REPORT

ON
Essar steel ltd
Bachelor of Business Administration
[B.B.A]

BY

Supervising Teacher

ACKNOWLEDGEMENT
I would like to thank my project company guide at Essar Steel
for their selfless support and encouragement during my entire training
program.
 I express my gratitude to my project faculty guide Ms. (faculty
DAV 10) for his guidance and an unflinching support through my project.

My sincere thanks to for giving me the privilege to be associated

with such an esteemed organization and carry the institutes name
forward. I am thankful to him.

I would also like to extend my gratitude to all the present

employees of Essar Steel, who by their patience and cooperation, have
made my research rewarding and fun filled experience.

This project would not been possible without the untiring support
provided by my family and friends. The input and guidance provided by
my seniors have been invaluable. I would like to express my gratitude to
all these people.
With sincere thanks

2
 TABLE OF CONTENT

1. INTRODUCTION----------------------------------3
1.1 Industry detail ------------------------------------3
1.2 Essar Global Limited ---------------------------------4
1.3 Organization chart-------------------------------------5
2.COMPANY DETAIL-----------------------------------6
2.1 Group History-------------------------------------------8
2.2 Essar Mission--------------------------------------------9
2.3 Essar Vision---------------------------------------------10
2.4 Essar Philosophy & Groups-------------------------12
2.4.1. Essar Construction-----------------------------------13
2.4.2. Essar Power----------------------------------------14
2.4.3 Essar Oil--------------------------------------------15
2.4.4 Essar Telecom---------------------------------------16
2.4.5 Essar Shipping & Logistics--------------------------17
2.4.6 Essar Steel ------------------------------------------18

3.Sales & Marketing Function---------------------20

3.1 Marketing objective-----------------------------21
3.2 Major Competitors------------------------------22
3.3 Distribution Network----------------------------23
3.4 Sales procedure---------------------------------25
3.5 24 carat Steel-----------------------------------28
3.6 Interaction---------------------------------------30

4.HR Management Function--------------33

4.1 HR Philosophy of ESSAR STEEL Ltd------------34
4.2 SUJHAV------------------------------------------36
4.3 Source of Recruitment--------------------------37
4.4 Process of Selection-----------------------------39
4.5 Promotion----------------------------------------44

5.Production Management Function---------------46

 5.1Steel Making Process---------------------------47
5.2 HSM Overall Process---------------------------57
5.2.1 Introduction--------------------------------------57
5.2.2 Reheating Furnace--------------------------------58
5.2.3 Roughing Mill--------------------------------------61
5.2.4 Finishing Mill---------------------------------------63
6. Financial Function-------------------------------------65
6.1 Accounting policy-----------------------------------65
6.2 Financial Resources and liquidity------------------67
6.2 Income Statement--------------------------------68
6.3 Balance Sheet-------------------------------------69
6.4 Ratio Analyis--------------------------------------70
6.5 Ratio Chart----------------------------------------70

8 . SWOT Analysis of Essar------------------------------73

9. Bibliography-------------------------------------------75

2
 INTRODUCTION
Industry Detail

Steel , the recycled material Is one of the top production in the

manufacturing sector of the world. New innovations are also taking place in
Steel Industry for cost minimization and at the same time production
maximization. Some of the cutting edge technologies that are being
implemented in this industry are thin-slab casting,making of steel through
the use of electric furnace, vacuum degassing,etc..

50
45
40
35
30
25 Finished steel
20
pig iron
15
10
5
0
2004- 2005- 2006- 2007- 2008- 2009-
2005 2006 2007 2008 2009 2010

The liberazation of industrial policy and other initiatives taken by the

government have given a definite impetus for entry , participation and
growth of the private sector in the steel industry. While the existing units are
being modernized/expanded, a large number of new/Greenfield steel plants
have also come up in different parts of the country based on modern , cost
effective, state of-the-art technologies. At prey of sent, total (crude) steel
making capacity is over 34 million tones and India , the 8 th largest producer
of steel in the world, has to its credit, the capability to produce a variety of
grades and that too, of international quality standards.

3
ESSAR GLOBAL LIMITED (EGL):

Essar Global ltd is a diversified business corporation with a balanced

portfolio of assets in the manufacturing and service sector of Steel, Energy,
Power, Communications, Shipping Ports & Logistics and Constructions.
EGL through its six sect oral holding companies, has an enterprise value of
over US $ 50 billion (INR 2,00,000 cores) and employs 40,000 people
worldwide.

With a firm foothold in India, Essar Global

has been focusing on global expansion with projects/investments in Canada,
USA, Africa, the Middle East, the Caribbean and South East Asia. Among
its recent Global acquisition are the Ontario (Canada) based Alogma Steel,
and US-based companies, Minnesota Steel, as well as Global Vanedge EGL
has an excellent track record, having succeeded in the capital intensive and
competitive manufacturing sectors. Better focus on each business through
integration, incorporation of state-of-the-art technology and innovative in
house research has made Essar Global a leading player in each of its
business. The Group takes pride in being a high performance multinational
organization, providing world class service and products. Managed by a
highly efficient and dynamic team of employees , the Group is growing
stronger every day. A committed Corporate citizen, the Group provides
unwavering support to to community as well as initiates various social and
ecological drives that have a positive impact on the society.

4
ORGANIZATION CHART

CHAIRMAN

VICE- CHAIRMAN

MANAGING DIRECTOR

BOARD OF DIRECTOR

EXUCUTIVE VICE PRESIDENT

SENIOR VICE PRESIDENT

VICE PRESIDENT

GENERAL MANAGER

JOINT GENERAL MANAGER

DEPUTY G.MANAGER

MANAGER

DEPUTY MANAGER

TECHNICAL NON-TECHNICAL

SENIOR ENGINEER SENIOR OFFICER

JUNIOR ENGINEER
OFFICER

FIELD SUPERVISOR
JUNIOR OFFICER

GRADUATE TRAINEE
MANAGEMENT TRAINEE

DIPLOMA TRAINEE 5
 CHAIRMAN

Chpt-1:- Company Detail

VICE- CHAIRMAN

The name of Essar is getting fromMANAGING DIRECTOR

the first letter of the two brothers ‘Sashi’
and‘Ravi’ ‘S’ as ‘ESS’ & ‘R’ as ‘AR’ thus
BOARD the combination of them make
OF DIRECTOR
“ESSAR” .
EXUCUTIVE VICE PRESIDENT

Essar Steel is versatile manufacturer

SENIOR VICE, PRESIDENT
capable of producing highly
customized products. The new competitive arena in 2005 indian mills
VICE PRESIDENT
are among the lowest cost produce in the world. Essar steel limited is
a key component of Essar Group. Located
GENERAL at Hazira in the state of
MANAGER
Gujarat, Essar steel has a current capacity will be increased to 3.0
JOINT GENERAL MANAGER
million tpa by the year 2003. the company is one of the india’s largest
HRC producers and is india’s largest
DEPUTYexporter of HRC to discerning
G.MANAGER
customers in all corners of the globe. Using state-of-the-art
MANAGER
technology, essar steel manufactures an extensive and customized
product range , tailored to high demands of a wide customer base .
DEPUTY MANAGER
Essar steel is one of the lowest cost producers in the world and is
successfully competing internationally in very demanding value –
TECHNICAL
added products. The company also has the largest DC NON-TECHNICAL
electric steel
making plant the World , with 3 x 150t electric Arc Furnance.
SENIOR ENGINEER It was
SENIOR OFFICER
the first Indian steel company
JUNIOR ENGINEER
To be awarded ISO 9002 for its entire operations and wasOFFICER
also the
FIELD
first SUPERVISOR
to received the prestigious ISO 14001 certificate forJUNIOR
it’s complete
OFFICER
environmental management from Det Norske Veritas.
GRADUATE TRAINEE
MANAGEMENT TRAINEE

DIPLOMA TRAINEE
6
 THE FOLLOWING CERTIFICATE PHOTO COPY OF ESSAR
WHICH IT’S ACHIEVE:-
(1) DNV( Det Norske Veritas ) (2)TUV
CERTIFICATE

Essar has an obsession with continuous quality improvement .

the unrelenting drive on production quality excellence and unsurpassed
marketing se vice led the company to brand its flat products under the
unique banner “24 carat steel”. Essar is one of the few manufactures
globally who can make API grade steel with low sulphur . it cater to a wide
variety of product segments including Roofing, Automobiles, Oil & Gas,
Shipbuilding, Fabrication and white goods. Domestically , it has a emerged
as its leading position , their R&D team is constancy developing new grades
and application.

7
 Group History:

The name of the Company ‘ESSAR’ is getting from the first letter of the two
brothers ‘SHASHI’ and ‘RAVI’ ‘S’ as ‘ESS’ and ‘AR’ thus the combination
of them makes “ESSAR”.

The Essar groups builds enduring value through:

 Assets of &4.4 bn (RS 20000cr) in service and manufacturing.
 Rapid growth in key sectors, build on firm foundations.
 Setting and surpassing world class benchmarks.
 Using cutting edge technology for strategic advantage.
 Moving even closer to customer and building strong brands.
 Our valuable employee and their ‘positive attitude”.

8
The Ruia family has been in business and trading since 1980, when the
family first moved to Mumbai to Rajasthan in western India. In 1956 , Nand
Kishore Ruia, the Group founder, moved south to begin independent
business activities. In 1969, following the untimely demise of Nand Kishore
Ruia, his son’s Sashi & Ravi Ruia took over the Group. Along with a team
of seasoned professionals, the Ruias have built the perfect platform for
Essars accelerating growth. With a strong foundation at Indias Industrial
core and in the sunrise service sector, Essar has stayed firmly in the forefront
of new opportunities. An early start has made Essar a key player in Indias
Exploding telecom market. Similaraly Essar has set up a Indias first
Independent power plant and its first new generation private steel plant.

2.2 ESSAR MISSION

“To create enduring value for customers and stakeholders in core

manufacturing and service business, through world-class operating business,

through world-class operating standards, state of-the-art technology and the
‘positive attitude’ of our people

9
2.3 ESSAR VISION
The seven E’s can define vision of Essar Group

 Effectiveness

 Doing the right things at the right time

Efficiently

 Doing things the right way

 Conserving resources

 Being cost effective

 Being simple

 Observing system discipline

 Entrepreneurship

 Creating Opportunities

 Innovative

 Taking Initiatives

10
  Empowerment

 Nurturing self esteem

 Providing self respect

 Ensuring self work

 Creating trust

 Education

 Sharing Information and knowledge

 Learning

 Communicating

 Ethics

 Having transparent business operation

 Environmental harmony

 Adding value to society

 Creating sustainable development

11
2.4 ESSAR Philosophy

“The success of Essar group is dependent on the development and

realization of the potential of each one of us. The mindset of yesterday’s
managers was to accept compromise and keep things need and orderly which
leads to complacency. We should not afraid to go against today’s currents
because we know that tomorrow is ours. We must work on the vision of
what business can become”.

There are various groups in Essar which includes:-

Essar constructions
Essar power
Essar oil
Essar telecom
Essar steel and lastly
Essar shipping logistics ports limited

12
2.4.1 Essar Constructions

Essar Projects is a 4,000 people strong global engineering procurement and

construction company headquartered in Dubai. It has offices in India, China
and the Czech Republic. It provides complete construction solutions under
one roof. It operates through five main businesses:

• Essar Constructions: This division has over four decades of experience in

executing projects involving industrial plants, civil & irrigation projects,
laying of onshore pipelines, and highways and expressways. With a pipeline
division certified at ISO 9001, it has developed capabilities to undertake
turnkey projects.

• Essar Offshore Subsea: The marine construction expertise within Essar Oil,
Essar Shipping, Essar Projects and Essar Construction has now demerged
into a single entity namely Essar Offshore Subsea Ltd (EOSSL). The
business provides Engineering, Procurement, Construction & Installation
(EPCI) services in this sector in domestic as well as overseas markets. In the
high-growth oil & gas sector, EOSSL provides EPC services for offshore
logistics support and marine construction projects.

• Global Supplies: The Global Supplies team specializes in procurement,

with a presence in India, China, the Middle East and Europe. It has
excellent relationships with vendors across the globe, giving it the ability to
procure materials in a timely manner and at competitive prices.

13
2.4.2 Essar Power

Power plant at Hazira

Essar power limited set up India’s first new generation independent power
project at Hazira. India in the early 1990s.the 515 MW natural gas fired
combined cycle has consistently set new standards of excellence in the
Indian power sector and meets the highest operating benchmarks. This
environment friendly plant operates with a plant availability factor in excess
of 94%.in addition to multi-fuel capability, the plant has the lower
manpower to megawatt ratio and one of the lowest capital costs per
megawatt in India.

Projects under execution

Essar power limited is currently executing a captive gas based combined
cycle power plant of 355 MW in two phases at hazira,gujarat for mitigating
the increasing power demand of its group company Essar steel limited. The
phase-I is operating in open cycle Mode.
The combined cycle operation has also been commissioned. The phase-II is
still in construction.

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2.4.3Essar oil

Essar Oil Ltd

(EOL, NSE: ESSAROIL) operates a fully integrated oil company. Its assets
include developmental rights in proven exploration blocks, a 12 MTPA
refinery in the west coast of India and over 1,000 oil retail stations across
India. Plans are under way to increase its exploration acreage in various
parts of the globe, expand its refinery capacity to 34 MTPA (680,000 barrels
per day) and open 5,000 retail outlets. Essa Oil’s 10.5 MTPA refinery at
Vadinar in Gujarat started commercial production on May 1,2008. It has
been built with state-of-the-art technology and has the capability to produce
petrol and diesel suitable for use in India as well as advanced international
markets. It will also produce LPG, naphtha, light diesel oil, aviation turbine
fuel (ATF) and kerosene.
The company plans to achieve a daily refining capacity of 1 million barrels
per day through organic and inorganic growth.

15
2.4.4 Essar Telecom

Essar Communications operates in four business segments: Telecom,

telecom retail, telecom infrastructure and Aegis Services.

• Vodafone-Essar is a joint venture of Essar Communication Holdings Ltd

and the UK-based Vodafone Group. It is one of India’s largest cellular
service companies, with a subscriber base of over 50 million.

• Essar operates integrated IT enabled services through the Aegis brand

name, with a presence in interaction services, back office services and
value-added services. Aegis has a global delivery model with 20 centers
across USA and India. It employs over 20,000 employees in India and the
U.S who have expertise in the Telecom, Insurance, Banking and
Healthcare domains.

• Essar has launched India's first national chain of multi-brand and multi-
service outlets in the telecom retail space. The MobileStore Ltd currently
runs over 1,000 “The Mobile Store” outlets. Over 2,500 stores outlets are
expected across 650 cities.
• Essar Telecom Infrastructure is one of the largest independent telecom
infrastructure service provisioning companies in the country. It builds
telecom tower infrastructure and shares it with several telecom operators
in India. It has already set up over 3,500 towers in India, with plans to
build 20,000 towers.

16
2.4.5
ESSAR SHIPPING & LOGISTICS COMPANY

Essar Shipping Ports & Logistics Ltd (NSE: ESSARSHIP) is an end-to-

end logistics provider with sea and surface transportation services, oilfield
drilling services, dry and liquid terminals, tankage and associated pipelines.
It provides complete supply chain management services to
clients in oil & gas, steel and power generation industries.

• The Sea Transportation business provides transportation management

services for crude oil and petroleum products, and dry bulk cargo to the
global energy, steel and power industries. With an experience of more
than 220 ship years, it owns a diverse fleet of 26 vessels, which is being
expanded to 38 vessels.

• The Ports & Terminals business is among India’s largest owners and
operators of ports and terminal facilities. The operations include an oil
terminal in Vadinar and bulk terminals in Hazira and Salaya, all in the
state of Gujarat. Vadinar, which is an all-weather, deep draft port, serves
major oil refineries and independent cargo traders in the region. The
terminal has crude receiving capacity of 32 MTPA and sea-based product
dispatch capacity of 14 MTPA. The port at Hazira has a capacity to
handle 8 MTPA of bulk cargo.

17
2.4.6
Essar Steel

Essar Steel is a global producer of steel with a footprint covering India,

Canada, USA, the Middle East and Asia. It is a fully integrated flat carbon
steel manufacturer—from iron ore to ready-to market products. Essar Steel
has a current capacity of 9 million tonnes per annum (MTPA). With its
aggressive expansion plans in India as well as Asia and the Americas, its
capacity will go up to 20 to 25 MTPA by 2012. Its products find wide
acceptance in highly discerning consumer sectors, such as automotive, white
goods, construction, engineering and shipbuilding. In 2007, Essar Steel
acquired Algoma Steel in Canada, which has a capacity of 4 MTPA, and
Minnesota Steel, which has iron ore reserves of over 1.4 billion tonnes.
While the company is building a 4.1 MTPA steel plant in Minnesota, it is
also setting up a 2 MTPA hot strip mill in Vietnam and a 2.5 MTPA
integrated steel plant in Trinidad & Tobago. In Indonesia, it operates a
400,000 TPA cold rolling complex with a galvanising line of 150,000 TPA,
making it the largest private steel company in that country.

18
Essar Hazira steel plant.

Essar Steel is the largest steel producer in western India, with a current
capacity of 4.6 MTPA at Hazira, Gujarat, and plans to increase this to 10
MTPA. The Indian operations also include an 8 MTPA beneficiation plant at
Bailadilla, Chattisgarh, and an 8 MTPA pellet complex at Visakhapatnam.
Additionally, Essar is setting up a 6 MTPA integrated steel plant in Paradip,
Orissa.

The Essar Steel complex at Hazira in Gujarat, India, houses the world’s
largest gas-based single location sponge iron plant, with a capacity of 5.5
MTPA. The complex also houses the steel plant and the 1.4 MTPA cold
rolling mill. The steel complex has a complete infrastructure setup, including
a captive port, lime plant and oxygen plant. The company is also building a
1.5 MTPA
plate mill and a 0.6 MTPA pipe mill in Hazira to make further value addition
to its product portfolio.

Essar Steel produces highly customized products catering to a variety of

product segments and is India’s largest exporter of flat products to the highly
demanding US and European markets, and to the growing markets of South
East Asia and the Middle East. It has invested in downstream capabilities to
evolve from being a product based company to becoming a value added
service
provider. It has a global network of retail steel outlets, called Steel Hyper
marts, and offers services, like cutting, slitting and blanking of steel sheets,
through specialized Steel Service Centers worldwide.

19
Chpt-3:- Sales & Marketing Functions

Organization chart :--

DIRECTOR

SALES EXECUTIVE SALES AGENT

SALESMAN &
PAYMENT
COLLECTOR

3.1 MARKETING OBJECTIVE

20
 To create brand image by offering 24 carat quality steel. Essar is the 1st
steel company in the country to brand steel product.

Marketing Segmentation

Market segmentation of product is done in Two :-

 Regional Market

 Domestic & international market

Regional Percentage(%) of sold

South East 35%

Europe 36%
Middle East 29%

The selling of steel worldwide in the south east the selling

35% and in the Europe 36% and Middle East selling 29%....

3.2 Major Competitors

 SAIL

21
  TISCO
 JINDAL VIJAY NAGAR STEEL LTD.
 JISCO
 SAW PIPES
 UTTAM STEEL LTD.
 ISPAT INDUSTRIES LTD.
 MUKAND LTD.
 MAHINDRA UJINE STEEL CO.LTD
 TATA STEEL LTD.
 USHA ISPAT LTD.
 KAIYANI STEEL LTD.
 ELECTRO STEEL CASTING LTD.
 SESA GOA LTD.
 NMDC
 LIOYOLS STEEL INDUSTRIES LTD.

3.3 Distribution network

Marketing channel are sets of interdependent organization involved the
process of making products or service available for use or consumption. As

22
we know there are various level of channel like 0 level, 1 level, 2 level and
3 level.

Essar follows these types of distribution channels.

0 level distribution channel :-

Manufacturer

Industrial
customer

According to this type it consists of only manufacturer (Essar) and industrial

customer (kokan railway, swaraj mazda, etc.). They directly place order to
Essar steel only without involving any other intermediaries.

1 level distribution channel:-

23
 MANUFACTURER

COMPANY’S
RETAIL OUTLET

INDUSTRIAL
CUSTOMER

According to this type industrial customer will contact to company’s retail

outlet to procure their material. So, manufacturer will supply material. So ,
manufacturer will supply material to company’s retail outlet and it will
provide material to industrial customer.

3.4 Sales Procedure

24
 As soon as the order received by essar first it will check with PPC
department. PPC department is production planning control
department . it will check if enough stock of that material is there or
not in stock yard.

If it is there then Essar will directly supply material to logistic

department.

If it is not possible to arrange material from present stock that then

they go for another option i.e they checks with production planning
and control department.

If production plan is running into full swing and according to

production scheduling if production of material as order can be
produce within given time limit.

Essar steel will do that. They will produce that materials and supply it
to logistic department for delivery.

Company’s facts and highlights:-

25
o The Essar group has an asset base of Rs.20, 000 Crore (US $ 4.33 bn)
o The Essar group is one of India's largest spenders on continuous
training, investing about Rs. 1.4 crore
(US $3 m) annually
o Essar has the world's largest gas-based HBI plant at Hazira, Gujarat
o Essar Steel is India's largest exporter of flat steel products
o Essar Steel has the first Indian steel plant to receive ISO 14001
award for environment management and ISO 9002 for the entire
plant operations
o Essar Shipping is the first Indian shipping company to comply with
the IMO's International Safety Management Code
o Essar Shipping owns India’s largest double hull double bottom
VLCC, MT Ashna
o Essar Power is India's first independent power plant and first multi-
fuel plant
o Essar Power has India's lowest manpower to megawatt ratio
o Essar Power is one of the few recipients of the ‘Sword of Honour'
from the British Safety Council and India's only power plant with
the ISRS level-3 safety rating
o ‘Hutchison Essar’ is the second largest cellular provider of India. It
is a Joint Venture with Hutchison Whampoa, Hong Kong
o ‘Hutchison Essar’ owns the two most successful cellular brands of
India, Hutch and Orange

o The oil refinery of Essar Oil at Vadinar will have a capacity of 12

MTPA
o Essar Constructions is a more than three decade old EPC
contractor in India
o Essar Constructions has poured enough concrete in the last 30

26
 years to build a road that would circle the earth thrice

ESL was the Indian company to operate in the quality conscious markets of
USA and Europe. The company’s foresight in identifying tomorrow’s
businesses has helped it keep ahead in highly competitive waters of the
shipping industry. Its environment consciousness led it to invest in double
bottom vessels which are considered a safer option.
 First Indian company to operate in the quality conscious markets of
USA and Europe.
 The first Indian company to transport crude from the forbidding north
sea-Canada route, one of the more difficult routes in the international
tanker trade.
 The first shipping company to grasp that its revenue streams (from
shipping services) impacted the bottom-line of its customers.
 One of the first companies to progress towards providing optimum
logistics solutions than just shipping services.

3.5 24 carat steel mean Essar

27
Essar steel defines value as value to customers because when its customer
prosper, the company prospers. Delighting its customer drives its unique
approach to marketing. To helps it customer chose the best steel every time,
it became the first Indian company to brand flat products, under the name”24
carat steel”
’24 carat steel’ is more than just a brand name. it is a symbol of trust, a
measure of perfection and promise of consistency. Every single product
that roll out of the plants at Essar , guarantees that it has been produce in
concurrence with the highest standards of manufacturing processes, state
of the art technology and precision.

Domestic :-
Esaar steel’s complex at Hazira, Gujarat, India is a ideally located to
serve major domestic markets. Its location in western India places it close
to the highly industrialized western region of India,home to the bulk of
the demand for hot rolled steel flat products. Major cold rolling mills and
galvanizing mills, along with a host of other industries including the
automobiles sector, oil and refinery installations, white goods, general
engineering, pipes and tubes are located in this region.

Hazira steel complex in India:-

28
  Essar operates the widest Hot Strip Mill (HSM) in India
(2000 mm)
 Houses the only mill in India offering skin pass material for high
end steel applications
 Cold Rolling Mill is strategically located adjacent to the Hot Strip
Mill, yielding significant competitive advantage.
There are certain customized lots and manufacture dimension that only
Essar can produce to world-class quality standard. It has successfully
replaced the high-value high-quality import for cold rolling grades in the
country and currently enjoys a healthy market share.
Essar’s quality in boiler, r, corrosion resistant and pressure vessel grades
are well established in the market.

Sales heads are as follows:-

 National sales head : - ABHAY GARG

 Zonal manager(north):- SUKANT RATNAKAR

3.6 Internation

29
Essar steel is India‘s largest exporter of flat product and it export about half
its production to the demanding western market as well as to the growth
markets of Asia and the Middle East. Essar’s cumulative export over the
past decade amount over Us$ 1.5 billion. Essar steel is a significant force in
international markets and is recognized the world over as a supplier of high-
value hot rolled steel coils. Essar varied ranged of product ,matches
international delivery schedules as well as the quality and pricing
parameters.
Essar Steel is a significant force in international markets and is recognised
the world over as a supplier of high-value hot rolled steel coils.Essar’s
varied range of products, matches international delivery schedules as well as
the quality and pricing parameters.
Essar, since inception , has consistently been the largest exporter of Hot
Rolled coilsin the country, deriving maximum benefit from its port location ,
good logistics and innovative export contracts with established & reputed
traders. The emphasis on value-added grades like line pipe grades, LPG
grades, high tensile grades ,CORTEN and cold rolling grades make Essar a
versatile steel manufacturer . With customised lots and manufacture
dimensions only Essar can produce , the company has adistinct advantage in
the international markets. Catering to quality conscious niches, Essar
Steel competes against top-of-the-league foreign steel producers. For
example, its API standard steel and low sulphur steel is made only by a few
world-class manufacture.

30
Essar is constantly developing new segments in overseas markets such
as:
 HSLA grades for pre-fabricated structures
 American Petroleum Institute grade steel for gas pipe lines
 Wide width coils for cold rolling and general engineering
applications
 Thinner and thicker gauge Galvanised

Pricing & Distribution

 Price regulation of iron & steel was abolished on 16 th January
1992.
 Distribution controls on iron & steel removed except 5 priority
sectors, viz. Defense , Railways, Small Scale Industries
Corporations, Exporters of Engineering Goods and North
Eastern Region.
 Government has no control over prices of iron & steel.
 Open Market Prices have been generally stable, though
fluctuations have been noticed
 Price increases of late have taken place mostly in long products
than flat products.

31
With improvement in steel prices from January ’02,these sector is no longer
viewed as non-performing industry. However, it is to be seen whether this
momentum is actually sustained in the coming few month, international steel
prices are likely to softend as a result of antidumping duties and other
protection measure adopted by major steel consuming nation like
USA,EUROPE and CHINA…

Advertising policy

(1) Essar’s advertising policy is non conventional they always do need base
advertisement
(2) As company’s client are industrial buyers. ESSAR not in consumer
goods . they don’t need to do frequent & heavy advertisement.
(3) They take part in industrial exhibition.
(4) They don’t do aggressive advertisement.
(5) Sometime useful move of company gives positive publicity. Essar has
positive attitude towards donation to needy organization.

32
Chpt-4:- Human resource management function:-

Manpower for Indian steel industries:-

Global competitiveness of Indian steel industries requires quality manpower
in sufficient numbers. Manpower includes engineering & science degree,
diploma holders etc. Indian steel & metal sector is on a growth path. This
will make the shortage more acute in future & is likely to be a major
impediment for global competitiveness.
For the industry to remain competitive, indigenous innovations are a must
for optimization of cost effectiveness , productivity &quality .Substantial
indigenous research & development efforts are required not only for this but
also for quality manpower development.
The HR policy of Essar group is based upon the belief that success of group
primarily depends on its people & that developing of each employee is good
for both the employee & the business & the group.

33
 4.1 HR philosophy of Essar STEEL Ltd.

Essar’s HR philosophy is strongly reflected from Essar’s Hr mission

statement. Its core HR philosophy is as follows:-

(1) To create sense of belonging & to develop a culture that makes its
employees business leader.
(2) To create team spirit
(3) To enhance productivity & strive for growth with integrity & efficiency.

Human resources management is all about getting, selecting retaining

employees. So here we have some secondary data . in ESSAR,

 56% employees are satisfied and 34% are highly satisfied with
cooperation level among employees with the subordinate.
 100% employees are satisfied with cooperation level among
employee with peers.
 39% employee’ working span is greater than 11 years, 39%
employees’ working span is between 6 to 10 years. 22% employees’
working span is between 1 to 5 years .
 72% employees are Male and 28% employees are Female.

34
ABBREVIATIONS OF JOB CODE

NM- Non Management

SM- Senior Management
CHR- Corporation Human Resource Management
JM- Junior Management
UHR- Unit HR.

EMPLOYEE CADRE (TECHNICAL & NON-TECHNICAL)

LEVEL DESIGNATION
M1 Managing Director/Executive
Director / CEO/ Head of Corporate
Functions.
M2 Senior vice president
M3 Vice president
M4 General Manager
M5 Joint General Manager
M6 Deputy General Manager
M7 Manager/Senior Manager
M8 Deputy Manager/ Manager
M9 Senior officer/ Senior Engineer/Deputy
Manager
M10 Officer/Engineer/Assistance Manager
M11 Junior officer/Junior Engineer

4.2 SUJHAV

35
Sujhav scheme has been launched in Essar Steel Ltd. In the year 2003, as a part of
employees engagement & motivation, to enable employee participation by advice
& suggestions.
Sujhav is a formal mechanism which encourage employees to contribute
constructive ideas for improving the processes & systems in various aspects like
working conditions, equipment maintenance, provision of new facility, and the list
goes on.

o Somehow, midyears till 2006, ratio of suggestions was

down; however from 2006 the sujhav response is increasing in number o
ways.
o Every department represents 1 SUJHAV COMPION
who jointly manages all activities & follow-ups for the better execution
& implemention.
o Various gifts & celebrations for sujhav are also
organized to motivate employees for their valuable feedback for the
betterment & development of organization.
o Sujhav day is celebrated every year to reward the sujhav
giving employee & its family.
o Sujhav winner book is published every year
o In financial year 2008-2009, HR department received
148 sujhavs, out of which 48 were accepted & 20 were rejected. To
appreciate those employees, HR department organized “SUJHAV DAY”
on 5th January 2008. on that day, every team & individual whose sujhavs
were accepted were rewarded shield, & cash prized to appreciate their
contribution for organization

36
 4.3 SOURCES OF RECRUITEMENT

 The company approaches the collages, which are standardized

& reputed. Mostly the company has a list of collages to approach
in search of candidates.
 Another important source is the resume received on the email-id
of company. Daily about 100 applications are recived. These
applications are than short-listed, where preference is given to
the freshers.

STEPS IN RECRUITMENT

 Request from the concerned needy department is checked. Access the

recuritement & vacancy position.
 To intimate the note to take approval for the post & its specifications
as per guidelines.
 Releasing the advertisements or going through the applications, &
listing the right applicant.
 Written tests, group discussions, & personal interview conducted.
During the interview, technical skill are the main focus points & then
knowledge.
 15 days after the interview, an offer letter is sent & if the confirmation
is received, placement is given.

37
ESSAR DIVIDES RECRUITMENT & SELECTION INTO -3
(1) FRESHER:
At this level , company decides various norms for recruitment
& selection. Mainly the candidates who has minimum 60% can apply. It is
related to graudates, diploma, engineering & MBA.

For selection, company goes for campus & off campus intervies:
 Written tests
 Group discussions
 Personal interview

(2) MIDDLE LEVEL:-

For the middle level, the candidate is approached either through the
referral of existing employees, or add is placed in newspaper & internet.

(3) SENIOR LEVEL:-

For the senior level, the candidates of raval firms are approached or
selection is done through consolation.

(4) OTHER ADDITIONAL STEPS:-

 The candidates selected is kept for training basis for 1 year & then
placed as an employee.
 There are 4 day of induction, where in 2 day are for fire & safety &
other 2 day plant visit.
 There are external faculties for training.
 The only problem faced by the company during recruitment is the
contact numbers which expire, making the time consuming.

38
4.4 Process of Selection

Each panel is managed by a senior lead facilitator who anchors the

assessment and recruitment process. The Talent Acquisition coordinator
anchors the mandate and assists to smoothly facilitate the process the
essence of the panel is to effectively evaluate each candidate in a
comprehensive and consistent manner. The process aids in quicker decision
making and also provides quick convergence of opinions on each candidate.
The panel interview format is being utilized for all the senior management
hires across the Essar group.

o Interview evaluation

An interview evaluation sheet (Annexure V) has been designed as a tool to

enable the panel members to objectively evaluate the candidature of the
interviewees even though intuition & judgment shall play an equally important
role in the process of evaluation.

Interview expenses reimbursements to candidates

Outstation candidates appearing for interview shall be eligible for the travel
expense reimbursement.

M 01- M02: Business Class Air Travel

M-07- M03: Air Economy Class to and fro
M-08 to M-11 & Trainees: II AC train fare.

39
 o Employment of spouse/relatives

The following guidelines will be applicable in case of a candidate who is

related to employee:

o The selection of the candidate who is relative of an employee shall

purely be on merits. Any attempt on the part of employee to influence
the selection process shall disqualify the candidate.
b) The relation of an employee shall not be employed in the same
function. Both shall not have any reporting relationship.
c) Any of the HR matters of the relation of employee shall not be
handled by the employee.
d) Notwithstanding above, all cases of employment of
spouse/relatives of an employee shall be approved by Business HR
Head.

o Notice pay

Often in order to facilitate the employee to join us at the earliest we have to

buy his notice period. Also, in case a vacancy adversely affects the
efficiency of operations / project progress, it is reasonable to commit to
reimburse notice pay. As the notice period pay is subject to tax deduction at
our end, the HR Lead may agree to pay notice pay net of tax. It should be
made clear that the reimbursement would essentially depend on
documentary proof.

40
 o Reference check

Objective :- The objective of a reference check is to obtain information

on the individual's work performance and on personal characteristics that
affect (positively or negatively) the individual's suitability for the
particular position sought.

Background

o Reference checks are generally used for 3 purposes:

1. To verify information given by job applicants through other
selection processes (e.g. interview, resume)
2. To serve as a basis for predicting job success of job applicants, and
3. To uncover background information on applicants that may not
have been identified by other selection procedures.

Scope of reference work

1. Education Qualification Check

2. Employment verification

A. HR Feedback

o Confirmation of length of employment

o Last position held

o Compliance with exit formalities

o Eligibility for rehiring

41
B. Supervisor's feedback

o Work ability & Competency

o Duties & Responsibilities

o Integrity, character & ethics

o Management & Supervisory skills

o Reason for leaving

o Eligibility for rehiring

3. Reference Check - To be conducted with three references provided by the

candidate

Special agencies have been identified and impaneled for reference check.

Offer process

The decision to offer a selected candidate will be made by HR on the basis

of the interview panel's inputs, technical reviews, reference check and other
relevant criteria.
The offer decision will be influenced by:

a) Current compensation - component wise

b) Expected compensation
c) Comparison with like profiles within the organization

42
d) Any industry benchmarks
e) Specific items of offer like joining period, relocation time frame and
expenses, notice Pay reimbursement, role agreed upon, tentative location
and any other specific assistance to be provided on joining..

At the time of issuing offer letter, HR representative shall hand over a

list containing the documents to be provided at the time of joining:

a) 4 colour passport size photographs

b) Copies of certificates in support of qualification/experience/date of birth
c) Relieving letter from last employer
d) Proof of last drawn salary, including Form 16 if required.

HR representative should also inform the candidate about the

following:

a) Candidates stay arrangements at the time of joining, in case of outstation

candidates.
b) Person to be reported, on the day of joining.
c) Mode of transport should he use for traveling to claim joining fare.
d) The appointment letter will be issued to the candidate on the day of
joining.

43
4.5 PROMOTIONS
PROMOTION POLICY
Objectives:-
To identify & develop the best talents & potential leaders of the
company.
Coverage;-
The policy will be applicable for all employees in levels M-05 & M-11 and
non management (NM) ,on the rolls of Essar ltd for that Appraisal period.
All employees on the rolls of company as on 30th September of that appraisal
year & remains in service till 31st March of that appraisal year.
Process;-

All employees being considered for promotion to M-11 (in the case Of
NM’S)/M-08 will be promoted by the following Process;-

On completion of residency period by the executive , subject to him

fulfilling the promotion criteria & based on his performance throughout the
residency period including the review period he may be recommended by his
assessor by filling up the promotion form.

44
After the discussion between the receiver &assessor the executive may be
promoted to the next level subject to availability of the position & level in
the approved organization chart.

All employees being consider for promotion to M-07 & up to M-05

Will be promoted by the following process:-

On completion of residency period by the excutive, subject to im fulfilling

the promotion criteria & based on his performance throughtout the residency
period including the period he may be recommended by his assessor by
filling up the promotion justification from.

All the recommended executives will have to appear in MDG & only upto
being recommended by the MDG panel & approved by the CEO/MD/PD the
executive will be promoted to the next level subject to availability of the
position & level in the approved organization chart.

Minimum 3 year residency period in current grade incase of graduates,

engineers/ professionals & incase of others such as B.Sc & B.com, minimum
residency period will be 5-6 years. The execution should possess a minimum
rating of 3 above during the assessment year & also during the residency

45
period of assessment year & also during the residency period of assessment
for being commended for promotion.

Chp-5:- PRODUCTION MANAGEMENT FUNCTION

Organizational chart:-

Director of
Production

Vice
President

General
manager
Deputy General
Manager

Produ.Manager

Deputy Prdu.
Manager

Management
trainee

46
 Senior
Supervisor

Junior
Supervisor

WORKER

The Flow Chart of Steel Making Process in ESSAR:

=> Essar steel is a versatile manufacturer, capable of producing highly

customized products. Catering to quality-conscious niches, they compete

47
against top-of-the-league international steel producers. for example, they are
one of the few manufacturers globally who can make API grade steel with
low sulphur. they cater to a wide variety of product segments including
roofing, automobiles, oil and gas, shipbuilding, fabrication and white goods.
domestically, they have emerged as leaders in product development, quality
and service. to maintain and enhance our leading position, our R&D team is
constantly developing new grades and applications.

No wonder they are India’s largest exporter of flat products, selling almost
one-third of our production to the highly demanding US and European
markets, and to the growing markets of south East Asia and the Middle East.
A number of major client companies have approved our steel for their use,
including caterpillar, hyundai, swaraj Mazda, the konkan railway and maruti
suzuki.essar steel is among the 25 percentile of lowest cost producers world-
wide and has acquired extensive quality accreditations. Their lean team
gives them one of the highest productivities and lowest manpower costs
among steel plants internationally.

Cold rolling complex

At the other end of the value chain, the company’s downstream facilities
include a 1.2 MTPA cold rolling complex, adds further muscle to our steel
making facilities. the complex comprises two pickling lines of 1.4 MTPA
capacity, a reversing mill and a 1.2 MTPA tandem mill, two galvanizing

48
lines of 0.5 MTPA(Metric tone per Annum) ,batch annealing furnace of 0.5
MTPA a skin pass mill of 1.0 MTPA,cold rolling and tandem mills and a
galvanizing plant. This enables essar steel to get into the genre of products
that are tailor-made for automotive, white goods, shipbuilding, and
agriculture and construction industries-segments that were the exclusive
domain of a few international manufacturers.

P.T. ESSAR INDONESIA-OUR COLD ROLLING COMPLEX IN

INDONESIA

PT essar is Indonesia’s largest private sector flat products company, with a

domestic market share of 35% and a history of process and product
innovation. After a major expansion drive, its CR capacity has been
enhanced to 400000 TPA and is newly set up galvanizing capacity is 150000
TPA.

Hazira-steel-complex
Essar steel complex at hazira, gijarat, houses a 5.0 MTPA(Metric tone per
Annum) sponge iron plant the world’s largest gas-based HBI producer. The
plant provides raw materials for their state-of-the-art 3.0 MTPA hot rolled
coil (HRC) plant, the first and largest of India’s new generation steel mills.
This plant fed with inputs from three electric arc furnaces and two casters, is

49
Increasing its capacity to 4.6 MTPA .the complex’s sophisticated
infrastructure includes independent water supply and power oxygen and lime
plants, a township and a captive port capable of handling up to 8MTPA of
cargo with modern handling equipment like barges and floating cranes.

Bailadilla ore beneficiation plant

At bailadilla, where some of the world’s richest and finest ore is available,
essar has set up a beneficiation plant of 8million tones per annum (MTPA)
capacity, which ensures the highest quality iron ore. The iron ore slurry is
pumped through a 267 km.pipeline (the second longest in the world) to the
pellet plant, yielding advantages of quality, cost and real time inventory
management.

50
 Vishakapatnam pelletisation plant
The slurry is received at our pellet plant at vishakapatnam, which has a
capacity of 8MTPA, providing vital raw material for the steel plant at hazira.

PROCESSING ROUTE:

IRON ORE PROCESSING:-

 Iron ore is got from the mines of Baliadila in Madhya Pradesh.
 The raw materials are screened to remove the fines size of max 50 × 50 mm
 The fines of the iron ore are sent to high –grade palletizing plant at Vizag.
 Iron ore is crushed into fines & sintered into 5mm spherical porous pellets.
 Imported pellets are used in certain cases to improve the quality of the
pellets.
 It is screened from the fines before charging for the production of HBI/DRI.

FLOW CHART
Iron ore- Bailadila, Mp

Pelletization plant-
Vizag

Essar Steel, Hazira

Fine Size Right size Big Size

PELLETISING CRUSHING
51
 HBI Plant

DRI HBI

5.1 STEEL MAKING PROCESS

IRON ORE- BAILADILA PELLETS- VISHAKAPATNAM

HBI PLANT

STEEL MELTING
SHOP / MELTING

REFINING
LADLE FURNANCE

VACUMM DEGASSING

CASTER/ CONTINUOUS
CASTING OF SLAB

SLABYARD
SCARFING OF SLAB

HOT STRIP MILL

SERVICE CENTER

COILS FOR FUTHER

PROCESSING
DISPATCH TO DISPATCH TO
DOMESTIC PICKLING LINE EXPORT
CUSTOMERS CUSTOMERS
COLD ROLLING
MILL 52
 GALVANISING LINE

CUT TO LENGTH DISPATCH TO

DOMESTIC/ EXPORT CORRUGATION

HBI PROCESS:-
ESSAR is the first midrex plant to implement HOT DRI
transfer to an electric arc furnace. The system has been a great success.
Depending upon the quality of the steel required a particular ratio of raw
iron ore and the pellets approximately 60:40 or 70:30 are charged in to the
hopper of the vertical shaft furnace. The production process is the midrex
type by which the burden travels from top to bottom while the bustle gas i.e.
the reducing atmosphere CO and N2 necessary for the reduction of the Iron
oxide to pure Iron in the form of briquettes and DRI. One third of this
directly reduced iron is taken in the form of HOT DRI at a temperature of
around 700 C in to a 90 ton capacity vessel. This is charged into EAF which
reduces the power requirement of the furnace. Remaining briquettes are
quenched in cold water to around 50 to 60 C.

 At last we get HBI, DRI.

 In the process following reaction take place
Fe2o3 + CO Fe3O4 + CO2
Fe3O4 + CO FEO + CO2
FEO + CO FE + CO (95-96)
 The chemistry of the Directly reduced iron consists of
 Metallic Fe ---- 84%
 Total Fe ---- 92%
 Feo --- 6 to 8%
 C ---- 2-3% is available

 Advantages of HBI OVER DRI:-

 Better protection against RE-Oxidation
 Denser Material
53
  Easier to transport by truck, ship etc.

 Advantages of Using HOT DRI:

 Eliminate a cooling & heating cycle, hence saving energy &
reduced coast in the steel melting shop.

SMP PROCESS:

The process done at Steel Melting Plant is

1) Melt the steel at D.C. electric arc furnace
2) Refining and alloy additions of the steel in the ladle furnace
3) Continuous casting of the hot metal as slabs at casters.

ELECTRIC ARC FURNANCE:

 There are three D.C. electric arc furnaces
 The metallic iron, HBI, Steel scrap and Hot DRI are fed in to the Electric arc
furnace as raw material and melted at 1570-1600° C by the electric arc
formed.
 Input Material:-
 HBI
 DRI
 Scrap

 Electric Power-D.C.
 Graphite Electrode
 One electrode at the top and four at the bottom.

54
  Gases:
 Oxygen
 Nitrogen
 Argon

Melting Process:
 The capacity of EAF is maximum 150 ton.
 In the EAF, one big Graphite Electrode which is at the top of the Furnace
that is vertically placed into the steel and four other electrodes acts as a
anode, which are imbedded at the bottom of the Furnace
 The arc is struck between the graphite Cathode and the liquid steel.
 A very high temperature around the melting temperature of the steel is thus
obtained which melts the entire burden in the furnace to produce molten
steel.
 The molten liquid steel thus obtained is tapped in to the ladle and sent for
further refining and alloy additions.

LADLE REFINING FURNACE:-

 In ladle Refining Furnace steel is refined and the alloy additions are made.
 There are three Ladle furnaces’.
 Capacity of Each Furnace is 180 ton.

Input Material:

 Molten Steel
 Electric Power

55
  Fluxes:
a) Lime
b) Do lime
 De-Oxidizing agents:
 Aluminum in the form of the Wire.

REFINING PROCESS-
 The ladle with the molten steel is brought to the ladle furnace.
 Three graphite electrode are immersed in to the furnace to maintain the
temperature and argon gas is purged from the bottom to prevent the
re oxidation of the steel.
 Alloy additions are done in the form of Ferro alloys depending upon the
final chemistry needed.
 All the above processes are performed until the required chemistry is got by
verifying alloy pop shaped sample taken from the ladle and analyzed in the
spectrometer.
 Addition of Lime is done to remove Sulphur and Oxygen.
VACUUM DE-GASSING:-
 Further refining after LRF, is required for certain special grades, which is
performed at Vacuum de-gassing furnace.
CASTER:-
 There are two continuous casters.
 The liquid steel is transported in the ladle to the ladle turrent , which is just
above the caster at required time for casting in to slab.
 Then the molten steel is filled into the turdish over which cast powder is
added for the purpose of lubricating of steel during casting.
 From tundish the molten melt passes through the oscillating copper mould,
which is coated with nickel.

56
 The dummy bar pulls the first form slab after processing through a series of
water coolers.
 Finally the hot slab is cut to the required size with the help of the torches.

 This is how Slab is formed. After 3 days of Cooling it is ready to get

processed in HSM.

5.2 HSM (Hot Strip Mill) OVERALL PROCESS

5.2.1 INTRODUCTION:-
 Essar is the largest exporter of Hot Rolled coils in India.
 The production of HSM is 3.6 MTPA. The HSM receives slabs from the
slab yard and rolls them into Hot Rolled Coils. The slabs are of fixed
thickness (220 mm). The output thickness of the strip can be varied from 1.6
mm to 20 mm.
 The width of the slab can varies from a minimum 750 mm to 2000 mm and
length can be maximum of 10.3 mm.
 Around 400 grades of steel are rolled here.

 The process can be divided into the following sections:

Reheating Furnace

Primary reducing the slab

Roughing Mill

Coil box

Finishing Mill

Down Coiler
57
 Coiling Yard

5.2.2 REHEATING FURNACE

 There are two reheating furnaces of the same kind.
 It receives the slab at normal temperature and heat it around 1250° Celsius.
 The temperature depends on the grade of the slab and the thickness of the
strip to be achieved.
 The furnace can be divided into four parts namely:-
I. Recuperating zone
II. Pre-heating zone
III. Heating Zone
IV. Soaking Zone
 The temperature in every part of the furnace is measured using
sensors and the fuel is injected accordingly.
 The total length of the furnace is about 45 m
 The various parts before and after the reheating furnace are
discussed below:

ROLLER TABLE
 There are five groups driven Roller Tables before the furnace.
 These tables carry the slab from the crane to the furnace entry.
 This is sensed by sensors and the slab is transported to the furnace entry
point. Once there is enough space in the furnace, the furnace entry door
opens and the pusher rod pushes the slab into the furnace.
 The slab enters the Recuperating Zone.

58
 RECUPERATING ZONE
 This zone is the first zone in the furnace and no fuel input and hence no
burners.
 The hot fuel gas generated due to the burning of the fuel in the other zones
passes through this zone.
 This hot gas transfers heat from it to the slabs and thus heating the slabs.

PRE-HEATING ZONE
 This is the first zone where the slab is heated using the fuel.
 The fuel is injected using top and bottom side of the furnace
 There are 16 burners 8 on the top and 8 on the bottom of the furnace.
 The temperature in this zone is around 1320° C.

HEATING ZONE
 This zone is similar to the pre-heating zone
 The temperature is more or less same as that in the pre heating zone.
 This zone has a total of 16 burners, 8 on the top and 8 on the bottom.
 The temperature here is around 1300° C. The temperature here is
maintained so that the temperature here is uniformly distributed in the slab.

59
 SOAKING ZONE

 This zone has 28 burners, 20 on the top and 8 on the bottom.

 This zone is separated from the rest of the zone of the furnace by allowing
only a small gap from the other zone to this zone.
 The temperature of the tail end is maintained a little higher than the head end
because the tail end losses more heat than the head end before being rolled.
 This is because the tail end is exposed to more heat than the heat end before
being rolled.
 The slab is heated around 1250° Celsius. Depending on the grade of the slab.
Once the slab reaches the desired temperature at the end of the furnace, the
exit door opens and the slab extractor comes in and lifts the slab and takes
it to the furnace exit Roller table.
 There are also sensors inside the furnace to measure the temperature at every
part of the furnace.
 Based on this temperature feedback the amount of fuel entering the furnace
is controlled.

60
 DESCALER

 The descaler is used to remove the scales from the both the surface of the
slab. When the slab passes through the descaler water is injected on the
slab at high pressure from the top and bottom side of the slab.
 There are about 31 nozzles in the descaler.
 These nozzles are inclined at an angle of 22° to the vertical direction of the
slab entry direction.
 This is done to impact with lesser flow of water.
 The average water injected is around 4100 liters per minute.

5.2.3 Roughing Mill

 The roughing mill and the finishing mill each have two work rolls and two
backup rolls.
 The slab passes between the two work rolls.
 The backup rolls are driven by the frictional force from the work Rolls and
is not driven by any motor.
 The backup rolls are used to prevent any deformation in the size of the work
rolls. The slab when passes may change its width so in order to maintain
the width there are two vertical edged rolls
 The slab is either passed 5 or 7 times depending on the grade of the steel.
The roughing mill descaler is not used every time the slab passes through
the roughing mill rolls.
 The thickness of the slab is reduced from around 217 mm to 30 to 35 mm.

61
 COIL BOX AND CROP SHEAR:-

 The coil box is used to coil the slab temporarily.

 This is done to reduce the length of the mill and also to reduce the heat loses
in the strip when exposed to the surrounding.

 The coil box then uncoils the coil to the finishing mill before which there is
a crop shear to cut the head end and the tail end of the strip.

 In Essar they have facility for controlling width and thickness but length
cannot be controlled. So while maintaining the width and thickness the
head and tail becomes semi-circle shaped or curved so crop shear is used.

62
 5.2.4 FINISHING MILL

 The finishing mill is a six stand high finishing mill.

 There is a descaler before the first stand of the finishing mill.
 This is to remove the scale formed when the transfer bar was stored in the
coil box.
 There are six guide in the finishing mill to guide the transfer bar.
 There are tension loppers between each finishing mill stand.
 These loppers help in maintaining the tension of the strip when it passes
from one stand to another.
 If tension is not maintained then it would form bends in the strip. The speed
of the rotation of the rolls increase as the number of stand increases.
 The 6th stand is the fastest rotating rolls.

COILER:

 There is a Coiler at the end of the Finishing Mill.

 It Coils the Coil as soon as it gets processed on Finishing Mill.

63
 STRAPPING, WEIGHING AND MARKING MACHINE
 The strip after being coiled at the coiler is first transported to the strapping
machine.
 The strapping machine uses a thin steel strip to strap the coil.
 The load cell can weigh a maximum weight of 30 tones. Then the coil moves
to the marking machine.
 The marking machine can move both vertically and horizontally.
 The Coil is marked at a temperature of around 700° Celsius.
 Then the coil moves to the eye strapping machine where the coil is strapped
around its length.
 Finally a crane carries the coil to the coil yard.

Thus in the above way the formation of the Coil takes place .

64
Chptr-6:-FINANCIAL FUNCTION

Organizational chart:-
Director of
finance

Vice
President

General
manager

Deputy General
Manager

Manager

Deputy
Manager

Senior Management
Officer trainee

Junior
Office

6.1-- Accounting Policies

(a) Basis of preparation
The financial statements have been prepared to comply in all material aspect
with the mandatory accounting standards issued by the institute of chartered
accountants of India and the relevant provisions of the companies Act, 1956.
the financial statements have been prepared under the historical cost
convention on an accrual basis. The accounting policies have been
consistently applied by the company and are consistent with those used in
the previous year.

65
(b) Use of Estimates
The preparation of financial statements in conformity with generally
accepted Accounting Principles requires management to make estimates &
assumptions that effect the reported amounts of assets & liabilities and
disclosure of contingent liabilities at the date of financial statements & result
of operations during the reported year.

(c) Fixed Assets

Fixed assets are stated at cost (or revalued amounts, as the case may be), less
accumulated depreciation and impairment losses if any. Cost comprises the
purchase price and any attributable cost of bringing the asset to its working
condition for its intended use. Borrowing costs relating to acquisition of
fixed assets which taken substantial period of time to get ready for its
intended use are also included to extent they related to the period till such
assets are ready to be put to use.

(d)Capital work-in-progress
All expenditure, including advances given and interest cost during the
project construction period, are accumulated and disclosed as capital work-
in-progress until the assets are ready for commercial use. Assets under
construction are not depreciated. Income earned from investments of surplus
borrowed funds during the construction/trail run period is reduced from
capital work-in-progress. Expenditure / income arising during trail run is
added to / reduced from capital work-in-progress.

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6.2-- INCOME STATMENT

Income Statement
31-Mar- 31-Mar- 31-Mar-
As on( Months ) 09(12)   08(12)   07(12)  

Profit / Loss A/C Rs mn %OI Rs mn %OI Rs mn %OI

Net Sales 80874.8 99.6 61686.6 97.66 60983.9 99.93

Operating Income (OI) 81201.7 100 63165.9 100 61024.9 100

OPBDIT 19859.2 24.46 15534.5 24.59 18668.1 30.59
OPBDT 12664.2 15.6 10711.4 16.96 13824.7 22.65
OPBT 6353.8 7.82 5890.4 9.33 9881.8 16.19

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Non-Operating Income 708.9 0.87 1953 3.09 35.5 0.06

Extraordinary/Prior Period -2103.3 -2.59 -2407.1 -3.81 -3935 -6.45

Tax 594.5 0.73 134.5 0.21 80.8 0.13

Profit after tax(PAT) 4364.9 5.38 5301.8 8.39 5901.5 9.67

Cash Profit 10675.3 13.15 10122.8 16.03 9844.4 16.13

Dividend-Equity 0 0 0 0 0 0

6.3 -- BALANCE SHEET

=> BALANCE SHEET
31-Mar-
As on 09   31-Mar-08   31-Mar-07  
Assets Rs mn %BT Rs mn %BT Rs mn %BT
Gross Block 135541.9 84.59 104475.4 71.08 69401.7 83.65
Net Block 88895.9 55.48 63984.5 43.53 32488.3 39.16
Capital WIP 11077.8 6.91 28873.6 19.64 5896.4 7.11
Investments 4334.3 2.7 1829.7 1.24 7260.9 8.75
Inventory 23287.7 14.53 14853.4 10.11 9332.2 11.25

Receivables 5468.5 3.41 5401.6 3.67 4713 5.68

Other Current
Assets 27170.4 16.96 32042.8 21.8 23275.7 28.05

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Balance Sheet
Total(BT) 160234.6 100 146985.6 100 82966.5 100

Liabilities Rs mn %BT Rs mn %BT Rs mn %BT

Equity Share
Capital 11404.8 7.12 5811.7 3.95 5079.8 6.12
Reserves 30809.5 19.23 12461.8 8.48 6865.4 8.27
Total Debt 73561.8 45.91 103760.1 70.59 53586 64.59
Creditors and
Acceptances 26097.7 16.29 11606.5 7.9 6794.7 8.19

Other current
liab/prov. 18360.8 11.46 13345.5 9.08 10640.6 12.83

Balance Sheet
Total(BT) 160234.6 100 146985.6 100 82966.5 100

 RATIO ANALYIS
RATION ANALIS
As on 31-Mar-09 31-Mar-08 31-Mar-07

PBIT/Cap. Employed (%) 11.61 11.01 18.15

PAT/Networth (%) 10.34 29.01 49.4
Tax/PBT (%) 11.99 2.47 1.35

Total Debt/Networth (x) 1.74 5.68 4.49

Long Term Debt/Networth (x) 1.36 3.41 3.21

PBDIT/Finance Charges (x) 2.57 3.13 3.05

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 Current Ratio (x) 1.26 2.1 2.14

(1) Profit before tax and Interest

20

15

10 PBIT/Cap.
Employed (%)

0
31-Mar 31-Mar 31-Mar

IN 2007 the PBIT is 18.15% and in 2008 it’s decrease and reached
11.01% and next year in 2009 it’s increase and reached 11.61%..........

(2)Profit after tax

50
45
40
35
30
25 PAT/Networth
20 (%)
15
10
5
0

IN 2007 the PAT is 49.40% and in 2008 it’s decrease and reached
29.01% and next year in 2009 it’s reached 10.34%..........

(3)Profit Before Tax

70
 12
10
8
6 Tax/PBT (%)
4
2
0

IN 2007 the OPBIT is 1.35% and in 2008 it’s decrease and reached
2.47% and next year in 2009 it’s reached 11.99%..........

(4) Long Term Debt.

3.5

2.5

1.5 Long Term Debt/Networth (x)

0.5

0
31-Mar-09 31-Mar-08 31-Mar-07

IN 2007 the OPBIT is 3.21% and in 2008 it’s decrease

and reached 3.41% and next year in 2009 it’s reached 1.36%..........

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(5)PBDIT(Profit Before dep. Interest. and tax)

3.5
3
2.5
2 PBDIT/Fina
1.5 nce
Charges (x)
1
0.5
0

IN 2007 the OPBIT is 3.05% and in 2008 it’s

decrease and reached 3.13% and next year in 2009 it’s reached 2.57%..........

(6)Current Ratio

2.5

1.5
Current Ratio (x)
1

0.5

0
31-Mar-09 31-Mar-08 31-Mar-07

IN 2007 the OPBIT is 2.14% and in 2008 it’s decrease and reached 2.01% and
next year in 2009 it’s reached 1.26%......

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 WEAKNESS
STRENGTH
Cost of raising fund is high.
India’s Largest steel exporter Cost of raw-material is high since Essar don’t have it’s o
Cost leadership mines. So , getting Raw-Material market is costly affa
Assured supply of input.
Controlled infrastructure facilities.
Highly experienced management.
Educated work force.
Excellent brand equity and quality

India’s Largest Steel Expoter

DSSDDSDS

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 OPPORTUNITY

THREAT
Enormous scope for increasing consumption of steel in India.
Maximum utilization of cash flow through new business & avenues like online sales, steel retail outlets & se
Trapping the retail segment for steel.
Unexplored rural market Technological changes.
Increasing steel consumption in other sector such as automobiles, packaging, engineering industries irrigati
Ever decreasing import duty on steel i.e high quality of pr

74
11. BIBLIOGRAPHY:

 Steel Magazine & Periodicals

1) Iron & Steel Review (Vol-52 Feb 2009)

2) Operation Management for Competitive Advantage-

Chase (Chapter-3, 6, 10)

3) Essar learning center(ELC) library

 Website Accessed:

1) www.essar.com

2) www.steelmarket.com

3) https://www.essar.com/steel/downloads.htm

4) google search essar finance statement.

5) http://intexonweb.com/pursys.htm

6)http://www.essarsteel.com/steel/hotrolled_coils.htm

7) http://www.essarsteel.com/steel/plants_hazira.htm

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