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    Engel Kollat Blackwell Model of Consumer Behavior: Mathews Thankachan 2019-31-037

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    Mathews Thankachan
    The Engel Kollat Blackwell Model of Consumer Behavior depicts the real processes involved in consumer decision making before purchasing a product. The model involves 4 stages: information input, information processing, decision process, and variables influencing the decision. It describes how stimuli from marketing are processed and stored in memory, a need is recognized, alternatives are evaluated based on individual and social factors, a purchase decision is made, and a satisfaction or dissatisfaction results that influences future decisions. The model aims to comprehensively describe how internal and external factors shape consumer behavior.

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    Engel Kollat Blackwell Model of Consumer Behavior: Mathews Thankachan 2019-31-037

    Uploaded by

    Mathews Thankachan
    233 views2 pages
    The Engel Kollat Blackwell Model of Consumer Behavior depicts the real processes involved in consumer decision making before purchasing a product. The model involves 4 stages: information input, information processing, decision process, and variables influencing the decision. It describes how stimuli from marketing are processed and stored in memory, a need is recognized, alternatives are evaluated based on individual and social factors, a purchase decision is made, and a satisfaction or dissatisfaction results that influences future decisions. The model aims to comprehensively describe how internal and external factors shape consumer behavior.

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    The Engel Kollat Blackwell Model of Consumer Behavior depicts the real processes involved in consumer decision making before purchasing a product. The model involves 4 stages: information input, information processing, decision process, and variables influencing the decision. It describes how stimuli from marketing are processed and stored in memory, a need is recognized, alternatives are evaluated based on individual and social factors, a purchase decision is made, and a satisfaction or dissatisfaction results that influences future decisions. The model aims to comprehensively describe how internal and external factors shape consumer behavior.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    233 views2 pages

    Engel Kollat Blackwell Model of Consumer Behavior: Mathews Thankachan 2019-31-037

    Uploaded by

    Mathews Thankachan
    The Engel Kollat Blackwell Model of Consumer Behavior depicts the real processes involved in consumer decision making before purchasing a product. The model involves 4 stages: information input, information processing, decision process, and variables influencing the decision. It describes how stimuli from marketing are processed and stored in memory, a need is recognized, alternatives are evaluated based on individual and social factors, a purchase decision is made, and a satisfaction or dissatisfaction results that influences future decisions. The model aims to comprehensively describe how internal and external factors shape consumer behavior.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Engel Kollat Blackwell Model of Consumer Behavior

    Mathews Thankachan
    2019-31-037
    It is the complete model of consumer behavior which depicts the real processes
    involved with in a consumer before purchasing a product. The Engel Kollat
    Blackwell Model of Consumer Behavior was created to describe the increasing,
    fast-growing body of knowledge concerning consumer behavior. The EKB Model
    of Consumer Behavior incorporates many items, which influence consumer
    decision-making such as values, lifestyle, personality and culture
    The complete model is depicted as follows
    Mainly the model involves 4 different phases where the information is generated,
    processed and the decision is being taken. The stages are
     Information input stage
     Information Processing stage
     Decision Process stage
     Variables influencing the decision process
    In each stage there are many sub components which really plays the role in the
    behavior of the consumer towards the product selection and buying decision.
    The real process starts with need recognition but for the need recognition to get
    started our brain needs a particular stimulus for that, these stimuli can be from
    marketing slogans, advertisements etc. Once the brain is exposed to the stimulus
    it will try to comprehend the stimulus, the brain will try to understand stimulus
    more and sometimes the stimulus will get accepted or it may not be acceptable
    for the brain. If the stimulus is accepted by our brain then it will retain the
    stimulus for later usage.
    The retained stimulus is stored in the memory until the need is recognized. Once
    the need is recognized he will go for the stimulus which is retained in the memory
    (internal search) if the stimulus is not satisfied then the individual will go for
    alternative option. Once he has got many alternatives for the purchase, he will
    evaluate what all alternatives are possible and then the decision is about to take
    whether to purchase or not. These are influenced by certain factors which include
    individual characteristics like motives, lifestyle, values or social influences like
    culture, group, family.
    Purchase will bring either satisfaction or dissatisfaction. If the individual is
    dissatisfied, he will obviously go for external search next time for a different
    option or for an alternative evaluation, if he is satisfied, he will either purchase it
    again or will go for additional needs and go for alternative evaluation.
    The consumer behavior will change according to individuals to individuals and the
    way the customer behaves in each stage. Depending on the specific product
    under consideration, these factors may have favorable or unfavorable influence
    on purchase decision.

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