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LOCAL LIT.

Such is the case with social media. It can be used to prop up or destroy an individual
and/or commercial product. And who is to distinguish the truth and falsehood of
social media reporting?

Imtiaz Ali of TechMead writes of  the positive effects of social media, mainly that
social networks helping businesses in a variety of ways. 

According to Ali, the Traditional marketing mediums such as the radio, TV


commercials and print ads are completely obsolete now and demand for thousands of
dollars however, with social media the businesses can connect with their targeted
customers for free, the only cost is energy and time. Through Facebook, Twitter,
LinkedIn or any other social site you can lower your marketing cost to a significant
level.

“These social networking sites have opened the opportunity for all the writers and
bloggers to connect with their tech savvy clients to share your expertise and articles.
Your audience will further share your articles, blog or expertise in their social circle
which further enhance your networks of the followers.

“Social networks have removed all the communication and interaction barriers, and
now one can communicate his/her perception and thoughts over a variety of topics.
Students and experts are able to share and communicate with like-minded people and
can ask for the input and opinion on a particular topic.

“Another positive impact of social networking sites is to unite people on a huge


platform for the achievement of some specific objective. This is very important to
bring the positive change in society.”

On the other hand, one of the negative effects of social media or network is it leads to
addiction. “Spending countless hours on the social sites can divert the focus and
attention from a particular task. It lowers the motivational level of the people,
especially of the teenagers and students. They mainly rely on technology and the
internet instead of learning the practical knowledge and expertise of the everyday
life.”

“Kids can be greatly affected by these social networking sites if they are allowed to
use them. The reason is that sometimes people share photos on social media that
contains violence and sex, which can damage the behavior of kids and teenagers. It
puts the negative impact on overall society as these kids and teenagers involve
themselves in crime -related activities.”

Karen Fraxier, public relations specialist, writes that social media “has changed the
way people interact. In many ways, social media has led to positive changes in the
way people communicate and share information; however, it has a dark side, as well.
Social networking can sometimes result in negative outcomes, some with long-term
consequences.”

Karen cites a 2010 Case Western Reserve School of Medicine study  that showed
hyper-networking (more than three hours on social networks per day) and hyper
texting (more than 120 text messages per day) correlated with unhealthy behaviors in
teens, including drinking, smoking and sexual activity. Hyper-networking was also
associated with depression, substance abuse, poor sleep patterns, suicide and poor
academic performance.

While on the surface it appears social networking brings people together across the
Internet, Karen writes that in a larger sense it may create social isolation, according to
a BBC News report. “As people spend increasing amounts of time on social networks,
they experience less face-to-face interaction. Scientists have evaluated social isolation
in many studies, and have determined that it can lead to a host of mental,
psychological, emotional and physical problems including depression, anxiety,
somatic complaints and many others.

Some of the harmful effects people suggest social networking has are: encouraging
poor grammar, usage, and spelling, allowing information that may be perceived as
fact even in light of evidence to the contrary, exposing children to online predators,
creating a culture in which a single mistake such as a racy picture or poorly thought-
out comment can cause irreparable harm to your reputation, decreasing productivity as
workers habitually check social networking sites while they should be working.

It is inherent on the individual to use social networking constructively, and parents


must be especially careful to monitor their children's use of social networking to
minimize the potential for negative outcomes.

Read more at https://www.philstar.com/opinion/2017/04/25/1688525/social-media-


constructs-destructs#dBW6ThbdfA03JwmC.99

Local study!!!!!
Filipinos spend more time on social media sites than anyone else in the world, going
online roughly four hours and 17 minutes a day, according to a report released on
Tuesday.
Filipinos spend most of their online time on sites such as Facebook, Snapchat and
Twitter, said the report, called Digital in 2007, and prepared by social media platform
Hootsuite and United Kingdom-based consultancy We Are Social Ltd.

Read more: https://technology.inquirer.net/58117/pinoys-top-social-media-users-
according-study#ixzz5fwX89V2Y 

IMPACT OF SOCIAL MEDIA ON


STUDENT'S ACADEMIC PERFORMANCE
India is the third biggest country in terms of internet users in the world, with
a high social and mobile audience. Social networking sites like Facebook,
Twitter, Orkut, etc diverting students from their studies. Students spend
more time on social media than they do do using personnel email. Even
Though, there is loss of privacy and safety, social media provides
opportunities for connecting with friends, classmates, and people with
shared interest. Today, the main aim of the student should be education
and their future career. However, many students rely on the accessibility of
information on social media. That means reduced focus on learning and
retaining information. The study also points out the popularity of social
networking sites among students community. The social networking sites
and social media have revolutionized the world, bringing us closer than
ever before. However, students can exploit this and use it for a better life, a
better tomorrow. It should be used to connect, stay in touch, share views
but not waste time on. The sample size for the study is 100. A
questionnaire is designed to determine the various factors of social media
that have impact on student's education. Variables identified are gender,
education, social influence, and academic performance.

https://www.researchgate.net/publication/288516435_IMPAC
T_OF_SOCIAL_MEDIA_ON_STUDENT'S_ACADEMIC_PERFORMA
NCE

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