Name : Istiak Hasan

ID : 2017010000078
Course Code : MKT2123/101
Section : 01
Email :
[email protected]
Contact No : 01623658676
Answer to the question no 1.
Discussion of the product market expansion grid for the assigned product(Noodles).
There are four strategies of the product market expansion grid.
Product market expansion grid of the Maggi noodles(A brand of Nestle).
Market penetration strategy of the Maggi noodles:
1. Put advertisement on television focusing on kids to attract them and their parents to buy
their noodles. Introducing a fictional character who can connect with kids for better brand
recall.
2. Promotional campaigns in schools around the country to encourage them to buy Maggi
noodles. Organizing contests, games and industrial visits for school kids.
3. Invite housewives to send new creative recipes made from Maggi and introduce rewards.
4. Availability in different pack size. Packing is the biggest plus point of Maggi noodles
market penetration. They have product available in all sizes for the different categories of
consumers.
5. New product innovation.
Product development strategy of the Maggi noodles:
Over the years Maggi has developed its products. Added flavors and changed tastes. Now
Maggi 2-minute noodles is available in four tastes. They are masala, chicken, tomato and
curry flavor. They have also added Maggi Vegetable Atta noodles and Dal Atta noodles to
ensure the increasing demand for healthy snacks. They have also developed packaging as
they added cup noodles and Maggi Cuppa Mania. Maggi cuppa mania also has two flavors.
One is masala yo! And the other one is chilly chow yo !.
Market development strategy of the Maggi noodles:
Maggi noodles was founded by the Maggi family in Switzerland in the 19 th century and
merged with Nestle in 1947.Maggi was introduced in India in 1982.Over the years Maggi
noodles had developed its market around the globe. Now Maggi noodles are available in 98
countries (google) and Maggi instant noodles are popular in Bangladesh, Pakistan, Nepal,
Singapore, Malaysia, Australia, New Zealand and India. (Google)
Diversification:
Maggi has introduced new products to new markets. They introduced Maggi Indian style
Tomato Chat pat sauce and Pichkoo tomato ketchup to markets. Pichkoo is a small doy pack
which makes Maggi tomato ketchup affordable to a host of new consumers. Maggi has also
introduced macaroni pasta with different flavors and recipes.
Answer to the question no 2.
Discussion of all the decision making steps to purchase the assigned product(Noodles).
The buyer decision processes are first need recognition then information search then
evaluation of alternatives then purchase decision and finally post purchase behavior.
Now if I go to the market to purchase a pack of noodles I should follow all the decision
making steps. Brief discussion are given below:
Need Recognition:
The first stage of the decision making process is need recognition. In which the consumer
recognizes a problem or need. In this case, I need to buy a pack of noodles because I want to
eat noodles as I love it. So I must buy a pack of noodles.
Information Search:
It is the stage of buyer decision process in which the consumer is motivated to search for
information. Information may come from personal sources, commercial sources, public
sources and experiential sources. In this case, I already have information from my personal
source as a friend of mine gave me the information I needed.
Evaluation of Alternatives:
This is the stage of buyer decision making process in which the consumer uses information to
evaluate alternative brand in the choice set. In this case me buying noodles, evaluation of
alternatives will be:
Brand name Size Price
Maggi noodles Family pack (4packs) BDT 65
Cocola noodles Family pack BDT 65
Doodles curry noodles 8pcs pack BDT135
Sajeeb noodles 180gm BDT 20
Mr. Noodles 180gm BDT 20

Purchase Decision:
Purchase decision is that the buyers decision about which brand to purchase. There is two
factors in purchase decision process. One is Attitude of others which is someone important to
the consumer can change his/her mind and the other factor is unexpected situational factors
which can change in expected income, expected price, and expected product benefits. In this
case, after evaluation of alternatives my purchase decision is to buy Maggi noodles (4 packs
in size) which will cost me BDT 65.Behind this purchase decision is unexpected situational
factors which are expected price and expected product benefits.
Postpurchase Behavior:
Postpurchase behavior is in the stage in which consumers take further action based on their
satisfaction or dissatisfaction. In my case, Maggi noodles was good and excellent with the
particular flavored taste. Therefore I am satisfied.
Answer to the question no 3.
Marketing strategy starts with first segmenting the market then targeting the segment
and finally positioning the product to the customers.
Discussion how I may do it fo the assigned product(Noodles):

Market Segmentation:
Market segmentation divides the heterogeneous market into homogeneous groups of
customers who share a similar set of need and can be satisfied by specific products.
Segmentation can be divided on the basis of different information. I will segment my product
(Noodles) on the basis of age, income, lifestyle and eating habits of consumers.
1. Age: Consumer needs and wants change with age. Children like to have noodles as their
school tiffin as daily snacks.
2. Income: People with middle level income or lower level income usually can not afford
costly junk food for their family at special occasion like birthday or celebrations. But they
can easily afford 1 pack noodles for them.
3. Lifestyle: Females who combine outside work with household work are likely to
experience greater time constraints. But noodles are easy to prepare, tastes good and healthy
too.
4. Eating habit: Since the customer from rural area differ in their eating habit and their
grocery expenses. So I will also make available noodles in small pack to attract the rural
customers.
Targeting the segment:
1. Children and Teenagers: As my product is noodles I will target kids They are the ones
who are ready to accept a tasty food, compared to older people who are still reluctant. It is
attracted by kids because of two reasons, one is distinguished taste and the other one is two
minutes factor. And they are the most valuable customers of any noodles.
2. Working women: Recently the number of working women are increasing day by day. So
it becomes necessary for them to manage food for their family which is both healthy and easy
to cook because they do not have enough time for cooking. My 2 minute instant noodles will
target this segment.
3. Youth and office goers: I will also target this segment people for my product noodles
because these peoples are the ones who need refreshment time to time because of busy
schedule and with my product noodles would take their minimal time.
Positioning my product noodles to customers:
I will position my product (Noodles) with some cheerful slogans like:
“Deshi Ponno Shad e Ononno”
“Darun Moja Khete Vorpur Pushti te”
“Khushi Choriye Jak Desh Jure”
“Projonmo Theke Projonmo, Apnar Poribar er Khushir Recipe”

THE END