking
sector has always given its best to provide the same with the best available services to make the
purpose futile. Hereby in this report a comparison has been made to bring forward the services
being provided by various banks as related to the current account, saving account.

OBJECTIVES:

1. To understand the business and competitive environment of AXIS BANK.

2. Understand how banking activities actually takes place in AXIS BANK.
3. To gain an insight and in depth knowledge about banking products and
financial services of AXIS BANK
4. Compare services being provided by axis bank with major competitor in the market.

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 LITERATURE REVIEW

Saving account: A safe place to let the money flourish

Not long ago there were lesser number of banks in the country and the banking services were
also restricted to certain areas only. Usually, it used to take a huge amount of time to make a
single financial dealing. However, the situation has changed in a better way after the stepping in
of private and foreign banks in the country.
Nowadays, banking companies are chasing a customer-oriented approach, so as to fulfill the
needs of their consumers and to maintain that have also rolled-out several new products and
services.
But it is the saving account, which the people of the country always depend upon. It is the most
beneficial investment instrument to place deposit money and earn interest.
The excellent aspect of this bank account is that it earns interest for the account-holder. It is
something like an investment, where the person invests his/her earnings and gains interest as a
return gift. However, the interest rates are not too good in the opinion of many of the clients
across the country since, they change from bank to bank.
Savings accounts services are offered by virtually every the banks in the nation, but the State
Bank of India comes out to be at the top among the best popular alternatives available in the
market, while Punjab National Bank and ICICI Bank are other favorite public and private
banking organizations in India.
Going back to saving accounts again, SBI provides two types of saving accounts which are
saving account and saving plus account. Former account is for the consumers who are looking
forward to save for future monetary requirements, whereas another bank account provides the
advantage of saving account along with term deposit account.
In addition to this, it also offers money transfer functionality, by which transferring cash to other
accounts is quite an easy process. The online banking functionality for maintaining saving
account is also rendered by nearly every banking firm via which one can check cash balance and
can carry out all the compulsory dealings through the banking firm's business website. This
assists an individual in doing away with long queues in banks. But make sure, one had better
choose his/her type of saving account according to budgetary requirements.

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Current Account

The current account is one of the two primary components of the balance of payments, the
other being the capital account. It is the sum of the balance of trade (exports minus imports of
goods and services), net factor income (such as interest and dividends) and net transfer payments
(such as foreign aid).

The current account balance is one of two major measures of the nature of a country's foreign
trade (the other being the net capital outflow). A current account surplus increases a country's net
foreign assets by the corresponding amount, and a current account deficit does the reverse. Both
government and private payments are included in the calculation. It is called the current account
because goods and services are generally consumed in the current period.

Saving Account V/s Current Account

Savings Bank Account:
These bank accounts are maintained by private individuals as well as retail financial institutions.
The amount saved earns interest and is subject to the issue of checks, only if there is a clause
permitting the same in the regulations supervising the transactions of the bank in question. The
Savings Account enables the customers to repeatedly save liquid assets and subsequently earn
monetary return in the form of interest. Savings Accounts are now offered by most credit unions,
commercial banks, loan associations and mutual savings banks. The account has little or no
scope to obtain additional funds, but the money set aside and interest earned may be accessed via
any ATM or bank branch. These accounts also come with a debit card facility to enable quick
transference of funds. A Savings Account makes it mandatory to maintain a certain amount of
fund-balance for a minimum period of time. There are no restrictions on access to funds via
withdrawals, payments or transfers. Savings Accounts offer the customer an itemized list or
balance sheet of all financial transactions conducted via a passbook or bank statement generated
at the end of every month.

Current Bank Account:

A Current Bank Account is a transactional account designed especially for the business

6
community. The account enables businessmen and entities to access flexible payment methods
and directly distribute money to vendors and suppliers from the account. This is achieved via the
check book facility, and special arrangements made to accommodate standing orders, debit card
payments and direct debits into the account. A Current Account also comes along with an
overdraft facility that enables the businessman to borrow money from the bank to meet any
urgent business commitment. Current Accounts also come along with the 'offset mortgage'
facility that allows the business entity to purchase property and benefit from the reduction in the
rate of interest. This 'offsetting' of a credit balance is basically offered against the incurred
mortgage debt. Current Accounts attract a higher rate of interest, both earned and payable, since
the volume of transactions and savings are on the higher side. These accounts are designed to
make business transactions free of personal-handling of liquid funds and ensure the availability
of funds when most necessary via exclusive Internet banking. The account is run with the
primary aim of ensuring that profitable business transactions do not run into deficit due to non-
availability of funds.

Investing in Fixed Deposits

A fixed deposit account allows you to deposit your money for a set period of time, thereby
earning you a higher rate of interest in return. At the end of maturity period the depositor gets its
principal amount plus interest earned over the maturity period. Fixed deposits also give you a
higher rate of interest than a savings bank account. It is one of the oldest and most popular forms
of investment across India.

Benefits of FDs
Fixed deposit offer better returns than saving accounts to depositors. Moreover, there are several
forms of fixed deposits such as recurring deposits where depositors pay a fixed amount at regular
intervals and get back the amount with accumulated interest at the end of the prescribed period.
 
1.    You can avail loans up to 85% of the principal amount at a reasonable interest rate.
2.    Variable deposit periods ranging from 6 months to 120 months
3.    You generally get interest once in 6 months

7
 
Downsides of FDs
Though FDs give depositors a fixed return on their investments, there are certain drawbacks of
FDs.
 
1.    FDs are not so liquid i.e. it cannot be withdrawn before it expires. However, there is a
provision to cancel FDs which invites a penalty of 1-2% depending upon the bank.
2.    Interest earned after FD maturity is taxable.

8
 INDUSTRY PROFILE

INDIAN BANKING SYSTEM

RESERVE BANK OF INDIA

Central bank and Supreme monetary authority

STATE

PUBLC SCHEDULED BANK

SECTOR
BANK
COMMERCIAL BANK CO-OPERATIVE

FOREIGN REGIONAL URBAN

BANK RURAL
BANK

OTHER PRIVATE
NATIONAL SECTOR
BANK BANK
OLD NEW

STATE BANK
OF INDIA

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10
HISTORY OF BANK
The first bank in India, though conservative, was established in 1786. the journey of Indian
Banking System can be segregated into three distinct phases.

PHASE-1 (1786 to 1969))

 1786 : The General Bank of India
 Next came Bank of Hindustan and Bengal Bank.
 The East India Company established Bank of Bengal (1809), Bank of Bombay (1840)
and Bank of Madras (1843) as independent units and called it Presidency Banks.
 These three banks were amalgamated in 1920 and Imperial Bank of India was established
which started as private shareholders banks.
 In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab
National Bank Ltd. was set up in 1894 with headquarters at Lahore.
 Between 1906 and 1913, Bank of India, Central Bank of India, Bank of
Baroda, Canara Bank, Indian Bank, and Bank of Mysore were set up.
 Reserve Bank of India came in 1935.
 During the first phase the growth was very slow Banks also experienced
periodic failures between 1913 and 1948.
 There were approximately 1100 banks, mostly small. the Government of India came up
with The Banking Companies Act, 1949 which was later changed to Banking Regulation
Act 1949 as per amending Act of 1965 (Act No. 23 of 1965).
 Reserve Bank of India was vested with extensive powers for the supervision of banking
in India as the Central Banking Authority.

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PHASE- 2
 In 1955, it nationalised Imperial Bank of India with extensive banking facilities on a
large scale specially in rural and semi-urban areas.
 It formed State Bank of India to act as the principal agent of RBI 7 Banks formed
subsidiary of State Bank of India were nationalised.
 It was the effort of the then Prime Minister of India, Mrs. Indira Gandhi. 14 major
commercial banks in the country was nationalised.
 The branches of the public sector bank India rose to approximately 800% in deposits and
advances took a huge jump by 11,000%.

PHASE- 3
 This phase has introduced many more products and facilities in the banking sector in its
reforms measure.
 In 1991, under the chairmanship of M Narasimha, a committee was set up by his name
which worked for the liberalisation of banking practices.
 The country is flooded with foreign banks and their ATM stations.
 Efforts were being put to give a satisfactory service to customers.
 Phone banking and net banking was introduced.12 | P a g e
 The entire system became more convenient and swift.
 Time was given more importance than money.

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Nationalized Banks in India
Banking System in India is dominated by nationalized banks. The nationalizationof banks in
India took place in 1969 by Mrs. Indira Gandhi the then prime minister.
The major objective behind nationalization was to spread banking infrastructure inrural areas and
make available cheap finance to Indian farmers. Fourteen bankswere nationalized in 1969.Before
1969, State Bank of India (SBI) was the only public sector bank in India.SBI was nationalized in
1955 under the SBI Act of 1955.
The second phase of nationalization of Indian banks took place in the year 1980.Seven more
banks were nationalized with deposits over 200 crores.
List of Public Sector Banks in India is as follows:
➢ Allahabad Bank
➢ Andhra Bank
➢ Bank of Baroda
➢ Bank of India
➢ Bank of Maharashtra
➢ Canara Bank
➢ Central Bank of India
➢ Corporation Bank
➢ Dena Bank
➢ Indian Bank
➢ Indian Overseas Bank
➢ Oriental Bank of Commerce
➢ Punjab and Sind Bank
➢ Punjab National Bank
➢ State Bank of Bikaner & Jaipur
➢ State Bank of Hyderabad
➢ State Bank of India (SBI)
➢ State Bank of Indore
➢ State Bank of Mysore
➢ State Bank of Patiala
➢ State Bank of Saurashtra

13
➢ State Bank of Travancore
➢ Syndicate Bank
➢ UCO Bank
➢ Union Bank of India
➢ United Bank of India s
➢ Vijaya Bank

Private Banks in India

All the banks in India were earlier private banks. They were founded in the preindependence era
to cater to the banking needs of the people. But after nationalization of banks in 1969 public
sector banks came to occupy dominant role in the banking structure. Private sector banking in
India received a fillip in 1994 when Reserve Bank of India encouraged setting up of private
banks as part of its policy of liberalization of the Indian Banking Industry. Housing Development
Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval
from the Reserve Bank of India (RBI) to set up a bank in the private sector.
Private Banks have played a major role in the development of Indian banking industry. They
have made banking more efficient and customer friendly. In the process they have jolted public
sector banks out of complacency and forced them to become more competitive.
Major Private Banks in India is:
➢ Bank of Rajasthan
➢ Bharat Overseas Bank
➢ Axis Bank
➢ Catholic Syrian Bank
➢ Centurion Bank of Punjab
➢ Dhanalakshmi Bank
➢ Federal Bank
➢ HDFC Bank
➢ ICICI Bank
➢ IDBI Bank
➢IndusInd Bank
➢ ING Vysya Bank

14
➢ Jammu & Kashmir Bank
➢ Karnataka Bank
➢ Karur Vysya Bank
➢ Kotak Mahindra Bank
➢ SBI Commercial and International Bank
➢ South Indian Bank
➢ United Western Bank
➢ UTI Bank
➢ YES Bank

GROWTH TRENDS
The Indian banking market is growing at an astonishing rate, with assets expected to
reach US$1 trillion by 2020. An expanding economy, middle class, and technological
innovations are all contributing to this growth. The country’s middle class accounts for over 320
million people. In correlation with the growth of the economy, rising income levels, increased
standard of living, and affordability of banking products are promising factors for continued
expansion. The Indian banking Industry is in the middle of an IT revolution, focusing on the
expansion of retail and rural banking. Players are becoming increasingly customer-centric in
their A approach, which has resulted in innovative methods of offering new banking products
and services. Banks are now realizing the importance of being a big player and are beginning to
focus their attention on mergers and acquisitions to take advantage of economies of scale and/or
comply with Basel II
regulation. “Indian banking industry assets are expected to reach US$1 trillion by 2020 and are
poised to receive a greater infusion of foreign capital,” says Prathima Rajan, analyst in Celent's
banking group and author of the report. “The banking industry should focus on having a small
number of large players that can compete globally rather than having a large number of
fragmented players."

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16
 SWOT ANALYSIS OF BANKING INDUSTRY
STRENGTH
 Indian banks have compared favourably on growth, asset quality and profitability with
other regional banks over the last few years. The banking index has grown at a
compounded annual rate of over 51 per cent since April 2001 as compared to a 27 per
cent growth in the market index for the same period.
 Policy makers have made some notable changes in policy and regulation to help
strengthen the sector. These changes include strengthening prudential norms, enhancing
the payments system and integrating regulations between commercial and co-operative
banks.
 Bank lending has been a significant driver of GDP growth and employment.
 Extensive reach: the vast networking & growing number of branches & ATMs. Indian
banking system has reached even to the remote corners of the country.
 The government's regular policy for Indian bank since 1969 has paid rich dividends with
the nationalization of 14 major private banks of India.
 In terms of quality of assets and capital adequacy, Indian banks are considered to have
clean, strong and transparent balance sheets relative to other banks in comparable
economies in its region.
 Foreign banks will have the opportunity to own up to 74 per cent of Indian private sector
banks and 20 per cent of government owned banks.
WEAKNESS
 PSBs need to fundamentally strengthen institutional skill levels especially in sales and
marketing, service operations, risk management and the overall organizational
performance ethic & strengthen human capital.
 Old private sector banks also have the need to fundamentally strengthen skill levels.
 The cost of intermediation remains high and bank penetration is limited to only a few
customer segments and geographies.
 Structural weaknesses such as a fragmented industry structure, restrictions on capital
availability and deployment, lack of institutional support infrastructure, restrictive labour

17
 laws, weak corporate governance and ineffective regulations beyond Scheduled
Commercial Banks (SCBs), unless industry utilities and service bureaus.
 Refusal to dilute stake in PSU banks: The government has refused to dilute its stake in
PSU banks below 51% thus choking the headroom available to these banks for raining
equity capital.
 Impediments in sectoral reforms: Opposition from Left and resultant cautious approach
from the North Block in terms of approving merger of PSU banks may hamper their
growth prospects in the medium term.

OPPORTUNITY
 The market is seeing discontinuous growth driven by new products and services that
include opportunities in credit cards, consumer finance and wealth management on the
retail side, and in fee-based income and investment banking on the wholesale banking
side. These require new skills in sales & marketing, credit and operations.
 Banks will no longer enjoy windfall treasury gains that the decade-long secular decline in
interest rates provided. This will expose the weaker banks.
 With increased interest in India, competition from foreign banks will only intensify.
 Given the demographic shifts resulting from changes in age profile and household
income, consumers will increasingly demand enhanced institutional capabilities and
service levels from banks.
 New private banks could reach the next level of their growth in the Indian banking sector
by continuing to innovate and develop differentiated business models to profitably serve
segments like the rural/low income and affluent/HNI segments; actively adopting
acquisitions as a means to grow and reaching the next level of performance in their
service platforms. Attracting, developing and retaining more leadership capacity
 Foreign banks committed to making a play in India will need to adopt alternative
approaches to win the “race for the customer” and build a value-creating customer
franchise in advance of regulations potentially opening up post . At the same time, they
should stay in the game for potential acquisition opportunities as and when they appear in
the near term. Maintaining a fundamentally long-term value-creation mindset.

18
  reach in rural India for the private sector and foreign banks.
 With the growth in the Indian economy expected to be strong for quite some time-
especially in its services sector-the demand for banking services, especially retail
banking, mortgages and investment services are expected to be strong.
 the Reserve Bank of India (RBI) has approved a proposal from the government to amend
the Banking Regulation Act to permit banks to trade in commodities and commodity
derivatives.
 Liberalization of ECB norms: The government also liberalized the ECB norms to permit
financial sector entities engaged in infrastructure funding to raise ECBs. This enabled
banks and financial institutions, which were earlier not permitted to raise such funds,
explore this route for raising cheaper funds in the overseas markets.
 Hybrid capital: In an attempt to relieve banks of their capital crunch, the RBI has allowed
them to raise perpetual bonds and other hybrid capital securities to shore up their capital.
If the new instruments find takers, it would help PSU banks, left with little headroom for
raising equity. Significantly, FII and NRI investment limits in these securities have been
fixed at 49%, compared to 20% foreign equity holding allowed in PSU banks.

THREATS
 Threat of stability of the system: failure of some weak banks has often threatened the
stability of the system.
 Rise in inflation figures which would lead to increase in interest rates.
 Increase in the number of foreign players would pose a threat to the PSB as well as the
private players.

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 COMPANY PROFILE

 Axis Bank was the first new generation private sector bank to be established in India
under the overall reform programme initiated by the Government of India in1991, under
which nine new banking licenses were granted.
 The Bank was promoted by Unit Trust of India, the largest mutual fund in India, holding
87% of the equity. Life Insurance Corporation of India (LIC), General Insurance
Corporation Ltd and its four subsidiaries who were the co-promoters held the balance
13%. The Bank started its operations in 1994.
 Axis Bank’s first capital raising post inception was in 1998 through a public offering of
primary shares and in subsequent years through equity allotment to a few other investors
like CDC. Citicorp Banking Corporation, Bahrain, Karur Vysya Bank and Chrys Capital
leading to a dilution in UTI’s shareholding in the Bank. Further dilution of Promotors’
shareholding happened during Q4 ended of 2004, when the Bank raised US$ 239.30
Million of Capital through a GDR issue.The Bank today is capitalized to the extent of Rs.
358.56 crores with the public holding (other than promoters) at 57.60%.
 The Bank's Registered Office is at Ahmedabad and its Central Office is located at
Mumbai. Presently, the Bank has a very wide network of more than 701 branch offices
and Extension Counters. The Bank has a network of over 2854 ATMs providing 24 hrs a
day banking convenience to its customers. This is one of the largest ATM networks in the
country.
 The Bank has strengths in both retail and corporate banking and is committed to adopting
the best industry practices internationally in order to achieve excellence.
HISTORY OF AXIS BANK
2004
 Comes out with Rs. 500 mn Unsecured Redeemable Non-Convertible Debenture Issue,
issue fully subscribed
 UTI Bank Ltd has informed that Shri Ajeet Prasad, Nominee of the Administrator of the
Specified Undertaking of the Unit Trust of India (UTI - I) has been appointed as an
Additional Director of the Bank w.e.f. January 20, 2004.
 UTI Bank opens new branch in Udupi

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  UTI Bank, Geojit in pact for trading platform in Qatar
 UTI Bank ties up with Shriram Group Cos
 Unveils premium payment facility through ATMs applicable to LIC & UTI Bank
customers
 Metaljunction (MJ)- the online trading and procurement joint venture of Tata Steel and
Steel Authority of India (SAIL)- has roped in UTI Bank to start off own equipment for
Tata Steel.
 DIEBOLD Systems Private Ltd, a wholly owned subsidiary of Diebold Incorporated, has
secured a major contract for the supply of ATMs and services to UTI Bank
 HSBC completes acquisition of 14.6% stake in UTI Bank for .6 m
 Launches `Remittance Card' in association with Remit2India, a Web site offering money-
transfer services

2005
 UTI Bank enters into a bancassurance partnership with Bajaj Allianz General for selling
general insurance products through its branch network
 .UTI Bank launches its first Satellite Retail Assets Centre (SRAC) in Karnataka at
Mangalore.

2006
 UTI Bank unveils priority banking lounge
 UTI Bank launches operations of UBL Sales, its Sales Subsidiary -Inaugurates its first
office in Bengaluru
 UTI Bank announces the launch of its Credit Card Business.
 UTI Bank becomes the first Indian Bank to successfully issue Foreign Currency Hybrid
Capital in the International Market
 UTI Bank Business Gold Debit Card MasterCard Launched – Designed for business
related spending by SMEs and self employed professionals

2007

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  AXIS Bank Ltd has informed that Fitch Ratings on December 14, 2007, has upgraded the
Bank's National Long-term rating to 'AAA(ind)' from 'AA+(ind)'.
 AXIS Bank Ltd hasappointed Shri K N Prithviraj as an Additional Director on the Board
at Directors of the Bank.
 Company name has been changed from UTI Bank Ltd toAxis Bank Ltd.

2018
 Axis Bank launches Platinum Credit Card, India's first EMV chip based card
 Axis Bank set up its branch at Ilanji at Meenakshi Nagar on the Coutralam-Madurai road
on April 16.

2019
 Axis Bank today said its board has recommended the appointment of Shikha Sharma,
currently chief of ICICI group's life insurance business, as its next managing director and
CEO.
 Axis Bank has set up a new branch at Perumbavoor. The bank has a network of 832
branches along with 8 extension counters and 3622 ATMs across the country.
 Axis Bank opened the new branch at Irinjalakuda while it has a network of 892
branches, 8 extension counters and 3,806 ATMs across the country.

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AXIS BANK- Mission and Values
Our Mission
 Customer Service and Product Innovation tuned to diverse needs of individual and
corporate clientele.
 Continuous technology up gradation while maintaining human values.
 Progressive globalization and achieving international standards.
 Efficiency and effectiveness built on ethical practices.

Core Values
 Customer Satisfaction through
Providing quality service effectively and efficiently
"Smile, it enhances your face value" is a service quality stressed on
Periodic Customer Service Audits
 Maximizations of Stakeholder value
 Success through Teamwork, Integrity and People
 The banks business is divided into four segments:
 Retail, corporate, treasury and merchant banking.
 Apart from this the bank is also into insurance, investment banking, mortgage financing,
credit cards, and depository services amongst others.
 it is also registered on the following exchanges:
OTCEI
BSE
NSE
London stock exchange

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The present shareholding pattern is as mentioned below:
(As on 30/06/2019)
Administrator of the Specified Undertaking 27.72%
of the UTI
LIC 10.49%

GIIC and four PSU Insurance Companies 5.50%

Non-Promoters’ Holding 42.32%

Others 13.97%

GROWTH PROSPECT OF AXIS BANK

 Over the last five years, the CAGR for loan growth for the banking industry has been 25-
26 per cent; for Axis Bank it has been above 40 per cent.
 Nonetheless, the bank is still expected to grow its loan portfolio at 1.5-1.7x the industry
average.
 In FY09 its advances grew at the rate of 37.5 per cent.
 In FY10 they are expected to grow at the rate of 27-28 per cent and in FY11 at 25 per
cent.
 For the banking industry as a whole, the loan book is expected to grow at 18 per cent in
FY10 and 16 per cent in FY11.

Thus, Axis Bank’s fast pace of growth is expected to sustain over the next couple of years.

24
 SWOT ANALYSIS OF AXIS BANK

STRENGHTS:

1) Online Services: AXIS Bank provides online services of all it’s banking facilities. It also
provides D-Mart account facilities on-line, so a person can access his account from anywhere he
is.
[D-Mart is a dematerialized account opened by a salaried person for purchase & sale of shares of
different companies.]

2) Advanced Infrastructure: Branches of AXIS Bank are well equipped with advanced
technology to provide the customers with taster banking services. All the computerized machines
are located in suitable manner & are very useful to the customers & staff of the bank.

3) Friendly Staff: The staff of AXIS Bank in all branches is very friendly & help the customers
in all cases. They provide faster services along with bonding & personal relationship with the
customers.

4) 12 hrs. Banking services: Compared to other bank AXIS bank provides long hrs. of services
i.e. 8-8 services to the customers. This service is one of it’s kind & is very helpful for the
customers who are in urgent need of money.

5) Other Facilities to the Customers & Employees: AXIS Bank also provides other facilities
like drinking water facilities, proper sitting arrangements to the customers. And there are also
proper Ventilation & sanitary facilities for the employees of the bank.

6) Late night ATM services: AXIS bank provides late night ATM services to the customers.
The ATM centers of AXIS bank works even after 11:00pm. at night in certain branches.

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WEEKNESSES:

1) High Bank Service Charges: AXIS bank charges highly to customers for the services
provided by them when compared to other bank & that is why it is only in the reach of higher
class of society.

2) Less Credit Period: AXIS bank provides credit facilities but only upto limited period. Even
when the credit period is not over it sends reminder letters to the customers which may annoy
them.

OPPORTUNITIES:

1) Bank –Insurance services: AXIS bank also provide insurance services. That means the bank
can have a tie-up with a insurance company. The bank will advertise & promote the different
policies introduced by the insurance company & convince their customers to buy insurance
policies.

2) Increase in percentage of Returns on increase: AXIS bank also provide higher returns on
deposits in comparison of the present situation. This will also upto large extent help the bank
earn profits & popularity.

3) Recruit professionally guided students: Bank & Insurance is a special non-aid course where
the students specialize in the functioning & services of the bank & also are knowledge about
various tax policies. The bank can recruit these students through tie-ups with colleges. Such
students will surely prove as an asset to the bank.

4) Associate with social cause: The bank can also associate itself with social causes like
providing relief aid patients, funding towards natural calamities. But this falls in the 4 th quadrant
so the bank should neglect it.

26
THREATS:

1) Competition: AXIS Bank is facing tight competition locally as well as internationally. Bank
like ICICI, CITI Bank, HSBC, ABM, Standered Chartered, HDFC also provide equivalent
facilities like AXIS do and also AXIS do not have consistency in its international operation.

2) Net Services: AXIS Bank provides all kind of services on-line. There can be easy access to
the e-mail ids of the customers through wrong people. The confidential information of the
customers can be leaked easily through the e-mail ids.

3) Decentralized Management: Each branch manager is given the authority of taking decisions
in their respective branches. The decisions made by different managers are diverse and any one
wrong decision can laid to heavy losses to the bank.

4) No Proper Facilities To Uneducated customers: AXIS Bank provides all services through
electronic computerized machines. This creates problems to the less educated people. But this
threat falls in the 4th quadrant so its negligible. The company can avoid this threat.

27
 AXIS BANK FINANCIAL POSITION

Rs in Crore
Particulars Mar 18 Mar 19 Mar 20
Deposits 58,785.60 87,626.22 117,374.11
Advances 36,876.48 59,661.14 81,556.77
Share Capital 281.63 357.71 359.01
Net worth 3,402.21 8,770.69 10,214.80
Book Value 120.80 245.19 284.53
Interest earned 4,560.40 7,005.32 10,835.49
Interest
2,993.32 4,419.96 7,149.27
expenditure
Net profit 659.03 1,071.03 1,815.36
Net NPAs 0.61% 0.36% 0.35%
Total Assets 73,257.21 109,577.84 147,722.06
Return on
1.10% 1.24% 1.44%
Assets
Source: www.axisbank.com

NEW INITIATIVES BY AXIS BANK:

Remittance Card:
 A unique product that has changed the way money is sent across borders.
 Available as a delivery mode for remittances made through the Web Portal
www.Remit2India.com.
 Based on the remitter’s request, a personalized Remittance Card is prepared for the
beneficiary, which is preloaded with the funds remitted to him in INR.

VISA Money Transfer Service:

 To send money from an AXIS Bank account to any of the VISA Cards issued in India
 To pay VISA credit card bills by giving the card number and making a direct payment
 The sender’s account would be debited instantaneously with the transferred amount, but
the funds will reach the beneficiary’s VISA Card within one or two days.

28
  The service has been enabled through all Axis bank’s ATMs and i-Connect (Internet
Banking)

EMV standard based Platinum Credit Card:

 Card has an embedded chip, which stores cardholder’s information in an encrypted
format, thereby providing the highest level of security to the cardholder against possible
misuse.
 Offers clear authentication of debit and credit payments combined with easy fraud
detection.
 The chip cannot be duplicated, ruling out counterfeiting and skimming. This makes your
card safer and secure than any other card in India.

29
 TYPES OF SAVING ACCOUNT AT AXIS BANK

1. Zero Balance Savings Account

Features:
 No Average Quarterly Balance requirement
 Free International Debit Card with an Accidental Insurance cover up to Rs 2 lakhs*
(charges for the primary holder are waived)
 Free mobile banking facility
 Access through more than 1000 branches and over 4055 ATMs (as on 31st March 2020)
 At-Par cheque facility with the clearing limit of Rs 50,000
 24x7 Tele banking & Internet banking
 Free quarterly statements
 Free monthly e-statement

Documentation:
 An Account Opening Form duly filled
 One latest passport size photograph
 Initial cheque of Rs 5,500
 Photo identity proof like PAN card, Passport, Driving License or Voters card
 Proof of residence like recent utility bill or bank account/credit card statement, and-
Any two of the following documents:
 Latest paid Post-paid mobile bill with a minimum bill payment of Rs. 1000/-. The amount
paid should not include any late payment fee or outstanding payments of previous months
 Minimum Net Salary of Rs. 20,000/- or other bank account statement (non Axis Bank)
with minimum average balance of Rs 25,000/-. The latest statement should be for a
minimum period of three months.
 Customer Loyalty Card (any of the renowned retail chains like Pantaloons, Life Style,
Shoppers Stop, Globus, Westside only). Local retail chains (like Spencer, Big Bazar and
any other) offering a loyalty card would not be permissible for the time being.

30
  Proof of having a Platinum or Titanium Credit Card. Credit card statement needs to be
accepted as proof of the same.
 Proof of owning a four-wheeler. Copy of RC book/card can be accepted as a proof of
owning a four-wheeler
 Proof of owning a House. As a proof of owning a house, sale deed or paid electricity or
water bill or House tax receipt can be accepted.
 Minimum Landline Bill payment of Rs. 1500 in the name of the prospective customer
 Latest Income Tax return with paid tax of minimum Rs 1.5 lac

2. Krishi Savings Account

Features:
Average Balance Requirement:
 This account is offered with the requirement of maintaining the half-yearly average
balance of Rs 1000 only.
International Master Debit Card:
 The Krishi Savings Account entitles you to an International Master Debit Card with
which you can access your account anytime through the Axis Bank ATM network free of
cost. This card comes with:
 A cash withdrawal limit of Rs 25,000 per day
 Free Accident Insurance cover of Rs 2 lacs
Anywhere Banking:
 Being a Krishi account holder, you are entitled to access our wide network of more than
700 branches and 3000 ATMs across 440 cities. You can now easily carry out your
transactions through any of the branches or ATMs.
At Par Cheque Book :
 Your Krishi Savings Account comes with the At-Par Cheque facility. This facility
enables you to encash the cheques as local instruments at any of the 440 centres where
the Bank has its presence, at no extra cost. Moreover, you can also issue cheques at other
centers upto the limit of Rs 50,000.
 Free monthly e-statement

31
Documentation:

 For the purpose of address proof and identity proof obtaining a single document with
photo identity and address (like election identity card) will suffice, provided the address
mentioned in the document is the same as the present place of residence of the customer.
 In cases where documents like Election Commission identity card is not available, a letter
from a recognized public authority or a government servant like Talati/Patwari or similar
revenue official may be obtained duly complying with the following:
 The document should contain the name, photograph, residential address and the
approximate period of residence by the customer at the given address.
 The letter should not be more than one month old and the public official / government
servant should affix his rubber stamp and signature on the letter.
 The letter should have a provision for further certification by the public official /
government servant wherever the address of the customer is being changed.
 Krishi Savings Account should be opened only for farmers. Hence the customers are
required to submit a document supporting his/her occupation. This document can be any
of the following:
 Certificate from the Village Administrative Officer or Patwari
 Land document

32
3. Easy Access Savings Account

Features:
 At Par Cheque Book as an Easy Access Savings Account Holder, you will receive the
"At-par" cheque book. You can encash these cheques as local cheques at any of the 257
centers where the bank has a presence, at no extra cost. Drafts are now history.
 ATM Network Easy Access Savings Account also entitles you to an International Debit
Card with which you can access your account anytime at all our ATMs - both, Visa
enabled and our partner banks - across the country. Withdrawals and deposits (money as
well as cheques) are possible with your Debit Card. And unlike most other ATMs, an
Axis Bank ATM allows you to withdraw upto Rs 40,000 per day.
 Anywhere Banking You can transact through any of our branch offices all of which are
interconnected for your banking convenience. Transactions like cash deposits, cash
withdrawal, transfers and clearing deposits can all be carried out wherever you happen to
be.
 The Tele banking service provides you instant access to your savings account. It offers
you a wide range of services over the phone such as Account Information, Balance
Inquiry, Transaction Details, Status of your Cheque (available only during branch
business hours) and even Statement of Account on Fax
 iConnect The idea of "your Bank on your desktop" is now a reality with iConnect. You
can lookup the status of your savings account, request your new cheque book, undertake
a range of financial transactions, avail financial advisory services, get information on
mutual funds and shop online by just clicking the mouse.
 Mobile Banking Mobile Banking enables you to bank with us through your mobile phone
irrespective of where you are. Avail facilities like balance inquiry, debit or credit alerts,
last three transaction details and cheque status.
 Account Statement Quarterly statements are delivered free of cost.
 Quarterly Interest Every quarter, interest would be credited at the rate of 3.5% per annum
in your account
4. Women saving account:

33
Features:
 Jewellery Insurance on Debit Card
 Zero Balance Minor Account
Round-the-Clock access through ATMs:
 There could be an instance when at 3 am you could require cash. With our round-the-
clock access you can withdraw cash up to Rs. 40,000 per day, deposit cash/cheques,
transfer funds, print a mini statement and pay insurance premiums (LIC), all through
our ATM channel which is one of the largest ATM networks in the country.
Anywhere Banking:
 Imagine being in an unknown city and still having complete access to all your
transaction needs. As a customer of the bank, you are in control and not restricted to
the branch. So even if you are travelling, you can access your account easily from any
of the 700 plus Axis Bank offices spread over 400 cities across the country.
At-par cheque facility:
 Your cheque will be treated as a local cheque within the vast Axis Bank network of
over 700 offices across 400 cities in India. Now no more running around to get a
Demand Draft issued.
 Monthly Account Statement
 Free monthly e-statement
 Additional discounts on loans
iConnect:
 The Complete online banking experience: Its the age of Wi-Fi. All your banking
needs should be on your fingertips, with our i-connect you can check your account
status, transfer funds, place online request for a new cheque book and many more
features without even having to visit an Axis Bank branch.
Financial Advisory Services:
 Our Financial Advisor will assist you with your financial planning and help you to
earn maximum returns on your savings.
Discount on Retail Purchases:
 Just live the feeling of walking into a store and getting amazing discounts not
available to others. As you are a valued customer for us, we shall endeavour to

34
 provide you with discounts at various outlets, periodically. All you have to do is use
your new Smart Privilege Debit Card and avail of discounts at these outlets. Details
of such tie-ups will be sent to you on a regular basis.

Eligibility Criteria:
 Average quarterly balance of Rs 10,000 for metro and urban locations
 Average quarterly balance of Rs 5,000 for semi-urban locations
 Average quarterly balance of Rs 2,500 for rural locations

5. Pension Savings Account

Features:
 Zero Balance Savings Account
 Anywhere Banking - Available at all centers
 Free Multi-city At Par Cheque Books
 Free monthly e-statement
 Free International Debit-cum-ATM Card for the primary & Joint holder. The account can
be opened jointly only with spouse.
 Personal Accident Insurance Cover of Rs. 2 lakhs [To keep your personal accident
insurance cover activated, you should have made a purchase transaction in 365 days prior
to the day of the incident & should have maintained an average quarterly balance of Rs
5,000 (urban & metropolitan branches) or Rs 2,500 (rural & semi-urban branches) as the
case may be in the two quarters before the date of the incident.]*
 Free Payorder & Demand Draft
 Internet Banking - Available through "iConnect"
 Tele-banking - Free, Available 24 hours at select centers
 Mobile Banking Facility
 Demat Account - Account opening charges waived
 Safe Deposit Lockers - Preferential allotment

35
Eligibility:
 All employees of central government and civil ministries who are covered under the
Central Government Civil Pension Scheme operated by Central Pension Accounting
Office, Department of Expenditure and Ministry of Finance.
 All employees of Armed Force (Army, Navy & Air Force) under Ministry of Defence
who are covered under the Defence Pension Scheme operated by Pension Sanctioning
Authority/Defence Unit.
 All the employees of an establishment with a workforce strength of more than 20
(including contract employees) and who have opted to be members of the EPS 95
scheme.
 Existing members of "Member of Employees" Family Pension Scheme.

36
COMPERATIVE ANALYSIS OF AIXS BANK SAVING A/C WITH OTHER
BANKS SAVING A/C

1) AXIS BANK V/S YES BANK

FEATURES AXIS BANK YES BANK

NO. OF PRODUCTS six: zero balance saving a/c, Two: silver saving
krishi saving a/c, account, gold savings
Easyaccess, prime, women’s account.
saving a/c, pension saving
a/c

Average quarterly account Nil for zero balance, 1000 Rs.10,000 for silver
balance for krishi saving a/c, Rs 5000 savings account and
in metro city RS 2500 in Rs.100000 for gold savings
semi urban city and Rs 1000 account.
in rural for easyaccess a/c,
for prime a/c same as for
easyaccess a/c, nil for
woman saving a/c, nil for
pension a/c
Fee for non maintenance of Annual a/c maintenance Rs. 500 for silver savings
quarterly average balance charges 500 per annum for account and Rs.600 for
zero balance a/c, 750 for all gold saving account.
saving a/c holders
Statement of account Quarterly free, and monthly Quarterly free for both.
e-statement free (if asked
for).
ATM usage Unlimited free . Unlimited free on all the
banks in India.
Regular debit card 95 for all saving a/c holders, Rs.149 for silver savings

37
 account, free for gold
savings account.
Gold debit card Rs.500 issuance fee Rs.799 issuance fee

D.D. Rs.50 for amt up to Min Rs.50 then Rs.2.5 per

Rs.10,000;Rs.2.50 per 1000 1000 for savings account
for amt up to 50,000;Rs 2 per and Rs.1.5 per 1000 for
1000 for amt greater than gold savings account.
50,000
Pay order (P.O.) Upto 50,000 is Rs 50 5 free for savings account
Above 50,000 is Rs and 10 free for gold
2.50/1000 savings account, per year
Branch transaction 3 transactions per quarter nil 5 transactions for savings
for zero balance a/c, beyond account and 10 transactions
3 transaction Rs 100 per for gold savings account
transaction for zero balance are free per year
a/c, cheque book charges Rs
5 per cheque leaf for zero
balance a/c, no such charges
for other account holders
Personalized cheque books Free upto 20 leaves per Free
quarter , if above 1 cheque
book per quarter Rs 50
Balance enquiry Free Free

INTERPRETATION:
 Axis bank provides various kinds of saving bank account as compare to yes bank which
is showing that axis bank has segmented its market more strategically.
 Terms and condition are quite simple and reasonable to all its customers in case of axis
bank then to yes bank.

38
  Axis bank is providing various kinds of saving bank account facilities to its customers.
so, its services rates are quite higher in comparison to yes bank.
 Axis bank charge Rs 95 for issuing a regular debit card for its all saving account holders
which is almost half of the issuing charges of Yes bank to its saving bank account
holders.
 DD & PO commission rates of axis bank are bit higher as to Yes bank.

2) AIXS BANK V/S ICICI BANK

FEATURES AXIS BANK ICICI BANK

NO. OF PRODUCTS six: zero balance saving a/c, Three: category A, B and

39
 krishi saving a/c, C.
Easyaccess, prime, women’s
saving a/c, pension saving
a/c

Average quarterly account Nil for zero balance, 1000 Rs.5000 for A, Rs.2000 for
balance for krishi saving a/c, Rs 5000 B, and Rs.1000 for C.
in metro city RS 2500 in
semi urban city and Rs 1000
in rural for easyaccess a/c,
for prime a/c same as for
easyaccess a/c, nil for
woman saving a/c, nil for
pension a/c
Fee for non maintenance of Annual a/c maintenance Rs.750 per qtr for A & B
quarterly average balance charges 500 per annum for and Rs.100 per qtr for C.
zero balance a/c, 750 for all
saving a/c holders
Statement of account Quarterly free, and monthly Free physical statement per
e-statement free (if asked qtr otherwise Rs.200 per
for). month for physical form.
Free e-statement per
month.
ATM usage Unlimited free . Rs.20/month for cash
withdrawal & and Rs.60
for same with non partner
banks.
Regular debit card 95 for all saving a/c holders, Rs.99 per annum for all the
products.
D.D. Rs.50 for amt up to Rs.2 per thousand rupees
Rs.10,000;Rs.2.50 per 1000 or part thereof, subject to a
for amt up to 50,000;Rs 2 per minimum of Rs.50
1000 for amt greater than

40
 50,000
Branch transaction 3 transactions per quarter nil Rs.2.50/
for zero balance a/c, beyond thousand, subject to
3 transaction Rs 100 per min of Rs.30
transaction for zero balance and max of Rs.10000
a/c, cheque book charges Rs
5 per cheque leaf for zero
balance a/c, no such charges
for other account holders
Personalized cheque books Free upto 20 leaves per 2 payable at par cheque
quarter , if above 1 cheque books of 25 leaves each
book per quarter Rs 50 free in a quarter, Rs.50/-
for additional cheque book
of 25 leaves.
Balance enquiry Free Rs.10 with partner banks &
Rs.25 with non partner
banks.

41
INTERPRETATION:
 ICICI bank saving bank account categorization is quite simple to understand from a view
point of costumer as to axis bank.
 Quarterly saving bank account charges are quite similar in both the banks, only difference
of account holder categorization is the point of difference here.
 For category C account holders, ICICI BANK is charging very nominal maintenance fee
from its customers, but in AXIS bank no such thing is done for its customers.
 By analyzing the two banks DD and PO rates, charges under axis bank are higher than to
ICICI bank.
 ATM usage is unlimited free under axis bank, but Rs. 20 for normal customers and Rs.
60 for non bank account holders is charged by ICICI bank.

42
3) AXIS BANK V/S HDFC BANK

FEATURES AXIS BANK HDFC BANK

NO. OF PRODUCTS six: zero balance saving a/c, Three products: regular,
krishi saving a/c, savings plus & savings max;
Easyaccess, prime, women’s each of which are further
saving a/c, pension saving divided into option 1 and 2.(I
a/c have taken comparative
product that is option 1 of
regular savings acc.)
Average quarterly account Nil for zero balance, 1000 Rs.5000
balance for krishi saving a/c, Rs 5000
in metro city RS 2500 in
semi urban city and Rs 1000
in rural for easyaccess a/c,
for prime a/c same as for
easyaccess a/c, nil for
woman saving a/c, nil for
pension a/c
Fee for non maintenance of Annual a/c maintenance Rs.750 per qtr.
quarterly average balance charges 500 per annum for
zero balance a/c, 750 for all
saving a/c holders
Statement of account Quarterly free, and monthly Monthly statements to be
e-statement free (if asked Collected from branch.
for). Quarterly statements sent by
post
ATM usage Unlimited free . First 4 withdrawals free of
cost from any cirrus network
ATM
Regular debit card 95 for all saving a/c holders, Rs.100 plus taxes

43
D.D. Rs.50 for amt up to Rs.50 for amt up to 10000,
Rs.10,000;Rs.2.50 per 1000 Rs.75 for amt greater than
for amt up to 50,000;Rs 2 per 10000 and up to up 50000,
1000 for amt greater than Rs. 2.50 per 1000 or part
50,000 thereof (Min Rs.150) for amt
greater than 50000
Pay order (P.O.) Upto 50,000 is Rs 50, Same as above.
Above 50,000 is Rs
2.50/1000
Branch transaction 3 transactions per quarter nil Free 3 free in the qtr & Rs.
for zero balance a/c, beyond 60 per additional transaction
3 transaction Rs 100 per on non-maintenance of Min
transaction for zero balance balance (cash
a/c, cheque book charges Rs deposit/withdrawal)
5 per cheque leaf for zero
balance a/c, no such charges
for other account holders
Personalized cheque books Free upto 20 leaves per Free, Rs.5 per leaf on non
quarter maintenance of Min balance
if above 1 cheque book per
quarter Rs 50
Balance enquiry Free Free

INTERPRETATION:
 Here also AXIS bank saving account services are more than to HDFC saving bank
account services.

44
  AQB is same for various saving bank account holders under HDFC bank, and different
AQB for different saving account holders is required under AXIS bank.
 Non maintenance account charges are also kept same under HDFC bank account, and
different charges for different account holders are set under AXIS bank.
 AXIS bank is providing unlimited free ATM usage, and only first four withdrawals are
free under HDFC bank.
 DD and PO charges are higher under HDFC bank then AXIS bank.
 HDFC bank charges Rs.60 extra after first 3 bank transactions made by the customers,
charges are differently set as per to different account holders by AXIS bank.

BASIC FEATURES OF AXIS BANK CURRENT A/C

Overview

45
At Axis Bank, we are committed to creating an easy and comfortable banking environment for
your business. We realize that different businesses need different solutions according to their
size, nature and scale of operations. We also understand what you need to add impetus to your
business. Our range of Current Accounts comes geared to answer all kinds of business
requirements. Each of our Current Accounts has been customized to ensure efficient
management, quick transfers and instant availability of your funds across our network.
Axis Bank brings different kinds of current accounts for different types of businesses. Select the
one that best suits your business requirements.
Axis Bank's Current Accounts come equipped with the following features to give maximum
value for your money.

Features:
Anywhere Banking:
 Our Current Account allows you to bank from all our branches and extension counters.
You can deposit cash, withdraw cash, deposit cheques, and issue 'at-par' cheques at any
of our branches. So bank at your own convenience.

Instant Fund Transfer:

 You can transfer funds instantly between any of our branches. Funds transfers can be
effected online, right from your desktop, through our internet banking services.

Internet Banking:
 Axis Bank presents Corporate iConnect - a unique NetBanking platform for its current
account customers. Available with multiple user IDs, depending on your needs. Access
your account at any time form anywhere. You can transfer funds to your own accounts
or to third party accounts within Axis Bank & Inter Bank covering over 25,000 branches
of various banks. Corporate iConnect also permits transaction initiation by one user and
approval by another. You can also execute bulk payments like salary and commission
across Axis Bank network, right from your desktop.

At-Par (Multicity) Cheque book:

46
  Enjoy the benefits of multicity cheque book with Axis Bank's current accounts. You can
issue cheques payable at par at all our branches across the country. Your cheques will be
treated as local cheques at more than 375 locations as on January 31, 2018.

ATM or Debit Card:

 With every Current Account (for proprietary and partnership concerns), you can avail
upto 2 ATM cum Debit cards, which allow you round the clock access to your account
from any of all our ATMs all over the country. You can withdraw upto Rs 40,000 a day.
 Free Monthly Account Statement
 By courier and daily on email.

Mobile Banking:
 Mobile Banking will enable you to bank with us through your mobile phone irrespective
of where you are.

Phone Banking:
 Phone banking or Tele-banking service can help you access your account from your
telephone anytime you want.

TYPES OF CURRENT A/C AT AXIS BANK

1. Normal current a/c:

Features:

47
At-Par Cheque Facility:
 Issue cheques payable at par at any of our branches / outlets, presently over 800 across
the country.

Inter Branch Cash Deposit Facility:

 Deposit cash upto Rs. 50,000 per day at a remote branch for instant credit into your
account.
 Home Branch Cash Withdrawal
 Free upto 50 transactions for unlimited amount per month.
 Local Cheque Deposit Facility
 Deposit cheques at any Axis Bank branch and get the credit into your account.

Demand Drafts:
 Avail Demand Drafts at very nominal charges drawn on any of our branches and a wide
network of correspondent bank locations.

Outstation Cheque Collection:

 Avail outstation cheques collection through all our branches.

Other ancillary services:

 Mobile Alerts
 ATM cum International Debit Card

2. Business advantage a/c:

Features:
At-Par Cheque and Local Cheque Deposit Facility:

48
  Issue cheques payable at par at any of our branches / outlets, presently over 800 across
the country.
 This facility is free for 10 transactions and upto Rs 15 lacs per month and at nominal
charges beyond free limit.
Pay Orders:
 Free 3 Pay Orders per day from your branch.
Inter Branch Cash Deposit Facility:
 Deposit cash upto Rs. 75,000 per day at a remote branch for instant credit into your
account.

Intercity Cash Withdrawal Facility:

 Cash withdrawal upto Rs 2,00,000 per day at a remote branch.

Home Branch Cash Withdrawal:

 Free 75 transactions per month for unlimited amount.

Demand Drafts:
 Free 10 Demand Drafts upto Rs 3 lacs per month on Axis Bank locations.

Free Fund Transfer Facility:

 Upto 12 transactions per month across Axis Bank network almost instantaneously.

Outstation Cheque Collection:

 Avail outstation cheques collection through all our branches.

Other ancillary services:

 Mobile Alerts
 ATM cum International Debit Card
 Phone Banking
 Corporate iConnect
3. Club 50 current a/c:

Features:

49
  Enhanced Transactional Benefits
 Higher free home branch cash deposit limit upto Rs. 1.5 cr. per month
 Maintain the required half yearly average balance and enjoy free non - home branch cash
deposit upto Rs. 2 lacs per day
 As high as 1500 transactions free per month
 1200 Anywhere Banking transactions free per month
 Customized Cheque Stationery with Hologram
 Customized Cheque stationery with Hologram for additional safeguard of banking
transactions.

Lifestyle Benefits / Privileges:

 Enjoy lifestyle benefits / privileges like free subscription to magazines and books, access
to Business center at all our Priority Banking branches at select locations, Priority
Savings Bank accounts for all authorized signatories (Directors, Partners or Proprietors),
etc.

Free Doorstep Banking:

 Deposit cash/cheques, withdraw cash or have demand drafts/pay orders delivered at your
office free of cost.
Free RTGS / NEFT Facility:
 Maintain your required half yearly average balance and enjoy the benefits of free RTGS /
NEFT facility all through.
Free Cheque Books:
 Avail the facility of free cheque books every month.
Free DD's on Non Axis Bank locations:
 Avail the facility of free demand drafts on Non Axis Bank locations upto a certain limit.
Free International Business Gold Debit Card / Gold Plus Credit Card:
 Get free International Business Gold Debit Card / Gold Plus Credit Card to enjoy a host
of benefits.
COMPERATIVE ANALYSIS OF AXIS BANK CURRENT A/C WITH
OTHER BANKS CURRENT A/C

50
I) AXIS BANK V/S HDFC BANK

FEATURES AXIS HDFC

Number of products Three: normal, business Four: plus, trade, premium,
advantage, club 50 and regular
Average quarterly balance :Rs. 10000 for metro/ urban Rs.100000 for plus,
branches & Rs.40000 for trade, Rs.25000
Rs. 5000 for semi urban/rural for premium, & Rs.10000 for
branches for normal regular
:Rs 25000 for metro/
Urban & Rs 12500 for semi
urban/rural for business
advantage.
: Rs 50lacs for metro/urban
& Rs 25lacs for semi
urban/rural for club 50.

Fee for non maintenance of ;Rs. 400 for both metro & Rs.600 for plus, Rs.1200 for
AQB rural in case of normal. trade, Rs.900 for premium
:Rs 450 for both metro& and Rs.750 for regular.
rural for business advantage

:club 50: Rs 5000 per 6

months if balance is b/w
10lacs to 20lacs & Rs 10000
per 6 months if balance is
less than 10lacs for

51
 metro/urban
: Rs 5000 per 6 month if
balance is b/w 5lacs to
10lacs & Rs 10000 is
balance is less than 5lacs for
rural.
Statement of account Free (physical or e-mail) Free once in a month

Issue of cheque book Normal: 1st 25 cheque leaves PAP cheque books; 300
are free than upto 50 per leaves free pm for plus, 200
month Rs 2/leaf & b/w 51 to leaves free pm for trade, 100
250 Rs 5/leaf & above 251 leaves free pm for premium
Rs 8/leaf and Rs.2 per leaf for regular
Business advantage: same as
for normal
Club 50: free

ATM usage Free usage of axis bank, Free usage of HDFC bank
Rs.1.50 on withdrawal from ATMs.
other banks
Issue of international debit Free for 1st year, Rs.150 Free for first year
card there after, for club 50 free
Transfer from one account Free for all Free for all
to other (intercity)
D.D/P.O. Normal: ad valorem charges Free up to 50 DDs per
Rs 1.00/1000 & transaction month. Above 50
charges Rs 50 per P.O transactions, charges @ Rs.
: for D.D ad valorem charges 25/- per DD for plus, Free up
Rs 1.50/1000 & to 30 DDs per month. Above
transaction charges Rs 50 30 transactions, charges @
Business abvantage: Rs. 25/- per DD for trade;
ad valorem charges free & DD Amount Up to Rs.
transaction charges 3 per day 50,000 charges Rs. 40/- per

52
 free above that Rs 50 per PO DD, Above Rs. 50,000 and
: for DD ad valorem charges up to Rs. 100,000- Rs. 25/-,
free upto 3lacs above that Rs Above Rs. 100,000- Free for
1/1000 & premium and DD Amount
Transaction charges free Up to Rs.50,000 charges
upto 10 DD per month above Rs.40/- per DD, Above
that Rs 50 per DD. Rs.50,000 and up to
Club 50: DD & PO free. Rs.100,000- Rs.25/-, Above
Rs.100,000- Free for regular.
Balance enquiry Information not available Rs.25 for all

INTERPRETATION:
 AQB is broadly categorized for rural and urban areas under AXIS bank, but no such
rural and urban classification is made by HDFC bank for its current account
customers.
 As per to different heads categorization charges are charged by both the banks from
its current account holders under the fee charged by them for maintaining their AQB
balances.
 ATM usage is unlimited free under HDFC bank for its holders of account, but Rs.
1.50 is charged by in case of AXIS bank account transaction from other ATM’S.
 Different DD and PO rates are applied by both the banks according to the kinds of
account facilities they are providing to their ultimate customers.
2) AXIS BANK V/S YES BANK

FEATURES AXIS BANK YES BANK

Number of products Three: normal, business Four: CA 30, CA 70, CA 200
advantage, club 50 and CA 500.
Average quarterly balance :Rs. 10000 for metro/ urban Rs.30000, Rs.70000,
branches & Rs.200000 and Rs.500000

53
 Rs. 5000 for semi urban/rural respectively for the above
branches for normal products.
:Rs 25000 for metro/
Urban & Rs 12500 for semi
urban/rural for business
advantage.
: Rs 50lacs for metro/urban
& Rs 25lacs for semi
urban/rural for club 50.

Fee for non maintenance of ;Rs. 400 for both metro & Rs.1500, Rs.3000, Rs.4500,
AQB rural in case of normal. and Rs.6000 respectively for
:Rs 450 for both metro& the above products
rural for business advantage
:Rs 5000 per 6 months if
balance is b/w 10lacs to
20lacs & Rs 10000 per 6
months if balance is less than
10lacs for metro/urban
: Rs 5000 per month if
balance is b/w 5lacs to
10lacs & Rs 10000 is
balance is less than 5lacs.
Statement of account Free (physical or e-mail) Free once in a month.

Issue of cheque book Normal: 1st 25 cheque leaves unlimited free for all.
are free than upto 50 per
month Rs 2/leaf & b/w 51 to
250 Rs 5/leaf & above 251
Rs 8/leaf

54
 Business advantage: same as
for normal
Club 50: free

ATM usage Free usage of axis bank, Information not available.

Rs.1.50 on withdrawal from
other banks
Issue of international debit Free for 1st year, Rs.150 Information not available.
card there after, for club 50 free
Transfer from one account Free for all Rs.25 lakhs per month
to other (intercity) subsequent 0.50 per Rs.1000
for CA 25, Rs.50 lakhs per
month subsequent 0.50 per
Rs.1000 for CA 75, and
unlimited for the rest.
D.D/P.O. Normal: ad valorem charges DD:2 Free Per Month
Rs 1.00/1000 & transaction Min-Rs.100 Max-Rs.5000
charges Rs 50 per P.O for CA 25, 5 Free Per Month
: for D.D ad valorem charges subsequent Rs.1.75 per
Rs 1.50/1000 & rs.1000 or part there of Min-
transaction charges Rs 50 Rs.100 Max-Rs.5000 for CA
Business abvantage: 75, 5 Free Per Month
ad valorem charges free & subsequent Rs.1.50 per
transaction charges 3 per day rs.1000 or part there of
free above that Rs 50 per PO Min- Rs.100 Max-Rs.5000
: for DD ad valorem charges for CA 200 and free for CA
free upto 3lacs above that Rs 500.
1/1000 & PO: 2 Free Per Month
Transaction charges free Subsequent 0.75 per
upto 10 DD per month above Rs.1000. Min- Rs.75 Max-
that Rs 50 per DD. Rs.5000 for CA 25, 5 Free
Club 50: DD & PO free. Per Month. Subsequent 0.75

55
 per Rs.1000. Min- Rs.75
Max- Rs.5000 for CA 75 and
free for the rest.
Balance enquiry Information not available Information not available.

FIXED DEPOSITS AT AXIS BANK

Axis Bank offers you simple reinvestment Fixed Deposits (at very competitive interest rates),
which can be opened with a minimum investment of Rs 10,000. You can make additions to your
deposit in multiples of Rs 1,000 each. The tenure of your deposit must be a minimum of 6
months.

Deposit Schemes:

Reinvestment Deposits:

56
In a reinvestment deposit, the interest accrued to your deposit at the end of each quarter is
invested along with the principal. The tenure of your deposit must be a minimum of 6 months. At
the end of the quarter, the interest and the principal are both rolled over, and the interest is
calculated on the total sum. Income tax is deducted at source.

Automatic Rollover:
As a Fixed Deposit holder, you can avail of the facility for automatic rollovers on maturity (for
both the principal and interest). You can select this option in the Account Opening Document
(AOD). The options available are:
Rollover only Principal:
Only the principal amount will be rolled over. The interest will be either credited to your
designated account or paid out.
Rollover Principal and Interest accrued in Reinvestment Deposit:
This will rollover both the deposit and the interest accrued for the same tenure at the interest rate
applicable on the maturity date.
On or before the maturity date, you can make the following changes in the rollover instructions
of the deposit:
Change in tenure
Change in maturity instructions
Change in payment instructions
Change in principal (only reduced amount)

57
The following documents are required when applying for a Fixed Deposit

An Individual, Hindu Undivided Family, A valid passport or a valid driving license

Sole Proprietorship Concern An introduction by any other bank or an
introduction by an Axis Bank Savings
Account holder for the last six months
A photograph
Trusts Copy of the Trust Deed
Copy of the registration certificate
Copy of the Resolution of The Trustees
Authorizing the members concerned to
open and operate the account
Photographs of the members operating the
account
Associations / Clubs Bye-laws of the Association
Copy of the Resolution by the board
authorizing the members concerned to open
and operate the account
Photographs of the members operating the
account
Partnership Firm Partnership Deed
Letter from partners approving the persons
concerned to open and operate the account
Photographs of the persons operating the
account

TYPES OF FIXED DEPOSITS AT AXIS BANK

58
1. Recurring Deposits:
Axis Bank's Recurring Deposit scheme will allow you with an opportunity to build up your
savings through regular monthly deposits of fixed sum over a fixed period of time.

Features:
 Recurring deposits are accepted in equal monthly installments of minimum Rs 1,000 and
above in multiples of Rs 500 thereafter.
 The fixed number of installments for which a depositor can opt are 12, 24, 36, 39, 48, 60,
63, 72, 84, 96, 108 and 120 months.
 Transfer of Accounts - a recurring deposit account can be transferred from one office of
the Bank to another branch.
 The amount of installment once fixed, cannot be changed.
 Installment for any calendar month is to be paid on or before the last working day of the
month. Where there is delay in payment of installment, one can regularize the account by
paying the defaulted installment together with a penalty (at present it is @ PLR plus 4 %
for the period of delay).Fraction of a month will be treated as full month for the purpose
of calculating the penalty.
 The total amount repayable to a depositor, inclusive of interest, depends on the amount of
monthly installments and the period of deposit.

2. Encash 24:

The Encash 24 (Flexi Deposit) gives you the liquidity of a Savings Account coupled with high
earnings of a Fixed Deposit. This is achieved by creating a Fixed Deposit linked to your Savings
Account providing you the following unique facilities:

59
Maximum Returns:
Your money is no longer idle. As soon as the balance in your Savings Account crosses over
Rs 25,000, the excess, in multiples of Rs 10,000 will be transferred automatically to a higher
interest earning Fixed Deposit Account. The maturity of fixed or term deposits formed as a result
of transfer of money from the Savings Bank account will be for a maximum period of 181 days
and the interest will be calculated on simple interest rate basis.

Maximum Liquidity:
The money parked in Fixed Deposits as a result of the above mentioned sweep out from your
Savings account can be easily accessed by issuing a cheque, withdrawing through ATM etc. This
amount is automatically reverse swept from the most recently formed Fixed Deposit in units of
Rs 5,000 to the Savings account whenever the balance in your Savings account falls below
Rs 25,000. The amount broken form your Fixed Deposit will earn interest rates at the applicable
rate for the period that the deposit was held with the Bank. The remaining amount of Fixed
Deposit will continue to earn the contracted rate of interest.

Auto Renewal:
On maturity of your linked Fixed Deposit, the Bank will automatically renew it for a maximum
period of 181 days.

3. Tax Saver Fixed Deposit:

In the Finance Bill of 2006, the government had announced Tax benefits to Bank Term Deposits
which are of over 5 year tenure u/s 80C of IT Act, 1961 vide Notification Number 203/2006 and
SO1220 (E) dated 28/07/2006.
The salient points of the scheme notification are; (a) Fixed tenure without premature withdrawal.
(b) Year is defined as a financial year. (c) Amount limited to Rs. 100 minimum and Rs. 100,000
maximum. (d) Bank will issue a Fixed Deposit Receipt that shall be the basis of claiming tax
benefit.
Benefits of tax break u/s 80C of IT Act Benefit Illustrator Example:

60
Assume that a customer invests Rs 100,000 in this scheme @ 8% p.a. in fixed deposit for five
years. He will get a benefit of Rs 30,600 at 30.6 % on the eligible investment of INR 100,000
assuming that he is in Rs 2,50000 lac to Rs 10,0000 lac tax bracket, thus his effective investment
would be Rs 69,400. He would earn Rs 8000 (08 percent on 1 lac) as interest per annum, which
would translate to a return of 11.5 percent on the effective investment of Rs 69,400.

61
 INTERST RATE OF FD AT AXIS BANK

Interest rate normal For senior citizen (As on 31st mar, 2020)
On on Deposits of Rs on Deposits of on Deposits on Deposits
Deposits 15 lakhs < Rs 50 Rs 50 lakhs < below Rs. 50 of Rs 50
PERIOD
Below Lakhs Rs 1 Crore lakhs lakhs < Rs 5
DEPOSITS
Rs 15 Crore
lakhs
7 days to 14 days - 1.00 1.00 - -

15 Days to 29 Days 2.50 2.50 2.50 2.50 2.50

30 days to 45 days 3.00 3.00 3.00 3.00 3.00

46 days to 60 days 3.50 3.50 3.50 3.50 3.50

61 days to less than 3 4.00 4.00 4.00 4.00 4.00

months
3 months to less than 4.50 4.50 4.50 4.50 4.50
4 months
4 months to less than 5.00 5.00 5.00 5.00 5.00
6 months
6 months to less than 6.00 6.00 6.00 6.75 6.75
9 months
9 months to less than 6.00 6.00 6.00 6.75 6.75
1 year
1 year to less than 14 6.50 6.50 6.50 7.25 7.25
months
14 months to less than 6.60 6.60 6.60 7.35 7.35
2 Years
2 years to less than 30 7.00 7.00 7.00 7.75 7.75
months
30 months to less than 7.00 7.00 7.00 7.75 7.75
3 years
3 years to less than 5 7. 7.00 7.00 7.75 7.75
00
5 years upto 10 years 7. 7.00 7.00 7.75 7.75
00

62
INTEREST RATES ON TAX SAVER DEPOSITS

5 years only (Amount Capped at Rs. 1 lac INTEREST RATES(%) (p.a.)

per customer per Financial Year)
Regular Depositor (Individual & HUF) 7.25

Senior Citizen (Individual) 8.00

63
 FD INTEREST RATE AT ICICI BANK

Normal interest rate Interest rate for senior citizen (As on 31st Mar, 2020)
For Deposits For Deposits
Rs.15 Lakhs Rs.15 Lakhs
Less than Rs.15 and above but Less than Rs.15 and above but
Term Deposits
Lakhs (w.e.f less than Lakhs (w.e.f less than
(All Maturities)
April 08, 2020) Rs.1.Crore April 08, 2020) Rs.1.Crore
(w.e.f April 08, (w.e.f April 08,
2020) 2020)
7-14 days
N.A 3.50 N.A 4.00

15-29 days
3.50 3.50 4.00 4.00

30-45 days
3.50 3.50 4.00 4.00

46-60 days
3.50 3.50 4.00 4.00

61-90 days
3.50 3.50 4.00 4.00

91 days to 120
5.25 4.00 5.75 4.50
days
121 days to 180
5.25 4.25 5.75 4.75
days
181 days to 210
6.00 5.50 6.50 6.00
days
211 days to 269
6.00 6.00 6.50 6.50
days
270 days to less
6.00 6.00 6.50 6.50
than 1 year
1 year to 389
6.25 6.25 6.75 6.75
days
390 days
6.75 6.75 7.25 7.25
391 days to 589 6.25 6.25 6.75 6.75

64
days
590 days
6.75 6.75 7.25 7.25
591 days to less
6.25 6.25 6.75 6.75
than 2 years
2 years to 989
7.00 7.00 7.50 7.50
days
990 days
7.25 7.25 7.75 7.75

991 days to less

7.00 7.00 7.50 7.50
than 3 years
3 years to less
7.50 7.50 8.00 8.00
than 5 years
5 years upto 10
7.75 7.75 8.25 8.25
years

65
 AXIS BANK RATIO ANALYSIS

1. Capital Adequacy Ratio from March 2018 – March 2020.

Capital Adequacy Ratio

14.00%
13.50%
13.00%
Percen tag e

12.50%
12.00% 13.73% 13.69% Capital Adequacy Ratio
11.50%
11.00%
11.57%
10.50%
10.00%
2008
2018 2009
2019 2010
2020
Year

Interpretation:
In above analysis, it has been found that capital adequacy ratio is increasing year by year in 2018
it was 11.57%, in 2019 it increased to 13.73% & in 2020 it slightly decreased to 13.69%.

2. Net Profit Margin

Net Profit Margin

13.50%

13.00%
Percen tage

12.50%
13.31% Net Profit Margin
12.00%

12.22%
11.50% 12.01%

11.00%
2018
2008 2019
2009 2020
2010
Year

Interpretation:
In above analysis, it has been found that net profit margin is increasing year by year in 2018 it
was 12.01%, in 2019 it increased to 12.22% & in 2020 it increased to13.31%.it show that Axis
bank profit margin is increasing yr by yr which shows that Axis bank have high margin of safety.
Its means sales are increasing.

66
3. Operating Expense

Operating Expense

27.00%

26.00%

25.00%
Percentage

24.00% Operating Expense

26.20%
23.00% 24.95%

22.00% 23.26%

21.00%
2008
2018 2009
2019 2010
2020
Years

Interpretation:
In above analysis, it’s clear that operating expense is increasing year by year in 2018 it was
23.26%, in 2019 it increased to 26.20% & in 2020 it slightly decreased to 24.95%. In 2019
operating expense increased to 26.20% which shows that in this year investors get less profit but
in 2020 operating expenses decreased.

67
4. Return On Net Worth:

Return on Net Worth

25.00%

19.37%
20.00% 17.77%
Percentage

15.00%
12.21%
Return on Net Worth
10.00%

5.00%

0.00%
2008
2018 2009
2019 2010
2020
Year

Interpretation:

In above analysis, it has been found that return on net worth is changing year by year in 2018 it
was 19.37%, in 2019 it decreased to 12.71% & in 2020 it increased to 17.77%. Return on net
worth measures a corporation's profitability by revealing how much profit a company
generates with the money shareholders have invested. In above analysis its is clearly shown that
in 2018 axis bank generate good amount of profit through its share holders investment but in
2019 it decreased ,and 2020 it increased to 17.77% .  

68
5. Net Interest Income

Net Interest Income

6.00%

5.00%

4.00%
Percentage

3.00% Net Interest Income

4.74% 4.98%
2.00% 4.01%

1.00%

0.00%
2008
2018 2009
2019 2010
2020
Year

Interpretation:
In above analysis, it has been found that net interest income is increasing year by year in 2018 it
was 4.01%, in 2019 it increased to 4.74% & in 2020 it increased to 4.98%.
Which show that Axis bank income after paying interest on deposits is increasing year by year
which shows that bank have good margin b/w interest received and interest paid.

69
6. Non Interest Income

Non Interest Income

0.07%

0.06%

0.05%
Percentage

0.04%
Non Interest Income
0.03% 0.06%

0.02%
0.03%
0.01% 0.02%

0.00%
2008
2018 2009
2019 2010
2020
Year

Interpretation:

In above analysis, it has been found that non interest income is changing year by year in 2018 it
was 0.03%, in 2019 it decreased to 0.02% & in 2020 it increased to 0.06%.

70
 7. Net Profit

Net Profit

1.60%
1.40%
1.20%
Percentage

1.00%
0.80% Net Profit
1.41%
0.60% 1.17%
1.07%
0.40%
0.20%
0.00%
2008
2018 2009
2019 2010
2020
Year

Interpretation:

In above analysis, it has been found that non interest income is increased year by year in 2018 it
was 1.07%, in 2019 it increased to 1.17% & in 2020 it increased to 1.41%. In above analysis it
is clearly shown this net profit of Axis bank is increasing year by year which show that Axis
bank sales increasing & and it also manage its expenses very efficiently

71
 8. Earning Per Share

Earning Per Share

60.00%

50.00%

40.00%
Percentage

30.00% Earning Per Share

50.57%
20.00%
29.94%
10.00% 23.40%

0.00%
2018
2008 2019
2009 2020
2010
Year

Interpretation:

In above analysis, it has been found that non interest income is increased year by year in
2018 it was 23.40%, in 2019 it increased to 29.94% & in 2020 it increased to 50.57%.It
shows that share value oh share is increasing and share holder earning more year by year.

72
 9. Equity Dividend

Equity Dividend

120%

100%

80%
Percentage

60% Equity Dividend

100%
40%
60%
20% 45%

0%
2008 2009 2010 2018 2019 2020
Year

RECOMMENDATIONS

• AXIS Bank needs to lower its interest rate charged from the customer as compared to
other banks so that more number of customers can be attracted.

• AXIS bank needs to have an efficient customer service system to provide better services
to the customer.

Interpretation:

In above analysis, it has been found that non interest income is increased year by year in 2018 it
was 45%, in 2019 it increased to 60% & in 2020 it increased to 100%. Is show investors get
high amount of divided on there investment which is increasing year by year.

73
 FINDINGS
 When I compare saving a/c of axis bank with other banks I found that axis bank provide
more varieties of saving a/c to its customer than its competitor banks.
 But services charges of axis bank are quite higher than its competitors.

 By analyzing the DD and PO rates, charges under axis bank are higher than to its
competitor’s banks.
 Average quarterly balance maintenance charges are also high in axis bank.
 When I compare current a/c of axis bank with its competitors banks I found that AQB is
broadly categorized for rural and urban areas under AXIS bank, but no such rural and
urban classification is made by its competitors banks for its current account customers.
 Different DD and PO rates are applied by the banks according to the kinds of account
facilities they are providing to their ultimate customers.
 Average quarterly balance is less and broadly categorized current a/c is offer by axis bank
to its customers. As compare to its competitors.
 DD & PO charges are different for different current a/c holders in axis bank.
 After doing ratio analysis I found that Axis bank profit margin is increasing yr by yr
which shows that Axis bank have high margin of safety. Its means sales are increasing
.which is good for future growth.
 In 2018 operating expense of Axis bank is low in comparison of yr 2019 which shows
that in 2019 Axis bank does not manage its operating expenses efficiently. but in 2020
bank have less operating expenses as compare to 2019.
 I also found that in axis bank have good return on net worth in 2018 which shows that axis bank
generate good amount of profit through its share holders investment ,but in 2019 it decreased
,and 2020 it increased to 17.77% .  
 Axis bank also generate good amount of through is net interest income in 2018 , but in
2019 it was slightly decreased . And 2020 it increased further.
 Axis bank net profit is also increasing year by year which is good sing for future growth
and this growth also help them in attracting new investors & customers.

74
  EPS is also increasing every years which shows that Axis bank market share value is
increasing & market share is also increased in past few years.
RECOMMENDATION

• AXIS bank should need to lower the charges rate if the balance falls below
Average quarterly balance.

• AXIS bank should work on their field networking and services to enhance more
credibility.

• A wide publicity to be given about the organization and its products through various
means of communications to keep growth moments.

• AXIS bank should target customers that are ranging between 25-30 age group because it
was found that they are more interested in taking Business loan & to apply for new
account
.
• If AXIS bank wants to compete their rivals like ICICI & HDFC they should minimize,
the AQB so, that they can increase customer database.

• New and different product should be launched to attract more customers.

• Customer service should be improved.

• To eliminate the dissatisfaction proper workshop and awareness programs like

campaigning are helpful and held on the client origination.

75
 CONCLUSION
My experience with Axis Bank Ltd. is outstanding. While working in Axis Bank I found that this

bank has developed manifold in short period of time due to facilities and services provided to

their customer and this growth rate can be keep it up if they start to go in semi-urban areas. In

last couple of years they have opened new many branches and they should open many more. The

working staffs are very co-operative in nature and due to that the bank will also get good benefit.

Axis Bank has provided their customer Net-banking facilities and due to that transactions are

done fast. Charges at Axis Bank are when I compare it with Yes bank and ICICI bank. Charges

are high because Axis bank provides more variety of account to its customer. And when I

compare Axis bank to HDFC bank charges of axis bank is less than HDFC bank.

Axis bank also provide ATM services 24 hours , also give free balance enquiry

To its account holder , it also provide addition services to its account holders like bill payment ,

tax payment, mobile all this addition services are free of cost . But Axis bank competitor charge

for this services.

Axis bank also provide i-connect facility to it’s a/c which is unique service introduced by axis

bank which is plus point of axis bank against its competitors. ICICI is closest competitor of axis

bank because there is slightly difference between charges and it also provides almost similar

types of facilities.

Axis bank categorized its account according to regional wise like metro city, urban, rural, semi-

urban and charged according to persons income, average quarterly balance maintenance is also

different for different account holder. Fee for non maintenance of quarterly average balance is

76
charged by axis bank according to a/c holder’s category. But ICICI, HDFC charges quit similar

fee for non-maintenance of AQB from there a/c holders.

Past record of axis bank shows that net profit, net interest of Axis bank, is increasing year by

year this is only because they offer more varieties of account to there customer according to there

needs, business profile. And Yes bank, & other competitors of Axis bank does not provide

varieties of account to there customer. They only provide two, three types of a/c. Market share of

axis bank is also increasing year by year which is show in earning per share ratio as compare to

its competitors

In addition, Axis bank offers corporate restructuring advisory services, mergers and acquisitions

advisory services, acquisition funding arranging services, infrastructure and project advisory

services, techno-economic feasibility reports, and business plan preparation and bid process

management, as well as acts as debenture trustees and trustees for securitization issues. Market

share of axis bank is also

77
 BIBLIOGRAPHY

 www.axisbank.com
 www.google.com
 www.finance.india.mart.com
 Journals & Brouchers of Axis Bank
 Business and economics magazine
 Economics times

78
 ANNEXURE - 1
INCOME STATEMENT

Currency in As of: Mar 31 Mar 31 Mar 31 Mar 31 4-Year

Millions of Indian Rupees 2017 2018 2019 2020 Trend
Reclassified Reclassified Reclassified

Revenues 10,099.1 17,959.2 29,159.3 39,642.1

Other Revenues -2,676.1 -5,796.4 -19,093.9 -27,301.0
TOTAL REVENUES 22,107.7 38,015.2 46,867.3 62,405.3
Cost of Goods Sold 1,289.8 1,907.6 2,247.0 3,043.8
GROSS PROFIT 20,817.9 36,107.6 44,620.3 59,361.6
Selling General & Admin Expenses, Total 8,627.9 14,869.5 20,357.5 25,704.1
Other Operating Expenses 2,275.9 4,890.0 6,133.5 8,876.0
OTHER OPERATING EXPENSES, TOTAL 10,903.8 19,759.5 26,491.0 34,580.1
OPERATING INCOME 9,914.1 16,348.1 18,129.3 24,781.4
EBT, EXCLUDING UNUSUAL ITEMS 9,914.1 16,348.1 18,129.3 24,781.4
EBT, INCLUDING UNUSUAL ITEMS 9,914.1 16,348.1 18,129.3 24,781.4
Income Tax Expense 3,371.6 5,756.7 -- --
Earnings from Continuing Operations 6,542.5 10,591.4 18,129.3 24,781.4
NET INCOME 6,542.5 10,591.4 18,129.3 24,781.4
NET INCOME TO COMMON INCLUDING EXTRA
6,542.5 10,591.4 18,129.3 24,781.4
ITEMS

NET INCOME TO COMMON EXCLUDING EXTRA

6,542.5 10,591.4 18,129.3 24,781.4
ITEMS

79
 ANNEXURE – 2

Cash Flow Statement

Currency in As of: Mar 31 Mar 31 Mar 31 Mar 31 4-Year

Millions of Indian Rupees 2017 2018 2019 2020 Trend
Reclassified Reclassified Reclassified

NET INCOME 6,542.5 10,591.4 18,129.3 24,781.4

Depreciation & Amortization 1,120.1 1,593.0 1,902.2 2,378.7
DEPRECIATION & AMORTIZATION, TOTAL 1,120.1 1,593.0 1,902.2 2,378.7
(Gain) Loss from Sale of Asset 29.1 151.8 82.0 44.9
(Gain) Loss on Sale of Investment 1,657.2 1,043.1 2,005.7 607.4
Asset Writedown & Restructuring Costs 17.7 213.2 661.5 564.7
Other Operating Activities -763.8 -371.5 -2,093.4 -1,672.0
Provision for Credit Losses 1,986.3 4,760.4 8,370.7 13,561.3
Change in Other Working Capital -144,427.8 -244,927.6 -223,081.7 -279,669.7
CASH FROM OPERATIONS -133,811.7 -226,944.3 -194,026.2 -239,403.4
Capital Expenditure -2,273.9 -4,417.4 -3,883.3 -4,149.3
Sale of Property, Plant, and Equipment 34.9 126.4 399.9 189.7
Investments in Marketable & Equity Securities -34,264.6 -44,515.7 -91,764.6 -46,793.1
CASH FROM INVESTING -36,503.7 -48,806.8 -95,247.9 -50,752.7
Long-Term Debt Issued 17,128.1 -- 19,050.6 18,214.3
TOTAL DEBT ISSUED 17,128.1 -- 19,050.6 18,214.3
Long Term Debt Repaid -- -720.8 -- --
TOTAL DEBT REPAID -- -720.8 -- --
Issuance of Common Stock 359.4 45,466.8 388.6 39,031.7
Common Dividends Paid -1,117.4 -1,488.1 -2,516.0 -4,205.5
TOTAL DIVIDEND PAID -1,117.4 -1,488.1 -2,516.0 -4,205.5
Other Financing Activities 186,714.9 288,343.2 297,383.1 239,210.0
CASH FROM FINANCING 203,085.0 331,601.2 314,306.3 292,250.5
Foreign Exchange Rate Adjustments -5.0 22.1 106.6 -204.1
NET CHANGE IN CASH 32,764.6 55,872.1 25,138.8 1,890.2

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 ANNEXURE - 3
BALANCE SHEET
Mar '18 Mar '19 Mar '20
12 mths 12 mths 12 mths
Capital and Liabilities:
Total Share Capital 357.71 359.01 405.17
Equity Share Capital 357.71 359.01 405.17
Share Application Money 2.19 1.21 0.17
Preference Share Capital 0.00 0.00 0.00
Reserves 8,410.79 9,854.58 15,639.27
Revaluation Reserves 0.00 0.00 0.00
Net Worth 8,770.69 10,214.80 16,044.61
Deposits 87,626.22 117,374.11 141,300.22
Borrowings 5,624.04 10,185.48 17,169.55
Total Debt 93,250.26 127,559.59 158,469.77
Other Liabilities & Provisions 7,556.90 9,947.67 6,133.46
Total Liabilities 109,577.85 147,722.06 180,647.84
Mar '18 Mar '19 Mar '20
12 mths 12 mths 12 mths
Assets
Cash & Balances with RBI 7,305.66 9,419.21 9,473.88
Balance with Banks, Money at
5,198.58 5,597.69 5,732.56
Call
Advances 59,661.14 81,556.77 104,343.12
Investments 33,705.10 46,330.35 55,974.82
Gross Block 1,384.70 1,741.86 2,107.98
Accumulated Depreciation 590.33 726.45 942.79
Net Block 794.37 1,015.41 1,165.19
Capital Work In Progress 128.48 57.48 57.24
Other Assets 2,784.51 3,745.15 3,901.06
Total Assets 109,577.84 147,722.06 180,647.87
Contingent Liabilities 78,028.44 104,428.39 296,125.58
Bills for collection 16,569.95 29,906.04 35,756.32

Book Value (Rs) 245.13 284.50 395.99

81