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    Jan11 CBFC1103 INTRO COMM Skema 2

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    Faidz Fuad
    This document contains questions and prompts for a communication studies exam. It includes: 1) Five short answer questions testing definitions, concepts, and eras of mass communication. 2) Five essay questions testing communication channels, types of noise, frame of reference, types of communication, communication as a system, factors influencing self-concept, stages of personal relationships, and factors contributing to relationship conflicts. Students are instructed to answer three of the five essay questions. 3) Detailed answer schemes and point distributions for each part and question to guide student responses and scoring.

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    Jan11 CBFC1103 INTRO COMM Skema 2

    Uploaded by

    Faidz Fuad
    61 views10 pages
    This document contains questions and prompts for a communication studies exam. It includes: 1) Five short answer questions testing definitions, concepts, and eras of mass communication. 2) Five essay questions testing communication channels, types of noise, frame of reference, types of communication, communication as a system, factors influencing self-concept, stages of personal relationships, and factors contributing to relationship conflicts. Students are instructed to answer three of the five essay questions. 3) Detailed answer schemes and point distributions for each part and question to guide student responses and scoring.

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    Jan11 CBFC1103 INTRO COMM Skema 2 (1)

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    This document contains questions and prompts for a communication studies exam. It includes: 1) Five short answer questions testing definitions, concepts, and eras of mass communication. 2) Five essay questions testing communication channels, types of noise, frame of reference, types of communication, communication as a system, factors influencing self-concept, stages of personal relationships, and factors contributing to relationship conflicts. Students are instructed to answer three of the five essay questions. 3) Detailed answer schemes and point distributions for each part and question to guide student responses and scoring.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    61 views10 pages

    Jan11 CBFC1103 INTRO COMM Skema 2

    Uploaded by

    Faidz Fuad
    This document contains questions and prompts for a communication studies exam. It includes: 1) Five short answer questions testing definitions, concepts, and eras of mass communication. 2) Five essay questions testing communication channels, types of noise, frame of reference, types of communication, communication as a system, factors influencing self-concept, stages of personal relationships, and factors contributing to relationship conflicts. Students are instructed to answer three of the five essay questions. 3) Detailed answer schemes and point distributions for each part and question to guide student responses and scoring.

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    CBFC1103 INTRO COMM/ SEM.

    JAN2011_FE / FASS

    BAHAGIAN A
    SOALAN BERJAWAPAN PENDEK

    INSTRUCTION ARAHAN
    Part A consists of FIVE questions. Answer ALL questions.
    Bahagian A mengandungi LIMA soalan. Jawab SEMUA soalan.

    QUESTION SOALAN Marks Markah

    1. Explain FOUR important aspects in Wood’s definition of communication.

    Jelaskan EMPAT aspek penting dalam definisi komunikasi Wood.

    (Total Jumlah: 4)
    ANSWER SCHEME:
    a. Process + description (1 mark);
    b. Systemic + description (1 mark);
    c. Symbolic + description (1 mark);
    d. Meaning + description (1 mark).

    2. Explain the meaning of ‘communication is a dynamic process.’

    Jelaskan maksud ”komunikasi merupakan suatu proses dinamik.’

    (Total Jumlah: 4)
    ANSWER SCHEME
    Communication does not have a beginning or an ending (1.5 marks). The process of channeling
    messages is a continuous process (1.5 marks). Therefore, communication has a dynamic
    characteristics which always flows and is continuously (1 mark).

    1
    CBFC1103 INTRO COMM/ SEM. JAN. 2011_FE / FASS

    3. State FOUR characteristics of an effective communicator.

    Nyatakan empat ciri-ciri seorang komunikator yang efektif.

    (Total Jumlah: 4)
    ANSWER SCHEME
    i. Skill in communicating + description (1 mark);
    ii. Attitude+ description (1 mark);
    iii. Level of knowledge+ description (1 mark);
    iv. A position in a socio-cultural system + description (1 mark).

    4. Describe TWO out of three characteristics of message in the communication


    process.
    Huraikan DUA daripada tiga ciri yang dirujuk oleh pernyataan di atas.

    (Total Jumlah: 4)
    ANSWER SCHEME
    i. Message code + description & example (2 Marks);
    ii. Content of message + description & example (2 Marks);
    iii. Making of message + description & example (2 Marks).
    (ANY TWO OF THE ABOVE. 2 POINTS EACH).

    5. List FOUR eras of mass communication.


    Senaraikan EMPAT era komunikasi massa.
    (Total Jumlah: 4)
    ANSWER SCHEME:
    i. Tribal era + description (1 Mark);
    ii. Writing & reading era + description (1 Mark);
    iii. Printing era + description (1 Mark);
    iv. Electronic era + description (1 Mark).

    2
    CBFC1103 INTRO COMM/ SEM.JAN2011_FE / FASS

    PART B BAHAGIAN B
    SOALAN ESEI SOALAN ESEI

    INSTRUCTION ARAHAN
    Part B consists of FIVE questions. Answer THREE ONLY.
    Bahagian B mengandungi LIMA soalan. Jawab TIGA SAHAJA.

    QUESTIONS SOALAN Marks Markah

    1. a. What is the definition of ‘channel’ in the communication process?


    Why is it important?
    Apakah yang dimaksudkan dengan terma ‘saluran’ di dalam process
    komunikasi?
    Mengapa proses komunikasi penting?

    ANSWER SCHEME (4)


    A channel can be defined as a tool or mediator that channles the message from
    the source a receiver or more + example (3 Marks). Selection of channels in the
    communication is important because it influences the effectiveness of the
    communication (1 Mark).

    b. List THREE types of noise in communication process.


    Provide appropriate examples.
    Senaraikan TIGA jenis-jenis gangguan dalam proses komunikasi.
    Sediakan contoh yang bersesuaian.

    ANSWER SCHEME (12)


    i. Physical noise + description & example (3 Marks);
    ii. Physio-psychological noise + description & example (3 Marks);
    iii. Mental noise + description & example (3 Marks).

    3
    CBFC1103 INTRO COMM/ SEM. JAN. 2011_FE / FASS

    1. c. One of the basic elements in the communication process is ‘frame of (4)


    reference.’
    Explain the meaning of ‘frame of reference’ and give suitable
    example.
    Salah satu elemen asas dalam proses komunikasi ialah ‘rangka rujukan.’
    Jelaskan maksud ‘rangka rujukan’ dan berikan contoh yang sesuai.

    ANSWER SCHEME
    Frame 0f reference is an experience and knowledge about something that
    becomes a communication topic. Communication will have no effect if the
    source and the receiver do not have the same frame of reference + example (4
    Marks).
    (Total Jumlah: 20)

    4
    CBFC1103 INTRO COMM/ SEM.JAN2011_FE / FASS

    2. a. List and briefly explain EIGHT types of communication.


    Senarai dan jelaskan secara ringkas LAPAN jenis komunikasi
    (16)
    ANSWER SCHEME:
    i. Intrapersonal communication + description & example (2 Marks);
    ii. Interpersonal communication + description & example (2 Marks);
    iii. Group communication + description & example (2 Marks);
    iv. Organisational communication + description & example (2 Marks);
    v. Public communication + description & example (2 Marks);
    vi. Mass communication + description & example (2 Marks);
    vii. Intercultural communication + description & example (2 Marks);
    viii. Online communication + description & example (2 Marks).

    b. Explain FOUR characteristics of group communication. (4)

    Jelaskan EMPAT ciri komunikasi kumpulan.

    ANSWER SCHEME
    i. Interaction + description (1 Mark);
    ii. Number of members in the group + description (1 Mark);
    iii. Shared relation + description (1 Mark);
    iv. Interdependence + description (1 Mark);
    v. Collective identity + description (1 Mark).
    (ANY FOUR OF THE ABOVE. 1 MARK EACH).

    (Total Jumlah: 20)

    5
    CBFC1103 INTRO COMM/ SEM. JAN. 2011_FE / FASS

    3. a. What is the meanings of “Communication exists as a system”? (8)


    Apakah yang dimaksudkan dengan “Komunikasi wujud sebagai satu
    sistem”?

    ANSWER SCHEME
    Communication as a system because system is the combined result or parts which
    respond to and rely on each other until finally they form a complete whole (2 Marks).
    Each part forming the system is a combination of sub-systems which function and are
    managed in the related system (2 Marks) + examples to relate back to the
    communication (4 Marks);

    b. State SIX factors that influence self-concept.


    Discuss briefly and provide examples.
    Berikan ENAM faktor-faktor yang mempengaruhi konsep kendiri.
    Bincang dan berikan contoh.
    ANSWER SCHEME (12)
    i. Displayed image + description & example (2 Marks);
    ii. Interpretation and evaluation + description & example (2 Marks);
    iii. Nearest individual + description & example (2 Marks);
    iv. Culture, norms & practices + description & example (2 Marks);
    v. Perception + description & example (2 Marks);
    vi. Social comparison + description & example (2 Marks).
    (Total Jumlah: 20)

    6
    CBFC1103 INTRO COMM/ SEM.JAN2011_FE / FASS

    4. a. What are the THREE stages of personal relationship? (10)


    Discuss each stage and provide relevant examples.
    Apakah TIGA langkah hubungan peribadi?
    Bincangkan setiap langkah dan berikan contoh-contoh yang sesuai.

    ANSWER SCHEME
    • Completed diagram (refer figure 5.1, pg. 92 in the module) – 1 Mark.
    • Stage 1: Beginning of friendship + description & example (3 Marks);
    • Stage 2: Close relation + description & example (3 Marks);
    • Stage 3: Strong relations + description & example (3 Marks).

    b. What are FOUR factors that contribute to conflict in a personal


    relationship?
    Discuss each of the factors and provide relevant examples.
    Apakah EMPAT faktor-faktor yang menyumbang kepada konflik dalam hubungan
    peribadi?
    Bincangkan setiap faktor dan berikan contoh-contoh yang sesuai.
    (10)

    (Total Jumlah: 20)


    ANSWER SCHEME
    i. Imbalance in opinion + description & example (2.5 Marks);
    ii. Differences between individuals + description & example (2.5 Marks);
    iii. No compromise + description & example (2.5 Marks);
    iv. Too comfortable condition + description & example (2.5 Marks).

    7
    CBFC1103 INTRO COMM/ SEM. JAN. 2011_FE / FASS

    5. a. Explain each of the following concepts and provide relevant


    examples: (10)
    i. Syntax
    ii. Semantic
    iii. Pragmatic
    Jelaskan setiap konsep-konsep berikut dan berikan contoh-contoh yang
    sesuai:
    i. Sintaks
    ii. Semantik
    iii. Pragmatik

    ANSWER SCHEME
    i) Syntax + description & examples (3 Marks);
    ii) Semantics + description & examples for each type of meanings (4
    Marks);
    iii) Pragmatic + description & example (3 Marks).

    b. Explain FIVE reasons for using language. (10)


    Jelaskan LIMA sebab menggunakan bahasa.
    (Total Jumlah: 20)
    ANSWER SCHEME
    i) Cultural patterns + description (2 Marks);
    ii) Image + description (2 Marks);
    iii) Relation + description (2 Marks);
    iv) Situation + description (2 Marks);
    v) Speech act + description (2 Marks);
    vi) Context and content + description (2 Marks).
    (ANY FIVE OF THE ABOVE. 2 MARKS EACH – 5 points x 2 = 10 Marks)

    8
    CBFC1103 INTRO COMM/ SEM.JAN2011_FE / FASS

    PART C BAHAGIAN C
    ESSAY QUESTIONS SOALAN ESEI
    INSTRUCTIONS ARAHAN
    Part C consists of TWO questions. Answer ONE question only.
    Bahagian C mengandungi DUA soalan. Jawab SATU soalan sahaja.

    QUESTIONS SOALAN Marks Markah


    1. In communicating activities, the senders would definitely want the audience
    to receive exactly what they say. However, there are various barriers that
    may exist in the process of delivering the message.
    Discuss the factors that must be taken into consideration to ensure an
    effective verbal communication. Explain THREE barriers that may happen
    in verbal communication.
    Dalam aktiviti berkomunikasi, pengirim pastinya mahukan khalayak menerima
    dengan tepat apa yang mereka sampaikan. Walau bagaimanapun, terdapat
    pelbagai halangan yang mungkin wujud dalam proses penghantaran mesej
    tersebut.
    Bincangkan faktor-faktor yang perlu dipertimbangkan bagi memastikan
    komunikasi lisan yang efektif. Huraikan TIGA halangan yang mungkin berlaku
    dalam komunikasi lisan.

    (20)
    ANSWER SCHEME
    Factors that influence an effective verbal communication:
    • Symbols and language used – ensure the symbols and language muse give the exact,
    suitable and clear meaning so that it is easily understood. This is because both symbols
    and language carry different meaning in different cultural contexts and situation. The
    difference in culture and life experience gives different interpretation and perception
    between a person and another + example (5 Marks);

    • The validity of source + detail explanation & example (5 Marks).

    Barriers in verbal communication:


    • Acceptance or assumptions that language has just one particular meaning + detail
    explanation & example (3 Marks);

    • Different culture + detail explanation (low-context culture & high-context culture) &
    example (4 Marks);

    • Failure to take into account individual difference + detail explanation & example
    (3 Marks).

    9
    CBFC1103 INTRO COMM/ SEM. JAN. 2011_FE / FASS

    QUESTIONS SOALAN Marks Markah


    2. Nonverbal communication has various functions. However, nonverbal
    communication can change the actual meaning of the message.
    Discuss in detail ALL EIGHT nonverbal signal and give appropriate examples.
    Komunikasi bukan lisan mempunyai pelbagai fungsi. Walau bagaimanapun,
    komunikasi bukan lisan boleh mengubah makna sebenar komunikasi.
    Bincangkan SEMUA LAPAN komunikasi bukan lisan dan berikan contoh-contoh yang
    sesuai.

    ANSWER SCHEME (20)


    i. Kinesics (body movement and face mimics) + description & example (2.5
    Marks);
    ii. Quiet + description & example (2.5 Marks);
    iii. Proxemics (personal space) + description & example (2.5 Marks);
    iv. Paralanguage (vocal quality) + description & example (2.5 Marks);
    v. Chronemics (perception & use of time) + description & example (2.5
    Marks);
    vi. Haptics + description & example (2.5 Marks);
    vii. Artefacts + description & example (2.5 Marks);
    viii. Physical appearance + description & example (2.5 Marks).

    END OF MARKING SCHEME


    SKEMA PEMARKAHAN TAMAT

    10

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