MC Donald
MC Donald
MC Donald
Prepared by:
Rani Gupta
ICFAI UNIVERSITY
IBS JAIPUR
Sincerely
Rani Gupta
ICFAI UNIVERSITY, JAIPUR
ACKNOWLEGDEMENT
Evolution of digital media has created new opportunities and avenues for
advertising and marketing, it main objective of online marketing and the
technology of digital media marketing and its impact on business, which
supporting me to present work for the most important portion of direction &
recommendation with useful judgement and feedback Mc Donald provide
customer eco- friendly, environment.
• Mc Donald Less Risk. The reality of starting any business is that it might
not succeed, and that's especially true.
• Well-Established
• Well-Tested Operations.
• Use of Marketing
1. Marketing strategies of McDonald: advertising and Large corporations
involved in delivering products or services to mass consumers have.
2. Emphasis on Marketing for Children. Integral to the marketing strategy of
McDonald’s is a conscious effort to remain
3. Product Strategy Through Localization. McDonald’s is an American
brand and it symbolizes not only the global.
4. Franchising as a Distribution Strategy. Another element in the marketing
strategy of McDonald’s
Strengths of McDonald’s
The company’s strength is focussed approach to capture a market and wide
range of product development. That is totally the main factor that is contributing
to the company’s success and make them a leader in this market segment.
• It provides the food items according to the region, like in India the
consumption of non-veg items are relatively low. So they have designed
the different menu for vegans, it includes Mcveggie.
• One of the largest fast -food chains in the world.
CONCLUSION