Rovillo - Chapter3 - Tourism and Culture

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Gian Karla P.

Rovillo

BSHM_CM2

1. The culture effects on travel is having considerable opportunities but also complex challenges
for tourism. It is where they are experiencing amazing and unforgettable happenings in their life.
The visitor’s essential motivation is to learn, discover, experience and consume the tangible and
intangible cultural attractions/products in a tourism destination. An example of valuing and
preserving one of the treasures a place have, tourism offers a powerful incentive for preserving
and enhancing intangible cultural heritage, since the revenue it generates can be channeled
back into initiatives to aid its long-term survival. The tourist and those who are working under
tourism benefit from every target achievement because they learn something new, at the same
time they are preserving the essence of culture.

2. Cultural tourism is movements of persons for essentially cultural motivations such as study


tours, performing arts and cultural tours, travel to festivals and other cultural events, visits to
sites and monuments, travel to study nature, and folklore or art. It can bring the destination
great benefits where it is to have more investments, to create more job opportunities, to build
better infrastructures, to receive better education, and among others.  Tourism provides an
important means of enhancing culture and creating income which can support and
strengthen cultural heritage, cultural production and creativity. Cultural tourism includes
besides all the visiting of historical sites and sightseeing, providing the opportunity for
enjoyment of past human achievements. As part of domestic tourism, visiting such places is
an object of admiration, national pride and rediscovering the achievements of our
ancestors.

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