Head and Shoulders Shampoo is a hair care product that acts as a dandruff remover.

People with a
flaky, dry scalp have skin shedding problems that shows up on clothing. It's an embarrassing
condition that is remedied through scalp moisturizing shampoos. Head and Shoulders is one of the
oldest and most common of these shampoos.

Shampoo

1. Head and Shoulders is primarily for dandruff, but the products have a wide
selection that also provide dirt and oil removal from hair follicles. The product also
comes in conditioner treatments.

Use

2. Head and Shoulders can be used every day or sporadically throughout the week.
The product is lathered well into the hair and rinsed after several minutes of
massaging into the scalp.

Daily Effectiveness

3. Head and Shoulders does not stop working after daily use. Shampoo owners can
use the product everyday with the same results.

Active Ingredients

4. Head and Shoulders has three active compounds. Antidandruff chemicals reduce
the amount of microbe growths in the scalp. Anti-proliferation reduces the cell
division and skill cell development, and keratolytic agents remove the upper, dead
layer of skin cells in the scalp.

Collections

5. There are nine different collections in the Head and Shoulder product list. Each
selection focuses on a particular symptom and has different scents.

The Active Head & Shoulders Shampoo

Ingredients
1. Head & Shoulders commercials will remind you that those white flakes on your
shoulders can be embarrassing. However, medical science has no one conclusion
 as to what causes dandruff. Several causes may include an excess of fungus,
buildup of skin oil from not enough shampooing and even mistakenly identified scalp
psoriasis. According to the Head & Shoulders website, doctors say this product is
clinically effective for some varieties of dandruff.

Pyritione Zinc

2. Head & Shoulders lists one percent pyritione zinc as its active ingredient. This
chemical is an antibacterial, antifungal agent. Although medical science hasn't
identified a sole cause of dandruff, the use of pyrithione zinc in Head & Shoulders
targets the fungal buildup known as malassezia.

Malassezia

3. Everyone has some malassezia fungus on their scalp but problems occur only
when the fungus builds up. Increased malassezia causes increased skin cell
production, which eventually leads to excess dead skin cells that flake off into what
we know as dandruff and what doctors call seborrheic dermatitis. Doctors don't know
why malassezia starts to build up in excess, only that it feeds off skin oils.

Use and Alternatives

4. Doctors at the Mayo Clinic recommend that if you try Head & Shoulders, leave it
on at least five minutes for maximum effect. They also say repeat and regular use of
the shampoo will make a difference.

However, Head & Shoulders is only one approach to dandruff. Because what we
commonly refer to as dandruff actually can stem from a number of causes, other
brands of dandruff shampoo that use different active ingredients may be successful
when Head & Shoulders is not.

Other Uses for Head & Shoulders Shampoo

Procter & Gamble's website states that after 10 years of research, it made Head & Shoulders
anti-dandruff shampoo commercially available to consumers in 1961. According to galtech.com,
it is still the best-selling anti-dandruff shampoo on the market today. The main ingredient of the
bluish-green shampoo is pyrithione zinc, which helps control dandruff. The shampoo, however,
also can be used as an aid to several other ailments

Dry Skin Conditions

1.

Use Head & Shoulders to combat dry skin conditions.

Use Head & Shoulders as a body wash if you suffer from a type of dermatitis,
eczema or rosacea and have itchy, inflamed and/or scaly skin. The zinc pyrithione in
the shampoo will reduce the inflammation and itchiness that is linked with these
conditions. Check with your primary physician or dermatologist first before using the
shampoo for your condition.

Fungal Infections

2. Get rid of ringworm, athlete's foot and other fungal infections by applying Head &
Shoulders shampoo directly onto the infected area. The zinc pyrithione actually
helps kill yeast, which is the main cause of fungal infections.

Acne

3.

Clear up facial acne with Head & Shoulders shampoo.

Clear acne by washing your face with Head & Shoulders shampoo. Wash your face
with the shampoo everyday and soon your pimples should start to fade away and
disappear.

Dog Cleansing

4.
 Cleanse your dog with Head & Shoulders.

Prevent your dog from scratching by bathing it with Head & Shoulders. The
shampoo also whitens white and stained fur while softening the coat. Avoid getting
the shampoo in your dog's eyes, as the shampoo is not a tearless shampoo.

Hair Dye and Chlorine Removal

5. Remove hair dye and chlorine from your hair effectively using Head &
Shoulders. If you want to remove a bad dye job from your hair before recoloring it, just
shampoo a few times with Head & Shoulders first. If you are a swimmer, use the shampoo
after every swim to remove all traces of chlorine from your hair.

Swimmers can benefit from using Head & Shoulders shampoo.

Proctor and gamble india website

Head & Shoulders is the world’s No. 1 Anti-dandruff shampoo and now has become a part of Indian homes as well.
This best-ever anti-dandruff shampoo has an improved formula, which offers the fine combination of anti-dandruff
efficacy and hair conditioning. What makes the new Head & Shoulders its best so far is its break-through formula
which covers the scalp more effectively to remove even the tiniest flake of dandruff, while the new conditioning
property keeps hair looking beautiful.

Clinically proven, new Head & Shoulders not only washes dandruff flakes but also helps eliminate P.Ovale; a
microscopic fungus associated with the cause of dandruff and stops the flakes before they even start again.

Head & Shoulders now comes in a new pack-design and logo in six variants:

 Head & Shoulders Smooth & Silky: Makes hair smoother and silkier
 Head & Shoulders Refreshing Menthol: Removes scalp itch and provides cool sensation
 Head & Shoulders Clean and Balanced: Provides the right balance of cleaning and conditioning
 Head & Shoulders Silky Black: Formula with Black Sesame and Walnut Extract nourishes your hair and
scalp from within to make black hair look silky.
 Head & Shoulders Naturally Clean: For cleaning up oil, dirt and grime on the scalp. H&S Naturally Clean
transforms unhealthy, sticky hair into healthy, dandruff free and naturally clean hair. Currently sold only in
South and East India.
 Head & Shoulders Nourishing Aloe Vera (Launched By Preity Zinta) for Dandruff-Free, Beautifully Growing
Hair

Head & Shoulders is available in three different pack sizes - 200 ml, 100 ml and 7.5 ml sachets
Remedies Using Head & Shoulders
Shampoo
Head & Shoulders shampoo is widely recognized as an effective anti-dandruff
shampoo. The active ingredient in the basic formula is zinc pyrithione. This substance
helps reduce dandruff thanks to its antifungal and antibacterial properties. In addition to
dandruff relief, the active ingredients in Head & Shoulders make the shampoo a
possible treatment for several other conditions, including seborrheic dermatitis,
ringworm and eczema. Be sure to consult with your doctor before using Head &
Shoulders to treat any serious condition of the skin or scalp.

Ringworm of the Scalp or Beard

According to the University of Michigan, washing with a formulation of Head &

Shoulders that contains selenium sulfide can prevent ringworm on the scalp or head.
Ringworm is caused by a fungus, and selenium sulfide kills it and prevents it from
spreading to other people. Only Head & Shoulders Intensive Treatment contains
selenium, not the regular formula.

It should be used once a month, or as recommended by your doctor, if any member of

your household has had ringworm recently. The treatment for ringworm should be
implemented under the supervision of your doctor who may prescribe other medications
besides shampoo.

Seborrheic Dermatitis

Seborrheic Dermatitis is a skin condition characterized by inflamed, scaly and itchy skin.
It can cause hair loss when present in the scalp. It is associated with excessive yeast
production on the skin, according to the American Hair Loss Association.

The active ingredient in Head & Shoulders, zinc pyrithione, helps kill the yeast and
reduce the inflammation and itchiness associated with this condition. Head & Shoulders
can be alternated with other anti-dandruff shampoos on different days to increase the
effectiveness of the treatment. Antibiotics may be required to help control seborrheic
dermatitis, so please check with your doctor before using Head & Shoulders as a
dermatitis remedy.
 Other Fungal Infections

The active ingredient in Head & Shoulders may treat other fungal infections of the skin,
according to the health information website Medic8. Eczema, athlete’s foot, tinea,
atypical dermatitis and vitiligo are among the conditions that respond to zinc pyrithione.
It can also be used to control the streptococcus and staphyloccus bacteria. Care must
be taken not to ingest Head & Shoulders, and it should be used under the
recommendation of a physician before being used to treat serious skin conditions.

 9465832330 & 9697563398

10. Penetration of Head & Shoulder in comparison with other brands.

Segmentation

 Procter & Gamble did not limit themselves to a single segment analysis variable, but selected to
apply a multi-marketing strategy.

 They (P&G) identified multiple segmentation bases in relation to the shampoo product line.

 They speculate that this was done in order to respond to the different needs and desires of the
different consumer segments.

Targeting

 P&G are targeting customers having dandruff and dry & damaged hair in all age group.

 The target market for Head & Shoulders are the Higher middle class people who are brand
conscious, early adaptors and who care about the overall health of their hair.

 Procter & Gamble wages war on dandruff with Head & Shoulders Intensive Solutions, available
in four targeted formulas. Each is designed to treat itching, flaking, dryness, irritation and
redness in a medicated formula. Conditioner technology also helps protect hair against damage.

Positioning

 P&G’s anti-dandruff shampoo brand, Head & Shoulders, has roped in actor Kareena Kapoor, Saif
Ali Khan and Priety Zinta as its new brand ambassador.

 In it’s advertisements, Head & Shoulders introduces itself as a premium brand and uses the
charm and beauty of beautiful models.

 Attractive Banners and Hoardings are used extensively.

 Print media (News papers, liflets and pamphlets etc.) is used with exclusive high resolution
attractive models.

 The emphasized is on healthy, long and beautiful hair.

Marketing Mix Strategy

Clean & Balanced Anti-dandruff Shampoo

Smooth & Silky Anti-dandruff Shampoo

Refreshing Menthol Anti-dandruff Shampoo

Product Mix

 Classic Clean Shampoo / Classic Clean 2n1

 Dry Scalp Shampoo / Dry Scalp 2n1

 Ocean Lift Shampoo / Ocean Lift 2n1

 Smooth & Silky Shampoo / Smooth & Silky 2n1

 Restoring Shine / Restoring Shine 2n1

 Refresh Shampoo / Refresh 2n1

 Sensitive Care Shampoo / Sensitive Care 2n1

 Extra Volume / Extra Volume 2n1

 Citrus Breeze / Citrus Breeze 2n1

 Intensive Treatment Shampoo (1% selenium sulfide)

 Intensive Solutions Shampoo (2% pyrithione zinc)

 Classic Clean Conditioner

 Dry Scalp Conditioner

Place Mix

 Head & Shoulder has already spread in all major towns and cities across India, almost 2400
distributors reaching out to 5.8 lakh retailers in all over the country.

 Head & Shoulder is being promoting through Campaign and TV advertisement.

 It is found in every Grocery Shops, Medical Shops as well as Stationary Shops.

Price Mix
 Different size of packet and price

 4ml Rs. 1.5

 7.5ml Rs. 3

 90ml Rs. 60

 100ml Rs. 69

 200ml Rs. 121

 400ml Rs. 185

At the time of launching it used price-quality inference strategy.

Currently it is using reference pricing as well as value pricing.

Promotion Mix

 Hair Saloons

 TV advertisement

 Sports events

 Road shows

 Community & Blogs

 Different Sales Promotions Schemes

 Magazines

Introduction

 Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble.

 Head & Shoulders is world's No.1 anti-dandruff shampoo. A power brand from P&G , this brand
made its debut in India in 1997.
  In the highly competitive Indian shampoo market which is estimated to be worth around Rs
1800 crore, Head & Shoulders is a major player in the Anti-Dandruff niche.

 The entire shampoo market was dominated by HLL with a whopping market share of around
46%.When the brand was launched in India, the anti dandruff market was in its nascent stage
and dominated by Clinic All Clear.

 The high profile launch of Head & Shoulders fueled the growth of this specialty market. Now
anti-dandruff segment constitutes around 15% of the total shampoo market.

Conclusion

1. Cleanness and Remove dandruff.

2. Its new best ever anti-dandruff formula provides better scalp coverage to get rid of even the
tiniest dandruff flakes.

3. It gives soft, beautiful hair that's closer to the look you want.

4. The brand used the Markonym ZPT ( Zinc Pyrithine)Formula which has anti-fungal properties as
its differentiator.

5. Unilever and Head & Shoulders from Procter & Gamble follow, with sales of $42.3 million and
$41.7 million, respectively.

6. Head & shoulder has launched around 15 different products for capturing a large market and it
is very popular among people.

7. In the Rs400 crore by value anti-dandruff shampoo market, P&G scored over HUL. P&G’s Head &
Shoulders brand, the market leader in the segment, saw its share increase by 3.3 percentage
points to 54.8%.

SEGMENTATION

CORE SEGMENTS WERE :-

SHINY HAIR

BLACK HAIR
ANTI DANDRUFF

LOW PRICE

Targeting

The target market for head and shoulders are higher middle class people who are brand conscious ,
early adapters and who care about overall health of their hair.

Product packaging

The product has eleven varieties with 5 SKU’s each (2, 3 ml sachet & 100, 200 and 400 ml pack).

The product uses white and royal blue combination as its base packaging.
The product uses freshness essence in its packaging which, in consumers mind, creates a positive
impression.

Pricing Policies

At the time of its introduction it emerged as a international premium brand and took its full advantage.

After few years when several new competitors came into the market it continued it continued to deliver
same quality but with value pricing technique to grab the emerging market of india.

Distribution

It follows the same conventional FMCG distribution route – factory to distributor to whole seller to
retailer to consumer.

Requirements of success

To maintain its quality with continuous improvement

To come up with new varieties according to market needs

To maintain a competitive pricing

Promotion in urban and semi- urban areas

Special offers as well as discounts to consumers and distributors

Head and Shoulders Shampoo is a popular brand of shampoo. It is one of the well known products of P&G Company.
The Head and Shoulders Shampoo have recently hired the sensational Kareena Kapoor as its brand ambassador.

Head and Shoulders Shampoo is one of the most trustworthy brands of shampoo. It is one of the reliable shampoos
that removes dandruff and gives great look to your hair. You can get soft manageable hair after using this particular
brand of shampoo. While Kareena Kapoor is the brand ambassador of the Anti - dandruff shampoo actor Shreya is
the brand ambassador of the south.
The television commercial tells whenever you wish to be close to someone special you can try the Head and the
Shoulders Shampoo.

Its special formulae would not trouble you with your dandruff flakes. It is one of the best anti- dandruff shampoos that
is serving the people for more than 5 years.

The bottle comes in a new contemporary look and with a pleasant scent. The shampoo is one of the most favored
brands for all girls and boys who want great looks. Head and Shoulders Shampoo of Procter & Gamble is effective for
your dandruff problems.

Kareena Kapoor is also proud to endorse this particular brand. She feels it is a great brand and all fashion conscious
people should use it to get the great look. Kareena is one of the most popular faces who appear in a number of
commercials. These include Globus, Emami Boroplus cream, Citizen Watches, ICI Paints and ITC soap. You can see
the sizzling Bollywood actress in many television commercials as well as many promotional campaigns.

Some of the popular products of Procter & Gamble are Classic Clean Shampoo, Dry Scalp Shampoo, Sensitive Care
Shampoo, Classic Clean Conditioner, Dry Scalp Conditioner, Ocean Lift Shampoo and a lot more. All the products
are available in all the leading outlets of the country.

Head and Shoulders Shampoo is recommended by many dermatologists from all across the world. Dandruff is a
major concern for all and if not treated at an initial stage it can create immense problems. The ZPT treatment used by
the Head and Shoulders fights your dandruff problem. The shampoo would meet every need of the every person.

All the Head and Shoulders products are available in all the leading stores of the country. The prices of the products
are reasonable and are within the easy reach of the people.

For more information on Head and Shoulders Shampoo log on to sitagita.

Head and Shoulders Anti Dandruff Shampoo Review

There are so many things I could say about a dry scalp. When I was a kid I never seemed to have a
problem with dry skin, but as I grew older I found that I struggled with it more and more. That can not only
be

 embarrassing but hard to deal with. I hate having to deal with dry skin when I am out in public. That is
one of the hardest parts of dry skin.

I have been buying Head and Shoulders for years. First, I love this shampoo because I can find it no
matter where I am. But also because I can run to a drug store or head to a Wal-Mart or Target and still be
able to find the shampoo. The price is also budget friendly which makes buying this weekly. No matter
what is going on, the price fits into our budget.

The down side is that I tend to buy extra shampoos. The reason for this is the smell of Head and
Shoulders is really bad. Because of this, if I want to use this shampoo, I have to buy another brand of
normal shampoo that smells better to make sure my hair doesn't smell like Head and Shoulders. This is a
frustrating reality of having dry skin.
I hate how thick the texture of the shampoo is. The texture of the Head and Shoulders shampoo seems
too thick for a shampoo. It is heavy in my hands, which I really dislike.

The things I like about Head and Shoulders Dry Skin Shampoo are that it really tackles the dry skin and
dandruff. No matter how much my skin is dry, I never have to worry about the shampoo not doing its job.
Often times, I will really scrub my scalp with my fingernails trying to make sure that any dry skin there is
has been taken care of. This often takes me at least shampooing my hair twice.

After washing my hair with the Head and Shoulders, I usually need to switch to something that smells
better otherwise, my hair will stink as Head and Shoulders does not have a wonderful smell. There is
nothing worse than going through the day and being able to smell my shampoo which doesn't smell good.
On this aspect, I really hate Head and Shoulders. I do not like the smell at all. When this happens, I need
a second shampoo that has a better smell. I wish that Head and Shoulders would transition the smell of
their shampoo so that it didn't smell so badly.