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    Alkhalil Marketing Plan

    Uploaded by

    Yaseen Hamied
    1) The marketing plan divides into inner and outer marketing. Inner marketing focuses on providing a positive visual experience and educating customers about hospital services from check-in to check-out. Outer marketing links the hospital name to ideas like safety, health, and loved ones through social media, billboards, radio and displays. 2) Data from social media, billboards and other outer marketing will be collected and analyzed with departments to develop new offers tailored to customer needs. 3) An after-sales service department will maintain relationships with customers and make them feel valued to gain marketing through positive experiences.

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    Alkhalil Marketing Plan

    Uploaded by

    Yaseen Hamied
    31 views2 pages
    1) The marketing plan divides into inner and outer marketing. Inner marketing focuses on providing a positive visual experience and educating customers about hospital services from check-in to check-out. Outer marketing links the hospital name to ideas like safety, health, and loved ones through social media, billboards, radio and displays. 2) Data from social media, billboards and other outer marketing will be collected and analyzed with departments to develop new offers tailored to customer needs. 3) An after-sales service department will maintain relationships with customers and make them feel valued to gain marketing through positive experiences.

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    marketing plan for hospital

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    1) The marketing plan divides into inner and outer marketing. Inner marketing focuses on providing a positive visual experience and educating customers about hospital services from check-in to check-out. Outer marketing links the hospital name to ideas like safety, health, and loved ones through social media, billboards, radio and displays. 2) Data from social media, billboards and other outer marketing will be collected and analyzed with departments to develop new offers tailored to customer needs. 3) An after-sales service department will maintain relationships with customers and make them feel valued to gain marketing through positive experiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    31 views2 pages

    Alkhalil Marketing Plan

    Uploaded by

    Yaseen Hamied
    1) The marketing plan divides into inner and outer marketing. Inner marketing focuses on providing a positive visual experience and educating customers about hospital services from check-in to check-out. Outer marketing links the hospital name to ideas like safety, health, and loved ones through social media, billboards, radio and displays. 2) Data from social media, billboards and other outer marketing will be collected and analyzed with departments to develop new offers tailored to customer needs. 3) An after-sales service department will maintain relationships with customers and make them feel valued to gain marketing through positive experiences.

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    Alhaklil Hospital Marketing plan

    Marketing is one of the essential methods in order for a business to reach their customers and make
    them recognize the products that a business can provide and how much they need it.

    Marketing divides into two main parts:


    1- Inner marketing
    2- Outer marketing

    Inner Marketing:

    Inner marketing consists of providing the visual and the physical attraction of an eye, and enlighten
    the customer of the establishment’s services.
    Making the customer see and feel the services that the hospital can provide varies from ushers and
    personal marketing
    The customer has to know the procedures beginning from checking in until checking out from the
    hospital.
    The customer also has to be taught about his state of health and the importance of following up.
    Marketing of the products inside the hospital facilities to keep the customer busy and interested.
    Names of facilities and doctors that work there to know which whom they can get reservation with.
    Instruction of safety and how to report incidents inside the hospital and outside the hospital.

    Outer marketing:
    Outer marketing consists of keeping the company’s name connected to a lot of ideas they think about.
    Safety.
    Security.
    Health.
    Beloved ones.
    Ease of communication.
    The importance of following up with your doctor.
    And a lot of major ideas that can come up the average person’s mind
    As the studies shows that human being can link up anything to something they have been through or
    something They love or someone they always think about or a daily activity.
    So by that we will be trying to link the name of Alkhalil hospital to their lives to their activity to their
    daily routines.
    That consists of social media marketing , bill boards, radio and big marketing screens.
    What we will do with these methods of marketing is collecting data daily, weekly and monthly
    Then study it with all of the departments to come up with new offers and new ideas to approach
    customer’s needs.

    A study of the market can be made collecting the previous data of the experience that the hospital
    have been through. This will help to make sure that the budget is specified and tailored for the need of
    the hospital and the customer it self.

    Also there will be a new department that will be called after sale service and that is an approach most
    of the foreign hospitals do to maintain a good relationship with the customer and to make them feel
    that they are an asset to the establishment which in their role and their return action will be marketing
    for us without them knowing.

    Ease of communicating and reservation making has to be made within the social media accounts
    which has an effect on the people minds and on the way they visualize the hospital.

    The marketing department must be connected with all of the staff in order to get new ideas and to
    know what’s really Going on in reality.

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