Educational and Training in Tourism Hospitality

Educational and training in tourism hospitality.
The tourism and hospitality industry has a wide range of employee classes aimed at learners ranging
from uneducated laborers to upper level executives and management who require further education in
their chosen field. The less educated workers are however the employees who are the most in need of
education and training so that they can increase their skill level and thereby rise in rank and position
within a tourism and hospitality company. Adult Basic Education and Training courses are the ideal
platform to offer these individuals a chance at improving their skills
Education and professional development of personnel holds a special place in the

hospitality and tourism sector and receives special attention in tourism, hotel
management and hospitality industry. In fact, the overall quality within the hospitality
and tourism sector depends on education and professional development, i.e. on the
overall level of education of employed personnel. High-quality and sustainable
development of tourism demands an efficient national policy of education and
professional development. Over the past decade particular attention was given to the
education of personnel within most sectors because educated personnel presents both
the first and the last link in the chain of competitiveness and business success.
Hospitality and tourism professions are less popular and attractive, so this sector is
faced with a lower number of students enrolled in existing tourist, hotel management
and hospitality schools. The education system needs to be adapted to modern trends in
hospitality and tourism.
Organizational Buying Behavior
Organization buying behavior is defined as the rational decision-making process in which organization buys goods and services
when they have need of any goods or service for their organization.The purchased products and services get identified,
evaluated, and choosen among alternative brands and suppliers.Organizational buying is similar to the consumer buyer
behavior without any major differences.Organizations buy the products and services for the betterment of organizational
objectives such as manufacture and deliver goods and services to members,customers or the community.Three types of buying
situation have been distinguished: the straight rebuy and the modified rebuy.
The straight rebuy:
It is the buying condition in which the buyers buy the product frequently.Buying of those products will be a routine task for the
organization.
The modified rebuy:
A business buying condition in which the buyer wants to change the product specification, its price as well as terms or suppliers.
International issues and cross-cultural research
Cross-cultural issues and research are fundamental to much tourism marketing and especially to developing international
tourist markets for cultural events and festivals. With increasing globalization aided by developments in travel and information
technology, growing international tourist markets present potentially significant and increasing market opportunities for
cultural events throughout the world. In an increasingly competitive marketplace, in order to attract tourist markets, events
and festivals need an understanding of these markets and the relevant marketing theories, practices, and strategies.
Understanding tourists’ motivation and behavior is essential to identifying attractive tourist market segments in the first
instance and then to developing appropriate marketing strategies to attract these segments. Within this environment, the
importance of cross-cultural issues and research to tourism marketing and the development of tourist markets are apparent,
and yet cross-cultural tourism research to date has been limited. Cross-cultural tourism research in relation to cultural events is
even more limited. Cross-cultural tourism marketing research also presents some unique challenges, numerous environmental
and methodological problems, and associated costs. These numerous problems, challenges, and costs may in their own right
prevent cross-cultural issues and problems from being investigated. Some of these problems can also make the results of some
of the existing crosscultural research suspect. Such problems could well account for the limited amount of cross-cultural
tourism marketing research that has been undertaken, even though the potential benefits from such research can be great. This
article examines the use and application of cross-cultural tourism research by cultural events. It also outlines some of the
unique challenges, issues, and problems that need to be addressed in future crosscultural tourism marketing research to
improve its application, use, and findings, and ensure the benefits outweigh the costs.

Educational and Training in Tourism Hospitality

Uploaded by

Copyright:

Available Formats

Educational and Training in Tourism Hospitality

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Educational and Training in Tourism Hospitality

Uploaded by

Copyright:

Available Formats

Educational and training in tourism hospitality.

Education and professional development of personnel holds a special place in the

The straight rebuy:

The modified rebuy:

International issues and cross-cultural research

You might also like