Sales Letterswww.getwsodo.

com
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Fill out the blank spaces below each question or statement to create your guide
for your sales letter.

1. Pre-head: call-out to people who should read your sales letter. Who are you
writing for?

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2. Headline: the “Big promise”. What should people expect from your product?

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3. Sub-headline: Builds on the credibility of the entire sales page (your

experience and results).

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4. Opener: Opening paragraph of a sales letter, where you identify the pain or

the solution of your clients. Here you can introduce some questions about that.

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First: Serve Module 8. Worksheet Ajit Nawalkha

 5. Make it easy: show how your way is an easier solution than what they're



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already doing. Make the problem seem smaller, and the solution far closer.
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6. Speed of delivery: show how fast they can get results .

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7. You: what makes you qualified? Why is your solution the best for this
problem?

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8. Benefits: What can they gain from your product or service. Make the
examples real for them and real for the problem that they have.

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9. Proof: testimonials, cases stories and feedback from your clients (gather at
least 3)

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First: Serve Module 8. Worksheet Ajit Nawalkha

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www.getwsodo.com
www.getwsodo.com
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10. Offer: a very quick explanation of your offer, not detailed or drawn out - just
answer the question "what is it?”.

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11. Value: make it clear how much service is really worth.

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12. Bonuses: an “ethical bribe” that offers something extra that adds value to
your main product or service.

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13. Price: Wait until this point to talk about the price. ___________________

First: Serve Module 8. Worksheet Ajit Nawalkha

 14. Justify the price: Put the full price of the product or service (the one it
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www.getwsodo.com
should have), and then make a lower offer. This creates a contrast, so they understand
the real value and take action.

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15. Scarcity: it has to be built in and genuine.

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16. Risk reversal: give your guarantee (the longer guarantee, the fewer returns)

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17. Call to action: Summarize your product/service, and offer your price again.
Example: "if you're ready to change your life, click the button below, enter your credit
card information" - tell them exactly what you want them to do next.

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18. Warning: warn against what will happen if they don't buy. The cost of
inaction.

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First: Serve Module 8. Worksheet Ajit Nawalkha

 19. Reminder: recap your offer.
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20. Frequently asked questions (FAQ): what your clients usually ask.

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21. Second Call to action: the one you had presented before.

First: Serve Module 8. Worksheet Ajit Nawalkha