Rabiul Hoque - 173012057 - MSJ2252 - 1 - Final Assignment

Department: Media Studies and Journalism
Final Assignment Summer 2020
Course: MSJ 2252: Digital Audience (Sec 01)

Semester: Fall 2020
Submitted By
Rabiul Hoque
ID: 173012057
Submitted To
Sarkar Barbaq Quarmal
Assistant Professor, Media Studies & Journalism Department
University of Liberal Arts Bangladesh (ULAB)
Date Submitted
03/12/2020
Media and technology are changing rapidly for the last 10-15 years. In the recent past, the pace
of technological change has been rapid—but it is accelerating quickly. One set of numbers tells
the story. In 1995, the Internet connected together about 50 million devices. In 2011, the number
of connections exceeded 4.3 billion (at the time roughly half of these were people and half were
machines). We ran out of Internet addresses that year and are now adopting a new address
mechanism called IPv6. This scheme will allow for about 340 billion billion billion billion
unique IP addresses.[ CITATION Pet20 \l 1033 ] It also emerged from color to flat screen to LCD to
LED, technology is constantly changing, as well the audiences. Today it can be seen that the
taste of the audiences are also changing. Now the question is, is it really changing or is it just
evolving with the technology, or we can say there are lots of options that audiences are getting.
We are digging into the media sector today to see how creativity and change are currently
transforming the market environment. The media industry is being impacted from almost every
direction, from digitalization to the proliferation of freelance talent. Once upon a time, all the
members of the huge family seats together and watch ITTADI on television. The enjoyment and
togetherness of the huge family is missing in today’s generation, no matter how much they call
Netflix and Chill. But that chill is just for an individual audience not for the whole group of large
family.
Changes the digital technologies brought to the mediascape.
To know more about the changes, first we should know how the technology has evolved. Few
years back, audiences used to fight for TV remote, now everyone is watching their own devices
that too came for the children as well. The digital technology has being evolved from time to
time. In terms of print media, the importance of newspaper has being decreased, and that too
because of online media. Before people used to wait for updated news, now a day’s facebook
itself has become a platform to get the latest news. Update of technology is not bad, but such
emerge is increasing the amount of false and rumored news, for example “Actor Tausif and his
wife is affected in COVID 19”, the next day the news turns out to be false. In terms of television
channel, there were only one channel, now there are more 40 channel itself in Bangladesh,
though audience watch most of the time indian channels. And in terms of device and technology,
there used to be only one television in the house, then one desktop only if they are upper class,
now everyone have their own smartphone where they can watch anything they want if they have
proper internet connection.
Changes the digital technologies brought to the concept of ‘audience’
Digital technologies has brought a lot of change to the concept of ‘audience’. Now a days,
audiences are dependent on internet, rather than what they used to get before. The audience
tastes are still the same, but the options they have got are innumerable. In terms of business
perspective, it is good to give everyone the equal platform, for example, for kids there is a
channel called Duronto TV, for Senior Audience News Channel, for Job Holders Netflix. But
somewhere the enjoyment of watching together has being lost. In terms of audience perspective,
they are getting what they actually want, but most of the audiences are confused what they
actually want. The best example would be YouTube, once we enter YouTube, we might get
confused what we actually want to see, sometimes we start watching one video, and lost in
another video. In short, the devices has become addicted. There is a term given by me called
“Lost in Search Jungle”, it is term used for those, who constantly keep the channel changing,
who keeps searching what to watch today in Netflix for hours and hours. But the good thing
about Digital technologies are it has made the audiences content creator. Now the audiences can
make their own entertainment videos, in lockdown obviously by staying at home, but that too on
outside as well. Today’s well known content creators are getting the opportunity to work in
professional platform because of the advancement of digital technology. In short, the audience
are becoming their own distributor. If someone have the proper ethics and knowledge on how to
utilize the digital technology, he or she can be successful easily, which was pretty tough few
years back.
The importance of ‘Proprietary Audience’, to media organizations and ways to attract

and/or engage them.
For business perspective, Proprietary Audiences are the target customer of any media
organizations. In the media organization, if we can keep engaged them, we are on the right track.
That’s the only challenge any media organization face, to keep up the proprietary audience. And
that’s the reason, Netflix, Bioscope and Iflix came up with a strategy, that they will produce their
own short films, webfilm or web series, to keep or engage the target or proprietary audiences.
They started their business by buying others film, and researched what the audiences actually
watch repeatedly and that too for quite long. That’s how the web series has born. The market
researcher, or producer have found that, audiences love to watch long engaging series of 8-10
episodes, each episodes length would be around 30-35 mins. Spending a day for 30-35 mins for
Netflix is fine for the audience. And finishing a long story in 10 days on an average is suitable
for any genre of audience. Therefore, web series would be the best solution for such audiences.
Therefore, to attract and engage the audience, we should know what the audiences actually
watch, rather than what the audiences actually want, give them what they watch, eventually the
audiences will buy the subscription, even though Netflix are mostly bought by job holders, and
given to lots of users, still the money are coming from views. And in this lockdown, OTT
platform has got lots of time research, what audiences are actually watching.
Audiences are business asset, if we know how to deal with them, soon Netflix is coming up with
stream fest on December 5-6, 2020. This stream fest, will make the few more audiences
habituated to the Netflix, eventually they will subscribe when they actually need it, and that’s
what business is all about. In conclusion, digital technology is evolving, as well as it is evolving
audiences perspective rather audiences taste. Audiences are now becoming more story conscious,
rather than entertainment, but still with the development of digital technology, how to do a
proper enjoyment of watching or reading any film or newspaper respectively.
References
Hirshberg, P. (2020). 19 Key Essays on How the Internet Is Changing Our Lives. First the
Media, Then Us: How the Internet Changed the Fundamental Nature of the
Communication and Its Relationship with the Audience, p. 403.

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Department: Media Studies and Journalism

Final Assignment Summer 2020

Course: MSJ 2252: Digital Audience (Sec 01)

Changes the digital technologies brought to the mediascape.

Changes the digital technologies brought to the concept of ‘audience’

The importance of ‘Proprietary Audience’, to media organizations and ways to attract

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