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    Accenture FY19 Case Workbook One Accenture Consulting PDF

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    Salah Ballouli
    The client, a leading manufacturer of prefabricated kitchen furnishings, has been steadily losing market share over the last two years. The senior executive team would like help understanding why and what they can do to improve their market standing. Potential methods include understanding if the size of the market or competitive landscape have changed, if new products or technologies are gaining traction, and how the client is currently positioned compared to competitors.

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    Accenture FY19 Case Workbook One Accenture Consulting PDF

    Uploaded by

    Salah Ballouli
    188 views5 pages
    The client, a leading manufacturer of prefabricated kitchen furnishings, has been steadily losing market share over the last two years. The senior executive team would like help understanding why and what they can do to improve their market standing. Potential methods include understanding if the size of the market or competitive landscape have changed, if new products or technologies are gaining traction, and how the client is currently positioned compared to competitors.

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    The client, a leading manufacturer of prefabricated kitchen furnishings, has been steadily losing market share over the last two years. The senior executive team would like help understanding why and what they can do to improve their market standing. Potential methods include understanding if the size of the market or competitive landscape have changed, if new products or technologies are gaining traction, and how the client is currently positioned compared to competitors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    188 views5 pages

    Accenture FY19 Case Workbook One Accenture Consulting PDF

    Uploaded by

    Salah Ballouli
    The client, a leading manufacturer of prefabricated kitchen furnishings, has been steadily losing market share over the last two years. The senior executive team would like help understanding why and what they can do to improve their market standing. Potential methods include understanding if the size of the market or competitive landscape have changed, if new products or technologies are gaining traction, and how the client is currently positioned compared to competitors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    THE

    “GREAT UNKNOWN”
    CASE EXAMPLE
    Interview Example: Potential Methodology:
    • The client, a leading manufacturer of Problem Understanding
    prefabricated kitchen furnishings, has • Has the size of the market changed in
    been steadily losing market share over the last two years?
    the last two years.
    • Has the competitive structure of the
    • The senior executive team would like industry changed? Mergers and
    you to help them understand why and Acquisitions? New Entrants?
    what they can do to improve their
    market standing. • Are there any new products or new
    technologies that are gaining
    market share?

    • How are we currently positioned (low


    cost, high quality, etc )? What is our
    competitive advantage?

    15 Case Interview Workbook


    THE
    “PARADE OF FACTS”
    CASE EXAMPLE
    Interview Example: Potential Methodology:
    • Client is a leading food company that • Key Problem: Profitability of Business
    wants to develop a fresh prepared and Size of Market
    meal business
    • Trend among consumers is toward • Problem Understanding:
    fresher food with no artificial • Ask about consumer test What
    preservatives or coloring prices are consumers responding
    • Consumers are currently purchasing to? Are there any items spoiling on
    $5 0 billion of frozen meals—trend is the shelf?
    toward more upscale products • What is the competitive structure
    • A fresh meal plate combining a of this market currently?
    protein, vegetable and starch is • What are the components of the
    delicately arranged in a sealed plastic company’s cost structure?
    dome package
    • Nitrogen gas flushing is used to • Structure Analysis:
    extend shelf life • What is the break-even point for
    • Product is currently in limited the firm?
    consumer test at $5 50 to $8 50 1 Determine Gross Margin per Unit
    per meal 2 Determine fixed costs
    • Shelf life of product is 14 days— 3 Divide to find break-even
    product will spoil in 21 days potentially • Estimate the size of the market (a
    causing food poisoning case within a case)
    • Client wants to know if they can make • Determine the market share they
    money in this business will need to break-even
    • Client wants to know if the market
    is big—how will they keep • Develop Recommendations:
    competition out • Discuss the competitive structure
    • Client wants a consultant to assist in of the market Can the firm
    building business case realistically achieve the break-even
    market share?

    17 Case Interview Workbook


    THE
    “BACK OF THE ENVELOPE”
    CASE EXAMPLE
    Interview Example: • Estimate the average number of units a
    • Estimate the total number of dry dry cleaner can handle per week
    cleaners in Philadelphia • Assume that the average dry
    cleaner has two workers who
    Potential Methodology: typically handle 20–30 customers
    • Assume there are two million people (or 80–120 units of clothing)
    in Philadelphia per hour
    • Estimate the size of market by • If the average dry cleaner is open
    segmenting the population eight hours a day, 5 days/week,
    • Assume the population consists of they typically handle 3200–4800
    25% adult men, 25% adult women, units per week (80–120 units
    and 50% children x 8 hours x 5 days)
    • Assume children have no dry • Divide the total market size by the
    cleaning and only 25% of adults use average units handled per dry
    dry cleaning cleaner to find the total number of
    • Estimate the average number dry cleaners
    of “units” of clothing each man • There are between 208 and 312
    and woman brings weekly to the dry cleaners in Philadelphia
    cleaners For this case, assume that
    3 shirts/ blouses and 1 suit are
    brought to the cleaners each week
    • Thus the total size of the market
    (per week) is one million units of
    clothing (1 million people x 25% x
    4 units per person)

    19 Case Interview Workbook


    PRACTICE
    CASES

    THE “GREAT UNKNOWN” SAMPLE

    • A major furniture retailer has • Citibank is considering purchasing


    experienced declining profits for four another credit card company If the
    quarters, yet over that same time acquisition is made, Citibank will gain
    period, it has experienced a 25% access to 100,000 new card holders.
    growth in sales and has opened many What is the estimated value of this
    new stores. Why are profits declining? acquisition?

    • A fast food company is thinking about • A commercial bank is re-evaluating the


    putting a franchise in an airport.They number of branches it operates, and
    hire you to see if they should do so. whether they should increase the
    number of branches or close some
    • A bread division of a large food down. How would you suggest they go
    company is facing increasing about it?
    competition in its market and wants to
    know if it should exit the market. • A large conglomerate company is
    facing declining profits in its railroad
    • A car company is interested in company division and is considering
    developing a new car. What marketing shutting it down. You have been hired
    related issues should it consider to determine if this is the
    before doing so? right course of action and identify
    potential alternatives.
    • What factors influence the revenue
    potential of a new pharmaceutical • New York City has hired you to
    product? determine what optimal route or what
    destination taxi drivers should go to
    when they do not have a customer.

    22 Case Interview Workbook


    PRACTICE
    CASES

    THE “BACK OF THE ENVELOPE ” SAMPLE

    • How much money could Continental • Estimate the change in the price of oil
    Airlines save by giving customers 1/2 a in the year 2000 from today’s price.
    can instead of a whole can of Sprite? Will it increase or will it decrease?

    • What is the estimated value of a • Estimate the number of attendees for


    taxi medallion in New York City? a free concert for U2 in Central Park
    in New York City.
    • Discuss what is wrong with the
    following statistic: the Volvo is the
    safest car on the road because a
    recent study has shown that Volvos
    have the fewest number of accident
    deaths per mile driven.

    23 Case Interview Workbook

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