Business Growth Strategies (Growth Strategy, Handoff Model, Cash Generation, Customer Service)
Business Growth Strategies (Growth Strategy, Handoff Model, Cash Generation, Customer Service)
Business Growth Strategies (Growth Strategy, Handoff Model, Cash Generation, Customer Service)
service)
A number of organizations use several different business growth strategies and models in order
to determine the efficiency of their business and discover the areas where they can make a
possible expansion or increase efficiency. Business growth strategies have been developed
throughout the decades in order to help businesses make their processes efficient so that their
productivity, sales and profitability can be increased (Aaker et al., 2001). These models are then
further divided into internal and external tools. While the internal tools identify the conditions of
the organizations from within, the external tools analyze the external forces which affect the
business. For instance, employee retention is an internal measure of an organization while
economic stability is an external measure for an organization (Gundry et al., 2001).. The Handoff
model is one such business growth model and a strategic planning tool that determines a
framework which can be helpful for executives and senior management in order to come up with
strategies applicable for the future of their organizations. Cash generation is related to operating
cash flow, spending less capital, and excluding losses and expenses related to any unusual
spending. They help a business determine its overall cash flows and their health (Persson et al.,
2001) Customer service is also one such idea which is related to expansion of the business. By
focusing on customer service, an organization can determine on how it can improve handling the
customers which will not only provide the customers a positive experience but also improve the
customer retention of the organization. Improvement in the area of customer service means that
the organization increases the total perceived customer value whenever the customer interacts
with the organization. It is providing and delivering a professional level assistance before, during
and after the customer has made a purchase. Furthermore, customer service is based on fulfilling
the needs of the customer.
References
Aaker, D.A. and Adler, D.A., 2001. Developing business strategies. New York, NY: John Wiley
& Sons.
Persson, G. and Virum, H., 2001. Growth strategies for logistics service providers: a case
study. The International Journal of Logistics Management, 12(1), pp.53-64.
Gundry, L.K. and Welsch, H.P., 2001. The ambitious entrepreneur: High growth strategies of
women-owned enterprises. Journal of business venturing, 16(5), pp.453-470.