Pitch deck Content

Product Name – Ameylife

www.ameylife.com

Slide 1

Lifestyle diseases posing threats to individuals and communities

 Growing incidence of preventable non communicable diseases

 Impact of personal, social, professional and environmental behavioural factors.
 Threats to the overall life quality and expectancy of individuals worldwide.
 NCDs accounting for 70% of all deaths worldwide.
 Alarmingly overwhelmed healthcare systems.

 Positive shift of focus from treatment to prevention

 Governments, insurances and employers worldwide are supporting wellness initiatives

 Focus to bring about collective and effective health outcomes.
 Initiatives to curb preventable and unwanted treatments and hospital visits.
 Wellness culture fostered within organisations with an aim to reduce absenteeism, increase
productivity, bring down medical expenses and boost the morale of employees.

The big picture of existing wellness programs

 Studies conducted globally on the effectiveness of corporate wellness programs reported

that such programs:
 Succeeded in bringing self reported healthier behaviour among employees.
 Failed to contribute to differences in health measures like blood sugar.
 Failed to help employers save on their healthcare expenses or reduce absenteeism.
 Failed to contribute to any sustainable or measurable health outcomes.
 ‘The optimistic interpretation is that there is no way we can get improvements in health or
more efficient spending if we don't first have changes in health behaviour’.

Slide 2

Inspiring sustainable changes in health behaviour

Amey’s unique and systematic approach encourages and supports individuals to engage in their
health, shape lifestyle choices, and promote prevention. This helps employers cut on their health
care expenses without compromising on healthcare benefits to employees.

Health Risk Appraisal

 Identification of health status, risks and habits.

 Indepth analysis of genetic, behavioural and environmental factors
 Facilitating self awareness that contributes to adopting healthier habits in individuals
 Allowing employers to identify health risks of their employees and be a part of their
wellness.
 Contributing to shape the wellness culture in the organisation.
Feedback and tailor-made recommendations

 Assessment of unique attributes and health risk of users.

 Tailor made recommendations and support tools for overall wellness.
 Scientifically curated resources to effectively achieve prevention of NCDs across primary,
secondary and tertiary levels. 

Applying CBT for sustainable changes

 Sustainability is what fails majority of wellness initiatives and what sets Amey apart.
 Application of cognitive behaviour therapy to help tackle issues like addiction, binge eating,
anxiety, depression and the kind.
 The link between physical and mental well being delicately tackled to bring about positive
behaviour changes and promote mindfulness in thoughts, actions and habits.
 Inducing self awareness and equipping users to be their own health coach.

Slide 3: Value Proposition

Establishing a strong foundation by creating credible relation with clients for an indefinite term and
pursuing a broader perspective in sustainable wellness through constant enhancement of
technology.

Slide 4: Global Market Analysis

The global corporate wellness market size was valued at USD 57.2 billion in 2019 and is expected to
witness a CAGR of 6.9% over 2020 to 2027 to reach USD 97.4 billion by 2027. Many businesses and
enterprises in various industry verticals have started implementing health programs for their
employees, which will also boost the market growth. Rising awareness regarding employee health
and wellbeing is expected to drive the market.
Slide 5

The Competition

Competitor A: My Fitness Pal

Strength

         Uses gamification to motivate users to track their diet and exercise.

         Calorie intake tracking help them accomplish their weight goal.

Weakness

         Lean towards misreporting and encourage obsession to numbers.

         Tampers intuitive eating and focuses on the calories alone, be it of diet or workout.

Opportunity

         Provides tailor made workout and diet plans based on the user’s health status and risks.
         Establishes the idea of mindfulness.
         Focuses on the holistic effects of nutrition and fitness and not calories gained and lost.
 

Competitor B: Vantage Fit

Strength

         Aims to make employees healthier through gamified incentivisation and community

engagements.

Weakness

         Fails to focus on providing adequate support resources based on user’s unique health
status and risks.
         Focuses more on group engagements and incentivisation and not on bringing cognitive
behavioural changes.

Opportunity

         Amey detects health risks of the user and provides support tools and recommendations
for primary, secondary and tertiary levels of prevention.
         Focuses equally on the mental and physical health of an individual using cognitive
behavioural techniques
          Promotes group engagements and incentivisation.

Competitor C: HealthifyMe

Strength

         HealthifyMe provides services such as calorie tracking, one-on-one nutrition and fitness
coaching, and diet and workout plans.

Weakness
          More of a weight loss and gain app.
         Services limited to providing meal and fitness plans and tracking of calories like most of
the other wellness apps.
         Serving as a short-term support tool for immediate physical changes.

Opportunity

         Amey provides tailor-made diet, fitness and lifestyle recommendations backed by the
smart health data framework developed by its team of wellness experts.
         Provides 360-degree support for the all-round improvement of an individual’s life
quality by fostering sustainable behavioural changes.

Slide 6 : Competitive Advantages

1. HRA with risk assessment of NCDs

2. Tailormade recommendations in diet, fitness and lifestyle changes
3. Tracking of meals, mood and activities
4. Prevention and management of depression, addiction, anxiety etc
5. Cognitive Behavioural Theory applied to bring sustainable behavioural changes
6. Group engagements, incentivisation and on-site diagnosis and awareness camps
7. Unique Pricing

Slide 7: Timeline Slide and targeted market

July 2020 to March 2021: Product Development and Testing

April 2021: Product Launch (India)
May 2022: 12000 active users across four cities in India
December 2022: 20000 active users across four cities in India
2023: Launch of merchandise and wearables.
2023: Expansion to other cities in India
2023: 35000 active users across six cities in India
2024: 45000 active users across six cities in India
2025: 60000 active users across six cities in India
Targeted Market:
Bangalore, Chennai, Hyderabad, Pune, Trivandrum, Kochi

Slide 8: Projected Income Statement

 Mint Minds Tech Pvt Ltd
AZAKATHU, TC 64/549, EDAGRAMOM, KARUMOM P O
THIRUVANANTHAPURAM

PROJECTED PROFIT & LOSS ACCOUNT

(In Lakhs)
YEAR Year 1 Year 2 Year 3 Year 4 Year 5

INCOME

Revenue From Sales

144.00 240.00 525.00 675.00 900.00
Total (A)
144.00 240.00 525.00 675.00 900.00

EXPENDITURE

Manpower Expenses 44.4 63.0

0 9 115.70 193.01 351.01
Administrative Expenses 23.0 23.9
6 5 26.30 28.93 31.82
Research and Development Expenses 5.0 10.0
0 0 12.50 15.63 19.53
Marketing & Promotion 3.0 5.0 6.2 7.8 9.7
0 0 5 1 7
Term Loan Interest 2.6 2.1 1.6 1.0 0.4
1 7 6 7 0
Working Capital Interest 1.1 1.1 1.1 1.1 1.1
0 0 0 0 0
Interest on Investment 15.0 15.0 - -
0 0 15.00
Total (B) 120.3 178.5 247.5 413.6
94.17 1 0 5 3

Profit before Depreciation & Tax = (A)-(B) 119.6 346.5 427.4 486.3
49.83 9 0 5 7

Depreciation 5.7 6.2 6.1 5.3 5.1

8 2 8 6 3
Profit before Tax 113.4 340.3 422.0 481.2
44.04 7 2 9 4

Current Tax 13.6 35.0

1 6 105.16 130.43 148.70
Profit after Tax 235.1 291.6 332.5
30.43 78.41 6 6 4
APPROPRIATIONS

Opening Balance
0.21 27.60 98.17 309.81 572.31
To General Reserve 3.0 7.8
4 4 23.52 29.17 33.25
Balance c/d 309.8 572.3 871.6
27.60 98.17 1 1 0

Mint Minds Tech Pvt Ltd

AZAKATHU, TC 64/549, EDAGRAMOM, KARUMOM P O
THIRUVANANTHAPURAM

PROJECTED BALANCE SHEET

YEAR Year 1 Year 2 Year 3 Year 4 Year 5

LIABILITIES

Capital 0.2
0.21 0.21 0.21 0.21 1

Reserves & Surplus

General Reserve
3.04 10.88 34.40 63.57 96.82
Profit & Loss Account
27.60 98.17 309.81 572.31 871.60
Long Term Borrowings & Liabilities

Working Capital Loan

10.00 10.00 10.00 10.00 10.00
Term Loan -
17.03 13.62 9.69 5.18
Investment - -
100.00 100.00 100.00
Current Liabilities & Provisions

Other Current Liabilities -

Creditors for Expenses

2.22 3.15 5.78 9.65 17.55
Provisions 3.0
1.55 1.95 2.25 2.62 6
 TOTAL
161.66 237.98 472.15 663.54 999.23

ASSETS

Fixed Assets

Gross Block
34.04 37.75 40.03 34.85 33.49
Less: -Depreciation 5.7
8 6.22 6.18 5.36 5.13
Net Block
28.25 31.53 33.85 29.49 28.36
Current Assets

Deposits 7.5
3.00 5.00 5.00 7.50 0

Loans & Advances to Staff

4.44 6.31 11.57 19.30 35.10
Sundry Debtors
14.40 24.00 52.50 67.50 90.00
Cash in Hand & At Bank
111.56 171.14 369.23 539.75 838.27

TOTAL
161.66 237.98 472.15 663.54 999.23

Slide 9: The Ask

Funding Goals:
We are proposing an initial funding of INR 10M in the third quarter of the financial year 2020 to 2021
towards launching the product in India and supporting the network and operations across four cities
in the first stage.
Capex: INR 1M
Direct Costs: INR 1M
Advertising and Marketing: INR 3M
Other Overheads: INR 5M
Slide 10: Investor ROI

Based on the proposed investment of INR 10M for 40 months, we wish to offer the investor a
15% share of the net profits.
Table showing yearly returns, total returns, annualised ROI, total ROI.
Investor shall be repaid the loan amount at the end of 2024, but is also being offered the
option to convert the loan amount to equity at the end of the term as per the valuation method
mutually agreed upon.

Slide 11: The Management

Archana Venugopal – Managing Director and CEO

Archana has a broad background as an entreupreuner, executive, teacher and consultant in India.
She graduated from the Institute of Chartered Accountants of India as an Accounting Technician and
earned a post graduate diploma in Business Management from the Institute of Chartered Financial
Analysts of India. She was initially a Risk Analyst at Ernst and Young, Trivandrum where she was part
of the Advisory Services.

She later switched her career to marketing and events consultation where she has worked with
clients from diverse sectors including hospitality, sports, healthcare, education, fashion and non
profit associations. Her broad experience and expertise in project planning, management and client
relations give her a unique platform for creating domain specific client centric project consulting and
marketing solutions.

She has also served as the Operations Manager at Vandrum Sports Private Limited, Trivandrum and
contributed to the business development and operational strategies of the Sports Hub Academy. She
obtained her bachelors degree in English Language and Literature from the University of Kerala and
is currently pursuing Post Graduate Certification in Advertising Management and Public Relations
from MICA, Ahmedabad.

Anand Janardhanan – Executive Director and COO

A post graduate in Business Administration and degrees in healthcare management and information
technology, has acquired wide exposure in United Kingdom during his early career. His customer-
oriented job roles have enabled him to possess a number of pre requisite qualities to be in this
current dynamic business world. He has 7 + years’ experience in corporate and social event
management with more than 200 successfully completed projects to the credit of his event
management firm. He has shown evident and continuous growth through developing skillsets that
cannot be matched or replaced. Strategy and concept development, event designing, client, media
and vendor relationship are the few to be named.

Technology solutions and automation processes has thrown light to various attributes over the past
decade and his vision towards implementing these in healthcare sector will be identified as
revolutionary. Artificial Intelligence, Virtual and Augmented Reality have proven its unmatched
presence in Wellness industry and his thriving approach to explore the vast opportunities in this
segment will be an added advantage.
Slide 12: Thanks

Contact

Archana Venugopal

Mobile : 94959 61178

Email – [email protected]; [email protected]

Anand Janardhanan

Mobile – 91993 36600

Email – [email protected]; [email protected]