CNPF Swot and Pesteli

FATHER SATURNINO URIOS UNIVERSITY
ACCOUNTANCY PROGRAM
MACC – 316 PERFORMANCE MANAGEMENT SYSTEMS
Century Pacific Food Incorporated

SWOT and PESTELI Analysis
MACC – 316 Performance Management Systems –

3rd year Bachelor of Science in Management Accounting
Avila, Jovie
Bernados, Marbelin
Durano, Romlan, Jr.
Salubre, Dalia
Tamorite, Lyra Grace
Tuyor, Carloine Jay
December,2020
ACCOUNTANCY PROGRAM
SWOT Analysis
STRENGTHS WEAKNESSES
 Leading and high-quality brands  100% of meat and dairy raw

 Multi-brand, multi-channel materials sourced abroad
strategy  Lack of innovation in some
 Extensive distribution network unpopular brands
 Marketing expertise to build
brands
 Strong research and
development for innovation
 Price Leadership
OPPORTUNITIES THREATS
 Dominant market leadership in  Volatility of raw materials

the canned food business prices
 Well positioned to take  Increasing competition both
advantage of rising customer locally and globally
demand  Foreign exchange risk
 Trusted partners for customers  Rising input costs
around the world  Execution risk of new product
 Regional wealth expansion (see acquisitions
Figure 29)  Corporate governance risk
 Rapid urbanization  Lessening tuna supply
 Increasing consumer disposable  Political risk
income  Environment and calamity
 Health and convenience trends risk
 Improving modern trade
penetration
 Low refrigeration penetration
rate
ACCOUNTANCY PROGRAM
PESTELI Analysis
POLITICAL ECONOMIC
 Century Pacific Food, Inc.  Since the current economic

business is governed by the FDA crisis has plagued the country,
such that a firm quality of the corporations have had to
laws set by the FDA can be drastically restructure their
maintained with continuity. revenue and marketing
 As there may be some civil strife strategies.
in some markets or the prices of  They have had to experience
the commodity may collapse internal downsizing with
due to inflation, the political declining profits and reconsider
situation still matters greatly. how to enter the market.
 Most notably, cross-border  Regardless of what trade it is in,
conditions are very diverse, but economic trends have the
Century Pacific Food Inc. must greatest impact on a business.
keep in step with all those
policies and developments in
order to respond accordingly to
all those changes.
SOCIAL TECHNOLOGICAL
 Century Pacific Food Inc. has a  With the emergence of the

major influence on social modern industrial era,
considerations, since it is a corporations have thoroughly
manufacturer of packaged aligned themselves with all the
foods, it must keep in line with latest developments that have
the rigid and sharp variations of arisen.
communities around the world.  To note a new development
 Often as a multinational brand, that has picked up
it must express its logo so that tremendously and one that
people can connect it with nearly every company is moving
themselves as something that to is social media.
ties the world together.
ACCOUNTANCY PROGRAM
 In marketing strategies, for  The explosion of social media

example, certain nations have has made for more interactive
religious festivals, the social interaction with customers with
consequences are generally real-time outcomes, so Century
noticed, but the business often Pacific Food, Inc. must keep
needs to stay in step with all ahead of all changes that take
such festivals in order to place with a view of how
consider the psyche of their today's young people use
market and how they can cash technology to their advantage
on the chance. and how the business should
access them in order to
continue to improve brand
recall and brand engagement.
ENVIRONMENTAL LEGAL
 These factors will influence  In Legal factors of Century

Century Pacific Food, Inc., but Pacific, all of their transactions
they do not change its trade and undergo legal processes.
profit generation enormously, as  The company's legally binding
these factors have a much more agreements will require
direct effect on fishing firms. compliance with the set social
 Greenpeace urges different standards.
companies with tuna brands  Major tuna canneries in the
and processors to use more Philippines continue to fall short
responsible methods, such as in providing customers with
pole and line, handline or FAD- sustainable and equitably
free purse seine in getting those sourced tuna, the only way to
tuna or fishing. improve it is to comply with the
 Using unsustainable methods international and national laws.
to catch in deep-sea fish is  Investing in product
threatening like the sustainability and accessibility.
unregulated overfishing.
ACCOUNTANCY PROGRAM
INDUSTRIAL
 Potential Competitors:
o Medium pressure/risk
 Competing
companies that
has similar
products product
 The Brand Loyalty
of customers
 Rivalry Among Established
Companies:
o Medium pressure/risk
 Their current rival
companies are
Coca cola
company,
Promasidor and
Jones Soda Co.

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FATHER SATURNINO URIOS UNIVERSITY

Century Pacific Food Incorporated

MACC – 316 Performance Management Systems –

 Leading and high-quality brands  100% of meat and dairy raw

 Dominant market leadership in  Volatility of raw materials

 Century Pacific Food, Inc.  Since the current economic

 Century Pacific Food Inc. has a  With the emergence of the

 In marketing strategies, for  The explosion of social media

 These factors will influence  In Legal factors of Century

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