Chapter 6: Work The Design Process Work The Design Process
Chapter 6: Work The Design Process Work The Design Process
Chapter 6: Work The Design Process Work The Design Process
Requires complete responsibility for design and business decisions in development process
Beginning of a long & inspiring design process: constant cycle of creation, evaluation, and re-
creation
Process involves trial and error
Process involves evaluating various approaches against the map
Refinements are made continuously until solution is identified
Hayman insisted that being underfunded was key to company’s success – company become
resourceful
Emotional connections play a role in the company’s growth
Convenience and lower prices are offered than professional products
Not dilute the brand by following the trend
WORK THE DESIGN PROCESS
expert users
reality check
Zoom tooth whitening system - is a peroxide gel activated by an ultra violet lamp to
whiten the teeth
Was created by separating the power supply pod from the lamp itself
IDENTIFY CUSTOMERS
Understand customer wants and needs
Identify whom to target and how to reach them
SATISFY CUSTOMERS
Make the right product or service available to the right people at the right time
Make everyone feel better off from the exchange
Passion for music like rock stars, fans, and aspiring musician alike
RETAIN CUSTOMERS
Give customers a reason to keep coming back
Find new opportunities to win their business
Sound Quality
Innovations on manufacturing materials
Environmental awareness
Finding a balance
Decision making
Identifying trade offs
Better market testers
PERSONALIZED EXPERIENCE
innovation connects
IMPORTANCE OF EXECUTION
Finding balance
takes risk