Public Relation &

Communications
Excellence
Awards
2020

“Resilience & Reinvention -Overcoming hardships and challenges of COVID - 19”

ENTRY GUIDELINE
10 December 2020 @ Rianbow Towers Hotel, Harare

Be a
sponsor
&
Exhibitor!!

Cell : +263 772 516 934/ 0772 607 936/ +263 772 812 678 Tel: +263 242 443124 Email: [email protected]
 Be a
Public Relations & Communications Excellence Awards 2020 sponsor
&
“Resilience & Reinvention - Overcoming hardships and challenges of COVID - 19”
Exhibitor!!

ABOUT THE AWARDS

The Public Relations & Communication Awards is back for a 2nd year to recognise and reward the very best in the Public
Relations and Communications industry.

Judged by an independent panel of senior client-side communications experts, the Public Relations & Communication
Awards continues to be the definitive awards programme for all Public Relations & Communication professionals.

This year, we have 15 categories available for both clients and agencies to enter. Set yourself apart and demonstrate to our
expert judging panel of industry leaders why you should be a winner at the next Public Relations & Communication Awards.

Finalists and winners will be celebrated at a fabulous gala dinner ceremony. Don't miss our deadline and we wish all
entrants the very best of luck with their submissions!

AWARD CATEGORIES

1. Best Campaign – Corporate Social

Responsibility 9. Best Corporate Reputation Recovery/
Repositioning Campaign
2. Best Campaign – Finance and Insurance

3. Best Campaign – Lifestyle and Entertainment 10. Best Engagement - Targeted Community

4. Best Campaign – Retail 11. Best Engagement - Mass Community

5. Best Campaign – Partnership/Sponsorship 12. Best Public Relations & Communications

Event

6. Best Campaign – Digital Communication 13. Best Growth Public Relations &
Communications Agency

7. Best Innovative Campaign 14. Corporate Communications Personality of

the Year

8. Best Influencers Strategy 15. Public Relations & Communications

Campaign of the Year

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 Be a
Public Relations & Communications Excellence Awards 2020 sponsor
&
“Resilience & Reinvention - Overcoming hardships and challenges of COVID - 19” Exhibitor!!

SUBMISSION OVERVIEW
This document is designed to assist you with your entry submission.
Please read the following instructions and category requirements to ensure your entry is submitted successfully.

The entry deadline is, 23 November 2020, 23:59

ELIGIBILITY
The campaign or initiative must have been launched or activated between the eligibility period of 1 October 2019 - 1
October 2020.

Note: Work submitted for last year's Public Relations & Communication Awards cannot be resubmitted for this
year's event.
All categories are open to client-side Public Relations & Communication Organisations and Individuals, domestic agencies
or international agencies based in Zimbabwe.

The campaign or initiative must have been conceptualised and implemented in Zimbabwe.

Agencies are allowed to submit one Public Relations & Communication campaign for multiple categories. It is strongly
advised that submissions are tailored to suit the respective categories.

Important: To ensure a fair result, judges will not have access to entries submitted by their own organisation or other
organisations from the same industry.

KEY DATES

Entries Close 23 November 2020, 23:59

Finalists Announced 25 November 2020

Awards Ceremony 10 December 2020

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 Be a
Public Relations & Communications Excellence Awards 2020 sponsor
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“Resilience & Reinvention - Overcoming hardships and challenges of COVID - 19” Exhibitor!!

JUDGING CRITERIA
TOTAL: 100%
Context/challenge (10%) (1 slide)

Ÿ A clear description of the business/brand consumer challenge that Public Relations & Communication was being asked
to address.
Ÿ Any key statistics which help illustrate the scale of this challenge in more detail. Mandatory information to submit: Start
date, end date, key objectives, target audience, budget.

Execution (30%) (2 slides)

Ÿ An overview of how your campaign/strategy was implemented.

Ÿ The different tactics/medium used within the campaign or initiative.
Ÿ The roles of the different tactics/medium.

Strategy (30%) (2 slides)

Ÿ A clear rationale of why you chose this Public Relations & Communication approach.
Ÿ The core insight on which you focused your strategy.
Ÿ An outline of your message, along with creative and media thinking.
Ÿ How these were developed to be both distinctive and impactful. Mandatory information: Core strategy, campaign
concept and creative rationale.

Results (30%) (2 slides)

Ÿ The campaign's bottom-line impact.

Ÿ Notable changes to the stakeholders' behaviour.
Ÿ Clear evidence/metrics demonstrating the campaign's performance.
Ÿ A clear rationale as to why you believe this qualifies for a Public Relations & Communication award
concept and creative rationale.

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 Be a
Public Relations & Communications Excellence Awards 2020 sponsor
&
“Resilience & Reinvention - Overcoming hardships and challenges of COVID - 19” Exhibitor!!

ENTRY REQUIREMENTS
This is the information and documents required for the entry submission. You may want to get them prepared in advance.
Any or all information (unless specified as confidential and for use only for the judging process) may be used during and
after the Public Relations & Communication Awards gala dinner, and on any related materials, including trophies, signage
and Marketing magazine's print and online editions.

CALL FOR ENTRIES

The Public Relations &
Communication Excellence
Awards was created to
recognize Public Relations and
Communication industry for
outstanding performance

DECIDE WHICH CATEGORY

YOU WISH TO ENTER

Best Campaign – Best Campaign – Corporate Public Relations

Corporate Social Digital Communications & Communications
Responsibility Communication Personality Campaign
of the Year of the Year

Find out More Find out More Find out More Find out More

FOLLOW THE CHECKLIST FOR

SUBMITTING THE ENTRY

1 Read our rules of entry

Check weather your category

2 has one or two stages

3 View key dates

Download and Fill in Cover Sheet

4 for relevant category

5 Follow the category criteria

SUBMIT YOUR ENTRY TO

[email protected]

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AWARDS FINALIST SHORTLIST

ANOUNCED

BOOK YOUR PLACE AT THE CELEBRATE

EXCELLENCE AWARDS

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 Be a
Public Relations & Communications Excellence Awards 2020 sponsor
&
“Resilience & Reinvention - Overcoming hardships and challenges of COVID - 19” Exhibitor!!

CATEGORY GUIDELINES
1. Best Campaign – Corporate Social Responsibility
This category recognises the best communication programme that has addressed social, economic or environmental issues
the organisation is advocating and championing. It is open to any one-off or ongoing campaign or initiative. Judges will be
looking at how the campaign's Public Relations & Communication strategies created genuine benefits for both the cause
and business objectives, as well as strengthening the company's image as a responsible entity of society.

2. Best Campaign – Finance and Insurance

This category recognises the most effective ongoing campaign or one-off project in the finance and insurance sector.
Supporting details for this category: Public Relations & Communication strategies and execution that led to the campaign's
success.

3. Best Campaign – Lifestyle and Entertainment

This category recognises the most effective ongoing campaign or one-off project in the lifestyle and entertainment sector.
Supporting details for this category: Public Relations and Communication strategies and execution that led to the
campaign's success.

4. Best Campaign – Retail

This category recognises the most effective ongoing campaign or one-off project in the retail sector. Supporting details for
this category: The role and overall contribution of Public Relations & Communication in the campaign's success, how it
drove core business objectives, and how it yielded evidence-based results.

5. Best Campaign – Partnership/Sponsorship

This category recognises the best Public Relations and Communication campaign that successfully increased brand
awareness through partnership or sponsorship programmes. This category is open to any one-off or ongoing campaign or
initiative. Supporting details for this category: Public Relations and Communication strategies and execution that led to the
campaign's success.

6. Best Campaign – Digital Communication

This category recognises the most outstanding Public Relations & Communication campaign in the sphere of online
communications (website, chatbot, mobile app, social media, etc) which has successfully created online brand assets and
audience engagement. This category is open to any one-off or ongoing campaign or initiative. Entrants should demonstrate
PR strategies with a digital-first approach, and tangible results, across multiple digital channels or on one particular channel
where the campaign excelled.

7. Best Innovative Campaign

This category recognises the most innovative and mind-blowing concept used in a PR campaign. This category is open to
any one-off or ongoing campaign or initiative. Supporting details for this category: Originality of the idea, creativity and the
implementation of this idea, and Public Relations & Communication strategy which delivered measurable results.

Cell : +263 772 516 934/ 0772 607 936/ +263 772 812 678 Tel: +263 242 443124 Email: [email protected]
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 Be a
Public Relations & Communications Excellence Awards 2020 sponsor
&
“Resilience & Reinvention - Overcoming hardships and challenges of COVID - 19” Exhibitor!!

CATEGORY GUIDELINES
8. Best Influencers Strategy
This category recognises the best Public Relations & Communication campaign that employed influencers such as bloggers,
artists, celebrities, key opinion leaders, and others. This category is open to any one-off or ongoing campaign or initiative.
Judges will be looking at how the Public Relations & Communication team leveraged an influencer's position as part of the
PR strategy, how the content and delivery fitted into the brand and campaign's overall strategy, how ROI was measured,
and how the campaign and/or business goals were achieved or exceeded.

9. Best Corporate Reputation Recovery/ Repositioning Campaign

This category recognises the best Public Relations & Communication campaign designed to enhance, promote or improve
the reputation of an organisation with the public. This category is open to any one-off or ongoing campaign or initiative.
Supporting details for this category: Public Relations & Communication strategies and execution that led to the campaign's
success.

10. Best Engagement - Targeted Community

This category recognises the best community engagement campaign that has engaged a specific target audience effectively
– offline or online. This category is open to any one-off or ongoing campaign or initiative. Supporting details for this
category: Strategic engagement, positive action and/or change in community behaviour, attendees' profiles, and attendees'
responses and feedback.

11. Best Engagement - Mass Community

This category recognises the best campaign that engaged the mass community through smart and highly effective PR
communication strategies. This category is open to any one-off or ongoing campaign or initiative. Supporting details for
this category: Public Relations & Communication strategies, business objectives achieved, and the attendees' responses and
feedback.

12. Best Public Relations & Communications Event

This category recognises the most outstanding event that was organised either in support of public relations objectives or
as part of a wider public relations campaign. This category is open to any one-off or ongoing campaign or initiative.
Supporting details for this category:Public Relations & Communication strategies and execution that led to the campaign's
success.

13. Best Growth Public Relations & Communications Agency

This category recognises the best Public Relations & Communication agency that has shown remarkable growth within the
eligibility period. Judges will be looking at an agency's achievements, including data showing revenue and profit growth,
client wins, employee growth, and development.

14. Corporate Communications Personality of the Year

Recognises the biggest name in the communication and Public Relations & Communication business. Entrants must include
details of their career and achievements.

15. Public Relations & Communications Campaign of the Year

This category recognises the best Public Relations & Communication campaign which showed a command of an impressive
number of PR tools, tactics and strategies. This award welcomes any specialised Public Relations & Communication
campaign that was notable for its outstanding results. Entrants should be able to provide evidence on how the successful
implementation of the campaign delivered an increased level of awareness, as well as how ROI was measured and how the
campaign and/or business goals were achieved or exceeded.

Cell : +263 772 516 934/ 0772 607 936/ +263 772 812 678 Tel: +263 242 443124 Email: [email protected]

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 Public Relation &
Communications
Excellence
Awards
2020
“Resilience & Reinvention - Overcoming hardships and challenges of COVID - 19”

SPONSORSHIP BROCHURE
10 December 2020 @ Rianbow Towers Hotel, Harare
SPONSORSHIP: EXHIBITION
Ÿ Main Sponsor - USD 5 000 The Exhibit Hall will serve as the hub of
Ÿ Diamond Sponsor -USD 3500
activity during Summit You will be able to
take advantage of a multitude of opportunities to
Ÿ Platinum Sponsorship - USD 2000
advance your organisation.
Ÿ Gold Sponsorship - USD 1000
GET STARTED & PLAN YOUR SPONSORSHIP
Ÿ Silver Sponsor - USD 500
PACKAGE TODAY
Ÿ Exhibition stand - USD 250

ADDITIONAL SPONSORSHIP OPTIONS

Ÿ Lunch for 300 delegates
Ÿ P.A system
Ÿ Branded folders, notebooks, notepads pens
Ÿ Awards Gift bags with product of sponsor
Ÿ Awards bags
Awards T-shirts and caps

For More Information Contact Steward Bank

Tel: +263 242 443124 Institute of Public Relations & Communication Zimbabwe
Cell : +263 772 516 934/ 0772 607 936/ +263 772 812 678 Eastgate Branch
Email: [email protected] Acc No.: 1009015503 FCA No. 1033341772
Unlocking Pathways for Communication Professionals
 Cell : +263 772 516 934 +263 772 812 678
Tel: +263 242 443124 Email: [email protected]