Process of Production

Process of Production:
1. Invention- a new, useful process, machine, improvement, etc., that is created or made up from a previously
non-existent product of some unique qualities and attributes as distinguished from the ordinary old ones.
If I am to invent something, it must be unique and useful. I must do some research and brainstorming and consider what
I am capable of. Any creative process starts with ideas and interconnecting it to a more refined, efficient and also
cheaper to produce. My invention should still not exist in the market and requires patent or license. In advance, if
inventing a product, I will expect to make it saleable to the market and attractive.
2. Development- a process wherein an existent product undergoes modification and upgrade of its presentation,
formulation, or benefits that satisfies a newly defined customer or market niche.
If I were to develop a product, it must appear new. Not only the product packaging and design will appear new but also
the product itself. In the past, customers must’ve complained about the product quality. So, to maintain the loyalty of
my current customers, I will start to develop my product and enhance its limitations.
3. Innovation- is a process and application of ideas that create better solutions to new requirements and existing
market needs. It is also the process of translating an idea or invention into a good or service that creates value for
which customers will pay.
Innovation is different from invention. Invention is creating something new, while innovation is about use of an idea or
method that changes behavior or interactions. Before, you’ve seen limitations to a product and innovated it. Now that
people have embraced your innovation, changes in behavior and possibilities.
DISCUSS AND EXPLAIN
Give at least 30 products that undergoes innovation.
1. Sephora- while women had been accustomed to sampling products at department store beauty counters with
the help of brand representatives, Sephora allowed women to test products on their own along the aisles of the
store. This alternative model of product discovery has been very popular and has allowed the brand to scale
globally.
2. Everlane- it would offer the customer a full breakdown of how much it cost to make each product, from the
price of the raw materials and transportation to exactly how much of a markup Everlane would take. Millennial
shoppers were attracted to Everlane’s vision of radical transparency, and the brand has grown exponentially
over the years.
3. Pinterest- it is a unique social platform that gives its users a place to express what they want in the future. Every
idea is represented by a “pin” that includes an image, a description, and a link back to the image’s source online
where they can learn more about the idea. Pins can then be further organized into "boards," which sort ideas
based on categories.
4. Apple Inc.- regularly improves upon the existing model of the iPhone and releases its improvements in a stylized
manner from their keyboard, monitor, music player to a touch screen iPhone and laptop.
5. Diamond Foundry- creates jewels via plasma reactor technology that mimics the outer core of the sun.
6. Amazon- success is largely due to its massive product selection, ease of use and convenience, the introduction of
their Dash Button feature was an extremely successful service innovation.
7. The Muse- has become the definitive career resource for the under-35 set (60% of its more than 5 million
monthly users are between 18 and 35) by focusing on work culture and hiring in a digital age. Thumbtack- is a
digital platform that connects customers with local professionals to book everything from landscaping services
to math tutoring.
8. Rover- is transforming the fragmented mom-and-pop dog-sitting and dog-walking industry into both the Airbnb
and Uber for dogs.Biofuels- any fuel apart from oil that is derived from biomass—that is, plant or algae material
or animal waste.
9. SugarFina- have built a multimillion-dollar business on selling artisanal, high quality candies--often infused with
alcohol like vodka and champagne--presented in clear, Instagrammable boxes, perfect for gifting.
10. Netflix- innovated on choose-your-own-adventure programming, presenting a vision for interactive television.
11. Tencent- Tencent’s WeChat messaging app is so popular that it has more users than there are smartphones in
China.
12. Patagonia- has grown to become one of the most respected and popular outdoor apparel brands in the world
and became the first brand to endorse specific political candidates.
13. CVS Health- its health-focused business includes pharmacy services, retail, in-store health clinics, and its own
Digital Innovation Lab aimed at creating smart devices and apps to improve healthcare.
14. Spotify- The company is known for helping to legitimize the "freemium" model: the tiered pricing strategy
whereby basic services like music streaming are provided free of charge.
15. NBA- The league released the NBA AR App, launched an augmented reality pop-a-shot game, and experimented
with the technology using such apps as Snapchat. It's continued to invest in virtual reality as well.
16. Marvel Studios- The films have been lauded by critics and superhero fans alike for their creative storytelling and
willingness to redefine what a superhero story is in surprising, counterintuitive ways.
17. Instagram- Not only has Instagram become a place to share the highlights of life with friends and family, but it
has also become an essential marketing tool for businesses to connect with customers in the real world.
18. Stitch Fix- e-commerce company whose users receive boxes, or “Fixes,” of clothing, shoes, and accessories based
on their personal style and clothing preferences.
19. Walmart- he largest retailer in the world by revenue, is the behemoth of big-box stores.
20. SpaceX- the company boldly went where no aerospace startup has gone before, posting 18 successful launches
—twice as many as in the previous year.
21. Nintendo- seamlessly transitions between being a gaming handheld and a living-room console to a brilliantly
innovative device that enables experiences.
22. AliveCor- developed the first smartphone-connected electrocardiogram, or EKG, called Kardia, which detects
abnormal heart rhythms on a phone in much the same way that an EKG in a hospital records the electrical
activity of the heart.
23. Novartis- launch of the potent new CAR-T therapy, Kymriah, was more like landing on Mars. Kymriah, which is
used to treat relapsed or resistant B-cell acute lymphoblastic leukemia, the most common child cancer in the
U.S., is the first gene therapy drug ever approved by the FDA.
24. Duolingo- has turned the gamification of education into a model for success, winning over 200 million users—an
impressive number for a learning app, as investors appear to recognize.
25. Activision Blizzard- is the video-gaming publisher of such hit franchises as Call of Duty, World of Warcraft, and
most recently Overwatch. It is also the first video-game giant to bring a pro-sports sheen to esports.
26. Hopper- is a mobile-only travel-booking platform that uses data analysis and its conversational commerce to
serve customers in a different fashion than traditional online travel agents.
27. Waze- is a GPS navigational app that was acquired by Google in 2013 for $1.3 billion. Waze collects user input to
provide real-time warnings of auto accidents, speed traps, rerouted traffic, and other disruptions on the road.
28. The Ford Foundation funds- social justice work through a $12 billion endowment that includes committing about
$500 million a year in grants to nonprofit organizations.
29. Patreon- is the go-to platform for creators hoping to receive funds directly from their audiences. Artists use the
site to raise money for a variety of projects.
30. Paytm- is India’s largest mobile first financial services platform. What began primarily as online bill pay is now a
full-service mobile money solution that includes Paytm Payments Bank, which is geared towards people who
haven’t had access to financial services.

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DISCUSS AND EXPLAIN

Give at least 30 products that undergoes innovation.

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