Chapter 01
Chapter 01
Chapter 01
Overview of
Human Resource Management
2 Overview of Human Resource Management
Chapter 1
Overview of Human Resource Management
1. Introduction
Management is a comprehensive and exciting subject. Being essential to run any human
undertaking, management is a universal function. In essence, management is getting things
done with and through others. It is a process of getting activities completed efficiently and
effectively with and through other people. Here others refer to employee or staff. From this
point of view, Management is nothing but managing people at the work place. Thus
management and Human Resource Management are the same or identical. It is true that
management also deals with non-human resources. But, the main focus is on managing
people in the organization effectively and efficiently. Managing people or human resource
is a challenging and difficult task because human resources are not identical; they are
different in terms of personality, likings, disliking, emotions, values and perception.
Moreover, the skills and qualifications of human resources are not constant. A person may
be qualified at the entry level but may become obsolete as time goes on unless he is trained,
retrained and updated. It is the duty of HR manager to help his people to grow and develop.
During any stage of career, an employee may be de-motivated and frustrated. His/her
performance may not be up to the mark. An HR manager needs to identify those employee-
related problems quickly and addresses them without delay.
According to economists, the factors of production are land, labor, capital and
entrepreneurship. Of all the resources, the most important one is human resource, because
human beings play a dual role- as a resource, and a motive force as well for all other
resources by manipulating, developing, utilizing, commanding and controlling them. It is
the most important of all other resources. This is because manpower is that resource
through which management wants to control and direct all other resources like machines,
materials, and money. Organizations survive and flourish only because of human Resource.
It is true that capital; technology and human force are the important elements for
production. In fact, productivity is the function of a set of interrelated factors (e.g., political,
social, economic, educational and cultural). Experts on productivity improvement
emphasize more on people factor for enhancing productivity. They are of the view that
relatively human resource is the most important of all the factors of production. Resources
other than human beings could produce nothing. Physical resources by themselves cannot
improve efficiency or contribute to an increased rate of return on investment. It is through
the combined and concerted efforts of people that monetary or material resources are
harnessed to achieve organizational goals. In this connection it is meaningful to quote the
comment of Smriti, C. (2014), “Nothing moves unless a piece of paper moves and no paper
can move, unless a person moves. Even if there is total automation, the organization will
require a person to on the button. This shows how important manpower is to any kind of
organization”.
Needless to say, machine increases the muscle power of man. A man without the machine is
also less productive. They are inseparable. Labor and technology jointly generate the
outputs that are priced and sold to customers. As Morita, the founder and chairman of Sony
Corporation and the author of “Made in Japan” remarks, “Assets make things possible but
people make things happen.” Organizations depend on people to make them operate. No
change occurs without efficient human beings. Improved productivity through people is
ultimately the fountainhead of all human progress. In the ultimate analysis, it is the human
factor, which will determine the final productivity of an enterprise. People supply the
talents, skills, knowledge and experience to achieve the organization’s objectives. Let us
now mention some inherent qualities that a human being is endowed with. People can think,
imagine and feel. They can be motivated and they have synergistic power. Moreover, they
have the ability to make analysis and interpretation of something or someone. These
qualities are discussed in the chapter of employee productivity through people.
Previously, it was the machine behind the men that counted. But today, it is the men behind
the machine that counts. Organizations are crying for talent globally. There is a scarcity of
right talent, and it is a great opportunity for the right talent to explore and grow globally.
There is a limit to machines, but there is no limit to human potential. Elbert Hubbard rightly
remarked, “One machine can do the work of 50 ordinary men. No machine can do the work
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Overview of Human Resource Management 5
of one extraordinary man.” It is a fact that machines can be handled easily whereas people
cannot as people have different emotions, egos, and feelings. Handling them is a
challenging task as they have different expectations and aspirations. Elbert Hubbard rightly
remarked, “One machine can do the work of 50 ordinary men. No machine can do the work
of one extraordinary man.
3. Employee- the Key to Productivity
HR experts strongly believe that employee is the key to productivity. Peter. F. Drucker
(1990), the prolific management scholar, rightly observed, “Productivity depends on
knowledge and its application” The phenomena of globalization calls for increased labor
productivity which in turn will call for a greater emphasis on human resource development
as a means of enhancing the capacity of labor for productive work. So in order to develop
Bangladesh economically, her human population must be transformed into human
resources.
From the demographic point of view, Bangladesh is the ninth largest country in the world.
Neither natural resource nor technology is her greatest asset. It is people, which constitute
the most precious resource. Tapping that wellspring may be the best hope for the economic
success of Bangladesh. Unfortunately, most of its people are illiterate, unskilled and
inefficient. Manpower shortage exists both in quantitative and qualitative terms and
includes not only engineers and technicians but also managers. In many cases, the
manpower shortages are aggravated by the “brain drain”. The lure of a better living
condition is causing brain drain among the third world countries. Another aspect is the
supply of required mix of manpower resources. Bangladesh falls into the category of LDC
with human development rank of 143 among the 174 nations (Haque, 1997). Our working
force is simply not keeping pace with the kinds of skills required in the new economy. Until
now most of its people could not become productive resources, rather they are liabilities for
the nation. A person is said to be resourceful when he or she has attained problem-solving
ability. It is evident that many people are ignorant, unskilled and cannot sustain
themselves, and become a factor of degradation and backwardness for the society. As a
result, they are becoming liability for Bangladesh. Thus, although wages are lower in
Bangladesh than in the western countries, it is suggested that the actual labor cost to the
industry is above the levels in the western countries because of the higher labor efficiency
in such countries. In Bangladesh many people are liabilities because of our failure to
handle them well. They are becoming a source of corporate distress, not a competitive
advantage.
Most of the scholars believe that Bangladesh is lagging behind in economic spheres largely
because of its inability to handle human resources. We are poor in managing human
resources. The real difference between Bangladesh and developed countries lies not in the
volume of capital but in the knowledge gap (Kibria, 1999). There is a shortage of
knowledge, skill and technological know-how to utilize human and natural resources.
Although information technology and communication have shortened the geographical
distance among the countries, the knowledge gap between a developed country and a
developing country like Bangladesh is increasingly widening. The developed countries are
Employment security
Employment security is a critical element of high performance work arrangement. Security
of employment signals a long standing commitment to the organization to its workforces.
Feeling of stable employment may generate loyalty, commitment or willingness to expend
extra efforts for the organization’s benefits. Employment security enhances employee
involvement because employees are more willing to contribute to the work process when
they need not fear losing their own or co-workers' jobs. Security of employment contributes
to training as both employer and employee have grater incentives to invest in training
because there is some assurance that employment relationship will be of sufficient duration
to earn a return on the time and resources expended in skill development. Employee will
come up with the new ideas when their jobs are secured because they know that
introduction of a new system will not affect their employment stability. They will welcome
to change. Japanese big companies have reputation for long- term employment security.
Incentive pay
Pay system should be based on performance or productivity of an employee. Employee will
contribute more if they earn more. Contingent incentive can take many forms such as gain
sharing, profit sharing, stock ownership, pay for skills, or various forms of individual or
team incentives. Microsoft, for example, encourages share ownership (Pfeffer, 2006). When
employees are owners, they act and think like owners. Moreover, the conflict between
capital and labor can be reduced by linking them through employee ownership. Profit
sharing causes employees to focus on costs and profits because they receive a percentage of
those profits. Paying for skills acquisition encourages people to learn different jobs and
thereby to become more flexible. There is a tendency to overuse money to solve
organizational problems. But this is not always a true solution. Many people prefer
recognition, security, appreciation and fair treatment and these things matter a lot (Huselid,
1995).
Information sharing
If people are to be a source of competitive advantage, they must have the information
necessary to do what is required to be successful. Information sharing is an essential
element of high performance work systems. The sharing of information on issues like
budget, strategy and financial performance conveys the people of an organization that they
are trusted. Even motivated and trained people cannot contribute to increased
organizational performance if they do not have information on important dimensions of
performance. Stack (1993) articulates the importance of sharing information. He argues,
“Do not use information to control or manipulate people. Use it to teach people how to
work together to achieve common goals and thereby gain control over their lives. Provide
people with information that allow them to make the right decisions”.
Wage compression
Pay differential among the levels of management should be lower. Wage compression
between senior managers and other employees will reduce status differences and develop a
sense of common fate. Huge pay gap may damage cooperative spirit between managers and
workers. High pay gap causes employees to feel less valued. Pay gap is the lowest in Japan
and highest in the USA. Wage compression is the situation that occurs when there is only a
small difference in pay between employees regardless of their skills or experience. It is also
referred to as salary compression. Pay compression is the result of the market-rate for a
given job outpacing the increases historically given by the organization to high tenure
employees. Therefore, newcomers can only be recruited by offering them as much or more
than senior professionals. Pay inequities exist in all public and private sector organizations
and may be caused by: overtime, talent acquisition, reorganizations, demotions,
reassignments & transfers, demand for technical expertise and seniority. Some
organizations conduct compression studies to achieve certain levels of internal equity, so
that people in relatively similar jobs in the organization receive equal pay.
The history of human resources management starts to be interesting with the evolution of
the large factories. It was in the 18th century. The rapid development of a new industrial
approach to work changed the world dramatically. The quick and cheap production became
a priority for many industries. The factories hired thousands of workers, who worked up to
16 hours a day. Soon, many entrepreneurs discovered that satisfied employees are more
effective and can produce more than depressed employees. Many factories started to
introduce voluntary programs for employees to increase their comfort and satisfaction. On
the other hand, the government started to intervene to introduce some basic human rights
and the work safety legislation.
Human resource management has its roots in the late and early 1900's, when workers jobs
became less labor intense and more working with machinery. The scientific management
movement began. This movement was started by Frederick Taylor when he wrote about it
in a book titled The Principles of Scientific Management. The book stated, "The principal
object of management should be to secure the maximum prosperity for the employer,
coupled with the maximum prosperity for each employee. Taylor believed that
management should use the techniques used by scientist to research and test work skills to
improve the efficiency of the workforce. Taylor developed one best way of doing a given
job.
The industrial welfare movement began also around the same time. This was usually a
voluntary effort by employers to improve the conditions in their factories. The effort also
extended into the employee’s life outside of the work place. The human relations movement
is the major influence of the modern human resource management. The movement focused
on employees group behavior and employee feelings. This movement was influenced by the
Hawthorne Studies and the belief that employees worked better in a social system.
Employees were viewed as a social man.
During this period, the trade unions evolved. The trade unions changed the rules of the
game. The employer got a strong partner to discuss with. Trade unions introduced many
improvements at no significant costs for the employer. Today, trade unions are not as strong
as they were used to be, but many organizations still benefit or suffer from a strong
presence of trade unions in their factories.
The real HR Revolution began in 60’s of the 20th century. The technology and
theglobalization have changed the rules of the game. Most HR functions are running
complex HRIS solutions, which make information about employees available anywhere and
anytime to managers and HR Professionals.
It was around the middle of the 1980’s that Human Resource or HR as it is more often
abbreviated to, began to establish itself. It was quickly realized that the personnel
department and training functions both undertook work around the human element of the
business and that putting these together formed a synergy. It was realized that there was a
need for the consideration of the workforce when planning business change, organizational
changes, restructuring and the need to educate and for the staff to learn what was
happening. In effect the strategic direction of the business needed to consider and reflect the
people as the largest asset of any business. Human Resources Management and HR
directors came into being, providing executive level interaction or even higher and the
establishment of Human Resources was fully accepted by the 1990’s and taken forward
since to include all aspects of a business that applies to the people within that business.
In the latter part of the 1990’s and into the early 2000’s there has been a further evolution to
take the HR role back to the business managers. The decisions and actions being taken near
to the people with the old style HR divisions being streamlined into a more consultative role
provided knowledge and best practice guidelines but only interacting at a strategic level
The economy of the wealthy western countries shifted towards the services economy. The
quality of services became the crucial competitive advantage. HR became necessary
because the structure of the workforce changed. The leadership development was the right
answer.
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12 Overview of Human Resource Management
Managers and leaders have to think global today; they have to understand to different
cultural backgrounds. The corporate culture cannot be country specific; it has to reflect
many nations working for the organization. This is a fantastic opportunity for Human
Resources. Human Resources Management is global today. The global HR policies drive
processes in different countries, but the processes produce comparable results. The
employees relocate from country to country.
The future of Human Resources is bright. The globalization cannot be stopped because
nations collaborate. The organizations become less country specific, and they cannot
identify themselves with one country.
New technologies will bring other revolutions to offices. The commute working is standard
today, but it will become a norm. The technology will connect employees as they would sit
in the next cubicle. ICT will allow quick and instant access to information about employees
and managers will be able to make all decisions and approvals online. However, the future
of Human Resources will be about new networking methods and how to make employees
know each other.
There exist many definitions of human resource management (HRM).HR experts define
HRM from the diffident perspectives. Few important definitions are presented below:
Mary Parker Follett has rightly defined management as a process of efficiently getting
things done with and through other people. It means that management is nothing but
managing people at work. The staffing function of management is known as HRM.
HRM deals with the design of formal systems in an organization to ensure the effective and
efficient use of human talents to accomplish organizational goals (Mathis and Jackson,
2005).
Dessler (2003) defines HRM as a process of acquiring, training, appraising, and
compensating employees, and attending to their labor relations, health and safety, and
fairness concerns.
One of the well-known definitions was offered by Michael Jucious (1984). He defined
human resources management or personnel management “as the field of management
involves planning, organizing, directing, and controlling the functions of procuring,
developing, maintaining and motivating a labor force”.
John Storey, (1995) states that HRM is a distinctive approach to employment management
which seeks to achieve competitive advantage through the strategic deployment of a highly
committed and capable work force, using an integrated array of cultural, structural and
personal techniques.
The acquisition function begins with human resource planning. It includes the job analysis,
recruitment, selection and socialization of employees. The development function includes
employee training, management development and career development. As jobs evolve and
change, ongoing retraining is necessary to accommodate technological changes. The
motivation function begins with the recognition that individuals are unique and the
motivational techniques (job satisfaction, employee performance appraisal and
compensation) must reflect the needs of each individual. The maintenance function is
concerned with providing those working conditions that employees are necessary in order to
maintain their commitment to the organization. The relationship between managers and
employees must be handled effectively if both the employees and the organization are to
prosper together.
HRM pervades the organization. Every person in an organization is involved with personnel
decisions. The responsibility for human resource management activities rests with each
manager. If managers throughout the organization do not accept their responsibility, then
human resources activities may be done only partially or not at all. It is concerned with
managing people at work. It covers all types of personnel. It is a continuous function.
i) Communication skill,
ii) Interpersonal skill to get things done through others,
iii) Listening skills,
iv) Leadership skills,
v) Liaison,
vi) Ready to accept challenge,
vii) Emotional intelligence,
viii) Judgment of people’s attitudes & behaviors,
ix) Empathetic (share someone else's feelings or experiences by imagining what it
would be like to be in their situation),
x) Earnest (sincere & serious) & commitment,
xi) Diplomatic skills
xii) Adaptation ability,
xiii) Strategist,
xiv) Good communication & convincing ability,
xv) Ability to analyze a situation & ability to resolve grievances,
xvi) Coordinating skills,
xvii) Learning & leadership skills,
xviii) Motivating skills,
xix) Excellent knowledge on human behavior,
xx) Knowledge of related laws & their procedures,
xxi) Problem solving skills,
xxii) Decision making skills.
b) Labor has been viewed as a human factor with a lot of positive potentials. So they must
be treated with respect and dignity. People are assets- not cost/ liabilities. Investment
on people is very rewarding. Management must develop and utilize the talent of people
to achieve common goals. Under traditional personnel management philosophy, training
and development of employees was quite often seen as a cost that should be avoided
whenever possible. Investment in people, like any other capital investment, is necessary
for better returns in the future Japan is the first country which realized the importance of
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20 Overview of Human Resource Management
human beings in its attempt to improve productivity. When Japan realized this truth
and recognized human values, it achieved unprecedented progress in all fields.
Stagnation in economic progress of Bangladesh compared to Japan is again attributed to
this lack of focus on human resources development and utilization. Although we are
endowed with fertile land, rich in natural gas, possess large homogeneous population.
c) Another philosophy is getting additional value from employees. Employees are capable
of producing added value. It is the role of the management to obtain such added value
through human resource development and performance management systems. The
concept of added value is borrowed from production economics. It stipulates that an
employee can be utilized to produce marginal output if properly trained, does the right
job and is rewarded accordingly. Work measurement and matching jobs with the right
people as well as measuring performance against the set targets and standards stand out
clearer under human resource management school of thought.
The objectives of human resource management are derived from the philosophies which tie
the emergence and development of human resource management together, both as a
discipline and profession (Beer & Spector 1985; Cuming 1985; Armstrong; 1995; Dessler
2005). Werther and Davis (1998) categorized HRM objectives into broad four types:
A. Societal. HRM may contribute ethically and socially regarding the needs and
challenges emerging in the society. If an organization fails to use its resources for
society benefits in ethical ways it may lead to restriction by society.
B. Organizational. The main objective of HRM is to achieve organizational goals by
bringing organizations effectiveness. HRM is not an end but it is a means to assist the
organization in order to attain its objectives.
C. Functional. Functional objective of HRM deals with contributions to each department
regarding their need and effectiveness in order to attain organization goal.
D. Personal.HRM also deals with personal objectives of the individuals so that personal
and organizational objectives can be met to achieve maximum production and attain
competitive advantage. These personal objectives are important in order to maintain,
retain and to motivate employees.
M.W. Cumming (1989) has described the objectives of HR management in these words:
HR management aims to achieve both efficiency and justice, neither of which can be
pursued successfully without the other. It seeks to bring together and develop into an
effective organization, the men and women who make up an enterprise enabling each to
make his own best contribution to its success both as an individual and as a member of a
working group.
According to Mathis and Jackson (1999), the main goal of HR management is to enhance
human capital of the organization. Human capital is the total value of human resources to
the organization. It is composed of the people in the organization and what capabilities they
have and can utilize in their jobs. As a part of a strategic role, HR managers are often seen
as responsible for expanding the capabilities of the human resources in the organization.
According to Scott, Clothier and Spriegal, the objectives of Human Resource Management,
in an organization, is to obtain maximum individual development, desirable working
relationships between employers and employees and employees and employees, and to
affect the molding of human resources as contrasted with physical resources‖.
The responsibility of establishing good public relations lies with the HRM to a great extent.
HR managers organize business meetings, seminars and various official gatherings on behalf
of the company in order to build up relationships with other business sectors. Sometimes, the
HR department plays an active role in preparing the business and marketing plans for the
organization too. Any organization, without a proper setup for HRM is bound to suffer from
serious problems while managing its regular activities. For this reason, today, companies
must put a lot of effort and energy into setting up a strong and effective HRM. A sound
understanding of human resource principles and concepts and how to implement human
resource policies and procedures is of importance to human resource specialists and line
mangers alike. Effective human resource management requires a thorough knowledge of,
• Human resource planning is an important activity that involves estimating the size and
makeup of the future work- force. It is a process by which managers ensures that they
have the right number and kinds of people in the right places, and at the right times,
who are capable of effectively and efficiently completing assigned tasks (Robbins and
Coulter,
(2005). Planning of human resources is the life-blood of the firm. Without the right
people in the right place at the right time, the firm could go out of business. Through
planning organizations can avoid sudden talent shortages and surpluses.
• Job analysis is the process of determining the tasks that make up the job and the
knowledge, skills and abilities an employee needs to successfully accomplish the job.
From job analysis, job description and job specification can be prepared. Job
description is a written statement of what the jobholder does, how it is done and why it
is done. Job specifications state the qualifications necessary for a job.
• Recruitment is one of the major responsibilities of the human resource team. The HR
managers come up with plans and strategies for hiring the right kind of people. They
design the criteria which are best suited for a specific job description. Their other tasks
related to recruitment include formulating the obligations of an employee and the scope
of tasks assigned to him or her. Based on these two factors, the contract of an employee
with the company is prepared. Recruitment is the process of finding and attracting
qualified or suitable applicants to fill vacancies. Recruiting is important because the
best- qualified applicants must be found to fill vacancies. The methods and procedures
used to acquire an understanding about jobs are called job analysis. This is discussed
next. There are mainly two sources of recruitment: internal and external. Promotion
from within an organization is called internal source and recruiting new people from
outside the organization is known as the external source.
• De-recruitment: De-recruitment, on the other hand, if HR planning shows a surplus of
employees, managers may want to reduce the workforce through de-recruitment, which
is not a pleasant task for any manager. De-recruitment options may include firing,
layoffs, attrition, transfer, early retirement and job sharing.
The word approach includes ideas or actions intended to deal with a problem or situation. It
is a tentative suggestion designed to elicit the reactions of others. There are many different
approaches to human resource management (Tripathi, P. C. 2002; Gomez, Meija ,1998) .
In other words, HRM may be discussed from the different approaches. These approaches
define HRM from the different perspectives.
• Strategic approach: People are the strategic asset of an organization. People have core
competency-, the basis of competitive advantage. Human resource is the combination of
talent and skills, some of them are inborn and others they have acquired through
learning and education. The strategic HRM approach focuses on people management
programs and long-term solutions, and stresses organizational development
interventions, achieving employee organizational fit, and other aspects that ensure
employees add value to the organization
• Management approach: HRM is a part of management. Management is nothing but
managing people at the workplace.
• Human resource approach: People are human beings with a lot of potentials and
intellectual abilities. It is important to treat people with respect and dignity.
• Commodity approach: People are a commodity. They are viewed as a cog of a machine.
People can be hired and fired through money. It is money that matters most. There is a
saying, money is sweeter than honey. This approach views people as an economic man.
• Proactive approach: HR managers must anticipate challenge or problem before they
arise. Prevention is better than cure. The proactive approach will save companies
considerable time and money in the short and long run. Drucker highlighted the
importance of proactive approach very rightly. He argues, " In a perfect world every
startup would take the proactive approach and build their company from the beginning
by identifying not only mission, vision, values, goals, objectives, etc., but will
determine where they want to go in the short- and long-term and build a holistic,
aligned organization beginning at the founder level where they can attract, hire, and
retain the top talent to get them where they want to go"
Experts used (Guest, 1987, Michael, 1995; Biswanath Ghosh, 1997) the following criteria
to measure the efficiency of HR department:
e) Employee morale
The effectiveness of the personnel policy determines the morale of the employees. Morale
is the state of mental health. An individual’s morale is high when he is happy with his work,
his surroundings and his fellow-beings. High morale indicates the efficiency of personnel
administration while poor morale reflects its failure. Poor morale is reflected in high rate of
absenteeism, turnover, accident records, grievances and the low level of output.
f) Welfare provisions
The personnel department looks after welfare activities within the organization. When
workers feel that the company has an adequate labor welfare policy, their tendency to
grouse and grumble will disappear. Welfare activities will reduce labor turnover and
absenteeism and will increase the efficiency of the work force.
g) Employee satisfaction.
When employees are satisfied, they work hard and their commitment to the organization
will be increased. Usually, satisfied employees are productive employees.
h) Cost-Effectiveness.
The cost of work performed should be used as a measure of performance only if the
employee has some degree of control over costs.
i) Timeliness.
It means promptness or punctuality. Punctuality is not just limited to arriving at a place at
right time; it is also about taking actions at right time. How fast work is performed is
another performance indicator that should be used with caution. Customers are happy with
timeliness of deliveries.
j) Adherence to Policy.
Deviations from policy indicate an employee whose performance goals are not well aligned
with those of the company. In many cases policies and actions are not consistent. Policy
must be executed uniformly.
l) Profitability.
The main aim of most private sector businesses is to make profit. Modern approaches to
HRM suggest that the management of human resources should be geared towards
improving productivity of workers, reducing costs, raising revenue and increasing profit.
Increasing profit may be a result of improvements in HRM. It is widely believed that
profitability is through people. Employees who believe that management is concerned about
them as a whole person - not just an employee - are more productive, more satisfied, more
fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.
There are a number of human resource management challenges that need to be addressed as
it is an important function of any organization. These challenges might be environmental
challenges, organizational challenges and individual challenges, etc. And these challenges
are not related to the single dimension; rather they are directed towards multi-dimensional
issues that should be tackled with immediate care. The field of HR management is
undergoing transition because organizations themselves are changing. HR managers who
encounter these challenges use their leadership skills and expertise to avert issues that might
arise from these challenges. Human resource experts (Flippo, 1992; Hall and Jones, 2003)
have identified few challenging problems of HR department:
(a) Changing mix of the workforce. One of the most important challenges currently facing
HR managers is adapting to people who are different. The term we use for describing this
challenge is workforce diversity. Workforce diversity means that organizations are
becoming a more heterogeneous mix of people in terms of gender, age, race, ethnicity, and
gender orientation. Contemporary workforces are having diverse background. Women
participation in the job market is increasing significantly. Women, long-confined to low
paying temporary jobs in Japan, are moving into managerial positions. A growing number
of women seeking employment are likely to affect many aspects of HRM including how a
company recruits workers, work conditions and employee relations. The increase
prevalence of single-parent household and dual-career couples puts tremendous pressure on
women and men to balance their own work, family and personal responsibility. Women are
entering in wide range of occupations such as legal, medical, defense, and business.
Gender-role boundaries are weakening. Older people are predicted to be a larger percentage
of the population. Older employees may be less flexible than younger workers and
motivated by factors other than money. Among the major changes in the mix of personnel
entering the workforce are: increased numbers of minority entering occupations requiring
(b) Changing values of the workforce. New generation workforces are more educated and
they prefer challenging and difficult jobs. Research suggests that new employees tend to
hold inflated and unrealistic expectation about work (Wanous, 1998). High expectation can
produce anger, frustration, disappointment and dissatisfaction if work experiences do not
live up to values and expectations.
(c) Changing demands of employees. The demand of new employees is different from that
of their predecessors. Contemporary employees are not only happy with money; they
demand more freedom and autonomy in the workplace. They are more concerned about
intrinsic motivational factors such as challenging job, recognition and appreciation. They
want more time for leisure, recreation and self-development. They would like to balance
between work life and family life. The comment made by Greenhaus (2009) in this regard is
noteworthy. He said,” Attaining high quality job performance on challenging autonomous
projects may be more important to many employees than receiving a promotion”. Family –
responsive organizations will increasingly provide more flexible work schedule, part-time
employment, opportunities for job sharing and child care arrangement in order to retain
employees who are experiencing extensive work-family conflict.
(f) Changing market. Changes in the purchasing pattern of consumers may mean that the
demand for labor or labor skills have to change. Changes in the economy can also affect
human resource planning. In a recession, a business is likely to reduce its workforce as
demand for its products falls.
(g) Changing goals of business. The goal of business can affect the demand for labor. If a
chemical company, for example, decided that the most effective way to increase profits was
to become more market oriented, this is likely to change the personnel the business needs.
There would be a need for employees with marketing research skills or training in how to
promote products. The move in recent years by Bangladesh Rail, for example, to close
down unprofitable lines has meant fewer workers are required as a result.
(h) Outsourcing. It is the practice of hiring another firm to complete work that is
important and must be done efficient. Outsourcing refers to companies giving work to
independent contractors outside the company rather than to in-house employees.
Outsourcing is a major part of HRM’s role in a company, as many companies choose to hire
freelance workers to complete additional tasks rather than taking on salaried employees in-
house. When outsourcing, HR managers do not need to consider overheads like taxes,
medical insurance, working equipment’s cost or benefits, as these are met by the freelancers
themselves.
(i) Discrimination. HR managers must create a workplace free from any kind of
discrimination. Many countries have laws that make various forms of discrimination in the
workplace illegal, so HR managers have to perform their activities in way that follow both
legal and business standards. Since more employees are aware of their rights, a modern HR
department may need to handle a potential increase in complaints about discrimination.
k) Brain Drain: One of the challenges for HRM is the indifference of the key potential
employees from the organization which links with the competitors for higher remunerations
etc. In such cases the organization loses its intellectual property & in many situations the
leaving employees at the higher levels also take with them the potential lower level
employees. This brain drainage is becoming serious issue in the high-Tec companies.
Employee development and engagement, health and safety, recognition, flexible work
timings, work-life balance are some examples of novel approaches that you could use to
retain your employees.
The late 20th and early 21st century saw a number of shifts that suggest changes in the
nature of work in the future. These include the growing use of contingent workers (people
who are hired, as needed, to perform specific tasks, but are not employed by the company),
the use of virtual workers (those who may or may not work for the company but who are
not physically located on the company's premises), and the growing impact of technology
Human Resource Management- Chapter 01
36 Overview of Human Resource Management
on the need for certain types of employees, which causes increased need in some areas and
declined need in others.
As HRM is concerned with people who work in organization, it becomes very important for
HRM to hire good people, train them, and retain good employees in order to achieve the
organizations long term objectives. In recent years all the above HR roles are being used
strategically and so now HRM is termed as SHRM.The concept of SHRM is discussed in
chapter 4.
b. Since the staff generally advises and the line decides, the staff often feels powerless.
Their advice may be accepted or not. Line managers often do not take prompt actions as per
the advice of the staff managers. Staff manager feels their advice will produce miracles
while line manager feels it impracticable. Staff seeks to change and experimentation,
whereas line often desires quo and caution.
c. Line managers may resist an idea because they did not think of it in the first place, which
hurts their ego. The staff is generally younger and educated and hence their ideas may be
more academic and theoretical rather than practical. There is a conflict about the degree of
d. Staff often alleges that despite having the best solutions to the problems being faced in
their areas of specialization, they fail to contribute to organizational goals. This is because
the staff lacks the authority to implement the solutions and are unable to persuade the line
managers (who have the authority) to implement them. Staff managers may be resented
because of their specialized knowledge and expertise. The line usually complains that if
things go right then the staff takes the credit and if things go wrong, then the line gets the
blame for it.
e. Line managers often allege that staff managers intrude upon their authority by giving
recommendations on matters that come within their purview. Such encroachments influence
the working of their departments and often lead to hostility, resentment, and reluctance to
accept staff recommendations.
f. Line and staff managers are usually from different backgrounds. Normally line managers
are seniors to staff in terms of organizational hierarchy and levels. On the contrary, staff
managers are relatively younger and better educated. Staff often looks down upon the line.
Such complexes create an atmosphere of mistrust and hatred between the line and staff.
g. Staff managers often weaken the authority and be- little the responsibilities of line
managers. Line managers fear that their responsibilities may be reduced and they even
suffer from a feeling of insecurity.
h. In practice, it is difficult to make a distinction between line and staff authority. Overlap-
ping and duplication of work creates a gap between the authority and responsibility of line
and staff. Each tries to shift the blame to the other. Failure to understand authority causes
misunderstandings between the line and staff. This leads to encroachment and creates
conflict.
Management textbooks advise resolving the line-staff conflict by explicitly recognizing the
mutual dependency of the two, making it clear what the staff role is, de-emphasizing any
controlling elements of the staff role, having staff deliberately set out to win the confidence
and trust of line workers, and emphasizing the staff role as part of the team. Management
experts believe that organizations should minimize their investment in staff positions,
because they increase costs while not directly contributing to the organization's goals.
Increasingly organizations, especially smaller ones, are beginning to move away from line-
staff structures to structures that are more hybrid or matrixes.
Clarity in relationships: Duties and responsibilities of both line and staff should be clearly
laid down. Relationships of staff with the line and their scope of authority need to be clearly
defined. Similarly, line managers should also be made responsible for decision making and
they should have corresponding authority for the same. Line should enjoy the freedom to
modify, accept, or reject the recommendations or advice of the staff.
Proper use of staff: Line managers must know how to maximize organizational efficacy by
optimizing the expertise of staff managers. They need to be trained on the same. The line
should give due consideration to the staff advice and should follow the recommendations if
they are in the best interests of the organization. • Similarly, staff managers should also help
the line to understand how they can improve their activities.
Completed staff work: Completed staff work denotes a careful study of the problem,
identifying possible alternatives for the problem, and providing recommendations based on
the compiled facts. This will result in more staff work and pragmatic suggestions. Holding
staff accountable for results: Once staff becomes accountable, they would be cautious about
their recommendations. Line also would have confidence in staff recommendations, as the
staff is accountable for the results. Staff should appreciate and understand the problems of
line. Staff should recognize and overcome resistance to change on the part of line.
Introduction
There is a debate whether a human resource is an asset or expense or liability. Before
answering to this question, let us define asset. An asset is a resource with economic value
that an individual, corporation or country owns or controls because it will provide future
benefit. An asset is an item of economic value that is expected to give way a benefit to the
owning entity in future periods. Assets are reported on a company's balance sheet, and they
are bought or created to increase the value of a firm. Employees are a company's
greatest asset - they're the prime source of competitive advantage. Leading organizations
want to attract and retain the most talented people. .
Employee as Asset
Many organizations strongly believe that their employees are their greatest assets.
Employees as an asset, mean that an employer invests to develop and maintain the skills of
those employees. They provide generous training allowances and work with their
employees to choose courses and programs that not only benefit the company but develop
the value of the person as a whole. People are also called human capital. People are
not assets like tangible fixed assets such as equipment. They are the intangible asset having
so many soft skills. Human capital includes talent and ability of the workforce. People are
tangible but their skills and talents are intangible. The skill set of a company's workers,
more than the workers themselves, is an asset, and since abilities can't be touched, it's an
Ikbal Human Resource Management- Chapter 01
Overview of Human Resource Management 41
intangible asset. Employees' skills undoubtedly have future economic benefit.
Employees are assets in the sense that, the present value of their future work are worth more
than the present value of their compensation. An influential paper in the Harvard Business
Review in 2004 noted that the skills and talents of a company's workforce constitute an
intangible asset -- and that such assets "are worth far more to many companies than their
tangible assets." If a business has talented employees, it might well agree with this
assessment. Employees are assets because productivity is through people. High-performing
and innovative employees are the foundations of productivity. Employee skills and
knowledge must be continually updated to maintain productivity. Top managers must
create a productive working environment to make people valuable assets. It is about
creating a productive working environment where employees can share ideas, tap into each
other’s knowledge. When employees are not being treated as assets, they become very
unhappy or dissatisfied in their jobs. Employee turnover can be minimized by treating
people as the valuable asset.
Employees as liabilities
Few employees are much more like liabilities because organizations have to pay them more
than the value they generate to justify their compensation. When employee's contribution is
less than the amount of compensation they receive from an organization, people are
considered liabilities or company's distress. But unfortunately, human resources like other
tangible assets is not in the balance sheet.
Employees as expenses
Many companies treat their employees as just another expense. They try to reduce them in
every way possible. They try to keep the wages as low as possible. They think training is
not absolutely necessary. Many employers, especially the USA, consider training is an
expense. Regardless of what employers have invested in training their employees, their
skills ultimately belong to them, not the organization. An organization doesn’t always own
them. Employers in the USA are reluctant to arrange training and development program for
the employees because an employee may switch to other companies. Thus employees are
often trained in specialized functions resulting in narrow career path. Since jobs are not
secured, employees have freedom to switch frequently, so training is not considered as an
investment rather an unnecessary expense. Job hopping is very popular in the USA; hence it
appears that employers have very little commitment to training.
Discussion Questions
1. Define Human Resources Management. How does HRM affect all managers?
2. “Employee is the key to productivity”. Justify your answer.
3. “Assets make things possible but people make things happen”. Do you agree? Why?
Why not?
4. Why is managing employee at work so complex?
5. How is HR management related to the management process?
6. “Productivity is through people”. Explain.
7. What guidelines would you recommend for gaining competitive advantage through
people?
8. Discuss the following statement: “In many ways, all managers are and must be HR
managers.”
9. A HR manager must be effective and efficient. Why?
10. “Management is getting things done with and through others.” Do you agree or
disagree? Why?
11. What are the objectives of HRM?
12. Distinguish between proactive and reactive approach to HRM.
13. What are the challenges faced by HRM?
14. “HRD has grown importance in globalization”. Explain.
15. Discuss the changing role of HRM.
16. Distinguish between personnel management and modern HRM. To what extent are the
differences practical?
17. What is the single most critical “people’ problem facing managers today? Give specific
support for your position.
18. What do you mean by productivity? How would you ensure productivity through
people?
19. How would you maximize competitive advantage through people?
20. By using specific examples, discuss the relevance of human resource management
functions in the situation of a developing country.
Case
Inside Summit Logistics
“A funny thing happens when you take the time to educate the employees, pay them well,
and treat them as equals. You end up with extremely motivated and enthusiastic people.” -
stated by Mr. A. A. Khan, CEO, Summit Logistics.
It takes considerable time and effort to hire employees who “fit” the company’s culture and
values. This effort means additional recruiting and selection attention by HR staff and
operating managers. The company also pays higher wages than many retailers and offers a
competitive benefits package. Incentive programs allow some hourly employees to earn up
to Tk, 5000 which may be close to store manager’s starting rates.
The company also spends considerable time training its-employees, averaging more than
200 hours per year, compared to the seven hours of training typical at other retailers.
Extensive use of internal promotions demonstrates the company’s commitment to providing
career opportunities for employees.
All of these activities take considerable effort, but the payoffs make them worthwhile. Sales
at the firm have increased 20-25% each year, and average dollars-per-customer has grown
from Tk2000 to almost Tk5000. One HR measure, the employee turnover rate, has averaged
15-25% yearly, compared to the 100%-plus rate common in retail jobs. Obviously, the
Container Store has the “right package” that enables its employees to be significant
contributors to its success.
Questions
1. Discuss how the culture of the Container Service provider is “made” by the HR activities
and practices used.
2. Tell what recommendations you would make in this regard to the executives where
you work.
Unilever has an excellent national and international reputation and employees are proud to
work for the firm. But the company demands complete loyalty from its employees and even
tries to influence their behavior and appearance after work.
Samia Hoque was a bright young woman who had been working for Unilever for over 10
years. She has highly respected by her colleagues, did an excellent job as a divisional sales
manager, and it was generally agreed that she had excellent potential for advancement. For
2 months Samia Hoque had dated Mr.Imrul Kayes who worked in the toiletries division of a
competing company. One day, Rupok Malhotra, Samia’s boss, approached her about this
matter, stating that there may be a possible conflict of interest in the association with an
employee from the competitor. He made it clear that Unilever has an unwritten policy that
demands (and rewards) complete loyalty from all its employees.
Shortly after, this emotional confrontation with her boss, Samia Hoque was transferred to a
non-managerial position without any loss in pay. She also noted that even her friends at
Unilever tried to avoid her. But Samia felt very strongly that the company had no business
suggesting whom she can and cannot see after working hours; as a result, she quit her job.
1. Can a company demand loyalty to an extent indicated in the case? Would your answer be
different if Samia had access to important company trade secret?
2. What would you have done in Samia Hoque’s position?
3. What would you have done in the supervisor’s position?