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    Marketing Wipro

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    divyageorge01
    Wipro Infotech is a leading IT solutions provider in India and the Middle East. It offers total outsourcing, consulting services, business solutions, and professional services to help clients manage their entire IT lifecycle. Wipro is part of the $5 billion Wipro company and has over 98,000 employees globally. It has a strong quality assurance program and was the first company in various areas like CMM level 5 and Six Sigma. Wipro has regional offices in India as well as the Middle East.

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    Marketing Wipro

    Uploaded by

    divyageorge01
    220 views3 pages
    Wipro Infotech is a leading IT solutions provider in India and the Middle East. It offers total outsourcing, consulting services, business solutions, and professional services to help clients manage their entire IT lifecycle. Wipro is part of the $5 billion Wipro company and has over 98,000 employees globally. It has a strong quality assurance program and was the first company in various areas like CMM level 5 and Six Sigma. Wipro has regional offices in India as well as the Middle East.

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    Wipro Infotech is a leading IT solutions provider in India and the Middle East. It offers total outsourcing, consulting services, business solutions, and professional services to help clients manage their entire IT lifecycle. Wipro is part of the $5 billion Wipro company and has over 98,000 employees globally. It has a strong quality assurance program and was the first company in various areas like CMM level 5 and Six Sigma. Wipro has regional offices in India as well as the Middle East.

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    Download as RTF, PDF, TXT or read online from Scribd
    Download as rtf, pdf, or txt
    220 views3 pages

    Marketing Wipro

    Uploaded by

    divyageorge01
    Wipro Infotech is a leading IT solutions provider in India and the Middle East. It offers total outsourcing, consulting services, business solutions, and professional services to help clients manage their entire IT lifecycle. Wipro is part of the $5 billion Wipro company and has over 98,000 employees globally. It has a strong quality assurance program and was the first company in various areas like CMM level 5 and Six Sigma. Wipro has regional offices in India as well as the Middle East.

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    Download as RTF, PDF, TXT or read online from Scribd
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    of 3

    WIPRO:

    Wipro Infotech is the leading strategic IT partner for companies


    across India and Middle East - offering integrated IT solutions. They
    plan, deploy, sustain and maintain your IT lifecycle through our total
    outsourcing, consulting services, business solutions and professional
    services. Wipro Infotech helps you drive momentum in your
    organisation - no matter what domain you are in.
    Backed by their strong quality processes and rich experience
    managing global clients across various business verticals, they align
    IT strategies to your business goals. Along with their best of breed
    technology partners, Wipro Infotech also helps you with your
    hardware and IT infrastructure needs.
    Wipro Infotech is a part of USD 5 billion Wipro Limited (NYSE:WIT)
    with a market capitalization of USD 24 billion. The various
    accreditations that we have achieved for every service we offer reflect
    our commitment towards quality assurance. Wipro Infotech was the
    first global software company to achieve Level 5 SEI-CMM, the
    world's first IT company to achieve Six Sigma, as well as the world's
    first company to attain Level 5 PCMM. Currently, we have 13 regional
    offices in India besides offices in the UAE, Bahrain, Egypt and KSA.

    SWOT ANALYSIS:

    Strength:

    1. Large employee base (98391 as on 31st october 2009)

    2. Diversified operations and broad range of research and developement


    services.

    3. Global delivery model: market leader in offshore, consulting and business


    process outsourcing business.

    4. Global diversified company with a strong research and developement


    division twice as large as TCS and Infosys.

    Weakness:
    1. High reliance of US and European markets.

    2. Higher attrition

    3. Dependence on mature market.

    Oppurtunities:

    1. IT Sector is booming

    2. Innovations of latest Technologies

    3. Good scope for expanding business

    4. New global development centers

    5. Strategic alliances

    Threats:

    1. Increase in English speaking people in other countries.

    2. Emerging Small IT companies

    3. Unrelated diversification of other multinational companies.

    4. Changing laws, regulations and standards

    5. Immigration restrictions

    6. Exchange rate fluctuations.

    PEST Analysis

    Political Factors
    -Liberalization
    -New Economic Policy (NEP) introduced in the country helped the company
    to excel in the global market, providing variety of benefits.
    -Support of Government policies towards free trade Export incentives and
    duty concessions, which showed the company a new opportunity abroad.

    Economic Factors
    -Increased foreign investment
    The increased foreign investments in software technology parks ensured
    growth in further coming years.
    -Change in policies
    Many economic policies changes in the country helped Wipro in their
    growth. At that time the new policies were going in favour of the whole
    software industry.
    -Exchange rate
    High exchange rate helped the Company to take an advantage over other
    global players which actually allowed .it provide products and services at
    lower costs.

    Social Factors
    -Immense intellectual Capital

    Technological Factors
    -Easy access to various business clients
    -Comfort to global customers and suppliers: Due to improvement in the
    technology access to the business became easy to other business partners
    including various suppliers and customers.

    Other Advantages
    -Investment in Research and development
    -Wipro invested in research and development very early, this early
    investment helped it to grow faster and thus it took an advantage over other
    domestic competitors .

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