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    Airbnb Case Study Individual Assignment-2 Akshaya Lakshminarasimhan BL - BU.P2MBA19008

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    Akshaya Lakshminarasimhan
    1) Airbnb aims to create a world where anyone can belong anywhere by expanding their platform to handle end-to-end travel. 2) Key strategies include improving cost structure, increasing asset utilization, expanding revenue opportunities, and enhancing customer value through partnerships, unique experiences, and flexible policies. 3) Airbnb's focus is on operational excellence, customer management, innovation, and using analytics and technology to provide personalized experiences and an integrated ecosystem.

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    Airbnb Case Study Individual Assignment-2 Akshaya Lakshminarasimhan BL - BU.P2MBA19008

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    Akshaya Lakshminarasimhan
    180 views8 pages
    1) Airbnb aims to create a world where anyone can belong anywhere by expanding their platform to handle end-to-end travel. 2) Key strategies include improving cost structure, increasing asset utilization, expanding revenue opportunities, and enhancing customer value through partnerships, unique experiences, and flexible policies. 3) Airbnb's focus is on operational excellence, customer management, innovation, and using analytics and technology to provide personalized experiences and an integrated ecosystem.

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    1) Airbnb aims to create a world where anyone can belong anywhere by expanding their platform to handle end-to-end travel. 2) Key strategies include improving cost structure, increasing asset utilization, expanding revenue opportunities, and enhancing customer value through partnerships, unique experiences, and flexible policies. 3) Airbnb's focus is on operational excellence, customer management, innovation, and using analytics and technology to provide personalized experiences and an integrated ecosystem.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    180 views8 pages

    Airbnb Case Study Individual Assignment-2 Akshaya Lakshminarasimhan BL - BU.P2MBA19008

    Uploaded by

    Akshaya Lakshminarasimhan
    1) Airbnb aims to create a world where anyone can belong anywhere by expanding their platform to handle end-to-end travel. 2) Key strategies include improving cost structure, increasing asset utilization, expanding revenue opportunities, and enhancing customer value through partnerships, unique experiences, and flexible policies. 3) Airbnb's focus is on operational excellence, customer management, innovation, and using analytics and technology to provide personalized experiences and an integrated ecosystem.

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    Airbnb Case Study

    Individual Assignment-2
    Akshaya Lakshminarasimhan
    BL.BU.P2MBA19008
    Strategy Maps
    Focus on Investing in Airbnb growth and long-
    term profitability

    Work on creating a world where Focus on creating an end-to-end


    anyone can belong anywhere travel platform that will handle every
    Perspective
    Financial

    Improve Cost Increase Asset


    Structure Expand Revenue Enhance
    Utilization Opportunities Customer Value

    Competing Availability Selection based Add an Extra Night Income Partnerships


    Superhost
    Perspective

    Cost of Facilities on the proximity at Discounted Rate Generating


    Customer

    Safety and Hospitality Social Unique Pay in part Flexible Gig Economy
    Insurance
    Standards Networking Experiences and now,part Later Cancellations Brand

    Product/ Service AttributesO Relationship Image

    Operations Customer Innovation Processes Regulatory and Social


    Internal Perspective

    Management Management Processes

    1.Reliable Booking 1.Offering the Host 1. Work building 1.Sustainability


    Process Insurance Partnerships to give Practices
    2. Low Cost Structure 2. Enhancing the Customer whole trip experience 2. Processes that they
    3. Enhancing the safety experience 2. Build more Income care of adhering to the
    and Security Standards 3. Bring in more Rare Finds Generating Businesses Local Regulations
    4. Help them plan the 4. Introduce Superhost
    Learning and Growth
    Human Capital lnformation Organization

    1. Training the Hosts on Hospitality 1. High Resolution Pictures on the Web 1. Leadership that promotes Gig Economy
    Perspective 2. Knowledge transfer on Safety standards 2. Proximity Convenience Search Values.
    and Security 3. Improved User Interface 2. Culture that promotes Fun and travel
    3. Skills on solving Customer(both Hosts and Guest) 3. Organization Environment that promotes
    IC Alignment Map Operational Excellence Customer Management Innovation
    Strategic Cross-Sell
    Improve Ensure Host Address Build Partnerships
    Processes Hyper- other
    Process Insurance Customer to create an
    personalization
    Process is Grievances ASAP Services Ecosystem

    Strategic Job
    Business Analysts Operations Manager Marketing Manager
    Families

    RPAs(Robotic Process Recommendation


    Design Thinking Automation) Empowered Customer Portfolio Self- System based on past
    approach Software for responses based on the Management (PPM) data to explore new
    Transformational FAQs places and Experiences
    Applications
    Insurance Analytics
    for improving the
    customer experience
    by better
    EDW(Enterprise Hyper-personal
    segmentation and Prescriptive Analytics- Market Basket-
    DataWarehouse) and customer experiences Analytics Maturity -Self
    targeted offers, Support Fast Decision Marketing Analytics for
    analytics driven with customer data Assessment
    enhancing risk Making Cross selling
    continous improvement platforms (CDPs)
    assessment in
    underwriting,
    Analytic reducing the cost of
    Application claims
    Service Oriented
    Architecture(SOA)
    Transaction Problem Management Claims Management Incident Tracker Integrated customer
    modeling to implement
    Processing System System System(ITS) file(ICF)
    the concept of
    Application Ecosystem
    Technology
    Robotic Process Transaction processing Asset Database
    Infrastructure
    Automation(RPAs) Application AWS Powered

    Payment Gateway, ERP Standards The Next Platform


    Encryption,Authentication, Digital packaged software-
    Web Enabled

    Aerosolve-Powers Machine Learning Hadoop Stack Oracle Database on Amazon


    Relational Database
    Service Logic Innovation

    User Payer Buyer


    Cloud Storage for Photos
    taken at the Airbnb
    facility/Experience. Recommendation System
    Discount offering based on
    Smart Create a Social Profile based on past data to
    achieving Economies of Scale
    Offerings on their Airbnb Account explore new places and
    in the length of stay
    giving access to the host Experiences.
    to take a look at their
    profile

    Partner with Corporates,


    Offer Travel, Health and Show and tell the Places
    Value offer them credit system,
    Fitness Memberships with a professional
    Integration offer services for their work
    with the Airbnb Booking photography setup
    stay, Generate monthly bills.

    Cleaning charges-Charging Offer Instant Credit to


    Partner with the local
    the actuals on the cleaning customers who reported
    tourism organisation,
    Value fee by partnering with a local Problematic Stay, Empower
    promote and provide the
    Constellation details of the local service who will assess with RPAs to do this. Also Vary
    an exchange of a coupon Prices according to the
    tourism to the user
    from the host rating.
    Service BluePrint

    Facility Listing Recommendations Booking Receipt


    Physical Evidence /Rare Confirmation

    Facility Listing Guest Requests Host Responds Pay in Full?


    Pay in part now,

    Host Reviews the


    Customer Actions Guest
    Host Receives the Possible
    Payment Cancellation
    Guest Reviews the
    Host/Facility

    Line of Interaction

    On-Stage/Contact Meet the


    Employee Actions Host/Check in the

    Line of Visibility

    Backstage/Invisible Collect Verify the Host Check for the Adherence local
    Contact Employee reviews,process Facility legal Status Safety and other regulators
    Actions

    Promote and Collect and Process


    display Superhost Guest Payment and
    Status
    Line of Internal Interaction

    Support Processes Customer Support Reservation Process Payment Gateway

    Comprehensive Website that cross


    sells the partnered services

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