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    The Color Psychology of Brown: Kendra Cherry

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    Manuela Botero
    Brown is often associated with feelings of warmth, comfort, and security. It can evoke a sense of strength, reliability, and resilience. However, large amounts of brown may also seem vast, stark, and lonely. In marketing, brown represents reliability and dependability. While brown tends to be a less preferred color overall, it is chosen more for home decor like living rooms and bedrooms.

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    The Color Psychology of Brown: Kendra Cherry

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    Manuela Botero
    295 views3 pages
    Brown is often associated with feelings of warmth, comfort, and security. It can evoke a sense of strength, reliability, and resilience. However, large amounts of brown may also seem vast, stark, and lonely. In marketing, brown represents reliability and dependability. While brown tends to be a less preferred color overall, it is chosen more for home decor like living rooms and bedrooms.

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    Brown is often associated with feelings of warmth, comfort, and security. It can evoke a sense of strength, reliability, and resilience. However, large amounts of brown may also seem vast, stark, and lonely. In marketing, brown represents reliability and dependability. While brown tends to be a less preferred color overall, it is chosen more for home decor like living rooms and bedrooms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    295 views3 pages

    The Color Psychology of Brown: Kendra Cherry

    Uploaded by

    Manuela Botero
    Brown is often associated with feelings of warmth, comfort, and security. It can evoke a sense of strength, reliability, and resilience. However, large amounts of brown may also seem vast, stark, and lonely. In marketing, brown represents reliability and dependability. While brown tends to be a less preferred color overall, it is chosen more for home decor like living rooms and bedrooms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    29/2/2020 https://www.verywellmind.com/the-color-psychology-of-brown-2795816?

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    The Color Psychology of Brown


    By Kendra Cherry Updated on February 01, 2020

    Notice how brown is used in the image below. How does brown make you feel? Do you
    associate brown with certain qualities or situations?

    According to color psychology, colors can evoke psychological reactions and influence how
    people feel and behave. Brown tends to feel like a solid, earthy color, but it can sometimes seem
    drab and boring. Light browns such as beige are often used as neutrals in design and fashion.
    While they can provide a conservative and traditional backdrop, these shades are often
    perceived as dull.

    Illustration by Cindy Chung, Verywell

    Color Psychology Characteristics of Brown

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    Brown is a natural color that evokes a sense of strength and reliability. It's often seen as
    solid, much like the earth, and it's a color often associated with resilience, dependability,
    security, and safety.
    Brown can also create feelings of loneliness, sadness, and isolation. In large quantities, it
    can seem vast, stark, and empty, like an enormous desert devoid of life.
    Brown brings to mind feelings of warmth, comfort, and security. It's often described as
    natural, down-to-earth, and conventional, but brown can also be sophisticated.
    Darker colors like brown tend to be associated with more negative emotions.

    Brown in Feng Shui


    In feng shui, a system of harmonizing your environment, each color correlates to a specific feng
    shui element. Brown represents either wood if it's dark and rick or earth if it's light. Though it has
    an energetic, nurturing quality, brown should be used sparingly in your decorating and be well
    balanced with other colors to avoid a lack of ambition and drive. Blue is a good color to combine
    with brown because of the earth-water harmony.

    Brown in Marketing
    Color plays an important part in the psychology of marketing and branding and can influence
    people's perception of a brand's personality. It's more important to pick a color that supports the
    personality of your brand than it is to try to instill certain feelings in potential customers since
    everyone has different experiences and opinions.

    In branding and marketing, brown is associated with reliability, dependability, and nurturing.
    Popular brands that use brown in their logos and marketing include UPS, Hershey's, Cotton,
    Edy's, J.P. Morgan, and M&Ms.

    A Preference for Brown


    While there are generalities we can make about colors and what people associate with them,
    colors and our affinity toward them have a lot to do with our personalities, upbringing,
    environment, and experiences.

    One recent study on how adults perceive color according to the topic showed that more females
    than males chose brown as their overall favorite color, but it was still one of the three least
    favorite colors for both genders.
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    However, when it comes to clothing, brown was chosen as the fifth favorite color out of 18 total
    colors, including no preference. Brown was the second color choice for both men and women for
    their living rooms and the fourth choice for their bedrooms.

    Article Sources

    Verywell Mind uses only high-quality sources, including peer-reviewed studies, to support the facts within
    our articles. Read our editorial policy to learn more about how we fact-check and keep our content accurate,
    reliable, and trustworthy.

    1. Costa M, Frumento S, Nese M, Predieri I. Interior color and psychological functioning in a university
    residence hall. Front Psychol. 2018;9:1580. Published 2018 Aug 28. doi:10.3389/fpsyg.2018.01580

    2. Tchi R. How to use the color brown for good feng shui. Updated June 29, 2019.

    3. Bakker I, van der Voordt T, Vink P, de Boon J, Bazley C. Color preferences for different topics in
    connection to personal characteristics. Color Research and Application. 2015;40(1):62–71.
    doi:10.1002/col.21845

    Additional Reading

    Ciotti G. The Psychology of color in marketing and branding. Entrepreneur. Publiphed April 13, 2016.

    Taylor K. What does the color of your logo say about your business? Entrepreneur. Published March 21,
    2014.

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