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    Visual Communication

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    Ravi Kiran
    Visual communication conveys ideas and information through visual aids like images, signs, graphics, and color. It relies solely on vision to present ideas in a two-dimensional form. An effective visual design is evaluated based on how well the audience comprehends the message, not just on personal aesthetic preferences. Visual communication occurs through various mediums like gestures, animation, film, and digital images in emails. Recent research has focused on web design and usability as the internet is a major platform for visual communication.

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    Visual Communication

    Uploaded by

    Ravi Kiran
    124 views1 page
    Visual communication conveys ideas and information through visual aids like images, signs, graphics, and color. It relies solely on vision to present ideas in a two-dimensional form. An effective visual design is evaluated based on how well the audience comprehends the message, not just on personal aesthetic preferences. Visual communication occurs through various mediums like gestures, animation, film, and digital images in emails. Recent research has focused on web design and usability as the internet is a major platform for visual communication.

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    VISUAL COMMUNICATION

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    Visual communication conveys ideas and information through visual aids like images, signs, graphics, and color. It relies solely on vision to present ideas in a two-dimensional form. An effective visual design is evaluated based on how well the audience comprehends the message, not just on personal aesthetic preferences. Visual communication occurs through various mediums like gestures, animation, film, and digital images in emails. Recent research has focused on web design and usability as the internet is a major platform for visual communication.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    124 views1 page

    Visual Communication

    Uploaded by

    Ravi Kiran
    Visual communication conveys ideas and information through visual aids like images, signs, graphics, and color. It relies solely on vision to present ideas in a two-dimensional form. An effective visual design is evaluated based on how well the audience comprehends the message, not just on personal aesthetic preferences. Visual communication occurs through various mediums like gestures, animation, film, and digital images in emails. Recent research has focused on web design and usability as the internet is a major platform for visual communication.

    Copyright:

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    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    VISUAL COMMUNICATION

    Visual communication as the name suggests is communication through visual aid and is
    described as the conveyance of ideas and information in forms that can be read or looked upon.
    Visual communication solely relies on vision, and is primarily presented or expressed with two
    dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour
    and electronic resources. It also explores the idea that a visual message accompanying text has a
    greater power to inform, educate, or persuade a person or audience.

    The evaluation of a good visual communication design is mainly based on measuring


    comprehension by the audience, not on personal aesthetic and/or artistic preference as there are
    no universally agreed-upon principles of beauty and ugliness. Excluding two dimensional
    images, there are other ways to express information visually - gestures and body language,
    animation (digital or analogue), and film. Visual communication by e-mail, a textual medium, is
    commonly expressed with ASCII art, emoticons, and embedded digital images.

    The term 'visual presentation' is used to refer to the actual presentation of information through a
    visible medium such as text or images. Recent research in the field has focused on web design
    and graphically-oriented usability. Graphic designers also use methods of visual communication
    in their professional practice. Visual communication on the World Wide Web is perhaps the
    most important form of communication that takes place while users are surfing the Internet.
    When experiencing the web, one uses the eyes as the primary sense, and therefore the visual
    presentation of a website is very important for users to understand the message or of the
    communication taking place.

    The Eye of Horus

    The Eye of Horus is often referred to as the symbol of visual communication. It is said to be a
    representation of an eclipse, as the corona around the pupil is like the corona around the sun
    during a solar eclipse.

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