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    Global Denim Market Segmentation

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    Md.Ifrith Rahman
    The document summarizes the segmentation of the global denim market. It is segmented by product into jeans, jackets, shirts, dresses and others. By segment into mass market, standard and premium. By consumer type into men, women and children. It also outlines the segmentation by distribution channel and geography, breaking regions down by country. Jeans are expected to continue having the largest market share due to high casual wear demand globally.

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    Global Denim Market Segmentation

    Uploaded by

    Md.Ifrith Rahman
    381 views3 pages
    The document summarizes the segmentation of the global denim market. It is segmented by product into jeans, jackets, shirts, dresses and others. By segment into mass market, standard and premium. By consumer type into men, women and children. It also outlines the segmentation by distribution channel and geography, breaking regions down by country. Jeans are expected to continue having the largest market share due to high casual wear demand globally.

    Original Description:

    Market Segmentation of Denim Export market

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    The document summarizes the segmentation of the global denim market. It is segmented by product into jeans, jackets, shirts, dresses and others. By segment into mass market, standard and premium. By consumer type into men, women and children. It also outlines the segmentation by distribution channel and geography, breaking regions down by country. Jeans are expected to continue having the largest market share due to high casual wear demand globally.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    381 views3 pages

    Global Denim Market Segmentation

    Uploaded by

    Md.Ifrith Rahman
    The document summarizes the segmentation of the global denim market. It is segmented by product into jeans, jackets, shirts, dresses and others. By segment into mass market, standard and premium. By consumer type into men, women and children. It also outlines the segmentation by distribution channel and geography, breaking regions down by country. Jeans are expected to continue having the largest market share due to high casual wear demand globally.

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    Global Denim Market Segmentation

    Md. Ifrith Rahman


    B.Sc. in Textile Engineering, Ahsanullah University of Science & Technology
    MBA in Marketing, University of Dhaka
    Email: [email protected]

    Fashion is today incomplete without denim. Denim comes in all forms, looks and washes to match with
    every dress. Now-a-days changing Asian retail clothing industry and growing global e-commerce
    industry buoyed the overall denim market.

    On the basis of product, the denim market has been categorized into
    jeans, jackets and shirts, dresses, and others, where in others include
    tops and shorts. Of these, the market for jeans is expected to continue
    holding the largest revenue share, during the forecast period. This is
    attributed to high demand for distressed and casual-wear globally,
    especially among the young people.

    On the basis of segment, the denim market has been categorized


    into mass market, standard, and premium. Globally, mass market
    segment held largest revenue share in 2018, as majority of the
    populace prefer high quality clothes at reasonable price. Customers
    demand for cost-effective denim wear in addition to comfort is also
    boosting the market growth. However, with growing
    westernization, mounting upper middle-class population throughout
    the globe and rising number of high net worth individuals (HNWI),
    the demand for premium denim market is expected to witness
    fastest growth, during the forecast period.

    On the basis of consumer type, the denim market has been segmented in o men, women, and
    children. Of these, men category is expected to continue holding the largest market share, during
    the forecast period, owing to heavy demand for casual-w ear and rugged-material clothing by
    men across the globe. Denim-wear has proved to be the go-to clothing for men, who are widely
    adopting denim clothing for various purposes, from casual-wear to work-wear and party-wear.

    Segmentation of global denim market is describe sequentially below,

     Market Segmentation by Product

     Jeans
     jackets and shirts
     Dresses
     Others (Tops, Shorts)

     Market Segmentation by Segment

     Mass market
     Standard
     Premium

     Market Segmentation by Consumer Type

     Men
     Women
     Children

     Market Segmentation by Distribution Channel

     Specialty stores
     Department stores
     Online
     Hypermarkets and super
    market exclusive stores.
     Market Segmentation by Geography

     North American denim


    market:
     By Country- U.S. and
    Canada

     Europe denim market:


     By Country- Germany, U.K., France, Italy, Spain, Netherlands, Russia, Belgium, and
    Rest of Europe
     Asia-Pacific (APAC) denim
    market:
     By Country- China, India, Japan, South Korea, Philippines, Australia, Pakistan, New
    Zealand, Thailand, Malaysia, Vietnam, and Rest of APAC

     Latin America (LATAM) denim market:

     By Country- Brazil, Mexico, and Rest of


    LATAM

     Middle East & Africa (MEA) denim market

     By Country- Turkey, U.A.E., Saudi Arabia, South Africa, and Rest of MEA

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