How to achieve better than acrylic

performance without acrylics for

architectural and masonry paints
Webinar | April 14, 2020
Presentation OutlineAGENDA

• Who is VINAVIL
• Coatings challenges in decorative market
• Unique VeoVa™ monomer and resultant benefits
• Case Studies of VINAVIL 4550 to meet coating challenges
• Interior Architectural Paint
• Exterior Architectural Paint
• Masonry Paint

• Summary

NOTE: VeoVa™ is a trademark owned by Hexion, Inc

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 VINAVIL Introduction
Who is VINAVIL?
▪ Serving coatings industry 100 years

▪ 500,000 MT from 5 facilities

▪ Italy (2), Canada, US, Egypt

▪ Strong R&D focus

▪ 3 labs +> 10% workforce
▪ 5% annual revenues invested in R&D

▪ Headquarters Milan & USA

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Concrete/masonry coatings
CHALLENGES don’t
IN PAINT MARKET
meet performance requirements
• Concrete is a highly alkaline substrate in presence of water

• 100% acrylics and styrene acrylics are used in masonry coatings today
• Styrene acrylics offer strong alkali resistance but with limits for exterior durability
• 100% acrylics must be designed with care to deliver required water resistance

• Alkali resistant coatings are needed for:

• higher performance
• faster application times over freshly poured concrete
• long-lasting durability

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Poor Performance from high PVC paints

• Vinyl Acrylics are used in high PVC paints

• Many 100% acrylics lose performance at very high PVC

• Poor water resistance

• Poor efflorescence

• Poor Dirt pick-up

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One resin solution is needed

▪ Capable for best-in-class performance for both:

▪ Exterior concrete/masonry surfaces

▪ High PVC coatings

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VeoVa™ Monomer provides
performance advantages vs. acrylics

VeoVa™ copolymer

Vinyl acrylic copolymer

Pure Acrylic copolymer

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VeoVa™ 10 Monomer provides
hydrophobicity benefit

Monomer Water solubility 20 Carbon/Oxygen

ºC (g/100 ml) (C/O) Ratio

VeoVa™ 10 <0.001 6

Butyl acrylate (BA) 0.16 3.5

Methyl methacrylate (MMA) 1.5 2.5

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Bulky VeoVa™ Monomer units
act like umbrellas

Protect neighboring monomer units from attack

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VeoVa™ Copolymer has many
benefits for coatings

Benefits
Properties Improved water resistance
Hydrophobicity Increased scrub resistance
Hydrolysis resistance Suitable for high pH applications (e.g. cementitious)
Low surface tension Adhesion to difficult substrates (metal, plastics, TPO)
UV resistance Better outdoor durability
Hardness & flexibility Pigment compatibility, high binding power & color
development

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VINAVIL 4550 VeoVa™ Copolymer
designed for long-term performance
▪ Excellent alkali resistance and durability
▪ Versatility of use from medium to very high PVC ranges
▪ APEO free
Property Typical Value

Solids content 52%

Brookfield Viscosity 600 cps

pH 6.0

Minimum film-forming temperature +13°C

Glass transition temperature +24°C

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VINAVIL 4550 very versatile in
formulation of paints
▪ Exterior/interior architectural paint in Flat and Satin

▪ Masonry Paint

▪ Textured Coatings

▪ Primers

▪ Other highly filled performing paints and coatings

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Presentation OutlineAGENDA

• Who is VINAVIL
• Coatings challenges in decorative market
• Unique VeoVa™ monomer and resultant benefits
• Case Studies of VINAVIL 4550 to meet coating challenges
• Interior Architectural Paint
• Exterior Architectural Paint
• Masonry Paint

• Summary

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 Case Study #1
VINAVIL 4550 VeoVa™ Copolymer in
65% PVC Flat
VINAVIL 4550 > Flat interior paint

▪ VINAVIL 4550 was formulated as a 65 PVC paint

▪ Compared to two commercial interior flat paints

▪ Flat Paint A is a regional manufacturer
▪ Flat Paint B is a national manufacturer
▪ Both products identify the resin as vinyl acrylic

▪ All samples have a flat finish with 85° gloss < 5 units.

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Formula is 65% PVC, 41 Volume
Solids, VOC 40 g/L
65% PVC VINAVIL 65% PVC VINAVIL
Material Use 4550 Material Use 4550
Water Water 210 VINAVIL 4550 Binder 250
HMHEC Cellulosic Thickener 3.3 Opacifying Polymer Polymeric Extender 48
Propylene Glycol Solvent 5
Mineral Oil/silica defoamer Defoaming 1.5
AMP-95 Co-Dispersant 1
Anionic Pigment Texanol Coalescing 9

LETDOWN
Dispersant Dispersant 20
Non-VOC Coalescent Coalescing 1.8
GRIND

Nonionic Surfactant Co-Dispersant 3

Mineral Oil/silica Nonionic Surfactant Wetting 2
defoamer Defoaming 1 In-Can Preservative In-Can Preservative 1.5
Tetrasodium
Pyrophosphate Wetting 1 Mildewcide Film Protection 3.5
Attapulgite Clay Stabilizing agent 5 PU High Shear Modifier Associative Thickener 10.3
Titanium Dioxide Primary Pigment 200 PU Low Shear Modifier Associative Thickener 0.3
Nepheline Syenite Extender 225 Total Weight
(Pounds/100 Gal) 1249
Calcined Kaolin Extender 145
Water Water 76.54
Diatomaceous Earth Matting 25

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Strong contrast ratio with white appearance
and longest wet edge working time
Commercial Flat Commercial Flat 65% PVC
Paint A Paint B VINAVIL 4550
Low Temperature Coalescence Pass Pass Pass
WPG 11.6 11.3 12.6
pH 8.6 8.6 8.8
Rheology [KU] 108.3 104.0 94.2
ICI [Poise] 1.4 0.5 1.4
Gloss @ 85° 1.7 0.7 1.5
Contrast Ratio, 3 mil Air Dry 96.6 97.8 97.8
Reflectance 90.9 85.9 90.4
Yellowness 1.7 2.1 2.0
Sag Resistance [mils] 18 16 24
Leveling (Leneta Standard 0-10) 6 7 5
Wet Edge [minutes] 4 7 9
Dry to Touch 28 35 20

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Strong scrub resistance
VINAVIL 4550 IN FLAT INTERIOR PAINT
performance and best hardness
Scrub and Hardness
65% PVC paint from VINAVIL 4550
500 50

Persoz Hardness [seconds]

45 A VINAVIL VINAVIL A B VINAVIL VINAVIL B
400 40
35
Scrub Cycles

300 30
25
200 20
15
100 10
5
0 0
Vinavil 4550 Commercial A Commercial B

Scrub Persoz Hardness

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Strong film formation and pigment
binding efficiency
Dirt pick-up resistance test of VINAVIL 4550 at high PVC

VINAVIL 4550 Paint A Paint B

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Least water gain and strongest
water resistance = superiority
Average weight increase of 3 paint chips submersed in water for 7 days
Water Absorption
120 30

100 25

% Weight Increase
Weight Gain [mg]

80 20

60 15

40 10

20 5

0 0
Vinavil 4550 A B
Water Weight Gain [mg] Average % Increase

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Strongest Alkali Resistance with
VINAVIL 4550
Alkali Resistance: paint chips submersed in NaOH Solution

Commercial Paint A Commercial Paint B 65% PVC VINAVIL 4550

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VINAVIL 4550VINAVIL
shows4550
higher performance
IN FLAT INTERIOR PAINT
overall vs vinyl acrylic interior flat paints
SUMMARY Commercial Commercial VINAVIL 4550
Flat Paint A Flat Paint B 65%PVC Paint

Scrub Resistance 2 3 1

Persoz Hardness 3 2 1

Dirt Pick-Up Resistance 2 3 1

Water Absorption 2 3 1
Resistance
Alkali Resistance 3 2 1

Ranking: 1 = Best Performance 3 = Worst Performance

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 Case Study #2
VINAVIL 4550 VeoVa™ Copolymer in
Exterior Quality Flat
VINAVIL 4550 > Exterior Quality Flat

▪ VINAVIL 4550 was formulated as a 47 PVC paint

▪ Compared to two quality commercial exterior flat paints

▪ Flat Paint A is a national manufacturer
▪ Flat Paint B is a regional manufacturer
▪ Both products identify the resin as 100% acrylic or acrylic

▪ All samples have a flat finish with 85° gloss < 5 units

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 Formula is 47 PVC, 39 Volume Solids,
VOC 54 g/L
VINAVIL 4550 VINAVIL 4550
Material Use Exterior Paint Material Use Exterior Paint
Water Water 65 VINAVIL 4550 Binder 350
AMP-95 Co-Dispersant 1.0 Opacifying Polymer Polymeric Extender 40
Polymeric Defoamer Defoaming 1.5 Polymeric Defoamer Defoaming 2
Anionic Pigment
Dispersant Dispersant 14 Water Water 15.3

LETDOWN
Surfactant Wetting 3.5 PU High Shear Modifier Associative Thickener 27
GRIND

Attapulgite Clay Stabilizing agent 5 Texanol Coalescing 18

Titanium Dioxide Primary Pigment 230 Non-VOC Coalescent Coalescing 1.5
Nepheline Syenite Extender 185 In-Can Preservative In-Can Preservative 3
Water Water 5 Mildewcide Film Protection 7
Diatomaceous Earth Matting 25
PU Low Shear Modifier A Associative Thickener 3.5
Water Water 160.8
PU Low Shear Modifier B Associative Thickener 0.5
Total Weight
(Pounds/100 Gal) 1163

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Strong contrast ratio, best flow &
leveling, and highest hardness
Commercial Ext Flat Commercial Ext Flat VINAVIL 4550
Paint A Paint B Exterior Flat

Low Temperature Coalescence Pass

WPG 11.0 11.1 11.7
pH 8.7 8.6 8.9
Rheology [KU] 102.3 94.9 102.3

ICI [Poise] 1.03 1.03 1.23

Gloss (20°/60°/85°) 1.5/2.9/3.6 1.4/2.0/0.6 1.5/4.2/3.0
Contrast Ratio 95.1 95.2 96.8
Reflectance 85.2 89.9 91.2
Yellowness 2.5 2.4 1.2
Sag Resistance 24 24 18
Leveling (Leneta Standard 0-10) 4 5 8.5
König Pendulum Hardness 7 Day 15 16 22
König Pendulum Hardness 14 Day 19 21 29

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VINAVIL 4550 displays
VINAVIL 4550 strong filmPAINT
IN EXTERIOR
formation and hardness
Dirt pick-up resistance test for VINAVIL 4550 vs competition

Commercial Ext VINAVIL 4550 Commercial Ext

Paint B Ext Paint Paint A

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Hydrophobicity = a4550
VINAVIL strong performer
IN EXTERIOR PAINT
in water resistance testing
Humidity resistance: Coated concrete block exposed to 24 hours humidity cabinet plus 24 hours in pan of water

VINAVIL 4550
Ext Paint
Commercial Ext Commercial Ext
Paint B Paint A

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Hydrophobicity = a4550
VINAVIL strong performer
IN EXTERIOR PAINTin
water resistance testing
Early Water resistance: 24 hours of humidity cabinet exposure

VINAVIL 4550
Ext Paint
Commercial Ext Commercial Ext
Paint B Paint A

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Water absorption
VINAVILresistance testsPAINT
4550 IN EXTERIOR
show comparable weight gain
Water absorption weight increase
30
Water Absorption Resistance
25 - Samples fully dried in oven at
50°C and weighed
20
- Immersed in water for 7 days
15 and weighed

10

5 All three paints had strong water

absorption resistance with VINAVIL 4550
0
VINAVIL 4550 Commercial Ext Paint A Commercial Ext Paint B giving the second best performance
% Weight Increase

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No coating defects andINlimited
VINAVIL 4550 loss
EXTERIOR PAINT
of gloss for all samples
UV-Condensation Exposure Gloss Retention
10 UV-Condensation Exposure
9 • ASTM G154, Cycle 7
8 • 968 Hours (40 Days)
7
Gloss Units

6
Ext Flat A Ext Flat B VINAVIL 4550
5
4
3
2
1
0
Commercial Ext Flat Commercial Ext Flat VINAVIL 4550 Based
Paint A Paint B Paint

60 deg initial 60 deg after QUV 85 deg initial 85 deg after QUV

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VINAVIL 4550 outperforms
VINAVIL 100% PAINT
4550 IN EXTERIOR
acrylics for dirt pickup resistance
SUMMARY Commercial Flat Commercial Flat VINAVIL 4550
Paint A Paint B Exterior Flat

Dirt Pick-Up Resistance 2 3 1

Humidity Resistance 3 1 2

Early Water Resistance 2 1 2

Water Absorption Resistance 3 1 2

Weathering Resistance 1 1 1

Ranking: 1 = Best Performance 3 = Worst Performance

And gives strong overall performance for weathering and water resistance too!

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 Case Study #3
VINAVIL 4550 VeoVa™ Copolymer in
Exterior Masonry Paint
VINAVIL 4550 > Exterior Masonry

▪ VINAVIL 4550 was formulated in a quality exterior masonry style formulation

▪ Compared to two commercial exterior masonry flat paints

▪ Both paints A and B are from national manufacturers
▪ Both products identify the resin as acrylic

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 Formulated as 43 PVC, 39 Volume
Solids, VOC 30 g/L
VINAVIL 4550 VINAVIL 4550
Material Use Masonry Paint Material Use Masonry Paint
Water Water 125 VINAVIL 4550 Binder 353.8
HMHEC Cellulosic Thickener 1.5 Mineral Oil/silica
defoamer Defoaming 2

LETDOWN
Ammonia (28% aq) pH Stabilizer 2
Mineral Oil/silica Texanol Coalescing 9.0
GRIND

defoamer Defoaming 3 Non-VOC Coalescent Coalescing 12.5

Anionic Pigment
In-Can Preservative In-Can Preservative 4
Dispersant Dispersant 12
Mildewcide Film Protection 4.0
Surfactant Wetting 2
Attapulgite Clay Stabilizing Agent 2 PU High Shear Modifier Associative Thickener 7
Titanium Dioxide Primary Pigment 200 PU Low Shear Modifier A Associative Thickener 1.8
Total Weight
Nepheline Syenite Extender 100
(Pounds/101 Gal) 1156
Calcium Carbonate Extender 50
Talc Extender 75
Water Water 189

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Strong contrast ratio
VINAVIL and
4550 best leveling
IN MASONRY PAINT
performance with VINAVIL 4550
Commercial Commercial VINAVIL 4550
Masonry Paint A Masonry Paint B Exterior Flat
Low Temperature Coalescence Pass
WPG 10.9 11.5 11.4
pH 8.3 8.7 8.4
Rheology [KU] 103 107.4 95.7
ICI [Poise] 0.55 0.67
Gloss (20°/60°/85°) 1.4/2.3/2.1 1.5/4.9/4.8 1.5/4.7/5.8
Contrast Ratio 96.9 95.2 96.1
Reflectance 90.9 83.5 90.1
Yellowness 2.0 4.3 1.6
Sag Resistance 24 24 24
Leveling (Leneta Standard 0-10) 5 4 7

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Strong film formation and hardness
Dirt pick-up resistance test > VINAVIL 4550 based paint vs competition

Commercial VINAVIL 4550 Commercial

Masonry Paint A based Masonry Paint B
Masonry Paint

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 VINAVIL 4550 IN MASONRY PAINT
Excellent efflorescence resistance
Commercial VINAVIL 4550 Commercial
Masonry Paint A based Masonry
Masonry Paint Paint B

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Hydrophobicity of 4550
VINAVIL VINAVIL 4550 =PAINT
IN MASONRY
strong performer in water resistance
Early Water resistance: 24 hours of humidity cabinet exposure

Commercial VINAVIL 4550 based Commercial

Masonry Masonry Paint Masonry
Paint A Paint B

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ComparableVINAVIL
performance in
4550 IN MASONRY PAINT
alkali resistance vs 100% acrylic
▪ Alkali Resistance
- 1 month immersion in 5%
NaOH solution
- No deterioration or
dimensional change observed
in any sample

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Better performance in IN
VINAVIL 4550 water
MASONRY PAINT
absorption tests vs competition
Water absorption weight increase
30

25
Water Absorption Resistance
20 - Samples fully dried in oven at 50°C
15
and weighed
- Immersed in water for 7 days and
10 weighed
5

0
VINAVIL 4550 Commercial Masonry Commercial Masonry
Paint A Paint B
% Weight Increase

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No coating defects and
VINAVIL good
4550 gloss retention
IN MASONRY PAINT
after UV condensation exposure
UV-Condensation Exposure Gloss Retention UV-Condensation Exposure
10 • ASTM G154, Cycle 7
9 • 968 Hours (40 Days)
8
7
Gloss Units

Masonry Paint A Masonry Paint B VINAVIL 4550

6
5
4
3
2
1
0
Masonry Paint A Masonry Paint B VINAVIL 4550
Paint

60 Deg Initial 60 Deg After QUV 85 Deg Initial 85 Deg After QUV

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VINAVIL 4550 > an4550
VINAVIL excellent binder
IN MASONRY for
PAINT
masonry paint
SUMMARY Commercial Masonry Commercial VINAVIL 4550
Paint A Masonry Paint B Based Masonry Paint

Dirt Pick-Up Resistance 1 3 1

Efflorescence Resistance 3 1 1
Early Water Resistance 1 3 2

Alkali Resistance 1 1 1

Water Absorption Resistance 2 3 1

Weathering Resistance 1 2 1
Ranking: 1 = Best Performance 3 = Worst Performance

The strong performance of VINAVIL 4550 for efflorescence, water absorption, and
dirt pickup resistance makes it an excellent binder for masonry paint
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Summary: Why VINAVIL 4550
VeoVa™ Copolymer technology ?
▪ Meets the challenge of formulation versatility and outperforms paints formulated with
100% acrylic binders
▪ Hydrophobic character and water resistance
▪ Apparent hardness and dirt pickup resistance
▪ High PVC pigment binding capabilities
▪ APEO-free composition

▪ VINAVIL 4550 an excellent binder choice

▪ Exterior flat and low sheen paints
▪ Exterior masonry finishes
▪ High PVC paints
 VINAVIL 4550
VeoVa™ copolymer emulsion

Questions?