THEME: Technology: Apple Company

OBJECTIVES: By the end of this course, students will be able to:

1. Know the foundation of Apple Company.
2. Demonstrate an awareness of the impact of Apple Company in the market.
3. Learn the vocabulary related to the theme.
4. Understand the process of summarizing.
5. Know how to express likes and dislikes.
5. Learn the grammar of Stative Passives and Impersonal Passive.
I. LEAD IN/ WARM UPS
Discussion Questions:
1. Why has Apple been so successful? What do you attribute it to?
2. What would Apple be without Steve Jobs?
3. What is innovation? Why is it so difficult? Where does innovation fit into a company’s success?
4. Can innovation be imitated at Apple Company? If so, how? If no, why not?
5. How do the practices of design thinking and experimentation relate?
II. READING COMPREHENSION WORKSHEET
Steve Jobs
Read the passage. Then answer the questions.
Steven Paul Jobs was an American information technology entrepreneur and inventor. He was the co-
founder, chairman, and chief executive officer (CEO) of Apple Inc. Steve Jobs was born on February
24, 1955, he was adopted at birth in San Francisco, and raised in San Francisco Bay Area during the
1960s. As a boy, Jobs and his father worked on electronics in the family garage, Paul showed his son
how to take apart and reconstruct electronics. A few years later, while Jobs was enrolled at
Homestead High School, he was introduced to his future partner Steve Wozniak. In 1974, Jobs took a
position as a video game designer with Atari. In 1976, when Jobs was just 21, he and Wozniak started
Apple Computer. Jobs and Wozniak are credited with revolutionizing the computer industry by
making machines smaller, cheaper, and accessible to consumers. Jobs in charge of marketing Apple
initially marketed the computers for $666.66 each. The Apple I earned the corporation around
$774,000. Three years after the release of Apple's second model, the Apple II, the company's sales
increased by 700 percent to $139 million. Jobs left Apple in 1985 to begin a new hardware and
software enterprise called NeXT, Inc. The following year Jobs purchased an animation company
which later became Pixar Animation Studios. The studio merged with Walt Disney in 2006, making
Jobs Disney's largest shareholder. In 1996, Jobs returned to his post as Apple's CEO. Jobs put Apple
back on track. Apple introduced products as the Macbook Air, iPod and iPhone, all of which have
dictated the evolution of modern technology. In 2008, iTunes became the second-biggest music
retailer in America. In the early 1990s; Jobs met Laurene Powell and they married on March 18, 1991,
and lived in Palo Alto, California, with their three children. Jobs was diagnosed with a pancreatic
neuroendocrine tumor in 2003 and died of respiratory arrest related to the tumor on October 5, 2011.
Palo Alto. He was 56 years old.
Mr H. Semhi English Language Arts For Higher Education 2020
The article is:

1. A report 2. A survey 3. 1 biography

A. Answer the questions.

1. What is the main idea of this passage?
__________________________________________________________________________________________
__________________________________________________________________________________
2. Underline five sentences in the passage that support the idea.
2. 1. ____________________________________________________________________________________
2. 2. _____________________________________________________________________________________
2. 3. _____________________________________________________________________________________
2. 4. _____________________________________________________________________________________
2. 5. _____________________________________________________________________________________

3. Write a summary. Tell what is the most important.

__________________________________________________________________________________________
__________________________________________________________________________________________
______________________________________________________________________________
4. Underline Business Terms in the text and explain their meanings.
Example: A company: is a legal entity formed by a group of individuals to engage in and operate a
business—commercial or industrial.
____________________ ____________________ ____________________
____________________ ____________________ ____________________
____________________ ____________________ ____________________

B. Find the equivalent of these words in the passage

a) Responsible for:____________________ c) bought: ____________________
b) Launch: __________________________ d) fused: _____________________

C. Finish the following sentence

The year the Apple company is put on the right track resulted in
_______________________________________________________________________________________
_______________________________________________________________________________________
____________________________________________________________________
III. COMMUNICATION SKILLS
Expressing Likes and Dislikes
To talk about your likes and dislikes, you can use these expressions.
Expressing likes:
I like… I adore… I’m mad about…
I love... I ‘m crazy about… I enjoy…
Mr H. Semhi English Language Arts For Higher Education 2020
I’m keen on… I hate… I detest...
Expressing dislikes: I abhor… I loathe..
I don’t like… I can’t bear...
I dislike... I can’t stand…

Examples of likes and dislikes :

1. I'm mad about basketball, but I can’t 3. If you neither like nor dislike
bear ice hockey. something:
2. I adore reading poetry, but I loathe 4. "I don't mind doing the housework."
doing the housework.

Things to remember about likes and dislikes:

1. When these expressions are followed by a verb, the latter is put in the -ing form.
Examples:
"I like listening to music."
"I hate wearing sunglasses."

VERB+ING

I detest
I don't mind
2. Note that" very much" & " a lot" always come after the things you like.

Examples:
"I like basketball very much/a lot. NOT" I like very much/a lot basketball."
3. Be careful when you use "I don't mind..."
Examples:
"Do you mind playing football?"
"No, I don't mind."(Although it's in a negative form, it means that it's ok for me. I neither love it nor
hate it.

If you neither like nor dislike something, you may use the below expressions:
1. I don’t mind doing house work: ‘don’t mind’ is used to express that you are okay with the idea of
doing something.
2. I don’t really care either way: If you are given a choice of going to the cafe or for a movie; and if
you are okay with both the options or can’t make up your mind, you use this phrase.
3. It’s all the same to me: You say this when you are uncertain about the options given to you. They
all sound the same and you can’t choose.
When you hate something, it means it is beyond your tolerance level and you can’t
put up with it.
1. I can’t stand my boss: ‘can’t stand’ is used to express how much you hate your boss.
2. I detest being late : ‘detest’ is way of saying extreme hatred and you can’t put up with something.
3. I can’t bear watching golf: ‘can’t bear’ means you just can’t tolerate watching golf.
Mr H. Semhi English Language Arts For Higher Education 2020
4. I loathe bacon: ‘loathe’ is used to say you feel disgusted about something.

Practice Exercise

Underline expressions of likes and dislikes and replace them with other verbs or
phrases.

Expressing Dialogue:

Steve is at home. His mom comes in...Notice how they express their likes and dislikes

Steve: Hello, mom. Do you fancy watching a film tonight?

mom: Oh, no thanks, I don't really feel like watching a film tonight. How about going out instead.
Steve: OK. Do you feel like going to the theater?
mom: Oh, no. I can’t stand it. Do you like eating at the new Chinese restaurant?
Steve: I would appreciate it. The Chinese cuisine is alright.
mom: Well I really like it. Let's go.

I. GRAMMAR
-The past simple defines a complete action or event which happened at a stated past
time or an action or event that is finished (over)
1. She called an hour ago. (When? An hour ago.)
2. She left the city last week

-Past habit or states

1. He used to go/went to school on foot.

-The present perfect links past and present.

1. One action which started in the past has got consequences in the present.
The crash has been so strong, I’m almost deaf.
2. The present perfect is used also to show interest in fact , without a time reference.
Have you heard the last Janice’s new record

EXERCISES
I.CHOOSE THE CORRECT TENSE , EITHER PRESENT PERFECT OR PAST SIMPLE
ACCORDING TO THE MEANING.
1. I (not see) -------------haven’t seen--------------------------Mike lately.
2. How long (Richard live)----------has lived----------------------------- in Spain?
4. When ( you feed )--------------------------------------- your dog for the last time?
5. They (catch)------------have cought---------------------------the plane at 10.00 this morning.
6. He (be)----had been-----------------------------------unemployed since he left school.
Mr H. Semhi English Language Arts For Higher Education 2020
7. (you see)-----------have you seen----------------------------any good films recently?
8. Look! Someone (steal)-------stool--------------------------------the statue in the square.
9. They ( forget )-----have forgoten---------------------------------- to turn the TV off before they went out.
10. She ( take )-------has took----------------------------care of poor people all her life, that's why she's very
famous.
11. My parents (never understand)-----have never understood---------------------------------- my friends so far
II.WRITE QUESTIONS. USE THE PRESENT PERFECT OR THE PAST SIMPLE.LOOK AT THE
ANSWERS BEFORE YOU WRITE THE QUESTIONS
1.How long/ Sue / live / in Italy?-----------how long has sue live in
italy------------------------------------------------------------? Since 2006
2.When / Ken / lose / his job?--------------when did ken lose his
job------------------------------------------------------------------------------ ? 6 weeks ago.
3.When / the last time / they / have / a holiday?- when did they have a holiday the laste
time---------------------------------------------------------------- ? Last year.
4.How long / Katie/ have a dog?--------howe long has katie had a
dog---------------------------------------------------------------------------------? Since June.
5.What time / they / finish work?----------what time did they finish
work------------------------------------------------------------------------------? At 6. 00 pm
6.How long / you / watch TV/ last night?-----------how long did you watch tv last
night-----------------------------------------------------------------? All evening.
7.When / Julien / go out?---------------when did
julien------------------------------------------------------------------------------------? Thirty minutes ago.
8.How long / your uncle / be / in hospital?--------how long has you incle been in
hospital-------------------------------------------------------------------? Since Sunday.
9. What time / she / go / to work ?----------what timz did she go to
work----------------------------------------------------------------------------------------? At quarter to eight

10. How long ago/ they / move / to Dublin?—how long ago did they move to
dublin------------------------------------------------------------------------------------? Three years ago

Mr H. Semhi English Language Arts For Higher Education 2020