Business Objectives Context Canvas

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L E A N SERVICE CR E AT ION

142

BUSINESS OBJECTIVE
& CONTEXT
Why is your company doing this? What business
objective are you solving by building this
product or service? This is where you tie your
project to the larger context of your company.
Therefore, it is essential to start off together with the WHO NEEDS TO BE INVOLVED?
manager, who came up with the business need/service/ There are probably other people to keep onboard as well.
product idea in the first place t’s reall important to Who are the internal stakeholders? People from other
consider what is the expected business impact of whatever projects? Any veterans who have earned their battle scars?
it is that ou’re designing t will help ou focus on the Third parties that are essential in providing the service to the
right goals and ma e decisions independentl ou’re not customer? Brand and marketing? Customers will be listed in
ust building an app or a service ou’re tr ing to achieve the following canvases.
something bigger
HOW WILL WE KNOW THAT WE HAVE
WHAT IS OUR BUSINESS OBJECTIVE? SUCCEEDED
hich business goal problem need opportunit of our Imagine yourself one year from now. How do you know that
compan are ou solving This should be an ob ective that you succeeded in achieving the business objective? Number
can be solved in man wa s good business ob ective does of customers rofit Twelve percent growth ame
not impl a pre defined solution medal from the king of Sweden? – Does your boss agree
with this? Next, answer the same questions for one month
WHY IS IT IMPORTANT? from now. Think about the process. – How do you know your
ou should be doing something that has a meaning and cre project is proceeding smoothly?
ates a positive impact when successful ow does it fit our
compan ’s strateg our department’s strateg n WHAT ENABLES US?
other reasons wh this particular business ob ective is more Is there some special resources that gives your team or
important than others company an advantage doing this? – Existing user pool or
infrastructure? Unique data, knowhow or resources?
BASED ON WHAT FACTS?
hat data do ou have to bac all this up acts over opin RISKS, RESTRICTIONS AND THINGS WE
ions This uestion is here for two reasons NEED TO TAKE INTO ACCOUNT
a ing sure we have the facts collected wh we should A limited budget or schedule? Your huge corporate bureau-
do this project cracy? Too many internal stakeholders? Your current business
t gives a common ground for the team and manage is doing too well to support risk-taking? Or perhaps you know
ment transparenc that your team lacks certain skills?
SERVICE VISION SPRINT 143

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