EXSERVS Mariwasa Case 2

Castaneda, Lui EXSERVS
11811754
MARIWASA CASE 2
1. Immediate Issue(s) or Problem(s):
It is considered an issue for a company to have goals and objectives as

well Company Vision. As noted by Marivasa Siam Ceramics Inc., they are Predic
yourself as the sole distributor of their products, not just the local range But so is
the ASEAN region. It could have been considered a goal without being an issue
but it worked This is the kind of deadline they challenge the company withi
themselves Trips and visions are inevitable in how you can see it as a long-term
goal Company. Also, another immediate issue found in this case is gros revenue
In 1992, it lost -4.28% of its total. However, they were able to build it until 199 the
following year Increase to about 31.94% of their company’s total revenue. Also,
with its interior Issues, Disappointments Marivasa Siam Ceramics, Inc. 'S CE and
Marketing Summarize & Sales Team. In the end, Marivasa Pottery's marketin
and sales team always wanted to make one Excellent work with their own
subsidiaries / distributors: Get market share first, sales improve, and have
greater control over the business.
2. Basic Issue(s) or Associated Issue(s):
A strategic issue to be considered by Marivas, linked to its scope and

vision Siam Ceramic Inc. is the way to create the best designs, product
availability and the best Quality products are on par with the best in the world.
Also, they may be Notice the increase in loyalty to their exclusive partners and
loyalty to them Their strategy will change from year to year. As mentioned in the
case, another relate issue is about some other counter distributors They are
actively interested in thei respective marketing and sales activities Offer and
close project sales whether t push Mariwasa brand pottery or the like Competitive
brands tend to be relativel self-serving from making a profit at closing Project
sales.
3. Issue(s) Analysis or Information Summary:
One of the facts revealed in this case is Marivasa Siamese pottery It was
power group that served a wide range in terms of fostering national vision
Infrastructure. Tiles, bathroom requirements, plumbing and all. The products
offered by Marivas are widely supported by large real estate companies. They
have marked their image for many years. As what the case admitted
Disappointments with its own CEO and marketing and sales team, the company
needs more local Distributors for entry and basic collaboration are still looking for
Castaneda, Lui EXSERVS
11811754
strategies to get Changes without fights in closing project sales control and
performance.
4. Alternative Solutions or Options:
Marivasa has already set its standards when developing local standards
Such products are in its use for large companies, they are qualified and relevant
Globalization, in which the expansion of the company will reach market share
International partners to enhance the quality and importance of the brand. An
obvious advantage It will be in the image of the Mariwasa Siamese team
because of the risk they create Occasionally they will further develop their craft
and specialization in globalization Business. However, one drawback can be the
confusion of competing with other adults Brands in the international scene, in
which innovation sets their positions Supported by companies around the world.
Overall, there will be disappointments for the company, positive result of the risk
in sales progress and more will be eliminated if won.The company knows the
control over the business and the competitors
5. Recommendation(s) and Implementation:
Marivasa Siam Pottery This will be a good time to move on to globalization

in the next 5 Over the years they have established their name and brand as their
initial flagship for the Philippines Distributors. This does not have to be a drastic
change as they are already committed to adults Had such an impact on the
needs of companies and local companies. Everything they need to consider
Dynamic involvement of standards and competitive relations in the international
range Same products. To implement this, you need to be careful about the sales
and marketing strategy Has teamed up with the steering committee to better deal
with its tests and applications on a wide scale.
6. Monitor and Control:
The use of SWOT analysis is applicable during testing times of

globalization at one point they are weak sides and at the other side they are
strong. The regular scheduled meetings will be accustomed by the operations
manager and sales. The marketing team will be the co-executives of the project
making a harmonious change Implementing strategies. Also, there will be
financial budgets and reviews
With the Finance Committee and the CEO to see the necessary expansion
materials and costs Because globalization and providing to the people
internationally is heavy and plentiful.

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Castaneda, Lui EXSERVS

1. Immediate Issue(s) or Problem(s):

It is considered an issue for a company to have goals and objectives as

2. Basic Issue(s) or Associated Issue(s):

A strategic issue to be considered by Marivas, linked to its scope and

3. Issue(s) Analysis or Information Summary:

4. Alternative Solutions or Options:

5. Recommendation(s) and Implementation:

Marivasa Siam Pottery This will be a good time to move on to globalization

6. Monitor and Control:

The use of SWOT analysis is applicable during testing times of

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