Retail Branding and Promotions

RETAIL BRANDING AND PROMOTIONS
TOMMY HILFIGER
ABOUT THE COMPANY
 Tommy Hilfiger is a world’s leading life style brand.

 It was founded in 1985.
 Headquarters Amsterdam , Neatherlands .
 Tommy Hilfiger was aquired by PVH corp. in 2010
 They deals in premium clothing and high quality products worldwide.
 In 1985 they have launched their first men’s sportswear.
 Tommy Hilfiger operates in more than 100 countries and have almost 2000 retail
stores.
 Global retail sales of the TOMMY HILFIGER brand were US $8.5 billion in 2018 .
BRAND PROMISES AND VALUE
 “THE WAY WE CREATE OUR PRODUCT : CLASSIC COOL & COMMITED – Tommy
Hilfiger keeps a good check on all the areas of supply chain, from cotton fields to
manufacturing plants because the wants to reduce the social as well as
environmental impacts from their production units.
 “THE WAY WE OPERATE: LEAN & CLEAN – As per the vision of tommy Hilfiger, they
always try to be innovative by their sustainable practices to increase operational
efficiency. They also keep a check that the environment is not being affected by their
practices.
 “THE WAY WE CONNECT: POSITIVE & INCLUSIVE- tommy Hilfiger wants to grow
globally in all the areas along with they want to support the growth of healthy
community and empowering people.
PRESENCE OF TOMMY HILFIGER ON SOCIAL MEDIA
 Tommy Hilfiger is operates on different social media platforms like INSTAGRAM,

FACEBOOK, TWITTER AND YOUTUBE.
 In today’s era being active on social media for a brand is very important as most of
the people are active on social media.
 Social media is the best platform to spread awareness, to connect with the existing
customers , to promote new products and to make new customers.
 TWITTER : Tommy Hilfiger is active on Twitter since april, 2009 wit 1.5 million
followers. They actively post about the new merchandise, celebrities , store and
events. These post build brand knowledge to those 1.5 million followers.
 YOUTUBE : tommy Hilfiger is active on youtube too with 82.1 thousand subscriber
and 183, on an average they upload video on every 15th day.
 FACEBOOK: Tommy Hilfiger is present on Facebook also with the 13 million like
which mean it is highly noted by their customers on facebook there is an online store
for that the shopping link is available.
 INSTAGRAM: Tommy Hilfiger is on Instagram too, which is the portal where most of
the youth spend time and on INSTAGRAM they had 13.6 million followers and they
have posted 2,794 posts which means they are highly active.
RECENT CAMPAIGNS
“INDEPENDENCE”
It is one year old campaign, directed by James Rath.
Independence focuses on the way that people with disabilities are just similar to most of us.
They are characterized by their interests and their capacities, not by their disabilities. They
merit, similar to everyone else, the option to get up, get dressed easily, and go out and
vanquish the world. These computerized spots exhibit how development is the initial step to
a more inclusive world.
The Tommy Hilfiger Adaptive mission is to make the world a more inclusive spot, each style
development in turn. What's more, every progression en route they've remained consistent
with that mission - in who they decided to make the story, in the manner in which they've
told it, and even in the path people with disabilities would now be able to shop for clothes.
“THE FALL”
The Fall 2019 TOMMY JEANS collection is roused by a conscious conflict of capacity and
heritage, praising denim classics with a disrespectful wind. The collection rethinks immortal
styles with more sustainable textures, including 100% reused cotton tightened jeans and
skirts, and denim craftsman jackets in various shades of dark made with unused deadstock
texture and trims. Fixes, fastens and bolts from deadstock infuse each article of clothing
with a one of a kind touch. Corduroy adds a rebellious edge to trucker jackets, puffers, and
hoists vintage-enlivened jeans and dungarees in a rich gem tone shading palette. The
repurposed denim styles are produced using at any rate 90% deadstock texture, just as bolts
from deadstock and re-embellished calfskin patches. The famous TOMMY JEANS flag is
commended over the collection, while stars and stripes prints add a youthful look to laid-
back styles. A collection that will reverberate with fans who love premium and special denim
plans.
SUGGESTIONS
1. OFFER SAME PRICE AS THE ONLINE STORES: tommy Hilfiger’s store should also offer
the same price as the price offered by most e-commerce, because many customers
like to shop from retail outlets
2. “for the people” FOLLOW TAGLINE: Tommy Hilfiger should follow their tagline and
should take active part in CSR this will make them more popular and people will try
to connect with them
3. Start being responsive on social media.
4. NATION WISE BRAND ENDORSER : They should endorse their brand in every nation
and for that they have to choose nation wise endorser .

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Retail Branding and Promotions

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RETAIL BRANDING AND PROMOTIONS

ABOUT THE COMPANY

 Tommy Hilfiger is a world’s leading life style brand.

BRAND PROMISES AND VALUE

 Tommy Hilfiger is operates on different social media platforms like INSTAGRAM,

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