Take A Creative Approach: Different Approaches
Take A Creative Approach: Different Approaches
Take A Creative Approach: Different Approaches
Take
a creative approach
There are four main approaches to work, which everyone puts into effect more
or less according to their personality and their role in the company. But even
when one's personal style leans more towards proven methods and predictable
results, it is possible to think outside the box and take a creative approach.
Different approaches
The four main approaches to work take the form Behind these four approaches are two major
of the following profiles structural axes.
The horizontal axis shows that in work you can focus
• The organizer, whose aim is that things run either on the objective (the goal to be achieved) or
smoothly, with well-defined processes and risks on exploring new ways of doing things (the goal is
kept under control the journey).
(Example: Management controller) The vertical axis expresses the fact that work can be
approached in a rational way ("I analyze the data,
• The competitor, who seeks results and I forecast, I look at the discrepancies with the results,
performance, trusting their instinct I make corrections") or by experiencing emotions and
(Example: Salesperson) relying on intuition or instinct.
The intersection of these two axes is where the four
• The strategist, who seeks to develop a well thought above-mentioned approaches meet.
out vision of the future and turn it into an action
plan
(Example: Management consultant)
Reasoning
• The creative person, who experiments, tries out
new things to innovate and change the rules of the
game STRATEGIST ORGANIZER
(Example: Designer)
Exploration Outcome
CREATIVE
COMPETITOR
PERSON
Feeling
Everyone has their own approach, but... There is no doubt that the pressure of efficiency
and short-term profitability makes being creative
Clearly, everyone tends to operate in a certain the most difficult approach to implement in
way at work, with their own preferred approach. organizations. Following the four tips below will
Each position in the company tends to select and help you to instinctively explore new avenues,
encourage the expression of a particular profile thus bringing out a more creative approach.
(Example: The competitor in the sales position).
Firstly, try to have an overview of the issues that New ideas sometimes emerge when you defy normal
require a creative solution, because "the whole is logic or the usual way of seeing things. This means
more than the sum of its parts"... whether it involves accepting facts or hypotheses that are apparently
running a team effectively or making a new proposal contradictory but which in the end are reconciled
to the customer. harmoniously. For example, "Yes, you can be effective
in business by working on personal projects." This
Example: Buying a car is more than just buying an is what a company like 3M understood when it
engine, the bodywork and 4 wheels. It is the purchase enabled its employees to spend 20% of their work
of a safe means of transport for your children, or time on personal projects... and this increased their
a vehicle that reflects your personal style. contribution to the company in return. In the same
way, many seemingly paradoxical products may see
There can be a problem with team performance in their innovative approach meet with resounding
terms of motivation and enthusiasm, and also in success.
terms of action plans, processes implemented or the
ability to deliver results. A successful customer offer Example: A smartphone without a keyboard can be
is not only a concept that appeals to the customer, a success... as the iPhone has proved.
but also a good business strategy, slick production
and distribution, and effective marketing. In fact,
a creative approach combines the four profiles
that we have seen previously.
Similarly, creativity can also be observed in the ability It is particularly difficult to make people be creative.
to see beyond the obvious, to identify what others do Creativity cannot be imposed or produced to
not see and which nevertheless underlies reality. order. It is more about the flow of ideas, a common
passion that must be encouraged and channeled. A
Example: Isaac Newton did not just see the apple stimulating and supportive attitude which creates,
falling from the tree; he also “saw” the universal energizes and galvanizes a common passion is more
law of gravity. effective in causing new ideas to emerge than an
approach based on domination and control.
This attitude means the ability to look at things from a
different point of view, to put yourself in the position Example: This is the basis of the principle of goodwill
of others, regardless of whether they are the customer, during brainstorming, which means that critical
another staff member or partners in the business. It judgment needs to be set aside regarding the ideas
means immersing yourself in their world, sharing their that the members of the group put forward.
feelings, seeing whatever is a problem for them or
what could improve their experience. Many product
innovations see the light of day in this way.