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    0 Reasons Social Media Matters For Today

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    Gabriella Ella
    Social media is impacting events today in important ways. It provides networking opportunities and spreads educational content from events, which draws people to attend. Most attendees are active on social media platforms and will discuss events there, so organizers need a social media strategy. Promoting events on social media can drive attendance among the hundreds of millions of social media users. Social media also allows word-of-mouth marketing through attendees sharing events with their large networks online. It gives organizers ways to better target ideal attendees based on their online interests and discussions.

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    0 Reasons Social Media Matters For Today

    Uploaded by

    Gabriella Ella
    20 views3 pages
    Social media is impacting events today in important ways. It provides networking opportunities and spreads educational content from events, which draws people to attend. Most attendees are active on social media platforms and will discuss events there, so organizers need a social media strategy. Promoting events on social media can drive attendance among the hundreds of millions of social media users. Social media also allows word-of-mouth marketing through attendees sharing events with their large networks online. It gives organizers ways to better target ideal attendees based on their online interests and discussions.

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    Social media is impacting events today in important ways. It provides networking opportunities and spreads educational content from events, which draws people to attend. Most attendees are active on social media platforms and will discuss events there, so organizers need a social media strategy. Promoting events on social media can drive attendance among the hundreds of millions of social media users. Social media also allows word-of-mouth marketing through attendees sharing events with their large networks online. It gives organizers ways to better target ideal attendees based on their online interests and discussions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views3 pages

    0 Reasons Social Media Matters For Today

    Uploaded by

    Gabriella Ella
    Social media is impacting events today in important ways. It provides networking opportunities and spreads educational content from events, which draws people to attend. Most attendees are active on social media platforms and will discuss events there, so organizers need a social media strategy. Promoting events on social media can drive attendance among the hundreds of millions of social media users. Social media also allows word-of-mouth marketing through attendees sharing events with their large networks online. It gives organizers ways to better target ideal attendees based on their online interests and discussions.

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    of 3

    10 Reasons Social Media Matters

    for Today’s Event Planner


    Event MarketingSocial Media

    There is so much happening with social media today it is almost overwhelming. As


    social sites rapidly grow and evolve, it’s increasingly difficult for the average person
    to really wrap their head around social media and process what it all means. I imagine
    this is how it felt when new mediums like TV and radio came along. It certainly
    seems similar to how things changed when email and web sites were introduced
    commercially over 15 years ago. Except the difference is, now, we have all those
    established communication mediums to reinforce to us all day long why we should
    pay attention to social media!

    In the event industry, people have always been social by nature – whether


    establishing personal connections at live events, understanding a client’s meeting
    objectives, or negotiating business deals with vendors. It’s an innate part of what we
    do. However, the channels through which these social interactions take place are
    changing in some fundamental ways. In speaking with clients who use our event
    planning and management software, we have heard that social media is not a future
    trend that is 3, 6 or 12 months out, it is impacting their meetings and events in
    important ways today… right now.

    Here are 10 reasons planners need to think about their social media strategy for
    any public meetings, events or conferences:

    1.  Social media is the perfect medium for people who like to attend events and
    conferences because it has the main two components that draw people to events and
    make them successful –networking opportunities and educational content.

    2.  Most attendees are using social media sites today such as Facebook, LinkedIn, and
    Twitter.  Attendees will probably be talking about the event in advance, during the
    event, and after the event on these social sites, whether you know it or not. This is
    especially true if your event has a large audience that share similar interests and are
    already engaged with one another on social media. It looks strange if the organizer is
    not enabling, participating, and encouraging that engagement.

    3.   Promoting events on social media is a great way to drive attendance.  If there are
    600 million people on Facebook, 100 million people on LinkedIn, and 40 million on
    Twitter, common sense would tell you some of those people might be interested in
    attending your event.

    4.  Word-of-mouth marketing has a whole new meaning with the advent of social
    media, as planners can mobilize registered attendees to reach out to their social
    networks to invite their friends/colleagues to register for events and conferences.
    Before, viral marketing would require attendees to actually pick up a phone or
    proactively send an email to maybe a handful of their acquaintances (if they bothered
    to make the effort), whereas today, attendees can share your event with thousands of
    contacts at the click of a button.

    5.  One of the most beneficial aspects of social media for event planning is that users
    self-select what topics they are interested in and what they care about.  They do this
    by joining discussion groups on LinkedIn, becoming fans of pages and brands on
    Facebook, tweeting about specific topics, and sharing content they find interesting. 
    Understanding and identifying this information is a great way for planners to target
    the ideal attendees based on their interests rather than just traditional criteria like
    job titles and organizations.

    6.  Online forums such as LinkedIn groups and Facebook allow attendees to


    communicate and collaborate before and after the event.  This can change the
    dynamic of the event in a positive way, as more meaningful dialogue and participation
    can occur if attendees have a higher common knowledge point at the start of the event.

    7.   Mobile applications are feeding the frenzy by making social media sites such as
    Twitter, Facebook, YouTube, and blogs easily accessible during live events. This not
    only increases social participation of your live audience, but, now, all the people on
    the web who weren’t able to attend the event in person can now follow the live
    updates and engage.
    8.   You can bet speakers will be better prepared to tailor their message to the
    audience and deliver a great presentation if feedback about their presentation is being
    posted on the Internet in real time via Twitter, Facebook, or attendees’ blogs.

    9.  Attendees are now empowered to become reviewers or critics of events. When


    they are armed with social networks that act as a global online publishing platform,
    attendees can easily publish their feedback for the world to see. This forces planners
    to take their event experiences to the next level.

    10.  Social media can shape the reputation of your events and your organization.  
    Events and conferences are largely successful over time because of their good
    reputation with sponsors and attendees.  In that regard social media represents a huge
    opportunity to improve your reputation and success.  That can be as simple as hearing
    feedback from attendees and making changes based on that feedback.

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