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    Product Press Release

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    Product Press Release

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    api-535282200
    183 views2 pages

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    183 views2 pages

    Product Press Release

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    api-535282200

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Summer Schervish

    Product Press Release

    Proctor & Gamble Announces Anti-Dandruff Shampoo

    Proctor & Gamble Company announced today the release of a new shampoo to combat dry, itchy

    scalps: Head and Shoulders Dry Scalp Care with moisturizers and fragrance.

    “The shampoo’s formula contains one percent pyrithione zinc, which helps improve flakiness and

    itchiness,” said Dr. Lindsey Bordone, dermatologist and assistant professor of dermatology at Columbia

    University Medical Center, where the product was developed. Dry scalp conditions affect more than 30

    percent of the national population.

    “This is the latest product in P&G’s hair-care line and it is the first that has been proven effective

    at removing dandruff and tackling its root cause,” said David Scott Taylor, chairman, president and CEO

    of Procter & Gamble, citing the Columbia University Medical Center’s research. The product comes with

    a 100 percent guarantee that hair will remain flake-free if used every day, he added.

    The consumer goods company has been developing an anti-dandruff shampoo in response “to

    current anti-dandruff remedies that were a chore to use, smelled terrible, and left your hair feeling flat,”

    said Taylor. “We also added extra benefits like moisturizers and fragrances to make it enjoyable to use.”

    Head and Shoulders Dry Scalp Care comes in three sizes and is available at stores throughout the

    United States. It retails between $4.00 and $8.00.

    Procter & Gamble serves consumers around the world with brands including Always®, Bounty®,

    Charmin®, Crest®, Dawn®, Downy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Oral-B®,

    Pampers®, and Tide®. The P&G community includes operations in approximately 70 countries

    worldwide.

    ###

    Caption (photo of the product being used): Proctor & Gamble Company developed Head and Shoulders

    Dry Scalp Care, created to combat dandruff which affects almost one-third of the population.

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