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    Format of Advocacy Campaign

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    zarmeen durrani
    The document outlines the format for an advocacy campaign, including sections on the background problem, aims and goals, target audiences, key messages, communication strategy, partners, activities, and evaluation. The problem section should define the issue, those affected, causes and impacts. The goals section lists the overall vision and long and short-term aims. Target audiences are those who can enact change or be impacted. The key message is the concise, evidence-based statement of what needs to be achieved and how. Media strategies are outlined to raise awareness and apply pressure. Partners and a list of activities are identified. The campaign is then evaluated on implementation and achieving objectives.

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    Format of Advocacy Campaign

    Uploaded by

    zarmeen durrani
    241 views3 pages
    The document outlines the format for an advocacy campaign, including sections on the background problem, aims and goals, target audiences, key messages, communication strategy, partners, activities, and evaluation. The problem section should define the issue, those affected, causes and impacts. The goals section lists the overall vision and long and short-term aims. Target audiences are those who can enact change or be impacted. The key message is the concise, evidence-based statement of what needs to be achieved and how. Media strategies are outlined to raise awareness and apply pressure. Partners and a list of activities are identified. The campaign is then evaluated on implementation and achieving objectives.

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    The document outlines the format for an advocacy campaign, including sections on the background problem, aims and goals, target audiences, key messages, communication strategy, partners, activities, and evaluation. The problem section should define the issue, those affected, causes and impacts. The goals section lists the overall vision and long and short-term aims. Target audiences are those who can enact change or be impacted. The key message is the concise, evidence-based statement of what needs to be achieved and how. Media strategies are outlined to raise awareness and apply pressure. Partners and a list of activities are identified. The campaign is then evaluated on implementation and achieving objectives.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    241 views3 pages

    Format of Advocacy Campaign

    Uploaded by

    zarmeen durrani
    The document outlines the format for an advocacy campaign, including sections on the background problem, aims and goals, target audiences, key messages, communication strategy, partners, activities, and evaluation. The problem section should define the issue, those affected, causes and impacts. The goals section lists the overall vision and long and short-term aims. Target audiences are those who can enact change or be impacted. The key message is the concise, evidence-based statement of what needs to be achieved and how. Media strategies are outlined to raise awareness and apply pressure. Partners and a list of activities are identified. The campaign is then evaluated on implementation and achieving objectives.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Format of Advocacy Campaign

    Title of the Campaign: For Example Water is Life Earth Hours


    Duration: 15-30 Days
    Background/ Problem
    Brief context & situational analysis – Why advocate on the issue?
    What is the problem?
    (Under this section you have to uncover the problem that needs to be addressed. Give a brief
    description of the problem that you want to solve:

     Who are those affected?

     Why is there a problem?

     What are the problem main causes?

     What is the impact of the problem and future consequences?

     In what ways can the problem be solved?

     What evidence can support your definition of the problem?


    Make a clear statement of the implications of the problem. Use evidence from literature and
    other reliable sources to support your assertions. Conduct an extensive research on the issue
    you plan to advocate for. Try to give some examples and create a solid evidence base for your
    assertions)
    Aims/Goals/Objectives
    State here your vision of change
    Under this section you have to plan your goals or objectives:
     What is the goal of your advocacy campaign?
     What do you want? (At the end of your advocacy, what is the overall goal you want to
    achieve?)
     What are your long-term goals? (Decide where you want to be, by the end of your
    advocacy campaign)
     What are your content outcomes? (Define clearly what you need to achieve through the
    advocacy campaign in order to be able to makes the goals happen, like for e.g. policy
    change/building community and trust among participants)

    Target Audiences
    Who are those that you need in order to move on? (Under this section you will have to identify
    who are the decision-makers that have the power to change the status of the problem.
    (Include main individuals, groups and institutions)

     Who is more likely to benefits from the proposed change?

     Who is more likely to be adversely influence by the proposed change?

     Who has the power and resources to make changes happen?

     Who complains about the issue?

     Who are those that may be affected by the project?


    • Who influences those people?
    Key Message
    What is your principal (primary) message?
    Include: What do you want to achieve, why, and how?
    (Try to be clear, concise and compelling. Simple and direct messages have a greater potential to
    attract attention of your audience.)
    Primary message – evidence based key message
    (The primary message has to be designed for all audiences. It’s a universally compelling
    statement like for example “Injuries can be prevented”. )

     What is your statement? (Include in your primary message the central idea of your message –
    statement. Highlight why the change in the issue is so important)

     What supports your main message? (Base your primary message on evidence. Be sure that
    your statements are evidence-based at all the times)

     What is the most relevant example that supports your message?

     What is your goal? (Highlight also here what you want to achieve)

     What is the solution for the problem? (Highlight what you want to do in order to reach the
    established goals/objectives)
    Media Strategy/Communication Strategy
    Media strategies
    (In order to draw attention on your issue you will need to have media exposure. Using media is
    one of the best strategies to make your message heard by policy makers and influential
    stakeholders. Media exposure will help you also to increase public awareness and generate
    pressure on policy makers to move forward the efforts on solving the problem)
    You may consider to use the following tool
    Ask yourself:
    WHO is the target group?
    WHAT is happening?
    What do you want to do?
    WHERE all your activity is going to take place? WHEN does all happen?
    WHY is important for the audience?
    Partners
    Who can you work with to build momentum and support?
    Activities
    List down the activities
    Budget
    Evaluation
    1. Was your advocacy plan properly implemented?
    2. Does your advocacy plan achieved its intended purpose?

    Objectives Activities Status


    Objective I Achieved
    Objective II Not Achieved
    On Track

    Conclusion:

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