“Survey on consumers for usage of Branded Soap”

SUBMITTED BY:
MAMTA CHOUDHARY (GJUJUL08AB077)
MANSI KUMARI (GJUJUL08AC203)

SUBMITTED TO
Prof.Vijay Nagrani
(Visiting Faculty)

NSB
School of Business
B-II/1, MCIE, Delhi Mathura Road
New Delhi- 110044
 ACKNOWLEDGEMENT

This project is our professional experience that enriched our

knowledge to a great extent. During the course of our project, we
had the good fortune of being guided by Prof.Vijay Nagrani,
Visiting Faculty of NSB New Delhi, who with all his magnanimity
supervised the project report through all its stages.

I have benefited a great deal from his incisive analysis &

crudités suggestions. The atmosphere of learning organization that
he has created along with the peers in this project program has
helped us.

Our special thanks to all our friends for their unremitting helps
in numerous ways, which deserve adequate expression on this
page.

In the end we would like to say that it was a great experience

working on this project.
 CONTENTS
PAGES

1. Summary ……………………………. 4

2. Objective …………………………….. 5

3. Research Methodology ………………. 7

4. Overview of Product ………………………. 9

5. Data Analysis Table ………………………. 11

6. Data Analysis ……………………………… 12

7. Sample of Questionnaire ………………….. 23

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 SUMMARY
This research as the name suggests, “Survey on consumer for the
usage of branded Soap” is concerned with the potential consumer of
different branded soap. In this research we take 60 consumers as sample for
research. We made a questionnaire and fill up from these potential
consumers. We divide this consumer in three segments Upper Class, Middle
Class and Lower Class. Out of this we conclude about the whole population
for usage of different soap. In this research we find that most of the higher
class consumers use Pears, Dove etc type of soap which has higher price in
comparison with other branded soap. Middle class consumers prefer
Medimix, Dettol, and Hamam etc which is Optimum level of price. Low
level class mostly uses Lux, Lifebuoy etc which is price around Rs.10-15/-.

We also conclude that any class of consumer chooses their soap

according to their suitability. Many consumer uses according to doctor’s
advice. Consumers also purchase branded soap because their favorite
celebrity represents the product. People aware about the product from the
median like T.V., Newspapers, Magazines, Word of mouth People satisfied
with their product so they use it for long duration; if they are not satisfied
with the particular product then they want changes like Fragnance,
Packaging, Quality, Price etc.

At last, we conclude that if consumer are not satisfied with the

particular product than they go for another product. From this we know that
which particular brand soap is mostly uses in Market.

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 OBJECTIVE

Project Objective Definition

The project objective consists of the business benefits that an organization

expects to achieve as a result of spending time and exerting effort to
complete a project.

Project objectives are often confused with project products e.g. the objective
of our project is to install system X. This sort of objective fails the "so
what?" test. That is, what is the end result of installing system X? It is this
end result that should be noted as the project objective.

TYPES OF PROJECT
Project objectives can be divided into three categories:

1. Main objectives (the reasons for doing the project)

2. Additional objectives (the benefits achieved almost as side-effects, not
the reasons for doing the project)
3. Non-objectives (the benefits that are not to be expected as a result of
the project). Care should be taken to list only such non-objectives that
can be reasonably expected by project sponsors or other interested
parties, but are not going to be achieved by the project. For example, a
project to implement SAP R/3 is not going to reduce the cost of data
entry, although this might be expected.

HERE THE MAIN OBJECTIVE OF THE PROJECT

TO GAIN PRACTICAL KNOWLEDGE: By the project work we make

a balance between theoretical and practical knowledge. Bookish knowledge
is worthless without practical knowledge.

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TO IMPROVE OUR ANLATICAL SKILLS: In the project work we
visit different types of industries and interact with the environment of those
industries. We also aware of different type of requirements of the market. By
the analytical skills we try to know that how much any firm and industries
are fulfilling the requirement of the market.

FOR COLLECTING DATA: By the project work we collect different

types of data just as primary and secondary data. That data helps in making
managerial decisions.

TO ENHANCE OUR PRACTICAL KNOWLEDGE: MBA is the merger

of theoretical study with practical work to be a proficient and problem solver
with skilled mind

TO BE FAMILIAR WITH CORPORATE ARENA: project provides us

chance to work in market, to come across with customer, to talk with public,
to visit different types of place, this measure escalate our understanding
towards the corporate world.

ANALYTICAL STUDY OF THE FIRM: For preparing the project report,

we search different types of dates both primary as well secondary and the
relevant dates for our purpose. These measures escalate our analytical study
about those particular firms.

TO BE FAMILIAR WITH WORK CULTURE: During the project work

till the report writing, we work in corporate arena and become habituated
with work culture.

TO ENHANCE YOUR KNOWLEDGE IN AUTOMOBILE SECTOR:-

By the project work we enhance our knowledge in automobiles sector and
try to know how the automobiles sector is being able to capture the market
share and what are the new brand

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 RESEARCH METHODOLOGY

Research Design

This research is conduct for formulating the strategy.

Population
As the population of Delhi is very large, so a small portion of people like 20
from High class, 20 from Middle class, 20 from Lower class was selected, as
the population of this study.

Sample Unit

Individual in different occupation of different group were taken into account

because all they come under the segment of potential customer.

Sample Size

A sample size of respondent of different class falling under this different

segment of exiting customer under usages of branded Soap to obtain result
of the study.

Research Instrument

Contacting the customer through personally and studying the response. The
questionnaire fill up, related to usages of particular branded soap.

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Primary Data

Directly from filling the Questionnaire.

Secondary Data

Taken data from various magazines, Newspaper and other prominent source
of information collected from different websites and search engines.

Overview
Research Type : Objective
Data collection : Primary source of data (questionnaire), Secondary
data(internet, books, newspaper and various journals)
Research approach : Survey method
Research investment : Questionnaire
Research : Structured
Size : 60
Research Sampling : Convenient sampling
Tools of data analysis : Percentage analysis

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 Soaps OVERVIEW
are useful for cleaning because soap molecules have both a hydrophilic end,
which dissolves in water, as well as a hydrophobic end, which is able to
dissolve nonpolar grease molecules. Although grease will normally adhere
to skin or clothing, the soap molecules can form micelles which surround the
grease particles and allow them to be dissolved in water. The hydrophobic
portion (made up of a long hydrocarbon chain) dissolves dirt and oils, while
the ionic end dissolves in water. Therefore, it allows water to remove
normally-insoluble matter by emulsification.

LUX in step with the changing trends and evolving

beauty needs of the consumers, offers an exciting range of soaps and Body
Washes with unique elements to make bathing time more pleasurable,
Since1929. Lux stands for the promise of beauty and glamour as one of
India's most trusted personal care brands. Lux Believes in passion for
beauty. Lux has recently launched its two fruit extract variants – New Lux
Strawberry & Cream and Lux Peach & Cream contain a blend of succulent
fruits & luscious Chantilly cream that melts down into your skin making it
soft and smooth.

DOVE soap, which was launched by Unilever in

1957, has been available in India since 1995. It provides a refreshingly real
alternative for women who recognise that beauty is not simply about how
you look, it is about how you feel. Dove is formulated to be pH neutral (pH
between 6.5 and 7.5) and to be mild on skin. This makes it suitable for all
skin types for all seasons. In the US, Dove bar soap is currently produced in
the cool moisture, exfoliating, sensitive skin unscented, nutrium nourishing,
white, pink, calming night, pro-age, and energy glow versions.

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 PEARS transparent soap is a brand of soap first
produced and sold in 1789 by Andrew Pears at a factory, England. It was the
world's first transparent soap. Introduced in India in 1902, Pears soap has no
equal. It is gentle enough, even for baby's skin. Pears is manufactured like
any other soap, but unlike in conventional soaps, the glycerin is retained
within the soap. That is the cause if its unique transparency. After
manufacturing, the soap is mellowed under controlled conditions over
weeks. Today Pears is available in three variants - the traditional amber
variant, a green variant for oil control and a blue variant for germ protection.

VIVEL, ITC expanded  its  personal  care 

portfolio  with  the launch of  Vivel Di Wills and Vivel brands. Vivel Di
Wills, a range of soaps, and Vivel, a range of soaps and shampoos, cater to
the specific needs of a wide range of consumers.Vivel Di Wills and Vivel
are high quality ranges of soaps and shampoos for the upper-mid and mid-
market consumer segments. All products offer a unique value proposition of
bringing together ingredients that provide the benefit of Nourishment,
Protection and Moisturisation through one product, hence providing the ever
discerning consumer complete care, which makes her beautiful and
confident.

DETTOL has launched its latest Fresh Range – with

a great fresh fragrance and the promise of long lasting Freshness! Keeping in
mind the climatic conditions prevalent in India, Dettol Fresh Soap has been
formulated using a perfect blend of ingredients to give relief from heat and
sweat so that one stays fresh for long time. Dettol Fresh Liquid Handwash
gives a Fresh and clean feel during handwash. All this while retaining
superior protection of Dettol whereby it provides 10 times better protection
from germs as compared to ordinary soaps. Dettol Fresh range has been
introduced in Bar soaps and Liquid handwash.

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 SAVLON is a product of Johnson & Johnson.
Johnson & Johnson is the world's most comprehensive and broadly-based
manufacturer of health care products as well as a provider of related services
for the consumer. Thousands of products across a wide range of categories
are constantly innovated, manufactured and marketed to help families all
over the world lead healthy, happy lives.

LIFEBUOY’S vision is, “Making a billion Indians

feel safe and secure by meeting all their health and hygiene needs”.True to
its vision, the world's largest selling soap, offers a compelling health benefit
to the entire family. Launched in 1895, Lifebuoy, for over 100 years, has
been synonymous with health and value. The honest & hard working soap,
with its distinctive perfume and popular jingle, has carried the Lifebuoy
message of health across the length and breadth of the country. Lifebuoy
also offers specific health benefits through specialised product formats like
Lifebuoy HandWash & Lifebuoy Clearskin, which provides treatment and
protection against acne.

HAMAM Launched in 1934, Hamam has always been

a reliable option for consumers over years. Hamam is manufactured in the
most modern soap plants world-class quality control system. Hamam
contains polyols, which are known to be good moisturizers. Hamam also
contains Aloe Vera, Tulsi and Neem extracts.

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 SANTOOR is the flagship brand in the Wipro
Consumer Care & Lighting stable and the 2nd largest brand of soap in India
in the popular segment of the category.The brand enjoys two decades of trust
since its launch in 1986 and has grown to be counted amongst the top brands
in the Country in an intensively competitive market. Santoor is available in
three variants – Santoor (Sandal & Turmeric), Santoor White (Sandal &
Almond milk) and Santoor Chandan which is a premium soap manufactured
with extracts of Sandalwood oil – a favourite of discerning consumers.

MEDIMIX Ayurvedic Bath Soap is the world’s

largest selling ayurvedic bath soap that is suited for all skin types. It is
completely herbal with a 60% coconut oil base and contains no animal fat. It
is known for its curative, preventive and beautifying qualities for skin, scalp
and hair. The rich lather of Medimix Ayurvedic Bath Soap is enriched by the
extracts of 18 Herbs scientifically incorporated to give protection from
various skin problems. The natural oil base of Medimix Ayurvedic Soap
contains pure coconut oil. Traditionally handcrafted as per the strict
Ayurvedic formulation, Medimix is packed with natural ingredients, making
it perfectly safe even for a baby's tender skin. Contains no animal fat

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 DATA ANALYSIS
Q-1 Do you use Soap?

(1) Yes (2) No

YES 60
No 0

60

50

40
Yes
30 No
20

10
0

Comment:

In this report 60 people is taken as research. First question about the usage of
Soap. In this question all the 60 people mark on ‘YES’ option. So assume
that all people use soap.

Q-2 What kind of Soap do you use?

(A)Beauty Soap (B) Antiseptics Soap (C) Ayurevedic Soap

Beauty Soap 30
Antiseptic Soap 22
Ayurevedic Soap 8
 30

25

20 Beauty Soap
15 Antiseptic Soap
Ayurevedic Soap
10

Comment:

From the above figure we find that out of the 60 people more & more people
use Beauty soap. Majority of people’s choice is Beauty soap in which
include Lux, Dove, Pears etc.

Fill those which you have specified

(A) Beauty Soap

(1)Lux (2) Dove (3) Pears (4) Vivel (5) Others

Lux 13
Dove 8
Pears 8
Vivel 1
Others 0

14
12
Lux
10
Dove
8
Pears
6
Vivel
4
Others
2
0

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 Comment:

From the above graph the people give the first priority to the Lux
because all level of people easily consume this soap and it has lower
prices also. About Dove, Vivel and Pears they have high level prices so
all level of people do not use easily.

(B)Antiseptic Soap

(1)Dettol (2) Savlon (3) Lifebuoy (4) Others

Dettol 11
Savlon 3
Lifebuoy 5
Others 1

12
10
Dettol
8
Savlon
6
Lifebuoy
4
Others
2
0

Comment:

From this data people usages Dettol more than Savlon and Lifebuoy
because it protect skin from germs. These all soaps are recommended
by the doctor.

(C)Ayurvedic Soap

(1) Hamam (2) Santoor (3) Medimix (4) Others

Hamam 3
Santoor 1
Medimix 4
Others 0

15
 4
3.5
3
Hamam
2.5
Santoor
2
Medimix
1.5
Others
1
0.5
0

Comment:

In this data, people give first priority to the Medimix soap just because it
contains a real Ayurveda with 18 herbs which is very effective for skin
problems. About Hamam soap which is enriched with neem, tulsi and
aloe vera extracts.

Q3-Why do you prefer this brand?

(1)Attribute (2) Price Factor (3) Advertisement/Brand image (4) Suitability

(5) Others

Attribute 9
Price Factor 6
Advt/Brand img 8
Suitability 22
Others 2

25

20 Attribute
Price Factor
15
Advt/Brand img
10
Suitability
5 Others
0

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Comment:

This data tells that maximum people gets easily suitable to prefer this
brand. About attribute the people easily involved. About price factor,
soaps are of different prices as well as different sizes also so that all level
of people easily consumed. And ,about advertisement or brand which
attract the consumer more easily.

Q4-What is the monthly usage of your brand soap?

(1) 2 pieces (2) 4 pieces (3) 6 pieces (4) Specify

2 pieces 33
4 pieces 19
6 pieces 4
Specify 2

35
30
25 2 pieces
20 4 pieces
15 6 pieces
10 specify
5
0

Comment:

From above data, people prefer 2 pieces because it is enough to consume

for an individual or a neutral family it is enough to consume in a month
and if they did not satisfied with their soap so they easily prefer other
brand soap also. In Joint family mostly uses of 4 & 6 piece’s pack.

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Q5-How did you come to know about this brand?

(1) T.V. (2) Newspapers (3) Magazines (4) Word of mouth (5) Others

T.V. 41
Newspapers 3
Magazines 5
Word of Mouth 7
Others 4

50

40 T.V.

30 New spapers
Magazines
20 Word of Mouth
10 Others

Comment:

In this data, firstly From T.V. people aware about the brand soap. From
word of Mouth it means when people gets easily satisfied with the brand
then they convey the message people to people.

Q6-What kind of changes you want to include in your favorite

brand of soap?

(1) Packaging (2) Fragrance (3) Quality (4) Prices (5) Others

Packaging 7
Fragrance 20
Quality 19
Price 14
Others 0
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 20

15 Packaging
Fragrance
10 Quality
Price
5 Others

Comment:

From the above data we conclude that when people dissatisfied with
the Fragrance then they want some change in their favorite brand
soap. People wants the quality also for their soap. Price is also the
main factor, If the price rises of the soap then they go for the another
brand soap which is easily affordable for the all consumers.

Q7- Comment on its affordability?

(1) High (2) Optimum (3) Low

High 21
Optimum 37
Low 1

40

30
High
20 Optim um
Low
10

19
 Comment:

From the given data, price should be always affordable that all
levels of people easily consume the brand soap like pears, dove
which rates are very high that all levels of people does not consume
easily.

Q8-How much are you satisfied with your soap brand?

(1) Highly Satisfied (2) Satisfied (3)Unsatisfied

Highly Satisfied 25
Satisfied 33
Unsatisfied 2

35
30
25
Highly Satisfied
20
Satisfied
15
Unsatisfied
10
5
0

Comment:

In this data, satisfied people are those which compromise with their
branding, packaging, labeling, pricing, etc and after sometimes they
want some change also for their brand .Now, highly satisfied people are
those which they do not want to change their brand soap because they
like price, packaging, labeling and so on…

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Q9 In how much duration you prefer to change your brand.

(1) Weekly (2) Monthly (3) Half Yearly (4) Yearly

Weekly 2
Monthly 25
Half Yearly 21
Yearly 12

25

20
Weekly
15 Monthly

10 Half Yearly
Yearly
5

Comment:

In this data, Monthly people wants to change their brand soap because
they feel some bored to use the one brand soap so they want some new
change about their brand soap. Many people also wants to change their
brand but not in monthly basis but after sometimes they want some
new.

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Q10-If this brand soap is not available then you go for another
brand soap?

(1)Yes (2) No
Yes 42
No 18

50

40

30 Yes
No
20

10

Comment:
In this data, people said Yes, because they does not depend only in one
soap they want some change also in their brand soap.And about No,the
people who gets easily adaptable with their brand soap now they do not
prefer to the another brand soap because they used for a long time also
and which is easily affordable and gets highly satisfied also.

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