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    "Every Face Tells A Story" Capturing Beautiful Portraits Canon EF Lenses Promotion Offer

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    Canon is launching a promotion offering a free 8GB USB for purchases of select Canon EF lenses between now and March 31, 2015. The EF lenses included are designed for portrait photography and have large apertures and advanced optics that allow for beautiful blurred backgrounds and natural skin tones. Canon stores and authorized dealers in Hong Kong and Macau are participating in the promotion while supplies last.

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    "Every Face Tells A Story" Capturing Beautiful Portraits Canon EF Lenses Promotion Offer

    Uploaded by

    ahs
    32 views4 pages
    Canon is launching a promotion offering a free 8GB USB for purchases of select Canon EF lenses between now and March 31, 2015. The EF lenses included are designed for portrait photography and have large apertures and advanced optics that allow for beautiful blurred backgrounds and natural skin tones. Canon stores and authorized dealers in Hong Kong and Macau are participating in the promotion while supplies last.

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    LensPortraitPromotion_Eng

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    Canon is launching a promotion offering a free 8GB USB for purchases of select Canon EF lenses between now and March 31, 2015. The EF lenses included are designed for portrait photography and have large apertures and advanced optics that allow for beautiful blurred backgrounds and natural skin tones. Canon stores and authorized dealers in Hong Kong and Macau are participating in the promotion while supplies last.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views4 pages

    "Every Face Tells A Story" Capturing Beautiful Portraits Canon EF Lenses Promotion Offer

    Uploaded by

    ahs
    Canon is launching a promotion offering a free 8GB USB for purchases of select Canon EF lenses between now and March 31, 2015. The EF lenses included are designed for portrait photography and have large apertures and advanced optics that allow for beautiful blurred backgrounds and natural skin tones. Canon stores and authorized dealers in Hong Kong and Macau are participating in the promotion while supplies last.

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    © All Rights Reserved
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    of 4

    【For Immediate Release】 2 January, 2015

    “Every Face Tells a Story” Capturing Beautiful Portraits


    Canon EF Lenses Promotion Offer

    Portrait photography is very much about capturing the perfect skin tone, texture, mood and
    expressions at the right moment. Canon launches an EF Lenses “Every Face Tells a Story”
    promotion offer today. From now till 31 March 2015, customers can get a limited edition 8GB
    USB for free for any purchase of designated EF lenses including EF 24mm f/1.4L II USM, EF
    50mm f/1.2L USM, EF 85mm f/1.2L II USM, EF 135mm f/2L USM, EF 24-70mm f/2.8L II USM
    and EF 70-200mm f/2.8L IS II USM. With the capability to create stunning out-of-focus effect
    and reproduce delicate and natural skin tone, these lenses can help you achieve high quality
    portraits that show distinctive beauty of your subject.

    Promotion offer is available while stocks last*. Please visit our selected dealers^ to purchase.
    For more shooting tips and offer details, please visit http://eflens.canon-hk.com/portrait/.

    Key Lens Technologies for Beautiful Portraits


    Canon large-aperture EF lenses are built with superior optics, realizing stunning shallow
    depth of field, natural skin tone and high image contrast which are all keys to producing high
    quality portraits.

    Large diameter EF Mount makes ultra large aperture such as f/1.2 possible, to achieve
    beautiful background blur effect that makes your subject stand out. When paired with EOS
    full-frame DSLR cameras, the out-of-focus effect is incomparable with cameras using smaller
    sensor format. Leveraging on its rich experience and technology know-how, Canon has
    developed DIGIC imaging processor that can make the most out of EF lenses and full-frame
    CMOS sensors to reproduce natural skin tone and delicate texture – a characteristic that
    receives high acclaim when it comes to portrait shooting. For exceptional image quality, UD
    (Ultra-low Dispersion) element can effectively reduce chromatic aberration even when a
    maximum aperture is used, realizing high resolution and contrast; while aspherical lens,
    especially the large diameter ground aspherical lens in EF85mm f/1.2L II USM can ensure the
    highest image quality even with a wide-open aperture, minimizing various aberrations to
    reproduce the finest details. A Super Spectra Coating is also applied to lens elements to the
    strictest standard. This coating can ensure accurate color reproduction and consistency of
    color across different EF lenses, contributing to a unique Canon’s color that adds to the
    charm of the images.

    In addition, ring-type USM (Ultrasonic Motor) delivering fast, quiet and accurate AF can help
    capture the facial expressions at the precise moment. It also helps achieve sharp eyes for
    more stunning result. Coupled with 61-point High Density Reticular AF Sensor found in EOS-
    1D X and EOS 5D Mark III or 65-point All Cross-Type AF Sensor in EOS 7D Mark II that
    provides a wide distribution of AF points throughout the frame, you can enjoy more freedom in
    composition by knowing that your subject, at center or aside, will be sharply focused. Full-time
    manual focus is also supported, allowing you to make fine focus adjustment anytime in
    response to the subtle changes.

    Features of Various Lenses and Shooting Tips

    EF 24mm f/1.4L II USM EF 50mm f/1.2L USM


    Combining f/1.4 large aperture and 24mm wide end, this lens 50mm is the most commonly used focal length for portraits as
    can create a strong sense of depth for outdoor portrait while it offers a natural perspective close to that of a human eye,
    achieving a soft background for more outstanding subject. making the photo look natural and comfortable to the eyes.

    EF 85mm f/1.2L II USM EF 135mm f/2L USM


    85mm offers a perspective similar to a look at the subject in Shot with 135mm telephoto lens, this half-length portrait
    close range together with the use of f/1.2 ultra-large aperture, includes more background objects in the composition to tell a
    helping to depict the expressions or mood of the subject in a story. Its f/2 large aperture manages to separate the subject
    natural way. from the background but at the same time retain a certain
    kind of connection.
    EF 24-70mm f/2.8L II USM EF 70-200mm f/2.8L IS II USM
    Offering versatile zoom range, f/2.8 large aperture for This lens, covering 70mm mid-telephoto to 200mm telephoto,
    beautiful out-of-focus effect and fast focusing, this lens allows offers superior quality and flexibility. With a slightly
    you to capture the most natural expression at the precise compressed perspective, this photo captures a natural and
    moment or respond quickly to the changing light. graceful moment as the model in dress walks.

    * Promotion period is from now till 31 March 2015. The gift will be given out immediately after purchase of lens at the
    selected dealers^. Offer is available while stocks last. Each EF lens purchase is only entitled to one gift. All gifts
    cannot be exchanged for cash or other products. In case of any dispute, Canon HongKong Co. Ltd reserves the right
    to make the final decision.

    ^ Selected dealers include (in no particular order):

    Hong Kong：A & A AUDIO & VIDEO CENTER LTD. / AEON / AV LIFE / BROADWAY / CAM2 / CHUNG PUI PHOTO
    SUPPLIES / CHUNG YUEN ELECTRICAL CO LTD / CMK / COXELL / DC CAREER CO. / DELON PHOTO & HI-FI CENTRE
    LTD. / FORTRESS / GOOD WORLD PHOTO SUPPLIES LTD / HING LEE CAMERA CO. / HONG KONG SUNING /
    KINEFOTO LTD / KOWLOON PHOTO SERVICE / MAN SHING PHOTO SUPPLIES CO.LTD / MIRAMA CAMERA & HI-FI
    CO. LTD. / MYER PHOTO & AUDIO CO. LTD / SOUND & VISION / PHOTO SCIENTIFIC / PRO SOURCE TRADING INT'L
    CO. / PHOENIX DIGITAL / SHOP@DCFEVER / SOGO HONG KONG / STANDARD AUDIO & PHOTO SUPPLIES LTD / TIN
    CHEUNG CAMERA CO. / UNIVERSAL AUDIO & VIDEO CENTRE / WILSON COMMUNICATIONS / WING SHING PHOTO
    SUPPLIES CO. LTD / IMAGE DIGITAL / CANON IMAGE²
    Macau：FORTRESS / FOTO MAXIM'S / FOTO NICE / FOTO PRINCESSA / IMAGE DIGITAL / NEW YAOHAN / KOIO
    CYBERLAND / SUNING
    About Canon Hongkong Company Limited

    Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor,
    Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter
    camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and
    printing industries, launching Japan's first plain-paper copier NP-110 in 1970 and the world's
    first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth
    experience in digital imaging product manufacturing, and research and development. It is a
    leader in the development of innovative products and holds the most technology patents in
    the imaging industry. Canon Inc. also makes a significant contribution to the promotion of
    photography. Today, Canon Inc. has a strong global presence and is one of the most
    important market players in the imaging, office and industrial product categories. As of 31
    December 2013, Canon's global revenue was US$35.5 billion.

    One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established
    in 1971. It is responsible for the sales, marketing and after-sales services for all Canon
    product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia. CHK
    adheres to Canon’s corporate philosophy of “kyosei” (coexistence), which encourages the
    company and its staff to participate in social, charitable and environmental activities in the
    community. CHK implements internationally-recognized management systems and has
    achieved ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 certification. For more
    information about Canon Hongkong, please visit our website: www.canon.com.hk.

    #####

    This press release is distributed by Canon Hongkong Company Limited - Domestic Consumer Imaging
    and Information Group.
    This press release can be downloaded at http://www.canon.com.hk/en/corporate/press_release/index.do

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