What To Eat and Drink: Food Secrets That Change Lives
What To Eat and Drink: Food Secrets That Change Lives
What To Eat and Drink: Food Secrets That Change Lives
L ESSON 2
Our stance tends to spark lots and lots of questions, which is why we
decided to take a deep dive into the “good foods vs. bad foods” debate.
explore how good vs. bad thinking can actually set people up to
eat MORE of the “bad” foods
We’ll be honest. The “no bad foods” philosophy can be really scary,
especially for people who’ve spent years organizing foods into good
and bad categories.
We’ve found that once our clients welcome the foods they love back
into their lives—without fear and without guilt—they struggle less, enjoy
eating more, and, finally, are able to overcome obstacles that stand
between them and their healthy eating goals.
Reason #1:
One single food doesn’t define your entire diet.
Maybe you’ve heard of a teenager who ate just four foods for most of
his life: fries, chips, white bread, and processed pork.1
And then he went blind.
It’s a cautionary tale, for sure, but it’s important to keep one thing in
perspective: That teen is an outlier. Most people don’t eat just four foods.
They eat a variety.
What's more, the fries, chips, bread, and pork didn’t cause the teen’s
blindness directly.
They caused it indirectly—by crowding out other foods needed for
good eye health.
What truly matters for good health? Balance.
In other words, you don’t want your toaster pastries, spray cheese-like
product, and crescent rolls to crowd out veggies, fruit, beans, nuts,
fresh meats, seafood, and other nutrient-dense whole foods.
If they do, like the teen we mentioned, you run the risk of deficiency.
So the question is: Are you in balance?
We experience massive benefits (fat loss, improved health) when we go
from poor nutrition to average or above average.
But eventually, we see diminishing returns.
As the chart on the next page shows, not only are gains much harder
to see after 80 to 90 percent of your diet is composed of whole,
minimally-processed foods, you also run the risk of eating disorders
like orthorexia (an unhealthy obsession with healthy eating).
Reason #2:
No one food is bad for all people in all situations.
To illustrate this point, Precision Nutrition Master Coach Kate Solovieva
often brings up cola.
Many people see it as a bad food. Because it’s loaded with sugar and
lacking in vitamins and minerals.
But is cola bad in all situations?
“Let’s say you’re visiting a country with no safe drinking water,” says
Solovieva. “In that case, cola—with its air-tight seal—is a much better
option than water.”
Or, maybe you’re sixty sweaty miles into a 100-mile bike race and your
blood sugar is so low that you’re hallucinating flying pink elephants. In
that case, the sugar and caffeine in the cola might make the difference
between finishing the race and a DNF.
Our individual physiology and psychology also affect what happens
when we eat specific foods.
Added sugar, for example, affects someone with type 2 diabetes
differently than it affects someone whose cells are insulin sensitive. And
it can affect the same person differently depending on whether they’re
sleep deprived.
At PN, we talk a lot about deep health—which describes so much more
than our weight, cholesterol level, and blood sugar.
Deep health includes where we live and how we feel and who we
spend time with. It’s about every aspect of who we are.
When you consider health in this light, the exact foods become less
important, and the overall eating pattern and full context of someone’s
life becomes a lot more important.
If they say “okay” to one “bad” food, they worry they’ll open the
floodgates to a diet swollen with cookies, brownies, chips, and fries—as
well as devoid of veggies and other whole foods.
This paradoxically can increase our desire for the very foods we’re
trying not to eat. When researchers from Arizona State University
showed dieters negative messages about unhealthy foods, the dieters
experienced increased cravings for those foods—and ate more of them.2
It’s true that some people can restrict certain “bad” foods for a while.
Now, let us be clear: For some people, certain foods may not be worth
the struggle—at least for now. They may decide that, if they’re around
certain foods, they’re going to overeat them. So they get them out of
the house.
For example, when someone decides to stop eating “bad” foods, usually
they try really hard to stay true to their goal. They’re committed, and they
even may stick to avoiding a long list of forbidden foods… for a bit.
Or every part of their day goes sideways and, in the evening, they find
themselves head down in a gallon of chocolate chip cookie dough as
they think “This is bad.”
Or they’re driving for hours to visit relatives, pull into a rest stop, and all
they find to eat: the stuff on their forbidden foods list.
But on the flipside, flexibility helps you stay more consistent. That’s
because it allows you to lean into all the solutions available to you.
So, for example, rather than avoiding sugar just because a health site
told them to stop eating it, someone might consider:
Am I hungry?
Am I stressed?
That internal guidance might allow that person with the brownie to say,
“You know, I really like brownies, but I’m going to save this until after
lunch, when I’m not as hungry, so I can eat it slowly and truly savor it.”
Or that person who is head down in the gallon of ice cream to say,
“Okay, so this was probably more ice cream than my body really
needed. True. No getting around that. How can I avoid feeling this
triggered in the future? And are there other ways I can comfort myself
that don’t involve raiding the freezer?”
And for that person at the rest stop, flexibility allows them to scan their
choices and opt for the best meal for them at that moment.
Consider:
What triggers the “I need this” and the “I can’t stop eating this” thoughts?
The point: Rather than zeroing in on “bad foods,” look for the underlying
reasons (called triggers) that lead you to struggle.
A trigger can be a:
What am I feeling?
Who am I with?
Where am I?
So, pretend you don’t know the answers, says Kate Solovieva.
Client: Bad foods are my problem. I need to cut them out. I just
can’t eat them.
Coach: So, can you tell me a little bit more. When you talk about
cutting out the bad foods, what does that look like?
Coach: So when you say sugar, what are some of the things you
are thinking of?
Client: I do.
Client: I don’t know if it’s the rush of eating the chocolate bar
itself. Or maybe it’s the fact that I don’t have it all the time. I don’t
know. There’s something about chocolate.
Coach: So, in some ways, it makes you feel super good. And it
obviously gives you pleasure. What makes you label it as bad?
Client: I’ve gone months without it. And it’s great! But then I end up
eating it—like on a special occasion. And then I binge. And then
everything goes downhill. So I’m better off not having it at all.
Coach: What do you think would happen if you had a little bit…
everyday? Like on purpose.
Coach: Well, what I am hearing is that you enjoy it. And it sounds
like the bingeing behavior is happening because you don’t have it
every day. So maybe you can try this as an experiment. Maybe you
see what happens if, every single day, you have this thing that you
enjoy. And when you eat it, if you want more, you can just remind
yourself that you can have more—tomorrow. Are you with me?
Client: Yes.
Client: Okay, I will. I’m kinda nervous about it, but I will try it.
That’s why we like to ask our clients to consider two questions about
the foods they think of as bad:
For example, maybe, right now, certain foods make you feel out of
control because you struggle to stop eating them once you start. But
you’d like them to merely become foods you enjoy in moderation.
What are all of the possible ways of going from point A (out of control)
to point B (something I enjoy in moderation)?
There are dozens of other possibilities that we didn’t even list on the
chart on the previous page. You might try one with a client. You might
try several. You might try all of them.
The point: You may find that liberating yourself from the good vs. bad
mindset frees you—and your clients—to see more possibilities than
ever before.
And, along the way, you may also discover that this broader, more
flexible mindset allows people to not only enjoy every meal a heck of
a lot more—but also to reach their goals more quickly.
References
1 Harrison R, Warburton V, Lux A, Atan D. Blindness Caused by a Junk Food Diet. Ann Intern Med [Internet].
2019 Sep 3; Available from: http://dx.doi.org/10.7326/L19-0361
2 Pham N, Mandel N, Morales AC. Messages from the Food Police: How Food-Related Warnings Backfire
among Dieters. Journal of the Association for Consumer Research. 2016 Jan 1;1(1):175–90.
Is cheese okay?
To add to the confusion, it’s not always obvious how to classify a food.
Is it mostly protein? A carbohydrate? A fat? Many people know to eat
a mix of these macronutrients, yet aren’t sure how that looks in “real
food.” The result: more questions.
That’s why we created this handy, visual food guide. It’s designed to
help your clients make healthier choices, no matter their knowledge of
food and nutrition.
But as we just covered, don’t expect a list of “approved” and “off-
limits” foods.
Instead, as you saw earlier in this lesson, we like to think of foods on a
spectrum from “eat more” to “eat some” to “eat less.”
This approach promotes one of the most crucial philosophies that runs
through our nutrition coaching method: Progress, not perfection.
Use our continuums to make choices that are “just a little bit better,”
whether you’re eating at home, dining out with friends, or dealing with
banquet buffets on a work trip.
Nutritional value varies, but don't think of food as "good" or "bad". Seeing it on a spectrum from
"eat more" to "eat less" helps you make better choices without branding anything off-limits.
EAT MORE
PROTEIN CARBS FATS
Eggs and Fish Shellfish Beans Steel-cut, rolled, Buckwheat Extra virgin Walnut oil Marinades and
egg whites and lentils and old-fashioned olive oil dressings with oils
oats in this category
Chicken Duck breast Turkey Quinoa Whole-grain, black, Sorghum Avocado and Cheese, Egg yolks
and thighs and wild rice avocado oil aged > 6 months
Lean beef Bison Lamb Farro Millet Potatoes Seeds: chia, flax, Cashews Pistachios
hemp, pumpkin
and sesame
Other meats
Pork Wild game goat, camel, Amaranth Plain non-Greek Plain kefir Almonds Brazil nuts Pecans
kangaroo, yogurt
crocodile, horse
Plain Greek Cultured cottage Tempeh Fresh and Corn Barley Peanuts & natural Olives Pesto made with
yogurt cheese frozen fruit peanut butter extra virgin olive oil
EAT SOME
PROTEIN CARBS FATS
Uncultured Medium-lean Couscous White rice Granola Virgin and Expeller pressed Sesame oil Flaxseed oil
cottage cheese meats light olive oil canola oil
Tofu Edamame Instant or Milk Vegetable Coconut Peanut oil and Dark Marinades and
flavored oats juices oil / milk regular chocolate dressings with oils
peanut butter in this category
Canadian Meat jerky Flavored Flavored Pancakes Fish and Cream Cheese aged Flavored nuts
bacon yogurt kefir and waffles algae oil <6 months and nut butters
EAT LESS
PROTEIN CARBS FATS
Also sources
of protein,
though usually
higher in less
Fried Chicken fingers, Cereal bars Fruit juices Flavored milk Bacon Sausage desirable fats.
meats nuggets, and wings
High fat ground High-fat Honey, molasses, Canned, dried, Sugar Butter Margarine Processed
meat sausages syrups, & jellies and pureed fruit cheese
with added sugar
Processed Processed Soda Crackers Pretzels Corn oil Cottonseed oil Sunflower oil
soy deli meats
Protein bars Pepperoni Foods with 10+g Chips Fries Canola oil Soybean oil Safflower oil
sticks added sugar
High-mercury Candy bars Donuts Cookies Marinades and Vegetable Fat-rich foods
fish dressings with oils oil with 10+ g
in this category added sugar
Alcohol
Alcohol is a distinct macronutrient with unique risks and benefits. But if you're being mindful of energy balance,
we recommend including it in the "eat less" carb category, and tracking your intake (e.g. '6 carb portions today;
4 from food, 2 from beer'). This helps you align alcohol consumption with your health and fitness goals.
VEGETABLES
Veggies of varying colors provide different nutrients and health benefits.
So make it a point to "eat the rainbow"!
Carrots
Red onions
Tomatoes Butternut
Red leaf Red squash Yellow
lettuce peppers beets
Summer
squash
Radish Yellow
carrots
Purple
asparagus
Purple
cauliflower
Rutabaga
EAT THE Shallots
White carrot
Eggplant
RAINBOW
Mushrooms Jerusalem
Purple artichoke
carrots Purple Cauliflower
peppers
Garlic
Purple
cabbage
Green Romaine Onions
beans lettuce
Celery Broccoli
Kale Cabbage Cucumbers
Chinese Iceberg
Brussels Collards
cabbage lettuce
sprouts Snap peas
Arugula Asparagus Green peppers Spinach
Eating a variety of colorful fruit and starchy vegetables (like potatoes) also helps
you “eat the rainbow”, though these foods live in the carbohydrate category.
Not a veggie lover? Add herbs, spices, and aromatics, which enhance flavor and provide additional health benefits.
To learn how, check out www.precisionnutrition.com/create-the-perfect-meal-infographic
and www.precisionnutrition.com/dont-like-vegetables-infographic
The proportions of your food intake that come from the "eat more", "eat some", and
"eat less" categories will depend on how you eat now, and what your goals are.
• you want to generally • you want to significantly • you want to significantly • you love eating this way.
improve your health. improve your health. improve your health, or (This routine won’t make
• you're new to exercise or • you exercise moderately, maintain a high degree of you much healthier.)
exercise moderately. or are training for an event health. • you're preparing for a
• you want to look, feel, and like a half-marathon or • you are training for a major bodybuilding, physique, or
perform better. obstacle course. athletic event like a elite athletic competition.
• you want to look, feel, and marathon or ultramarathon. • you are paid for your
perform a little better than • you want above-average body's looks or
average. body composition, athletic performance.
performance, and/or
recovery.
Green foods I like Green foods I like Green foods I like Red, orange and
or want to try: or want to try: or want to try: yellow veggies:
1 1 1 1
2 2 2 2
3 3 3 3
4 4 4 4
1 1 1 1
2 2 2 2
3 3 3 3
1 1 1 1
2 2 2 2
Most drinks don’t make us feel full, yet they compose about 20 percent
of the average person’s daily calorie intake.
Yanking them out of your diet makes for a simple solution. The problem:
It’s often not a welcome one.
For example, if you’re drinking four regular sodas a day (“drink less”),
maybe you swap one of those for a diet soda (“drink some”). Then
gradually, you continue to make adjustments, exchanging some of your
regular and diet sodas for carbonated water (“drink more”).
But it’s just the start of what this infographic has to offer. You (and your
clients) can use it to:
Create your own personal continuum and expand your drink list.
All so you can work towards better nutrition, while still enjoying the
drinks you really love. (Including milkshakes and jalapeño margaritas.)
No need to label any drinks “off limits,” but nutritional value does vary. Here’s how different
beverages stack up, and why you may want to drink some more often than others.
PLAIN WATER
DRINK MORE
“Eight glasses of water a day” isn’t supported by scientific evidence, but it’s still All plain water is good for you,
a reasonably good rule of thumb. Get a healthy amount of water by: but filtering water removes
substances that could
• Drinking when you’re thirsty • Having a glass or two of water with meals negatively impact health, such
• Sipping, not guzzling • Remembering that all types of water (plain, as heavy metals, radon,
sweetened, carbonated) count towards your
pesticides, and microplastics.
water intake
SWEETENED BEVERAGES
DRINK MORE DRINK SOME DRINK LESS
Try adding berries, citrus fruits, Vegetable juice is fine in small It’s okay to drink some fruit juice,
herbs, and/or ginger to your water amounts, but eating whole but it’s likely best to limit to less
to infuse it with natural flavor. vegetables is preferable because than 1 glass per day, since it
they contain more nutrients and contains more sugar, less fiber,
fiber, and are more filling. and less nutrients than whole fruit.
CARBONATED BEVERAGES
Carbonated Carbonated Diet soda Carbonated Energy drinks, Soda Tonic water Energy drinks,
water, water, naturally water, artificially artificially (pop) sweetened
unsweetened flavored sweetened sweetened
Carbonated and infused waters are Beverages with artificial and Soda and sweetened energy
generally quite healthy, but their low-calorie sweeteners are fine to drinks contribute more sugar to
lower pH levels may be harmful to consume in moderate amounts the average diet than any other
tooth enamel when consistently (around 8-16 ounces/day). food or drinks. If you’re drinking a
consumed in large amounts. Up to lot from this category, make
16 ounces (500 ml)/day of progressing towards “drink some”
carbonated beverages is a Research shows that consuming a priority.
reasonable benchmark. 3-5 mg/kg body weight of caffeine
30-60 minutes before exercise can
improve athletic performance. But Did you know that tonic water has
use wisely: This amount can also roughly as much sugar as soda?!
cause jitteriness.
Tea, plain Coffee, plain Tea, lightly Coffee, lightly Tea, heavily Coffee, heavily
sweetened sweetened sweetened sweetened
and/or creamed and/or creamed and/or creamed and/or creamed
Go plain if possible. Cream, sugar, and other additives reduce potential health benefits by adding calories and artificial
sweeteners and flavors. “Plain” doesn’t have to be boring, though. There are still plenty of “drink more” options.
Drip coffee Pour over French press Americano Espresso Cold brew Iced coffee Instant coffee Yerba Mate Matcha tea
Iced tea Black tea Oolong tea Green tea White tea Kombucha Tulsi tea Rooibos tea Chamomile tea Peppermint tea
Kefir, plain Kefir, flavored/ Plant milks, Dairy milk, Milkshakes Plant milks, Dairy milk,
sweetened unsweetened plain sweetened flavored
Fermented drinks (like kefir and If environmental sustainability is If you’re struggling to gain lean
kombucha) contain probiotics and your top priority, categorize dairy mass or are very active, it may be
other bioactive compounds, which milk and resource-intensive plant beneficial to place sweetened
may improve your digestion and milks as “drink less.” milks in the “drink some” category.
nutrient absorption.
When it comes to plant milks, choose unsweetened when possible. For variety, consider trying:
Rice milk Oat milk Soy milk Coconut milk Hemp milk Almond milk Pea milk
Super Shakes Protein shakes Sports drinks, Coconut water Fruit juice Sports drinks,
lightly or artificially smoothies sweetened
sweetened
Limit Super Shakes to one or two Coconut water can be a fine Consider sports drinks in the “drink
daily. Otherwise, they start to recovery drink after lots of some” category during training or
displace solid meals. Never heard perspiration, but it does contain even the “drink more” category
of a Super Shake? Check out calories and sugar. Look for during competition.
https://www.precisionnutrition.com versions without added sugar.
/super-shake-creation-infographic
ALCOHOL
DRINK LESS
The truth: No one knows whether drinking any amount of alcohol is actually What does “drinking moderately” mean?
good for us. And too much alcohol is absolutely harmful.
Women Men
Here’s how to play it safe:
Drinks
• Drink alcohol moderately. per week
Up to 7 Up to 14
• If you don’t already drink alcohol, don’t start.
• Try going without alcohol for two weeks. If you can’t, you may not be Maximum
3 4
drinking in moderation. drinks/day
The amount you drink from each section will depend on what you drink now, and what
your goals are. Aim to get a little bit better; you don’t have to do a complete overhaul.
“drink more” “drink some” “drink less”
• Most of your drinks currently • Most of your drinks currently • Most of your drinks currently • All of your drinks currently
fall into the red category fall into the red and yellow fall into the yellow and green fall into the green and
• You’re new to exercise or categories categories yellow categories
exercise moderately • You exercise moderately or • You’re training for a major • You’re preparing for a
• You want to look, feel, and are training for an event like athletic event, like an bodybuilding or elite athletic
perform better than you a half-marathon ultramarathon competition
do now • You want to look, feel, and • You want above-average • You’re paid for your body’s
perform a little better than health, body composition, or looks or performance
average athletic performance
ALCOHOL
DRINK LESS
The truth: No one knows whether drinking any amount of alcohol is actually What does “drinking moderately” mean?
good for us. And too much alcohol is absolutely harmful.
Women Men
Here’s how to play it safe:
Drinks
• Drink alcohol moderately. per week
Up to 7 Up to 14
• If you don’t already drink alcohol, don’t start.
• Try going without alcohol for two weeks. If you can’t, you may not be Maximum
3 4
drinking in moderation. drinks/day
The amount you drink from each section will depend on what you drink now, and what
your goals are. Aim to get a little bit better; you don’t have to do a complete overhaul.
“drink more” “drink some” “drink less”
• Most of your drinks currently • Most of your drinks currently • Most of your drinks currently • All of your drinks currently
fall into the red category fall into the red and yellow fall into the yellow and green fall into the green and
• You’re new to exercise or categories categories yellow categories
exercise moderately • You exercise moderately or • You’re training for a major • You’re preparing for a
• You want to look, feel, and are training for an event like athletic event, like an bodybuilding or elite athletic
perform better than you a half-marathon ultramarathon competition
do now • You want to look, feel, and • You want above-average • You’re paid for your body’s
perform a little better than health, body composition, or looks or performance
average athletic performance
At some point, you’re going to want to drink something that isn’t on our lists. Or move
drinks around to better suit your needs. (For example, you’re an athlete who needs to
consume sports drinks more often.) Here’s how to decide where they fit.
THEN, ASK:
100%
FROM
CONCENTRATE
How processed is Does it have added sugar or fat? How do I feel mentally and
this drink? Or artificial sweeteners? physically when I drink this
beverage?
DIET
Make drink choices based on Don’t worry about completely Find a balance that
your goals and current habits. revamping drinking habits overnight. works for you.
Created specifically for people working in all areas of health and fitness,
our self-paced nutrition certification teaches you the science of nutrition
and the art of world-class coaching.