Assignment: Strategy For Eco7
Assignment: Strategy For Eco7
Assignment: Strategy For Eco7
Eco7
Strategy for Eco7-
1) The best pricing strategy to ensure a successful launch.
2) As India is the 2nd largest lubricant consumer in the region, and
3rd in the world after US and China, so ECO7 can go with the
B2B model so that they can consult the growth and sales in
Indian Market.
3) For ECO7 to make strong relationship with Indian customer
they can go with channel strategy so that they can directly
reach out to the end consumer.
4) The consistencies of shifting in vehicles preference, from two to
four which is increasing demand for vehicles where their
already focusing on their “Green” factor, which create the
value for money. With this segment they can easily tap the
Indian Market.
5) Now a days consumer are interested in green automobile
technology such as hybrid or electric vehicles has increasing
slowly, for this ECO7 environment friendly option can focus of
mass volume.
6) Cars like Volkswagen, Volvo and Toyota needs a high
performance motor oil to reduce the ash contents. And keeping
in mind the extreme condition of city traffic they can run
campaign for go green for creating more awareness, how
Green oil can create advantages of lower fuel consumption.
7) To create the good synergy EOC7 need a good partner in Indian
market, so that both can has the financial growth and
distribution strength. Like if they become. The partners of TATA
Motors they can spend 50:50 to start with. Like TATA Motors
have good ranges of strong four wheeler truck etc. and blend in
behalf of good technology with EOC7.
ECO7 PORTERS 6 STRATEGY FOR INDIA :-
Eco7 Launching a New Motor Oil Competitive rivalry:-
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