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    Case Study-Infosys Ingenious

    Uploaded by

    Deepika
    The document provides recommendations for personalized content and increasing engagement for a digital newspaper app. It suggests tracking user data and metrics to develop relevant segments and personalized content. It also recommends using AR/VR, push notifications, social media, student discounts, e-commerce partnerships, ads, custom subscription packages, open reporting, chatbots, university partnerships, and an AR-enhanced experience to increase readership and engagement. The overall focus is on using data and technology to personalize content and interactions to attract and retain readers, especially young people, in a subscription-based revenue model.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Case Study-Infosys Ingenious

    Uploaded by

    Deepika
    146 views1 page
    The document provides recommendations for personalized content and increasing engagement for a digital newspaper app. It suggests tracking user data and metrics to develop relevant segments and personalized content. It also recommends using AR/VR, push notifications, social media, student discounts, e-commerce partnerships, ads, custom subscription packages, open reporting, chatbots, university partnerships, and an AR-enhanced experience to increase readership and engagement. The overall focus is on using data and technology to personalize content and interactions to attract and retain readers, especially young people, in a subscription-based revenue model.

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    Case study-Infosys Ingenious

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    The document provides recommendations for personalized content and increasing engagement for a digital newspaper app. It suggests tracking user data and metrics to develop relevant segments and personalized content. It also recommends using AR/VR, push notifications, social media, student discounts, e-commerce partnerships, ads, custom subscription packages, open reporting, chatbots, university partnerships, and an AR-enhanced experience to increase readership and engagement. The overall focus is on using data and technology to personalize content and interactions to attract and retain readers, especially young people, in a subscription-based revenue model.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    146 views1 page

    Case Study-Infosys Ingenious

    Uploaded by

    Deepika
    The document provides recommendations for personalized content and increasing engagement for a digital newspaper app. It suggests tracking user data and metrics to develop relevant segments and personalized content. It also recommends using AR/VR, push notifications, social media, student discounts, e-commerce partnerships, ads, custom subscription packages, open reporting, chatbots, university partnerships, and an AR-enhanced experience to increase readership and engagement. The overall focus is on using data and technology to personalize content and interactions to attract and retain readers, especially young people, in a subscription-based revenue model.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

     The readers now expect personalized content and to do that its very important to build a

    solid foundation of and on user data. Tracking of relevant metrics is required on the basis of
    user’s in-app behaviours, actions, inactions and responses. These data points can help in
    gaining actionable insights and developing relevant user segments. Use of an engine for
    constantly learning from both clickstream and customer eyeball data i.e. from both live
    actions and inactions that can be attributed to a user.
     Young readers mostly kill their time on smartphones and are driven by progress and
    enjoyment in their lives. AR VR can be used to create a new reader experience by allowing
    the readers to view 3D objects and videos related to the content they are viewing.
     Push notification can be used as an external trigger to alert them on the new edition.
    Rewards can ne provided for reacting to the external trigger which could be in the form of
    coupons/vouchers or an interview with their favourite writers.
     Use of social media handles like Instagram, Facebook, twitter etc. to create app pages, user
    groups to let them engage in discussions regarding the content by expressing their views.
     Special subscription offers to students as they look for discounts generally when into buying
    of digital newspaper subscription.
     Tie with different e-commerce platforms so that on making a purchase of above a specified
    price they can be provided with offers of discounts in newspaper subscriptions.
     Allow other websites to post ads on your app to earn revenue through clicks per ad.
     Different subscription packages as per the audience requirements. For example, a package
    with print plus all access which includes early access to podcasts, subscriber’s exclusive
    offers, print paper home delivery, etc.
     Involve the readers through open style of reporting where users have access to different
    options in the app like help shape the articles we write, explore how we report our top
    stories, contribute an album review, talk to our reader’s editor, etc.
     Increase readership engagement and article archives. RPA can be used to deploy chatbots
    which would then can ask readers what kind of topics they want to hear more about-
    tailoring content to readers demands.
     Tie up with the universities and college on the subscription packages for students and the
    faculty.
     Revenue model to be focused on subscription-based approach rather than advertisers-based
    approach.
     Use of AR to enable people to buy concert tickets, a competition entry, relevant maps,
    restaurant menus, sports scores, to change articles aimed at adults into easily
    understandable articles for children through animation, colour, pop-up headlines, allow
    reading of text, etc.

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