Republic of the Philippines

Department of Education
Region IV- A (CALABARZON)
Division of Cavite
BUCAL NATIONAL HIGH SCHOOL - SENIOR HIGH SCHOOL

FINAL EXAMINATION IN ENTREPRENEURSHIP – GRADE 12

DIRECTIONS: Read the following questions carefully. Choose the best answer from the given choices.
Write the answers on your answer sheet.

1. Which of the following is the tangible good or the intangible service that enterprise offers to its
customers to satisfy their needs?
A. Place B. Product C. Promotion D. Packaging
2. Which of the following is the explicit communication strategy adopted by the enterprise to elicit the
patronage, loyalty, and support?
A. Place B. Product C. Promotion D. Packaging
3. What type of product offers completely new performance benefits and more convenient to use?
A. Breakthrough B. Differentiated C. Copycat D. Niche
4. What type of product has lower reach, lower visibility and lower prices?
A. Breakthrough B. Differentiated C. Copycat D. Niche
5. What do you call the products that are made like the leading one’s in the market?
A. Breakthrough B. Differentiated C. Copycat D. Niche
6. What do you call the type of product has performance benefits may be close to existing products but
there would be additional benefits on special aspects of the product?
A. Breakthrough B. Differentiated C. Copycat D. Niche
For numbers 7-10, choose which type of product is described in the following statements.
A. Breakthrough B. Differentiated C. Copycat D. Niche
7. Nowadays, new vaccines are available in the market to prevent the spread of diseases that cause
death to human.
8. Eye glasses vary in function such as reading glass, correction glass and sunglass.
9. Beer na beer brand of Asia Brewery pitted against San Miguel Pale Pilsen.
10. Dan Eric’s ice cream has lower reach, lower visibility and lower price available in smaller market
segment.
11. Which of the following statements is true about packaging?
A. Packaging can even more important than the product itself.
B. Packaging does not identify the product.
C. Packaging shortens the life span and usefulness of the product.
D. Packaging is never become an environmental issue.
12. Which of the following products is an example vacuum-sealed type of packaging that physically
protects and extend the usefulness of the product?
A. cold cuts B. Sardines C. Butter D. energy drink
13. What do you call the bundle of products or services that are put together to attract and delight
customers?
A. Position B. People C. Packaging D. Promotion
14. Which of the following is often-recited mantra of salespeople who want to have the best access to
their customer?
A. Position B. People C. Place D. Promotion
15. Which of the following statements is taken into consideration in finding a good location?
A. The number of customers residing or working in the area.
B. The buying habits of costumers and how frequent they buy.
C. The access routes to alternative locations and their traffic count.
D. All the above
16. Which of the following refers to the physical look of a location?
A. Fiscal and regulatory requirements C. Future area development
B. Image and location conditions D. Exact fit to target customers

For numbers 17-25, the following are relevant location drivers that benefit entrepreneurs in an in-depth
location analysis. Choose which location drivers best describes each statement.
A. Physical proximity to target F. Activity hubs
B. Customer traffic flow G. Growth potential
 C. Industry clustering H. Business climate
D. Convergence of multiple industries I. Cost of doing business
E. Population concentrations
17. Locations are chosen based on how close it is to the target market.
18. Refers to the people that regularly encounters the business establishment
19. A lot of competitors clustered in one location draw bigger market to the area.
20. Locations were able to attract more customers because of one-stop shopping convenience.
21. The greater the number of people, the greater the numbers of needs and wants to be satisfied.
22. Large schools, high-rise building, public parks, transport terminal and entertainment centers provide
good location potentials.
23. Business are always looking for new areas to expand and grow.
24.Enterprises prefer locations with high economic growth, stable political situation, cheap utilities, etc.
25. Locations with lower cost of doing business and lower cost of producing goods and services.
26. Which of the following is NOT a purpose of packaging?
A. Differentiates the product from its competitors and other brand offerings.
B. Avoid being a commodity image for the product.
C. Fill a space in the customer’s mind so no other product can occupy the same space.
D. Physical proximity to target market accessible from home or the workplace.
27. Which of the following 7Ps is considered as the ultimate marketing strategy?
A. Position B. People C. Packaging D. Promotion
28. Which of the following means the enterprise has the goods and services on hand?
A. Availability B. Accessible C. Adequate D. Acceptable
29. Which of the following means that the customers can easily get the product from their usual buying
places or can be delivered to them?
A. Availability B. Accessible C. Adequate D. Acceptable
30. Which of the following statements best describe adequate product?
A. The product meets the quality and delivery specifications of the customer.
B. The customer is convinced by the selling points of the product, accepts warranties and
amenities given by the seller.
C. The price and payment terms are right.
D. The enterprise has the goods and services on hand.
31. Which of the following is the way the customers perceive the enterprise and its product and services
in their minds?
A. Position B. People C. Packaging D. Promotion
32. Which of the following 7ps shows the terms and conditions attached to the sale or after sale
servicing the product?
A. Position B. People C. Packaging D. Promotion
For numbers 33-42, which of the statements is TRUE or FALSE. Choose the letter of the correct answer.
A. True B. False
33. People distribute, promote, price and sell the product in the most attractive market places.
34. Packaging lengthens the lifespan, physically protects, and extends the usefulness of the product.
35. Recyclability and Biodegradability are not the common concern of packagers nowadays.
36. Some packaging are so beautiful they can be collectibles or exchangeable to money.
37. In determining its positioning, the enterprise should not be mindful of the MVP or Main Value
proposition.
38. Branding does not fill a space in the customer’s mind, so no other product can occupy the same
space.
39. Branding differentiate the product from other products.
40. Positioning takes away the customer’s perspective.
41. Positioning do not differentiate and distinguish itself from its competitors.
42. In a positioning map, longitude lays out what is important to the different customer segments from
their differing points of view.

43. What do you call the creation of products with new or different characteristics that offer new or
additional benefits to the customer?
A. Product development C. Business development
B. Market development D. Personal development
For numbers 44-52, which of the following statements best describe the entrepreneurial minds below.
A. Creative mind B. Technical mind C. Business mind
44. Conceptualizes and designs a product that consumers find some use for it.
45. Converting knowledge into something highly functional and operational.
46. Harnesses the potentials of new products by creating market space.
47. Product that is pleasing to see, touch, smell, hear and taste.
48. It produces a product that creates emotional attachment and eventually becomes a significant
personal expression of the consumer.
49. Organizes enough forces and resources develop, launch, and commercialize product.
50. Manages external and internal business environment of the new product.
51. Technology adaptor which use old techniques for new application in various fields of human
endeavor.
52. A technology renderer which configures technical design of the new product.

For numbers 53-60, below is an example of product development. Examine how the entrepreneurs
employed creativity, technical and business mind. Determine the entrepreneurial mind that describes
each statement.

The Lampturn
Two MBA students embarked on their venture thesis. They were Ronaldo Pingol & Cristina
Pastrana. They developed a new product called Lampturn.
Essentially, this new product was a desk lantern reflected colorful and moving images onto the
lantern screen. The product was positioned as a novelty night lamp for children’s bedrooms or mood
lamp for living rooms. The images were illuminated on the lamp screen by an electric bulb of small
wattage. As the lamp was lit, the heat of the lamp caused the lamp to turn. While the screen revolves
around the four sides of the rectangular lamp, an illusion of changing shapes and sizes were created
while the images moved from one end of the screen to another.

A. Product Conceptualization B. Product Development C. Product Launch

53. The use of subcontractors, namely, Tahanang Walang Hagdan to maximize product sales.
54. Entrepreneurs supplied the materials to the subcontractors including the pre-assembled electrical
contraption.
55. The lamp must be made of materials that do not cost much.
56. The lamp must be easily transportable and displayable.
57. The lantern must be sturdy and safe for placing in a child’s bedroom.
58. The purpose of the lamp is to create mood and ambience.
59. It could be used as a nigh lamp, a child pacifier, or a decorative conversational piece.
60. To delight and fascinate viewers and to serve a centerpiece for rooms.

An investment in KNOWLEDGE always pays the best INTEREST

- Ben Franklin