Financial Services September 2020
Financial Services September 2020
Financial Services September 2020
SERVICES
For updated information, please visit www.ibef.org September 2020
Table of Contents
Executive Summary………………….…….3
Advantage India…………………….……....4
Useful Information……….……….......…...30
EXECUTIVE SUMMARY
Gross national savings During FY19, India’s Gross National Savings (GNS) was estimated at Rs 57.13 lakh crore (US$ 817.43
near 30% of GDP billion) at 29.7%.
India’s UHNWI The number of Ultra High Net Worth Individuals (UHNWI) is estimated to increase from 5,986 in 2019 to
population increasing 10,354 in 2024.
trend India’s UHNWIs is likely to expand by 73% in the next five years.
Mutual Fund (MF) industry’s Assets Under Management (AUM) grew from Rs 10.96 trillion (US$ 156.82
billion) in October 2014 to Rs 25.48 trillion (US$ 361.59 billion) in June 2020.
Robust AUM growth Mutual fund industry AUM recorded a CAGR of 9.5% during FY07–20. India is considered one of the
preferred investment destinations globally. The Association of Mutual Funds in India (AMFI) is targeting
nearly five-fold growth in AUM to Rs 95 lakh crore (US$ 1.47 trillion) and more than three times growth in
investor accounts to 130 million by 2025.
Fundraising via IPOs on In 2019, US$ 2.5 billion was raised across 17 initial public offerings (IPOs).
the rise
ADVANTAGE INDIA
ADVANTAGE INDIA
Rising income is driving the demand for India benefits from a large cross-utilisation of
financial services across income brackets. channels to expand reach of financial services.
Financial inclusion drive from the Reserve Maharashtra has launched its mobile wallet
Bank of India (RBI) has expanded the target facility, allowing transferring of funds from
market to semi-urban and rural areas. other mobile wallets. Maharashtra is the first
Investment corpus in Indian insurance sector state to launch it.
might rise to US$ 1 trillion by 2025.
ADVANTAGE
INDIA
Credit, insurance and investment penetration is Government has approved 100% FDI for
rising in rural areas. insurance intermediaries.
HNWI participation is growing in the wealth
management segment. Gold Monetization Scheme, 2015, Atal Pension
Lower mutual fund penetration of 5–6% reflects Scheme, Pradhan Mantri Suraksha Bima
latent growth opportunities. Yojana, and Pradhan Mantri Jeevan Jyoti Bima
Yojana have been launched to aid growth.
MARKET
OVERVIEW
SEGMENTS OF THE FINANCIAL SERVICES SECTOR
Financial Services
Investment
banking
As of June 30, 2020, AUM managed by mutual fund industry stood Mutual fund
Visakhapatnam
assets underport
management
traffic (million
(AUM) tonnes)
(in US$ billion)
at Rs 25.48 trillion (US$ 361.59 billion).
450
Inflow in India's mutual fund schemes via systematic investment
CAGR (in Rs): 12.6%
plan (SIP) reached Rs 82,453 crore (US$ 11.70 billion) in 2019.
400
Growth in B30 (beyond top 30) cities, sustainability of alpha,
404.73
alternative investments and regulation norms are expected to shape
350
361.59
the mutual fund industry in the coming years.
340.48
331.42
300
272.62
250
252.06
200
150
100
50
0 FY16
FY17
FY18
FY19
FY20
FY21*
Note: AUM – Assets Under Management, CAGR in US$ till FY20, Confederation of Indian Industry (CII) Mutual Fund Sector report, *- till June 2020
Source: Association of Mutual Funds - AMFI
In March 2019, corporate investors AUM stood at US$ 136.59 billion, while HNWIs and retail investors reached US$ 107.55 billion and US$ 90.12
billion, respectively.
As on March 2019, Alternative Investment Funds (AIFs) in India raised to Rs 134,209 crore (US$ 19.20 million). In December 2019, investments
by AIFs rose by 53.%, from 2018 to 2019, standing at Rs1.4 lakh crore (US$19.04 billion).
MF industry’s AUM grew from Rs 10.96 trillion (US$ 156.82 billion) in October 2014 to Rs 25.48 trillion (US$ 361.59 billion) in June 2020.
In November 2019, the Government allocated Rs 10,000 crore (US$ 1.43 billion) to set up AIFs for revival of stalled housing projects.
Note: HNWI - High Net Worth Individuals, AMC - Asset Management Company, AUM – Assets Under Management * - individuals investing 500,000 and above
Source: AMFI, Money Control, India Private Equity Report 2019 by Bain and Co
Indian stocks markets, S&P Sensex and Nifty50, rose 17 and 15% Listed companies on major stock exchanges in Asia-Pacific
respectively in FY19. countries (as of May 2019)
The number of companies listed on the NSE rose from 135 in 1995 to
2,500
1,942 by the end of May 2019.
1,500
1,516
1,000
500
0
Australian SE Hong Kong Korea SE NSE India Shanghai SE
SE
Companies listed on NSE and BSE Amount raised by IPOs (US$ billion)
7,800 14 13.09
7,700 12
7,719
7,600 10
7,651
7,586
7,500 8
7,501 6 4.54
7,400
7,403
4
7,300 2.31
2.85
2 0.19 0.47
7,200
FY16
FY17
FY18
FY19
FY20
0
FY14 FY15 FY16 FY17 FY18 FY19^
In FY20, the number of listed companies on NSE and BSE were 1,942 and 5,461, respectively.
In 2019, US$ 2.5 billion was raised across 17 initial public offerings (IPOs).
Note: FII – Foreign Institutional Investors, NSE – National Stock Exchange, SME - Small and Medium-sized Enterprises, BSE – Bombay Stock Exchange, India IPO Market Insight report by
EY
Source: SEBI, EY, ICRA
263,000
250,000
256,000
255,000
Advisory asset management and tax planning has one of the highest
226,000
demand among wealth management services by HNWIs. This is
219,000
followed by financial planning. 200,000
200,000
India is expected to be the fourth largest private wealth market
globally by 2028.
150,000
100,000
50,000
-
2014 2015 2016 2017 2018 2019
45.0
40.0
Major private players in the life insurance segment in FY20
42.0
41.0
37.7
37.0
35.3
30.0
HDFC Life
30.7
30.6
30.1
2.47
25.0
27.2
SBI Life
20.0 2.35
21.5
The first year premium of life insurance companies reached Rs 2.59 lakh crore (US$ 36.73 billion) in FY20.
Source: IRDA
27.09
25
24.32
23.38
20
19.89
15
14.95
10
0
FY16 FY17 FY18 FY19 FY20
There were 9,659 NBFCs registered with the RBI as on March 31, 6
2019.
In November 2019, Aditya Birla Finance Ltd became the first NBFC 5
5.65
6.10
4.95
5.86
-
FY16 FY17 FY18 FY19
RECENT TRENDS
AND STRATEGIES
RECENT TRENDS
New distribution channels such as bank assurance, online distribution and Non-Banking Financial Companies
(NBFCs) have widened the reach and reduced operational costs.
Most general insurance public companies are planning to expand beyond Indian markets, especially in South-
Insurance sector East Asia and the Middle East.
India’s general insurance market is expected to grow at a compound annual growth rate (CAGR) of 6.2% during
2019-2023.
As the RBI allows more features such as unlimited fund transfer between wallets and bank accounts, mobile
Mobile wallets wallets will become strong players in the financial ecosystem.
India's mobile wallet industry is estimated to grow at a CAGR of 148% to reach US$ 4.4 billion by 2022.
Indian companies are strengthening their footprint on foreign shores, enhancing geographical exposure. India's
digital payment is estimated to increase to US$ 1 trillion by 2023.
Digital transactions Payments on Unified Payments Interface (UPI) hit an all-time high of 1.49 billion in terms of volume with
transactions worth nearly Rs 2.90 lakh crore (US$ 41.22 billion) in July 2020.
India ranked 28 out of the 73 countries in adoption of E-payments by the Government in 2018.
NBFCs have served the non-banking customers by pioneering into retail asset-backed lending, lending against
securities and microfinance. NBFCs aspire to emerge as a one-stop shop for all financial services.
NBFCs On August 05, 2020, Wiserfunding, the UK-based fintech firm, entered Indian market and will tie-up with banks
and NBFCs to provide credit risk assessment solutions for targeted lending to Small and Medium Enterprises
(SMEs) sector.
Source: Capgemini, Credit Suisse, Crisil, The Economist Intelligence Unit commissioned by payments company Visa
In the insurance industry, several new and existing players have introduced innovative insurance-based products,
value add-ons and services. Few foreign companies have also entered the domain, including Tokio Marine, Aviva,
Allianz, Lombard General, AMP, New York Life, Standard Life AIG and Sun Life.
Innovation
HDFC Capital Advisors Ltd has raised US$ 550 million for its second affordable housing fund, HDFC Capital
Affordable Real Estate Fund-2 (H-CARE-2), which will invest in affordable and mid-income and residential
projects in 15 cities across India.
In March 2020, ClearTax, an online tax filing platform, acquired GST software and services business of Karvy
Data Management Services for an undisclosed amount.
Merger and Acquisition In April 2020, Axis Bank acquired an additional 29% stake in Max Life Insurance.
(M&A) In August 2020, PAG agreed to acquire 51% of the wealth management and capital markets business of
Edelweiss Financial Services for Rs 2,244 crore (US$305.2 million)
In September 2020, People's Bank of China made an equity investment in Bajaj Finance to acquire less than 1%.
The explosion of mobile phones, uptake of technologies such as cloud computing and rising pace of convergence
Stepped up IT
and interconnectivity have led companies in the financial services industry to ramp up investment in information
expenditure
technology (IT) to better serve their end-customers.
Expanding
Indian companies are strengthening their footprint on foreign shores, enhancing geographical exposure.
geographical presence
Source: Ministry of External Affairs, RBI, EY Annual Report 2018, PE Roundup – 1H2018 & Jun’18 report by EY, NBFC, Online Financial Services, Payment Solutions.
GROWTH
DRIVERS AND
OPPORTUNITIES
GROWTH DRIVERS IN FINANCIAL SECTOR
In June 2020, Minister for Finance and Corporate Affairs, Ms Nirmala Sitharaman formally launched the
facility for instant allotment of PAN (on near to real time basis) through Aadhaar based e-KYC.
Government initiatives In July 2020, Minister for Micro, Small and Medium Enterprise (MSMEs), Mr Nitin Gadkari launched
www.restartindia.in, a mentoring platform primarily aimed at aiding MSMEs to restart businesses across the
country.
Financial sector growth can be attributed to rise in equity markets and improvement in corporate earnings.
Shift to financial asset
By 2022, India’s personal wealth is forecast to reach US$ 5 trillion at a CAGR of 13%. It stood at US$ 3
class
trillion in 2017.
In 2019, foreign portfolio investors (FPIs) investment in Indian equities touched a five-year high of Rs
101,122 crore (US$ 14.47 billion).
Others
Investment by FPIs in India’s capital market reached a net Rs 12.52 lakh crore (US$ 177.73 billion) between
FY02-21 (till August 10, 2020).
31 31.4
30.6
30 30.4
30.2
29.6
29
28
28.0
27
26
25
2011 2012 2013 2014 2015 2016 2017 2018 2019
Number of listed companies – NSE Turnover for derivatives segment (US$ trillion) (up to July 2020)
60.00
2,000
49.41
50.00
1,500
40.00 33.99
1,931
1,942
1,931
1,817
1,808
1,000
30.00 25.60
19.27
500 20.00 14.75
10.25
0 10.00
FY16
FY17
FY18
FY19
FY20
0.00
FY16 FY17 FY18 FY19 FY20 FY21
The Indian equity market is expanding in terms of listed companies and market capitalization, widening the playing field for brokerage firms.
Sophisticated products segment is growing rapidly, reflected in the steep rise in growth of derivatives trading.
With the increasing retail penetration, there is an immense potential to tap the untapped market. Growing financial awareness is expected to
increase the fraction of population participating in this market.
Total wealth held by individuals in unlisted equities is projected to grow at a CAGR of 19.54% to reach Rs 17.64 lakh crore (US$ 273.69 billion) by
FY22.
Total value of Private Equity (PE)/ Venture Capital (VC) investment grew 44% over the past three years in value terms to reach US$ 48 billion in
2019.
Total number of companies listed on NSE at end of May 2019 was 1,942.
Turnover from derivatives segment reached Rs 3,453.9 lakh crore (US$ 49.41 trillion) in FY20 and stood at US$ 19.27 trillion in FY21 (till July
2020).
Source: National Stock Exchange, Venture Intelligence Karvy India Wealth Report 2017, Private Equity Deal Tracker report by EY
India is one of the fastest growing wealth management markets in the world.
According to Knight Frank report, India saw the largest growth in the number of ultra net worth individuals in 2019.
The number of ultra-HNWI in India will grow 73% from 5,986 in 2019 to 10,354 by 2024.
The regulatory environment for fiduciary duties in wealth management is evolving. Players will benefit greatly
Investor protection
from quickly adopting new investor protection measures.
Brand building coupled with partnership based model will improve the advisory penetration. Greater focus on
Brand building
transparency will speed up the process.
Investment in required technologies, imbibing state-of-the-art best practices of advisory and creating
Innovation
customised and innovative products will enable growth.
It is targeted at rural segment, addressing Passenger car sales in the country stood
about two-thirds of Indian population. at 2.77 million units in FY20.
The policy incentives acts as drivers for Increasing number of insurance
the growth of micro-insurance sector. registered for passenger cars and for
construction activities will rise with India’s
infrastructure growth plans.
Insurance
Only one% population covered currently, Demand for agricultural and livestock
suggesting that the vast market is yet to insurance growing on the back of rising
be tapped. Health insurance accounts for awareness among rural population.
1.2% of the total healthcare spend.
Two-thirds of India’s population lives in rural areas where financial services have made some presence so far. Rural India, however, has seen
steady rise in incomes creating an increasingly significant market for financial services.
There are several standalone networks of SHG, NGO’s and MFI’s in different parts of rural India. Cross-utilisation of these channels can facilitate
faster penetration of a wider suite of financial services in rural India.
Increasing use of technology to reach rural India is the paradigm-shifting enabler. Internet kiosk-based channels are expected to become the
bridge that connects rural India to financial services.
Rural credit segment is a large market, which can be tapped by ensuring timely loans that are critical for the
Credit agricultural sector.
Self Help Groups and NGOs are useful vehicles to make inroads into rural India.
Safe investment options have a potential to tap into rural household savings.
Investment Some private players are producing innovative products like third party money market mutual funds to cater
to rural investment needs.
Agricultural, livestock and weather insurance are potentially large markets in rural India.
Insurance Harnessing existing networks of MFIs and NGOs can speed up the process.
Note: MFI – Micro Finance Institutions; NGO – Non Governmental Organisation; SHG – Self Help Groups
Source: TechSci Research
Under Union Budget 2019-20, the Government allocated Rs 2,455.90 crore (US$ 340.39 million) towards
supporting financial institutions.
Budgetary measures
In Union Budget 2020-21, Rs 11,125 crore (US$ 1.59 billion) ahs been allocated to Department of Financial
Services.
The Goods and Services Tax (GST) on financial services transactions like banking transactions, mutual funds,
insurance and stock market has been increased from the current 15% to 18%.
The Government of India is planning to introduce a two% point discount in GST on business-to-consumer (B2C)
Goods and Services transactions made via digital payments.
Tax (GST)
Under the Interest Subvention Scheme for MSMEs, Rs 350 crore (US$ 50.07 million) was allocated under Union
Budget FY2019-20 for 2% interest subvention for all GST registered MSMEs on fresh or incremental loans.
Government has already moved GST council to lower the GST rate on electric vehicles (EVs) from 12% to 5%.
FDI requirement for In April 2018, the Government issued minimum FDI capital requirement of US$ 20 million for unregistered
fund based and non /exempt financial entities engaged in ‘fund-based activities’ and threshold of US$ 2 million for unregistered
fund based financial financial entities engaged in ‘non-fund based activities’.
entities As per Union budget 2019-20, 100% Foreign Direct Investment (FDI) was permitted for insurance intermediaries.
Insurance products are covered under the EEE (exempt, exempt, exempt) method of taxation. This translates to
an effective tax benefit of approximately 30% on select investments (including life insurance premiums) every
financial year.
Reduction in securities transaction tax from 0.125% to 0.1% on cash delivery transactions and from 0.017% to
Tax incentives
0.1% on equity futures.
Indian tax authorities plan to sign bilateral advance pricing agreement with a number of companies in Japan. The
agreement is aimed at avoiding conflicts with multinational companies over sharing of taxes between India and
the countries where these firms are based.
In November 2018, NSE launched a new mobile application and web-based platform, NSE goBID, for retail
investors to invest in Government securities.
In November 2018, BSE enabled offering live status of applications filed by listed companies on its online portal.
Other initiatives BSE introduced weekly futures and options contracts on Sensex 50 index from October 26, 2018.
The Government had plans to launch a global exchange traded fund (ETF) in FY20 to raise long term investment
from overseas pension funds.
BSE and NSE attained permission from SEBI to launch commodity derivatives trading from October 1, 2018.
KEY INDUSTRY
ORGANISATIONS
INDUSTRY ORGANISATIONS
Insurance Brokers Association of India (IBAI) Association of Mutual Funds in India (AMFI)
USEFUL
INFORMATION
GLOSSARY
US$ : US Dollar
India Brand Equity Foundation (IBEF) engaged Sutherland Global Services private Limited to prepare/update this presentation.
All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF, delivered during the course of
engagement under the Professional Service Agreement signed by the Parties. The same may not be reproduced, wholly or in part in any material
form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this
presentation), modified or in any manner communicated to any third party except with the written approval of IBEF.
This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the
information is accurate to the best of Sutherland Global Services’ Private Limited and IBEF’s knowledge and belief, the content is not to be construed
in any manner whatsoever as a substitute for professional advice.
Sutherland Global Services Private Limited and IBEF neither recommend nor endorse any specific products or services that may have been
mentioned in this presentation and nor do they assume any liability, damages or responsibility for the outcome of decisions taken as a result of any
reliance placed on this presentation.
Neither Sutherland Global Services Private Limited nor IBEF shall be liable for any special, direct, indirect or consequential damages that may arise
due to any act or omission on the part of the user due to any reliance placed or guidance taken from any portion of this presentation.