Travel and Tourism in The Philippines To 2017

Travel and Tourism in the
Philippines to 2017
Tourism Sector Prioritization and Infrastructure Development

Will Drive Tourism Growth in the Philippines
Report Code: TT0104MR

Publication Date: August 2013
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Travel and Tourism in the Philippines to 2017 Page 1
© Timetric. This product is licensed and is not to be photocopied Published: August 2013
EXECUTIVE SUMMARY
1 EXECUTIVE SUMMARY
The travel and tourism sector in the Philippines recorded significant growth during the review
period. Tourism flourished, with a significant increase in domestic and international tourist
volumes, primarily due to the Department of Tourism’s (DOT) continuous efforts to promote
the Philippines as a key tourist destination in the Asia-Pacific region. Prioritization of the
sector also led to an increase in investment on tourism infrastructure and the government is
aiming to improve transportation infrastructure in the country during the forecast period.
During the review period, domestic tourist volume increased at a CAGR of XX.XX%, from XX.XX
million trips in 2008 to XX.XX million trips in 2012. This growth is expected to continue over the
forecast period with domestic tourist volume reaching XX.XX million by 2017, driven by strong
economic growth, infrastructure development, increasing flight frequencies and government
initiatives to promote tourism.
Inbound tourist volumes rose from XX.XX million in 2008 to XX.XX million in 2012, at a review-
period CAGR of XX.XX%. Government initiatives such as infrastructure development and tourism
promotion are expected to drive continued growth over the forecast period with a CAGR of
XX.XX%.
Outbound tourist volume is expected to increase at a forecast-period CAGR of XX.XX%, increasing

from XX.XX million outbound departures in 2012 to XX.XX million by 2017.
Air capacity increased at a CAGR of XX.XX% during the review period, led by growth in the low-
cost carrier capacity which increased at a CAGR of XX.XX% during the same period.
In line with the steady rise in tourist volumes over the forecast period, the Philippine hotel market’s
total revenue is expected to increase at a CAGR of XX.XX% to reach PHPXX.XX billion
(US$XX.XX billion) in 2017.
EXECUTIVE SUMMARY
Figure 1: Philippines – Tourism Expenditure (US$ Billion), 2008–2017
Source: Timetric analysis © Timetric
Figure 2: Philippines – Key Ratios (%), 2008–2017
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Executive Summary ................................................................................................................................. 2

2 Market Overview .................................................................................................................................... 13
2.1 The Domestic Economy ....................................................................................................................................................... 13
2.2 Travel and Tourism Trends and Issues ................................................................................................................................. 14
2.3 Key Travel and Tourism Indicators ....................................................................................................................................... 15
2.4 Tourism SWOT.................................................................................................................................................................... 16
2.4.1 Strengths .......................................................................................................................................................................................................... 17
2.4.2 Weaknesses ..................................................................................................................................................................................................... 17
2.4.3 Opportunities .................................................................................................................................................................................................... 17
2.4.4 Threats .............................................................................................................................................................................................................. 18
2.5 Country Fact Sheet .............................................................................................................................................................. 19
2.6 Demographic Profile ............................................................................................................................................................ 20
3 Tourism Flows........................................................................................................................................ 21
3.1 Domestic Tourism................................................................................................................................................................ 21
3.1.1 Performance outlook ........................................................................................................................................................................................ 21
3.1.2 Key issues and trends ...................................................................................................................................................................................... 21
3.2 Inbound Tourism ................................................................................................................................................................. 22
3.3 Outbound Tourism ............................................................................................................................................................... 23
3.4 Tourism Flows Forecast Highlights ....................................................................................................................................... 24
4 Airlines ................................................................................................................................................... 26
4.1 Performance Outlook ........................................................................................................................................................... 26
4.2 Key Issues and Trends ........................................................................................................................................................ 26
4.3 Airlines Forecast Highlights .................................................................................................................................................. 27
5 Hotels ...................................................................................................................................................... 28
5.3 Hotels Forecast Highlights ................................................................................................................................................... 29
6 Car Rental ............................................................................................................................................... 30
6.3 Car Rental Forecast Highlights............................................................................................................................................. 31
7 Travel Intermediaries ............................................................................................................................. 32
7.3 Travel Intermediaries Forecast Highlights ............................................................................................................................. 33
8 Tourism Board Profile ........................................................................................................................... 34
8.1 Tourism Board Name........................................................................................................................................................... 34
8.2 Tourist Board Description..................................................................................................................................................... 34
8.3 Target Market ...................................................................................................................................................................... 34
9 Airport Profiles ....................................................................................................................................... 35
9.1 Philippines Airports .............................................................................................................................................................. 35
9.1.1 Overview ........................................................................................................................................................................................................... 35
TABLE OF CONTENTS
9.1.2 Operator profile ................................................................................................................................................................................................ 36

9.1.3 Routes .............................................................................................................................................................................................................. 36
10 Company Profiles – Airlines.................................................................................................................. 37

10.1 Company Profile: Philippine Airlines, Inc. .............................................................................................................................. 37
10.1.1 Philippine Airlines, Inc. – company overview .................................................................................................................................................. 37
10.1.2 Philippine Airlines, Inc. – main services .......................................................................................................................................................... 37
10.1.3 Philippine Airlines, Inc. – key competitors ....................................................................................................................................................... 37
10.1.4 Philippine Airlines, Inc. – key employees ........................................................................................................................................................ 38
10.2 Company Profile: Cebu Air, Inc. ........................................................................................................................................... 39
10.2.1 Cebu Air, Inc. – company overview ................................................................................................................................................................. 39
10.2.2 Cebu Air, Inc. – business description .............................................................................................................................................................. 39
10.2.3 Cebu Air, Inc. – main services ......................................................................................................................................................................... 40
10.2.4 Cebu Air, Inc. – history ..................................................................................................................................................................................... 41
10.2.5 Cebu Air, Inc. – SWOT analysis ...................................................................................................................................................................... 42
10.2.6 Cebu Air, Inc. – strengths ................................................................................................................................................................................ 42
10.2.7 Cebu Air, Inc. – weaknesses ........................................................................................................................................................................... 43
10.2.8 Cebu Air, Inc. – opportunities .......................................................................................................................................................................... 43
10.2.9 Cebu Air, Inc. – threats .................................................................................................................................................................................... 44
10.2.10 Cebu Air, Inc. – key competitors ...................................................................................................................................................................... 45
10.2.11 Cebu Air, Inc. – key employees ....................................................................................................................................................................... 45
10.3 Company Profile: Zest Airways Inc. ...................................................................................................................................... 46
10.3.1 Zest Airways Inc. – company overview ........................................................................................................................................................... 46
10.3.2 Zest Airways Inc. – main services ................................................................................................................................................................... 46
10.3.3 Zest Airways Inc. – key competitors ................................................................................................................................................................ 46
10.3.4 Zest Airways Inc. – key employees ................................................................................................................................................................. 47
10.4 Company Profile: South East Asian Airlines, Inc. .................................................................................................................. 48
10.4.1 South East Asian Airlines, Inc. – company overview ...................................................................................................................................... 48
10.4.2 South East Asian Airlines, Inc. – main services .............................................................................................................................................. 48
10.4.3 South East Asian Airlines, Inc. – key competitors........................................................................................................................................... 48
10.4.4 South East Asian Airlines, Inc. – key employees ............................................................................................................................................ 48
10.5 Company Profile: PAL Express ............................................................................................................................................ 49
10.5.1 PAL Express – company overview .................................................................................................................................................................. 49
10.5.2 PAL Express – main services .......................................................................................................................................................................... 49
10.5.3 PAL Express – key competitors ....................................................................................................................................................................... 49
10.5.4 PAL Express – key employees ........................................................................................................................................................................ 49
11 Company Profiles – Hotels .................................................................................................................... 50

11.1 Company Profile: Shangri-La Hotels and Resorts Philippines ................................................................................................ 50
11.1.1 Shangri-La Hotels and Resorts Philippines – company overview .................................................................................................................. 50
11.1.2 Shangri-La Hotels and Resorts Philippines – main services .......................................................................................................................... 50
11.1.3 Shangri-La Hotels and Resorts Philippines – key competitors....................................................................................................................... 50
11.1.4 Shangri-La Hotels and Resorts Philippines – key employees ........................................................................................................................ 51
11.2 Company Profile: Hyatt Hotels & Resorts Philippines ............................................................................................................ 52
11.2.1 Hyatt Hotels & Resorts Philippines – company overview ............................................................................................................................... 52
11.2.2 Hyatt Hotels & Resorts Philippines – main services ....................................................................................................................................... 52
11.2.3 Hyatt Hotels & Resorts Philippines – key competitors .................................................................................................................................... 52
11.2.4 Hyatt Hotels & Resorts Philippines – key employees ..................................................................................................................................... 52
11.3 Company Profile: Pan Pacific Manila .................................................................................................................................... 53
11.3.1 Pan Pacific Manila – company overview ......................................................................................................................................................... 53
11.3.2 Pan Pacific Manila – main services ................................................................................................................................................................. 53
11.3.3 Pan Pacific Manila – key competitors .............................................................................................................................................................. 53
11.3.4 Pan Pacific Manila – key employees ............................................................................................................................................................... 53
11.4 Company Profile: Crowne Plaza Manila Galleria ................................................................................................................... 54
TABLE OF CONTENTS
11.4.1 Crowne Plaza Manila Galleria – company overview ....................................................................................................................................... 54

11.4.2 Crowne Plaza Manila Galleria– main services ................................................................................................................................................ 54
11.4.3 Crowne Plaza Manila Galleria – key competitors ........................................................................................................................................... 54
11.4.4 Crowne Plaza Manila Galleria – key employees ............................................................................................................................................. 54
11.5 Company Profile: Sofitel Philippine Plaza Manila .................................................................................................................. 55
11.5.1 Sofitel Philippine Plaza Manila – company overview ...................................................................................................................................... 55
11.5.2 Sofitel Philippine Plaza Manila – main services .............................................................................................................................................. 55
11.5.3 Sofitel Philippine Plaza Manila– key competitors............................................................................................................................................ 55
11.5.4 Sofitel Philippine Plaza Manila– key employees ............................................................................................................................................. 55
12 Company Profiles – Car Rental ............................................................................................................. 56

12.1 Company Profile: Avis Philippines ........................................................................................................................................ 56
12.1.1 Avis Philippines – company overview.............................................................................................................................................................. 56
12.1.2 Avis Philippines – main services...................................................................................................................................................................... 56
12.1.3 Avis Philippines – key competitors .................................................................................................................................................................. 56
12.1.4 Avis Philippines – key employees ................................................................................................................................................................... 57
12.2 Company Profile: Hertz Rent a Car (Philippines) ................................................................................................................... 58
12.2.1 Hertz Rent a Car (Philippines) – company overview ...................................................................................................................................... 58
12.2.2 Hertz Rent a Car (Philippines) – main services .............................................................................................................................................. 58
12.2.3 Hertz Rent a Car (Philippines) – key competitors ........................................................................................................................................... 58
12.2.4 Hertz Rent a Car (Philippines) – key employee .............................................................................................................................................. 58
12.3 Company Profile: Europcar Philippines ................................................................................................................................. 59
12.3.1 Europcar Philippines – company overview ..................................................................................................................................................... 59
12.3.2 Europcar Philippines – main services.............................................................................................................................................................. 59
12.3.3 Europcar Philippines – key competitors .......................................................................................................................................................... 59
12.3.4 Europcar Philippines – key employees ........................................................................................................................................................... 59
12.4 Company Profile: Gemini Transport Services, Inc. ................................................................................................................ 60
12.4.1 Gemini Transport Services, Inc. – company overview.................................................................................................................................... 60
12.4.2 Gemini Transport Services, Inc. – main services............................................................................................................................................ 60
12.4.3 Gemini Transport Services, Inc. – key competitors ........................................................................................................................................ 60
12.4.4 Gemini Transport Services, Inc. – key employees.......................................................................................................................................... 60
12.5 Company Profile: Filcar Transport Services Inc..................................................................................................................... 61
12.5.1 Filcar Transport Services Inc. – company overview ....................................................................................................................................... 61
12.5.2 Filcar Transport Services Inc. – main services ............................................................................................................................................... 61
12.5.3 Filcar Transport Services Inc. – key competitors ............................................................................................................................................ 61
12.5.4 Filcar Transport Services Inc. – key employees ............................................................................................................................................. 61
13 Company Profiles – Travel Intermediaries ........................................................................................... 62

13.1 Company Profile: Blue Horizons Travel & Tours, Inc ............................................................................................................. 62
13.1.1 Blue Horizons Travel & Tours, Inc – company overview ................................................................................................................................ 62
13.1.2 Blue Horizons Travel & Tours, Inc – main services ........................................................................................................................................ 62
13.1.3 Blue Horizons Travel & Tours, Inc – key competitors ..................................................................................................................................... 62
13.1.4 Blue Horizons Travel & Tours, Inc – key employees ...................................................................................................................................... 63
13.2 Company Profile: Uni-Orient Travel, Inc................................................................................................................................ 64
13.2.1 Uni-Orient Travel, Inc. – company overview ................................................................................................................................................... 64
13.2.2 Uni-Orient Travel, Inc. – main services ........................................................................................................................................................... 64
13.2.3 Uni-Orient Travel, Inc. – key competitors ........................................................................................................................................................ 64
13.2.4 Uni-Orient Travel, Inc. – key employees ......................................................................................................................................................... 65
13.3 Company Profile: WOW Philippines Travel Agency, Inc. ....................................................................................................... 66
13.3.1 WOW Philippines Travel Agency, Inc. – company overview .......................................................................................................................... 66
13.3.2 WOW Philippines Travel Agency, Inc. – main services .................................................................................................................................. 66
13.3.3 WOW Philippines Travel Agency, Inc. – key competitors ............................................................................................................................... 66
13.3.4 WOW Philippines Travel Agency, Inc. – key employees ................................................................................................................................ 67
13.4 Company Profile: Sharp Travel Service (Phils.) Inc. .............................................................................................................. 68
TABLE OF CONTENTS
13.4.1 Sharp Travel Service (Phils) Inc. – company overview .................................................................................................................................. 68

13.4.2 Sharp Travel Service (Phils) Inc. – main services .......................................................................................................................................... 68
13.4.3 Sharp Travel Service (Phils) Inc. – key competitors ....................................................................................................................................... 68
13.4.4 Sharp Travel Service (Phils) Inc. – key employee .......................................................................................................................................... 69
13.5 Company Profile: Fiesta Tours and Travel ............................................................................................................................ 70
13.5.1 Fiesta Tours and Travel – company overview ................................................................................................................................................ 70
13.5.2 Fiesta Tours and Travel – main services ........................................................................................................................................................ 70
13.5.3 Fiesta Tours and Travel – key competitors ..................................................................................................................................................... 70
13.5.4 Fiesta Tours and Travel – key employees ...................................................................................................................................................... 71
14 Market Data Analysis ............................................................................................................................. 73

14.1 Tourism Output.................................................................................................................................................................... 73
14.1.1 Total tourism output ......................................................................................................................................................................................... 73
14.1.2 Direct tourism output ........................................................................................................................................................................................ 74
14.1.3 Indirect tourism output...................................................................................................................................................................................... 75
14.1.4 Tourism output per employee .......................................................................................................................................................................... 76
14.1.5 Direct tourism output per employee................................................................................................................................................................. 77
14.1.6 Indirect tourism output per employee .............................................................................................................................................................. 78
14.2 Tourism Employment ........................................................................................................................................................... 79
14.2.1 Total tourism employment ................................................................................................................................................................................ 79
14.2.2 Direct tourism employment .............................................................................................................................................................................. 80
14.2.3 Indirect tourism employment ............................................................................................................................................................................ 81
14.2.4 Tourism employee compensation .................................................................................................................................................................... 82
14.2.5 Total gross income generated by total tourism employment .......................................................................................................................... 83
14.3 Domestic Tourism................................................................................................................................................................ 84
14.3.1 Domestic trips by purpose of visit .................................................................................................................................................................... 84
14.3.2 Number of overnight stays ............................................................................................................................................................................... 85
14.3.3 Total domestic tourist expenditure ................................................................................................................................................................... 86
14.3.4 Average expenditure per domestic tourist by category................................................................................................................................... 87
14.4 Inbound Tourism ................................................................................................................................................................. 88
14.4.1 International arrivals by region ......................................................................................................................................................................... 88
14.4.2 International arrivals by purpose of visit .......................................................................................................................................................... 89
14.4.3 Total inbound tourism expenditure by category .............................................................................................................................................. 90
14.4.4 Average international tourist expenditure by category.................................................................................................................................... 91
14.5 Outbound Tourism Flows ..................................................................................................................................................... 92
14.5.1 International departures by region ................................................................................................................................................................... 92
14.5.2 International departures by purpose of visit .................................................................................................................................................... 93
14.5.3 Number of overnight stays ............................................................................................................................................................................... 94
14.5.4 Total outbound tourism expenditure by category ............................................................................................................................................ 95
14.5.5 Average outbound expenditure per resident by category ............................................................................................................................... 96
14.6 Airlines ................................................................................................................................................................................ 97
14.6.1 Seats available ................................................................................................................................................................................................. 97
14.6.2 Seats sold by carrier type – business travel .................................................................................................................................................... 98
14.6.3 Seats sold by carrier type – leisure travel ....................................................................................................................................................... 99
14.6.4 Load factor by carrier type ............................................................................................................................................................................. 100
14.6.5 Passenger kilometers available by carrier type ............................................................................................................................................ 101
14.6.6 Revenue-generating passenger kilometers by carrier type .......................................................................................................................... 102
14.6.7 Revenue per passenger by carrier type ........................................................................................................................................................ 103
14.6.8 Total revenue by carrier type ......................................................................................................................................................................... 104
14.7 Hotels ................................................................................................................................................................................105
14.7.1 Establishments by hotel category .................................................................................................................................................................. 105
14.7.2 Available rooms by hotel category ................................................................................................................................................................. 106
14.7.3 Room occupancy rate by hotel category ....................................................................................................................................................... 107
TABLE OF CONTENTS
14.7.4 Room nights available by hotel category....................................................................................................................................................... 108

14.7.5 Room nights occupied by hotel category ...................................................................................................................................................... 109
14.7.6 Average revenue per available room by hotel category ............................................................................................................................... 110
14.7.7 Revenue per occupied room by hotel category ............................................................................................................................................ 111
14.7.8 Total revenue per available room by hotel category ..................................................................................................................................... 112
14.7.9 Total revenue by hotel category and customer type ..................................................................................................................................... 113
14.7.10 Guests by hotel category and customer type ................................................................................................................................................ 114
14.8 Car Rentals ........................................................................................................................................................................115
14.8.1 Market value by customer type and rental location....................................................................................................................................... 115
14.8.2 Fleet size ........................................................................................................................................................................................................ 116
14.8.3 Rental occasions and days ............................................................................................................................................................................ 117
14.8.4 Rental length .................................................................................................................................................................................................. 118
14.8.5 Average rental length ..................................................................................................................................................................................... 118
14.8.6 Utilization rate ................................................................................................................................................................................................. 119
14.8.7 Average revenue per day ............................................................................................................................................................................... 120
14.9 Travel Intermediaries ..........................................................................................................................................................121
14.9.1 Market value by product type ......................................................................................................................................................................... 121
14.9.2 Online revenues by provider .......................................................................................................................................................................... 122
14.9.3 Online revenues by type of tourist ................................................................................................................................................................. 123
14.9.4 In-store revenues by type of intermediary ..................................................................................................................................................... 124
14.9.5 In-store revenues by type of tourist ............................................................................................................................................................... 125
14.9.6 Travel agent revenues from domestic tourism, by sales channel ................................................................................................................ 126
14.9.7 Travel agent revenues from international tourism by sales channel ............................................................................................................ 127
14.9.8 Tour operator revenues from domestic tourism by sales channel ............................................................................................................... 128
14.9.9 Tour operator revenues from international tourism by sales channel .......................................................................................................... 129
14.9.10 Other intermediaries revenues from domestic tourism by sales channel .................................................................................................... 130
14.9.11 Other intermediaries revenues from international tourism by sales channel ............................................................................................... 131
15 Appendix .............................................................................................................................................. 132

15.1 What is this Report About? .................................................................................................................................................132
15.2 Definitions ..........................................................................................................................................................................132
15.3 Methodology ......................................................................................................................................................................137
15.4 Contact Timetric .................................................................................................................................................................139
15.5 About Timetric ....................................................................................................................................................................139
15.6 Timetric’s Services .............................................................................................................................................................139
15.7 Disclaimer ..........................................................................................................................................................................141
LIST OF TABLES
LIST OF TABLES
Table 1: Philippines – Tourist Arrivals from Top-10 Countries (Thousand), 2008–2017 .........................................................................................................25
Table 2: Philippines – Tourist Departures to Top-10 Countries (Thousand), 2008–2017 .......................................................................................................25
Table 3: Philippine Tourism Promotions Board – Key Facts and Locations ............................................................................................................................34
Table 4: Ninoy Aquino International Airport, Manila − Overview ..............................................................................................................................................35
Table 5: Mactan-Cebu International Airport, Cebu − Overview ................................................................................................................................................35
Table 6: Clark International Airport, Luzon Island – Overview .................................................................................................................................................36
Table 7: Philippine Airlines, Inc., Key Facts ..............................................................................................................................................................................37
Table 8: Philippine Airlines, Inc., Main Services .......................................................................................................................................................................37
Table 9: Philippine Airlines, Inc., Key Employees .....................................................................................................................................................................38
Table 10: Cebu Air, Inc., Key Facts ...........................................................................................................................................................................................39
Table 11: Cebu Air, Inc., Main Services ....................................................................................................................................................................................40
Table 12: Cebu Air, Inc. History .................................................................................................................................................................................................41
Table 13: Cebu Air, Inc., Key Employees ..................................................................................................................................................................................45
Table 14: Zest Airways Inc., Key Facts .....................................................................................................................................................................................46
Table 15: Zest Airways Inc., Main Services ..............................................................................................................................................................................46
Table 16: Zest Airways Inc., Key Employees ............................................................................................................................................................................47
Table 17: South East Asian Airlines, Inc., Key Facts ................................................................................................................................................................48
Table 18: South East Asian Airlines, Inc., Main Services .........................................................................................................................................................48
Table 19: South East Asian Airlines, Inc., Key Employees.......................................................................................................................................................48
Table 20: PAL Express, Key Facts ............................................................................................................................................................................................49
Table 21: PAL Express, Main Services .....................................................................................................................................................................................49
Table 22: PAL Express, Key Employees ...................................................................................................................................................................................49
Table 23: Shangri-La Hotels and Resorts Philippines, Key Facts ............................................................................................................................................50
Table 24: Shangri-La Hotels and Resorts Philippines, Main Services .....................................................................................................................................50
Table 25: Shangri-La Hotels and Resorts Philippines, Key Employees...................................................................................................................................51
Table 26: Hyatt Hotels & Resorts Philippines, Key Facts .........................................................................................................................................................52
Table 27: Hyatt Hotels & Resorts Philippines, Main Services ..................................................................................................................................................52
Table 28: Hyatt Hotels & Resorts Philippines, Key Employees ................................................................................................................................................52
Table 29: Pan Pacific Manila, Key Facts ...................................................................................................................................................................................53
Table 30: Pan Pacific Manila, Main Services ............................................................................................................................................................................53
Table 31: Pan Pacific Manila, Key Employees ..........................................................................................................................................................................53
Table 32: Crowne Plaza Manila Galleria, Key Facts .................................................................................................................................................................54
Table 33: Crowne Plaza Manila Galleria, Main Services ..........................................................................................................................................................54
Table 34: Crowne Plaza Manila Galleria, Key Employees .......................................................................................................................................................54
Table 35: Sofitel Philippine Plaza Manila, Key Facts ................................................................................................................................................................55
Table 36: Sofitel Philippine Plaza Manila – Main Services .......................................................................................................................................................55
Table 37: Sofitel Philippine Plaza Manila, Key Employees.......................................................................................................................................................55
Table 38: Avis Philippines, Key Facts........................................................................................................................................................................................56
Table 39: Avis Philippines, Main Services .................................................................................................................................................................................56
Table 40: Avis Philippines, Key Employees ..............................................................................................................................................................................57
Table 41: Hertz Rent a Car (Philippines), Key Facts ................................................................................................................................................................58
Table 42: Hertz Rent a Car (Philippines), Main Services .........................................................................................................................................................58
Table 43: Hertz Rent a Car (Philippines), Key Employee .........................................................................................................................................................58
Table 44: Europcar Philippines, Key Facts ...............................................................................................................................................................................59
Table 45: Europcar Philippines, Main Services .........................................................................................................................................................................59
Table 46: Europcar Philippines, Key Employees ......................................................................................................................................................................59
Table 47: Gemini Transport Services, Inc., Key Facts..............................................................................................................................................................60
Table 48: Gemini Transport Services, Inc., Main Services .......................................................................................................................................................60
Table 49: Gemini Transport Services, Inc., Key Employees ....................................................................................................................................................60
Table 50: Filcar Transport Services Inc., Key Facts .................................................................................................................................................................61
Table 51: Filcar Transport Services Inc., Main Services...........................................................................................................................................................61
Table 52: Filcar Transport Services Inc., Key Employees ........................................................................................................................................................61
Table 53: Blue Horizons Travel & Tours, Inc, Key Facts ..........................................................................................................................................................62
Table 54: Blue Horizons Travel & Tours, Inc, Main Services ...................................................................................................................................................62
Table 55: Blue Horizons Travel & Tours, Inc, Key Employees .................................................................................................................................................63
Table 56: Uni-Orient Travel, Inc., Key Facts .............................................................................................................................................................................64
Table 57: Uni-Orient Travel, Inc., Main Services ......................................................................................................................................................................64
Table 58: Uni-Orient Travel, Inc., Key Employees ....................................................................................................................................................................65
Table 59: WOW Philippines Travel Agency, Inc., Key Facts ....................................................................................................................................................66
Table 60: WOW Philippines Travel Agency, Inc., Main Services .............................................................................................................................................66
Table 61: WOW Philippines Travel Agency, Inc., Key Employees ...........................................................................................................................................67
Table 62: Sharp Travel Service (Phils) Inc., Key Facts ............................................................................................................................................................68
Table 63: Sharp Travel Service (Phils) Inc., Main Services......................................................................................................................................................68
Table 64: Sharp Travel Service (Phils) Inc., Key Employee .....................................................................................................................................................69
Table 65: Fiesta Tours and Travel, Key Facts ..........................................................................................................................................................................70
Table 66: Fiesta Tours and Travel, Main Services....................................................................................................................................................................70
LIST OF TABLES
Table 67: Fiesta Tours and Travel, Key Employees .................................................................................................................................................................71

Table 68: Philippines – Total Tourism Output by Category (PHP Billion), 2008–2017............................................................................................................73
Table 69: Philippines – Direct Tourism Output by Category (PHP Billion), 2008–2017 ..........................................................................................................74
Table 70: Philippines – Indirect Tourism Output by Category (PHP Billion), 2008–2017 ........................................................................................................75
Table 71: Philippines – Total Tourism Output Generated per Employee by Category (PHP Thousand), 2008–2017...........................................................76
Table 72: Philippines – Direct Tourism Output Generated per Employee by Category (PHP Thousand), 2008–2017 .........................................................77
Table 73: Philippines – Indirect Tourism Output Generated per Employee by Category (PHP Thousand), 2008–2017.......................................................78
Table 74: Philippines – Total Tourism Employment by Category (Thousand), 2008–2017 ....................................................................................................79
Table 75: Philippines – Total Tourism Employment as a Percentage of Total Employment by Category (%), 2008–2017 ..................................................79
Table 76: Philippines – Direct Tourism Employment by Category (Thousand), 2008–2017 ...................................................................................................80
Table 77: Philippines – Direct Tourism Employment as a Percentage of Total Employment by Category (%), 2008–2017 .................................................80
Table 78: Philippines – Indirect Tourism Employment by Category (Thousand), 2008–2017 ................................................................................................81
Table 79: Philippines – Indirect Tourism Employment as a Percentage of Total Employment by Category (%), 2008–2017 ..............................................81
Table 80: Philippines – Average Salary per Employee by Category (PHP), 2008–2017 ........................................................................................................82
Table 81: Philippines – Total Gross Income Generated by Total Tourism Employment by Category (PHP Billion), 2008–2017 .........................................83
Table 82: Philippines – Number of Trips by Purpose (Million), 2008–2017 .............................................................................................................................84
Table 83: Philippines – Overnight Stays (Million), 2008–2017 .................................................................................................................................................85
Table 84: Philippines – Total Domestic Tourism Expenditure by Category (PHP Billion), 2008–2017 ..................................................................................86
Table 85: Philippines – Average Expenditure per Domestic Tourist by Category (PHP Thousand), 2008–2017 ..................................................................87
Table 86: Philippines – International Arrivals by Region (Thousand), 2008–2017 ..................................................................................................................88
Table 87: Philippines – International Arrivals by Purpose of Visit (Thousand), 2008–2017 ....................................................................................................89
Table 88: Philippines – Total Inbound Tourism Expenditure by Category (PHP Billion), 2008–2017 ....................................................................................90
Table 89: Philippines – Average Expenditure per Inbound Tourist by Category (PHP), 2008–2017 .....................................................................................91
Table 90: Philippines – International Departures by Region (Thousand), 2008–2017 ............................................................................................................92
Table 91: Philippines – International Departures by Purpose of Visit (Thousand), 2008–2017 ..............................................................................................93
Table 92: Philippines – Overnight Stays (Million), 2008–2017 .................................................................................................................................................94
Table 93: Philippines – Total Outbound Tourism Expenditure by Category (PHP Billion), 2008–2017 ..................................................................................95
Table 94: Philippines – Average Outbound Expenditure per Resident by Category (PHP), 2008–2017 ...............................................................................96
Table 95: Philippines – Seats Available by Carrier Type (Million), 2008–2017 .......................................................................................................................97
Table 96: Philippines – Seats Sold by Carrier Type – Business Travel (Thousand), 2008–2017 ..........................................................................................98
Table 97: Philippines – Seats Sold by Carrier Type – Leisure Travel (Thousand), 2008–2017 .............................................................................................99
Table 98: Philippines – Load Factor by Carrier Type (%), 2008–2017 ..................................................................................................................................100
Table 99: Philippines – Passenger Kilometers Available by Carrier Type (Billion), 2008–2017 ...........................................................................................101
Table 100: Philippines – Revenue-Generating Passenger Kilometers by Carrier Type (Billion), 2008–2017 ......................................................................102
Table 101: Philippines – Revenue per Passenger by Carrier Type (PHP), 2008–2017 ........................................................................................................103
Table 102: Philippines – Total Revenue by Carrier Type (PHP Billion), 2008–2017 .............................................................................................................104
Table 103: Philippines – Establishments by Category (Actual), 2008–2017 .........................................................................................................................105
Table 104: Philippines – Available Hotel Rooms by Hotel Category (Thousand), 2008–2017 .............................................................................................106
Table 105: Philippines – Room Occupancy Rate by Hotel Category (%), 2008–2017..........................................................................................................107
Table 106: Philippines – Room Nights Available by Hotel Category (Million), 2008–2017 ...................................................................................................108
Table 107: Philippines – Room Nights Occupied by Hotel Category (Million), 2008–2017...................................................................................................109
Table 108: Philippines – Average Revenue per Available Room by Hotel Category (PHP), 2008–2017 ............................................................................110
Table 109: Philippines – Revenue per Occupied Room by Hotel Category (PHP), 2008–2017 ...........................................................................................111
Table 110: Philippines – Total Revenue per Available Room by Hotel Category (PHP), 2008–2017 ..................................................................................112
Table 111: Philippines – Total Revenue by Hotel Category and Customer Type (PHP Billion), 2008–2017 .......................................................................113
Table 112: Philippines – Guests by Hotel Category and Customer Type (Thousand), 2008–2017 .....................................................................................114
Table 113: Philippines – Market Value by Customer Type and Rental Location (PHP Million), 2008–2017........................................................................115
Table 114: Philippines – Fleet Size (Actual), 2008–2017 .......................................................................................................................................................116
Table 115: Philippines – Rental Occasions (Million), 2008–2017 ..........................................................................................................................................117
Table 116: Philippines – Rental Days (Million), 2008–2017 ...................................................................................................................................................118
Table 117: Philippines – Average Rental Length (Days), 2008–2017 ...................................................................................................................................118
Table 118: Philippines – Market Utilization Rate (%), 2008–2017 .........................................................................................................................................119
Table 119: Philippines – Car Rental Average Revenue per Day (PHP), 2008–2017 ............................................................................................................120
Table 120: Philippines – Travel Intermediaries Market Value by Product Type (PHP Billion), 2008–2017 ..........................................................................121
Table 121: Philippines – Travel Intermediaries Online Revenues by Provider (PHP Million), 2008–2017 ...........................................................................122
Table 122: Philippines – Travel Intermediaries Online Revenues by Type of Tourist (PHP Billion), 2008–2017 ................................................................123
Table 123: Philippines – Travel Intermediaries In-Store Revenues by Provider (PHP Billion), 2008–2017 .........................................................................124
Table 124: Philippines – Travel Intermediaries In-Store Revenues by Type of Tourist (PHP Billion), 2008–2017 ..............................................................125
Table 125: Philippines – Travel Agent Revenues from Domestic Tourism by Sales Channel (PHP Billion), 2008–2017 ...................................................126
Table 126: Philippines – Travel Agent Revenues from International Tourism by Sales Channel (PHP Billion), 2008–2017 ..............................................127
Table 127: Philippines – Tour Operator Revenues from Domestic Tourism by Sales Channel (PHP Million), 2008–2017 ................................................128
Table 128: Philippines – Tour Operator Revenues from International Tourism by Sales Channel (PHP Billion), 2008–2017 ............................................129
Table 129: Philippines – Other Intermediaries Revenues from Domestic Tourism by Sales Channel (PHP Million), 2008–2017 ......................................130
Table 130: Philippines – Other Intermediaries Revenues from International Tourism by Sales Channel (PHP Million), 2008–2017 .................................131
Table 131: Timetric Travel and Tourism Sector Definitions ....................................................................................................................................................132
LIST OF FIGURES
LIST OF FIGURES
Figure 1: Philippines – Tourism Expenditure (US$ Billion), 2008–2017 ....................................................................................................................................3
Figure 2: Philippines – Key Ratios (%), 2008–2017 ...................................................................................................................................................................3
Figure 3: Philippines – Economic Outlook, 2008–2017 ............................................................................................................................................................13
Figure 4: Philippines – Length of Stay in Metro Manila, 2010–2012 ........................................................................................................................................15
Figure 5: Philippines – Occupancy Rates in Metro Manila, 2010–2012...................................................................................................................................15
Figure 6: Philippines – Consumer Price Index (% ann), 2007–2013........................................................................................................................................15
Figure 7: SWOT Analysis of the Travel and Tourism Sector in Philippines .............................................................................................................................16
Figure 8: Philippines – Population, 2007–2017 .........................................................................................................................................................................20
Figure 9: Philippines – Domestic Tourism Expenditure (PHP Billion), 2008–2017..................................................................................................................24
Figure 10: Philippines – International Arrivals by Purpose of Visit (Thousand), 2008–2017 ..................................................................................................24
Figure 11: Philippines – International Departures by Destination (Thousand), 2008–2017 ....................................................................................................24
Figure 12: Philippines – Seats Sold vs Seats Available (Million), 2008–2017 .........................................................................................................................27
Figure 13: Philippines – Available Passenger Kilometers (Billion), 2008–2017 ......................................................................................................................27
Figure 14: Philippines – Load Factor (%) and Revenue per Passenger (PHP), 2008–2017 ..................................................................................................27
Figure 15: Philippines – Room Nights Available (Million) and Revenue per Available Room (PHP), 2008–2017 .................................................................29
Figure 16: Philippines – Room Occupancy Rates (%), 2008–2017 .........................................................................................................................................29
Figure 17: Philippines – Total Hotel Revenue (PHP Million), 2008–2017 ................................................................................................................................29
Figure 18: Philippines – Fleet Size (Actual) and Number of Rentals (Million), 2008–2017 .....................................................................................................31
Figure 19: Philippines – Car Rental Value by Rental Type and Location (PHP Million), 2008–2017 .....................................................................................31
Figure 20: Philippines – Average Revenue per Day (PHP), 2008–2017 .................................................................................................................................31
Figure 21: Philippines – Travel Intermediaries Market Value by Channel (PHP Billion), 2008–2017 .....................................................................................33
Figure 22: Philippines – Market Value through Online Channel (PHP Million), 2008–2017....................................................................................................33
Figure 23: Philippines – Travel Agents Market Value (PHP Billion), 2008–2017 ....................................................................................................................33
Figure 24: Philippines – Sample Marketing Material .................................................................................................................................................................34
Figure 25: Philippines – Total Tourism Output by Category (PHP Billion), 2008–2017 ..........................................................................................................73
Figure 26: Philippines – Direct Tourism Output by Category (PHP Billion), 2008–2017 .........................................................................................................74
Figure 27: Philippines – Indirect Tourism Output by Category (PHP Billion), 2008–2017 ......................................................................................................75
Figure 28: Philippines – Total Tourism Output Generated per Employee by Category (PHP Thousand), 2008–2017 .........................................................76
Figure 29: Philippines – Direct Tourism Output Generated per Employee by Category (PHP Thousand), 2008–2017 ........................................................77
Figure 30: Philippines – Indirect Tourism Output Generated per Employee by Category (PHP Thousand), 2008–2017 .....................................................78
Figure 31: Philippines – Total Tourism Employment by Category (Thousand), 2008–2017 ...................................................................................................79
Figure 32: Philippines – Direct Tourism Employment by Category (Thousand), 2008–2017 .................................................................................................80
Figure 33: Philippines – Indirect Tourism Employment by Category (Thousand), 2008–2017 ...............................................................................................81
Figure 34: Philippines – Average Salary per Employee by Category (PHP), 2008–2017 .......................................................................................................82
Figure 35: Philippines – Total Gross Income Generated by Total Tourism Employment by Category (PHP Million), 2008–2017 .......................................83
Figure 36: Philippines – Number of Trips by Purpose (Million), 2008–2017 ............................................................................................................................84
Figure 37: Philippines – Overnight Stays (Million), 2008–2017 ................................................................................................................................................85
Figure 38: Philippines – Total Domestic Tourism Expenditure by Category (PHP Billion), 2008–2017 .................................................................................86
Figure 39: Philippines – Average Expenditure per Domestic Tourist by Category (PHP), 2008–2017 ..................................................................................87
Figure 40: Philippines – International Arrivals by Region (Thousand), 2008–2017 .................................................................................................................88
Figure 41: Philippines – International Arrivals by Purpose of Visit (Thousand), 2008–2017 ..................................................................................................89
Figure 42: Philippines – Total Inbound Tourism Expenditure by Category (PHP Billion), 2008–2017 ...................................................................................90
Figure 43: Philippines – Average Expenditure per Inbound Tourist by Category (PHP), 2008–2017 ....................................................................................91
Figure 44: Philippines – International Departures by Region (Thousand), 2008–2017 ...........................................................................................................92
Figure 45: Philippines – International Departures by Purpose of Visit (Thousand), 2008–2017 ............................................................................................93
Figure 46: Philippines – Overnight Stays (Million), 2008–2017 ................................................................................................................................................94
Figure 47: Philippines – Total Outbound Tourism Expenditure by Category (PHP Billion), 2008–2017 ................................................................................95
Figure 48: Philippines – Average Outbound Expenditure per Resident by Category (PHP), 2008–2017 ..............................................................................96
Figure 49: Philippines – Seats Available by Carrier Type (Million), 2008–2017 ......................................................................................................................97
Figure 50: Philippines – Seats Sold by Carrier Type – Business Travel (Thousand), 2008–2017 .........................................................................................98
Figure 51: Philippines – Seats Sold by Carrier Type – Leisure Travel (Thousand), 2008–2017 ............................................................................................99
Figure 52: Philippines – Load Factor by Carrier Type (%), 2008–2017 .................................................................................................................................100
Figure 53: Philippines – Passenger Kilometers Available by Carrier Type (Billion), 2008–2017 ..........................................................................................101
Figure 54: Philippines – Revenue-Generating Passenger Kilometers by Carrier Type (Billion), 2008–2017.......................................................................102
Figure 55: Philippines – Revenue per Passenger by Carrier Type (PHP), 2008–2017 ........................................................................................................103
Figure 56: Philippines – Total Revenue by Carrier Type (PHP Billion), 2008–2017 .............................................................................................................104
Figure 57: Philippines – Establishments by Category (Actual), 2008–2017 ..........................................................................................................................105
Figure 58: Philippines – Available Hotel Rooms by Hotel Category (Thousand), 2008–2017 ..............................................................................................106
Figure 59: Philippines – Room Occupancy Rate by Hotel Category (%), 2008–2017 ..........................................................................................................107
Figure 60: Philippines – Room Nights Available by Hotel Category (Million), 2008–2017 ....................................................................................................108
Figure 61: Philippines – Room Nights Occupied by Hotel Category (Million), 2008–2017 ...................................................................................................109
Figure 62: Philippines – Average Revenue per Available Room by Hotel Category (PHP), 2008–2017 .............................................................................110
Figure 63: Philippines – Revenue per Occupied Room by Hotel Category (PHP), 2008–2017............................................................................................111
Figure 64: Philippines – Total Revenue per Available Room by Hotel Category (PHP), 2008–2017 ...................................................................................112
Figure 65: Philippines – Total Revenue by Hotel Category (PHP Billion), 2008–2017 .........................................................................................................113
Figure 66: Philippines – Guests by Hotel Category (Thousand), 2008–2017 ........................................................................................................................114
LIST OF FIGURES
Figure 67: Philippines – Market Value by Customer Type and Rental Location (PHP Million), 2008–2017 ........................................................................115
Figure 68: Philippines – Fleet Size (Actual), 2008–2017 ........................................................................................................................................................116
Figure 69: Philippines – Rental Occasions (Million), 2008–2017 ...........................................................................................................................................117
Figure 70: Philippines – Rental Days (Million) vs Average Rental Length (Days), 2008–2017 ............................................................................................118
Figure 71: Philippines – Market Utilization Rate (%), 2008–2017 ..........................................................................................................................................119
Figure 72: Philippines – Car Rental Average Revenue per Day (PHP), 2008–2017 .............................................................................................................120
Figure 73: Philippines – Travel Intermediaries Market Value by Product Type (PHP Billion), 2008–2017 ..........................................................................121
Figure 74: Philippines – Travel Intermediaries Online Revenues by Provider (PHP Million), 2008–2017 ...........................................................................122
Figure 75: Philippines – Travel Intermediaries Online Revenues by Type of Tourist (PHP Billion), 2008–2017 .................................................................123
Figure 76: Philippines – Travel Intermediaries In-Store Revenues by Provider (PHP Billion), 2008–2017 ..........................................................................124
Figure 77: Philippines – Travel Intermediaries In-Store Revenues by Type of Tourist (PHP Billion), 2008–2017 ...............................................................125
Figure 78: Philippines – Travel Agent Revenues from Domestic Tourism by Sales Channel (PHP Billion), 2008–2017 ....................................................126
Figure 79: Philippines – Travel Agent Revenues from International Tourism by Sales Channel (PHP Billion), 2008–2017 ...............................................127
Figure 80: Philippines – Tour Operator Revenues from Domestic Tourism by Sales Channel (PHP Million), 2008–2017 .................................................128
Figure 81: Philippines – Tour Operator Revenues from International Tourism by Sales Channel (PHP Billion), 2008–2017 .............................................129
Figure 82: Philippines – Other Intermediaries Revenues from Domestic Tourism by Sales Channel (PHP Million), 2008–2017 .......................................130
Figure 83: Philippines – Other Intermediaries Revenues from International Tourism by Sales Channel (PHP Million), 2008–2017 ..................................131
TOURISM FLOWS
1.1 Tourism Flows Forecast Highlights
Figure 3: Philippines – Domestic Tourism Expenditure (PHP Billion), 2008–2017
Figure 4: Philippines – International Arrivals by Purpose of Visit (Thousand), 2008–2017
Figure 5: Philippines – International Departures by Destination (Thousand), 2008–2017
Table 1: Philippines – Tourist Arrivals from Top-10 Countries (Thousand), 2008–2017
TOURISM FLOWS
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Table 2: Philippines – Tourist Departures to Top-10 Countries (Thousand), 2008–2017

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
APPENDIX
2 APPENDIX
2.1 What is this Report About?
This report is the result of extensive research into the travel and tourism sector in the Philippines,
covering its dynamics and competitive landscape. It provides insights into the market size and forecast
for the travel and tourism sector, and includes analysis and insight on key tourism-related subjects
such as airports, popular destinations, and national tourist boards. It also includes an overview of the
leading companies in the travel and tourism sector, and details of strategic initiatives undertaken by
them.
2.2 Definitions
For the purposes of this report, the following timeframes apply:
Review period: 2008–2012

Forecast period: 2013–2017
Base year for forecasting: 2012
All data is collected in local currency. To avoid distortions due to currency fluctuations, all conversions
into US dollars, of current, historical and forecast data alike, are made with a yearly average exchange
rate. All values in tables, with the exception of compound annual growth rates (CAGRs) are displayed
to one decimal place. Growth rates may, therefore, appear inconsistent with absolute values due to
this rounding method.
The key market categories featured in the report are defined below:
Table 3: Timetric Travel and Tourism Sector Definitions

Term Definition
Tourism demand factors Factors that influence time and money spent on tourism. Typical factors
include the amount of holiday leave available to the average employee in
the country, and mean household income.
Annual employee holiday entitlement The number of days the average resident of a country will accrue annually
through entitled holidays, including annual leave and public holidays.
Public holidays are statutory holidays to which a country’s residents are
entitled.
Domestic trip A trip taken to a destination within the traveler’s country of residence.
International trip A trip taken to a destination outside the traveler’s country of residence.
Trips taken by season The number of trips undertaken by the residents of a country (both
domestic and international), segmented into four quarters: January–
March, April–June, July–September and October–December.
Number of trips by residents The number of trips undertaken by the residents of a country, segmented
by domestic and international trips.
Average length of trip The average number of nights spent by the residents of a country,
segmented by domestic and international trips.
Tourism flow factors Factors that influence the flow of tourists from one location to another.
Number of overnight stays The total number of nights spent by the residents of a country on all trips
during a given year.
International arrivals The number of foreign nationals entering a country. For example, a
person from Canada who visits France would be an international arrival to
France.
APPENDIX
Leisure trips Trips for holidaying, recreation, or visits to friends and relatives.
Business trips Trips involving business as the primary purpose. This includes trips for
meetings, incentives, conventions and exhibitions (MICE) purposes,
events and conferences.
Other trips Trips for purposes other than leisure or business, such as education,
sports or pilgrimage.
International departures The total number of citizens leaving their home country and arriving in
other countries. This will be higher than the total number of citizens
leaving their home country, as a traveler might travel to more than one
country.
Domestic tourist expenditure Expenditure on tourism commodities during trips within national borders
by citizens of a country. This spending is categorized into accommodation,
sightseeing and entertainment, food service, retail transportation, travel
intermediation, and others, which include travel insurance and equipment
rental.
Accommodation The total direct spending on accommodation by inbound, domestic and
outbound tourists within a single economy.
Sightseeing and entertainment The total direct spending on sightseeing and entertainment by inbound,
domestic and outbound tourists within a single economy
Foodservice The total direct spending on food and beverages from foodservice outlets
by inbound, domestic and outbound tourists within a single economy.
Retail The total direct spending in retail outlets by inbound, domestic and
Transportation The total direct spending on transportation by inbound, domestic and
Travel intermediation The total direct spending via travel intermediaries by inbound, domestic
and outbound tourists within a single economy.
Other categories The total direct spending within all other categories by inbound, domestic
and outbound tourists within a single economy.
Inbound tourist expenditure Expenditure on travel and tourism commodities by international visitors
within a country. This spending is categorized into accommodation,
sightseeing and entertainment, food service, retail, transportation, travel
intermediation and others, which include travel insurance and equipment
rental.
Outbound tourist expenditure The total expenditure by the residents of a country for the purpose of, and
during, international tourism trips, irrespective of whether these
transactions involve domestic or international providers. This spending is
categorized by various categories such as accommodation, sightseeing
and entertainment, food service, retail, transportation, travel
intermediation and others which include travel insurance and equipment
rental.
Tourism balance of payments The difference between the expenditure of a country’s inbound and
outbound tourists with international tourism commodities providers.
Direct tourism output The total direct spending by inbound, domestic and outbound tourists
within a single economy, segmented by categories such as
accommodation or sightseeing and entertainment. Direct tourism output
represents all output consumed directly by visitors.
Indirect tourism output All output used as inputs in the process of producing direct tourism output.
Examples include toiletries for hotel guests and local entertainment for
hotels.
Indirect tourism employment All jobs where workers are engaged in the production of indirect tourism-
related output, for example, output which is used as an input in the
process of producing direct tourism output. For example, people employed
for local entertainment in hotels generate an indirect output which will be
used as an input for the accommodation industry, a direct tourism output.
Direct tourism employment All jobs where workers are engaged in the production of direct tourism
output.
Total tourism output The sum of the value of goods and services purchased by tourists and
APPENDIX
output which is used as an input in the process of producing these goods

and services.
Total tourism employment All employees engaged in generating tourism output within a country, both
directly and indirectly.
Total tourism employment as a percentage of The percentage of people employed in the tourism industry, both directly
total employment and indirectly, of the total employed population.
Average salary by category Average remuneration per year for employees working within tourism-
related categories.
Total national tourism expenditure The total spending by residents on both domestic and outbound trips
within categories such as accommodation and transportation.
Average national tourism spend per day of trip The average daily expenditure of a country’s residents during domestic
– domestic trips.
Average national tourism spend per day of trip The average daily expenditure of a country’s residents during international
– international trips.
Percentage of total resident income spent on The percentage of total annual income that a country’s residents spend on
tourism travel and tourism activities.
Average expenditure per international tourist The average expenditure on travel and tourism activities by an
international tourist within a country. This spending is categorized by
accommodation, entertainment and sightseeing, food service, retail
transportation, travel intermediation, and others, which include travel
insurance and equipment rental.
Average expenditure per domestic trip The average expenditure on domestic travel and tourism activities by
residents of a country, segmented by categories such as accommodation
and foodservice.
Average overseas tourism expenditure The average expenditure on travel and tourism activities by outbound
tourists of a country, segmented by categories such as accommodation
and food service.
Domestic, outbound and inbound tourist Expenditure on all modes of transport within a country by domestic,
expenditure on transportation outbound and inbound tourists.
Direct tourism output on transportation The total direct spending on transportation by inbound, outbound and
domestic tourists within a single economy. Direct tourism output
represents all output consumed directly by visitors.
Indirect tourism output on transportation Indirect tourism output on transportation includes all output used as inputs
in the process of producing direct tourism output on transportation.
Indirect tourism employment on transportation Includes all jobs where workers are engaged in the production of indirect
tourism-related output, for example, output which is used as an input in
the process of producing direct tourism output.
Direct tourism employment on transportation Includes all jobs where workers are engaged in the production of direct
tourism output in the transportation category of a country.
Total tourism output on transportation The sum of the value of goods and services (directly or indirectly related
to transportation) purchased by tourists and output which is used as an
input in the process of producing these goods and services.
Total tourism employment All employees engaged in generating tourism output within a country, both
directly and indirectly.
Total national tourism expenditure on The total spending by residents on transportation in domestic trips.
transportation
Average expenditure per international tourist The average expenditure on transportation by an international tourist
on transportation within a country.
Average expenditure per domestic trip on The average expenditure by residents of a country on transportation
transportation during domestic trips.
Passenger airlines An airline whose primary business is the transport of passengers.
Low-cost airlines Airlines that generally offer lower fares by eliminating many traditional
services. To recover the revenue lost in reduced ticket prices, the airlines
may charge for additional facilities such as priority boarding, seat
allocation, food and baggage.
Full-service airlines Full-service airlines generally have higher fares, operate long-distance
routes and offer a complete range of in-flight services.
APPENDIX
Charter airlines An airline hired by a group or single customer for leisure or business
purposes, or as an air ambulance, and flies outside normal schedules.
Airlines classified as non-scheduled by civil aviation organizations fall into
this category.
Number of seats available The number of seats available for purchase on all the airlines operating in
a country, for example, both national and foreign carriers operating on
domestic and international routes.
Number of seats sold The number of seats sold to revenue passengers by all the airlines
operating in a country in a year.
Hotels Establishments that provide paid lodging and full guest services, typically
with a continuous staff presence. In the case of motels, this includes off-
street parking facilities but not necessarily meal services.
Budget hotels Includes hotels that are considered to be budget accommodation, or have
a one- or two-star rating, providing accommodation on a short-term basis
at relatively low prices.
Midscale hotels Includes hotels with a three-star rating. These hotels provide more
facilities and comfort than budget hotels, and their services are charged at
higher prices.
Upscale hotels Includes hotels with a four star rating. Upscale hotels include both
traditional full-service hotels and smaller select-service hotels with
comfortable accommodation at higher prices than midscale hotels.
Luxury hotels Includes hotels with a five-star rating or higher. Luxury hotels provide top
quality accommodation, with a combination of high-class facilities and
style, typically at much higher prices than standard hotels.
Number of rooms The total number of rooms available in all hotel accommodation
establishments in a country in a year.
Room occupancy rate The percentage of available rooms sold during a given period.
Revenue per available room A measure of financial performance in the hospitality industry. It is the
ratio of total room revenue to total rooms available. Average room rates
and occupancy can also be used to calculate revenue per available room.
Total room revenue The room rent that a guest pays for the occupied room.
Total non-room revenue Revenue earned by hotels other than the room rent. It includes revenue
from food and beverages, telecommunications, health and leisure
operations, and car rentals.
Number of guests Guest numbers in all hotel accommodation establishments in a country in
a year.
Business guests The annual number of guests arriving in hotel accommodation
establishments for business purposes.
Leisure guests The annual number of guests arriving in hotel accommodation
establishments for leisure purposes.
Car rental Car rental is the hiring of a motor vehicle from one party to another.
Business rentals Annual revenue generated through car rentals under negotiated
contractual agreements between businesses and a rental company,
Leisure rentals Annual revenue generated through car rentals directly to customers.
Airport rentals by leisure customers Annual car rental revenue generated through direct customer rentals to
and from an airport.
Airport rentals by business customers Revenue generated through car rentals by business customers from an
airport under negotiated contractual agreements between the employers
and the rental company.
Non-airport rentals Annual car rental revenue generated through direct customer rentals at
locations other than airports.
Non-airport rentals by business customers Revenue generated through car rentals by business customers at
locations other than airports under negotiated contractual agreements
between the employers and the rental company.
APPENDIX
Insurance replacement The revenue generated by car rental firms through customers hiring
vehicles through insurance and leasing companies, repair shops or
dealerships with which car rental companies have a contractual
relationship.
Fleet size The number of times rental cars are hired out.
Number of rental occasions The number of times rental cars are rented out.
Rental days The total number of days all cars in the fleet are rented. It is calculated by
multiplying the total fleet size by the average number of days per year
during which a car is rented.
Average rental length The average duration of a car rental.
Utilization rate The ratio of the number of rental days to total number of days for which
cars could be actually rented during the year.
Average revenue per day The ratio of car rental revenue to the total number of rental days in a year.
Travel intermediaries Part of a business that assists in selling travel products and services to
customers. The products may include airline tickets, car rentals, hotels,
railway tickets and package holidays that may combine several products.
Accommodation only Total revenue generated by intermediaries exclusively through
accommodation bookings.
Travel only Total revenue generated by intermediaries exclusively through travel
bookings.
Car rental only Total revenue generated by intermediaries exclusively through car rental
bookings.
Tourism packages A combination of tourism products or services, such as accommodation,
travel bookings and car rental bundled together by a tour operator.
Experiential travel Travel packages offering a holistic experience for travellers who want to
go beyond the beaten tourist paths and learn about cultural and social
aspects of a country or a place.
Other products Revenue generated by travel intermediaries from travel products and
services that are not classified above.
Travel agents Businesses that sell travel-related products and services to both leisure
and business customers on behalf of suppliers such as tour operators.
These may include package holidays, sightseeing tours, airline tickets,
hotel accommodation, cruise bookings, car rentals, rail travel and travel
insurance. Some travel agents also serve as sales agents for international
travel companies.
Tour operators Tour operators typically combine two or more travel services, such as
transport, sightseeing, accommodation, food and entertainment, and sell
them either directly to customers or through travel agents as a single
product, called a package tour, for a single price.
Other providers Any part of the value chain between the direct supplier and traveler
(customer), which is not classified as a travel agent or a tour operator.
Online Revenue generated by travel intermediaries by selling travel-related

products or services over the internet.
In-store Revenue generated by travel intermediaries by selling related products or
services to a customer over the counter.
APPENDIX
2.3 Methodology
Timetric’s dedicated research and analysis teams consist of experienced professionals with industry
backgrounds in marketing, market research, consulting and advanced statistical expertise.
Timetric adheres to the Codes of Practice of the Market Research Society (www.mrs.org.uk) and the
Society of Competitive Intelligence Professionals (www.scip.org).
All Timetric databases are continuously updated and revised.
All travel and tourism reports are created by following a comprehensive, four-stage methodology. This
includes market study, research, analysis and quality control.
1) Market Study
A. Standardization
Definitions are specified using recognized industry classifications. The same definition is used for
every country. Annual average currency exchange rates are used for the latest completed year. These
are then applied across both the historical and forecast data to remove exchange rate fluctuations.
B. Internal Audit
Review of in-house databases to gather existing data:
o Historic market databases and reports
o Company database
C. Trend monitoring
Review of the latest travel and tourism companies and industry trends
2) Research
A. Sources
Collection of the latest market-specific data from a wide variety of industry sources:
o Government statistics
o Industry associations
o Company filings
o International organizations
o Travel and tourism agencies
B. Expert opinion
Collation of opinion taken from leading travel and tourism industry experts
Analysis of third-party opinion and forecasts:
o Broker reports
o Media
o Official government sources
C. Data consolidation and verification

Consolidation of data and opinion to create historical datasets
Creation of models to benchmark data across categories and geographies
APPENDIX
3) Analysis
A. Market forecasts
Feeding forecast data into market models:
o Macroeconomic indicators
o Industry-specific drivers
Analysis of travel and tourism industry database to identify trends:
o Latest travel and tourism trends
o Key drivers of the travel and tourism industry
B. Report writing
Analysis of market data
Discussion of company and industry trends and issues
Review of financial deals and travel and tourism trends
4) Quality Control
A. Templates
Detailed process manuals
Standardized report templates and accompanying style guides
Complex forecasting tools to ensure that forecast methodologies are applied consistently
Quality-control checklists
B. Quality control process

Peer review
Senior-level QC
Random spot checks on data integrity
Benchmark checks across databases
Market data cross-checked for consistency with accumulated data from:
o Company filings
o Government sources
APPENDIX
2.4 Contact Timetric
If you have any queries about this report, or would like any further information, please contact
[email protected].
2.5 About Timetric
Timetric is a leading provider of online data, analysis and advisory services on key financial and
industry sectors. It provides integrated information services covering risk assessments, forecasts,
industry analysis, market intelligence, news and comment.
Timetric helps over 1,500 financial services institutions and their partner companies around the world
benefit from better, timelier decisions.
Timetric provides:
High-quality data including proprietary, specialized industry data, survey-based research, social
media monitoring, macroeconomic data and forecasts
Expert analysis from experienced economists and analysts, who use robust proprietary models,
indices and forecasts
Powerful proprietary visualization and workflow technologies developed over years of extensive
investment
Timetric has office locations in London, New York, San Francisco, Hyderabad, Seoul, Singapore and
Sydney. It employs 500 people, including 150 analysts and economists, and 200 professional
researchers.
2.6 Timetric’s Services
Intelligence Centers
Timetric’s industry intelligence centers are premium web-based services that provide access to
interactive tools, comprehensive research and expert analysis in key sectors. They provide invaluable
decision support presented in an easily digestible format and grounded in deep research.
Timetric offers Intelligence Centers covering the following industries:

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Travel and Tourism
APPENDIX
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Timetric offers briefing services covering the following financial sectors:

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For projects requiring quantitative data, Timetric undertakes special research projects using its in-
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APPENDIX
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Travel and Tourism in the

Tourism Sector Prioritization and Infrastructure Development

Report Code: TT0104MR

John Carpenter House

Travel and Tourism in the Philippines to 2017 Page 1

Outbound tourist volume is expected to increase at a forecast-period CAGR of XX.XX%, increasing

Travel and Tourism in the Philippines to 2017 Page 2

Figure 1: Philippines – Tourism Expenditure (US$ Billion), 2008–2017

Source: Timetric analysis © Timetric

Figure 2: Philippines – Key Ratios (%), 2008–2017

Source: Timetric analysis © Timetric

Travel and Tourism in the Philippines to 2017 Page 3

1 Executive Summary ................................................................................................................................. 2

Travel and Tourism in the Philippines to 2017 Page 4

9.1.2 Operator profile ................................................................................................................................................................................................ 36

10 Company Profiles – Airlines.................................................................................................................. 37

11 Company Profiles – Hotels .................................................................................................................... 50

Travel and Tourism in the Philippines to 2017 Page 5

11.4.1 Crowne Plaza Manila Galleria – company overview ....................................................................................................................................... 54

12 Company Profiles – Car Rental ............................................................................................................. 56

13 Company Profiles – Travel Intermediaries ........................................................................................... 62

Travel and Tourism in the Philippines to 2017 Page 6

13.4.1 Sharp Travel Service (Phils) Inc. – company overview .................................................................................................................................. 68

14 Market Data Analysis ............................................................................................................................. 73

Travel and Tourism in the Philippines to 2017 Page 7

14.7.4 Room nights available by hotel category....................................................................................................................................................... 108

15 Appendix .............................................................................................................................................. 132

Travel and Tourism in the Philippines to 2017 Page 8

Travel and Tourism in the Philippines to 2017 Page 9

Table 67: Fiesta Tours and Travel, Key Employees .................................................................................................................................................................71

Travel and Tourism in the Philippines to 2017 Page 10

Travel and Tourism in the Philippines to 2017 Page 11

Travel and Tourism in the Philippines to 2017 Page 12

1.1 Tourism Flows Forecast Highlights

Figure 3: Philippines – Domestic Tourism Expenditure (PHP Billion), 2008–2017

Source: Timetric analysis © Timetric

Figure 4: Philippines – International Arrivals by Purpose of Visit (Thousand), 2008–2017

Source: Timetric analysis © Timetric

Figure 5: Philippines – International Departures by Destination (Thousand), 2008–2017

Source: Timetric analysis © Timetric

Table 1: Philippines – Tourist Arrivals from Top-10 Countries (Thousand), 2008–2017

Travel and Tourism in the Philippines to 2017 Page 13

Source: Timetric analysis © Timetric

Table 2: Philippines – Tourist Departures to Top-10 Countries (Thousand), 2008–2017

Source: Timetric analysis © Timetric

Travel and Tourism in the Philippines to 2017 Page 14

For the purposes of this report, the following timeframes apply:

Review period: 2008–2012

Table 3: Timetric Travel and Tourism Sector Definitions

Travel and Tourism in the Philippines to 2017 Page 15

Travel and Tourism in the Philippines to 2017 Page 16

output which is used as an input in the process of producing these goods

Travel and Tourism in the Philippines to 2017 Page 17

Travel and Tourism in the Philippines to 2017 Page 18

Online Revenue generated by travel intermediaries by selling travel-related

Travel and Tourism in the Philippines to 2017 Page 19

All Timetric databases are continuously updated and revised.

C. Data consolidation and verification