Section I Executive Summary 1.1 Name of Business: ND ND
Section I Executive Summary 1.1 Name of Business: ND ND
Section I Executive Summary 1.1 Name of Business: ND ND
Executive Summary
1.1 Name of Business
The name of the business is “Snack Worthy” because it is better for you, better for
your budget and better tasting. Snack Worthy came from the concept of snack which is
worthy. The name represents a healthy, affordable, and worthy snack. The proponents assure
that the customers will have the value they have paid for.
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Mission:
To work in harmony in a good honoring, providing customer service to all customer
in a professional and courteous manner, and also to ensure the continued success of the
customers, employees and communities by supplying innovative food solution to their
stomach.
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Section II
Marketing Plan
Competitor Competitor
Criteria Weight Proposed Weighted 1 Weighted 2 Weighted
Business Score (Lemon Score (Street Score
Station) Foods)
Rating:
5 - Outstanding 4 - Very Satisfactory 3 - Good 2 - Fair 1- Poor
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2.3 Store Location
Since the business don’t have a physical store the customers will visit at Cabadbaran
City National High School Senior High, 2nd building, 2nd floor, ABM 11-A.
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2.8 Sales Forecast
If the total demand for sweet potato roll is 608 pieces in a month and its estimated
market share is 40%, the business potential market is 243 pieces. In the first stage of
operation the proponent cannot assume 100% of competence because there might be
unexpected events or emergencies that will happen during the operation of the business such
as shortage raw materials which leads the proponents assumed 80% to be projected in the
first of operations. Therefore, the business will produce 195 pieces of sweet potato roll will
be produced every month which will yield to Php 975.00 sales for the first month operation.
The proponents plan that the sales column will increase by 20% every month and
attain 90% of the projected market share by the fourth month.
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2.10 Marketing Budget
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Section III
Production Plan
PHASE DESCRIPTION
Phase 1: This phase is conducted a day before the production. This phase is
Purchase where proponents buy raw materials needed for the following day.
Phase 2: This phase includes only one step which is for the proponents to
Protect prepare and wear necessary protective clothing before doing anything.
Phase 3: This phase is for the preparation of raw materials or the “mis en
Prepare place” step.
Phase 4: This phase includes the mixing of raw materials and product
Put Together assembly.
Phase 5: This phase includes steps of packing the product, sealing, labeling,
Pack and storing.
Phase 6: This phase is the clean-up step where the proponents are guided by
Polish the 5S method before leaving the area of production.
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boiled sweet potatoes, peeled and
1 kl mash
1/4 kl palm oil
3/4 cup condensed
3 pcs egg
95 grams bread crumbs
65 pcs lumpia wrapper
Put
Together 1. Mash the sweet potatoes using fork if you don’t have a masher.
2. Pour condense milk and mix well.
3. In two separate size bowl place egg and breadcrumbs.
4. Beat the eggs.
5. To place the filling on the lumpia wrapper using 3 teaspoons for
measurement.
6. Roll the wrapper half-way. Fold both sides in toward the center and then
roll it. Continue until you finish all the filling then dip into the egg.
7. Coat each Sweet Potato Roll into the bread crumbs mix.
8.Heat oil in a pan and fry the Sweet Potato Roll (turon). Flip over when it
turns brown.
9.Cook until golden brown and drain well.
Pack Use tissue and cellophane for packaging
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Table 3.1 C shows the duration of each phase given above labor requirement or the number
of proponents assigned to do each phase. The proponents based on the above duration in a
trial production.
Wash Area
Cooking
Area
Cabinet
3.4 Equipment
The proponents have come up with the following machinery and equipment to be use
during the production process.
No. of Price/
Materials & Equipment Supplier Total Cost
Unit Unit
Hairnet Fishing Supply 5 6.00 30.00
Tong Villahermosa 1 35.00 35.00
TOTAL 65.00
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Table 3.4 B- Depreciation Expenses Schedule
DEPRECIATION EXPENSES
Useful Life Dep.Expense
ITEMS Cost (yr.) s Yearly Monthly
Machinery & Equipment 65.00 2 33 2.75
3.5 Supplies
The proponents have come up with the following supplies to be used during the
production process.
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ITEMS Month 1 Month 2 Month 3
Fire Wood P 42.00 42.00 42.00
Transport of Raw Materials 28.00 28.00 28.00
Maintenance Supplies 65.00 65.00 65.00
TOTAL P 135.00 135.00 135.00
Sweet
Potato Roll
SUBTOTAL P 287.69
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Production Cost Per Unit in A Given Period:
= Total Production Cost
Number of Units
= 9.33
Section IV
Organization and Management Plan
4.1 The Company
“Snack Worthy” came from the concept of snack which is worthy. Since the company
is selling a sweet potato roll, the name represents a healthy, affordable, and worthy snack.
In addition, the logo portrays the image of the product which is the sweet potato
smiling, a sign of a healthy snack.
The company’s mission is to produce a good quality of a snack that is affordable on
your budget.
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Production Manager- Ms. Fritzie B. Hormelliada & Ella Mae B. Purisima
*Responsibilities
They will be responsible in minimizing throughout time and work in process
inventory.
They will determine the quality control standard.
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Figure 4.3 Organization Chart
General Manager
Mr. Mark Joseph J. Sacedon
Executive Secretary
Ms. Jessa Mae C. Hipolan
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business. Undertaking world require entrepreneurial, managerial and interpersonal skills. The
partners have been through:
Conceptual discussions and hands-on application of different marketing strategies and
concepts – Major Entrepreneurship and Marketing Subject.
Analyzing economic risk, loss, and profitability with regards to supply and demand
analysis – Applied Economics Subject.
Cash Management and Analysis – Accounting 1 Subject.
Employee Relationship – Human Resource Management.
Customer Handling and Selling – Salesmanship.
4.5 Pre-Operating Activities
Before the business can start its actual operation, there are preparations activities that
must be done. The advocator must know and plan their activities to save time, cost, and
energy.
Some activities include attendance in training programs, preparation of business plan,
raw materials and equipment canvassing, sourcing of capital and purchasing of raw materials
and equipment.
Training &
Prototyping
Ingredients &
Equipment/Canvasin
g
Sourcing Capital
Purchase of
Ingredients &
Equipment
Trial Production
Preparation of
Production Area
Launching
OPERATING
TAKE-OFF
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4.6 Pre-Operating Expenses
Before the business operates, cost was incurred with all the activities listed. These
costs include prototyping and printing incurred in making the business plan, transportation
expense, and trial production.
PRE-OPERATING EXPENSES
ITEMS Cost
Business Plan- Purchase of Record Book Php 53.00
Business Plan Preparation- Printing of Business Plan 100.00
Prototyping 120.90
Transportation Cost- Purchase of Raw Materials 48.00
Licenses/business Registration 117.25
TOTAL Php 439.15
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Section V
Financial Plan
SNACK WORTHY
TOTAL P 1,589.84
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As a partnership, the total capital requirement will be equally divided among the
seven partners. Therefore, each partner will share an investment amounting to Php. 232.00.
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PROJECTED BALANCE SHEET
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Table 5.3 C- Projected Cash Flow Statement
SNACK WORTHY
CASH FLOW STATEMENT
Pre-Operating
Month 1
Month 2
Month 2
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CASH INFLOW
Equity
P
1,589.84
0.00
0.00
0.00
Loan Proceeds
Cash Sales
975.00
22
1,170.00
1,405.00
Collection of A/R
0.00
0.00
0.00
CASH OUTFLOW
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Pre-Operating Expenses
P
439.15
0.00
0.00
0.00
65.00
0.00
0.00
0.00
517.15
258.00
517.15
Direct Labor
195.00
234.00
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281.00
135.00
135.00
135.00
Administrative Expenses
173.00
173.00
173.00
230.00
30.00
30.00
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Total Cash Outflow
P
504.15
1,250.15
830.00
1,136.15
P
1,085.69
-275.15
340.00
268.85
CASH BALANCE (Beginning)
P
0.00
1,085.69
810.54
1,150.54
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CASH BALANCE (Ending)
P
1,085.69
810.54
1,150.54
1,419.39
5.4 Break-even Analysis
Month 1
Month 2
Month 3
SALES
P
975.00
1,170.00
1,405.00
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FIXED COSTS (Monthly)
Month 1
Month 2
Month 3
Administrative Expenses
P
173.00
173.00
173.00
Direct Labor
195.00
234.00
281.00
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287.69
315.00
345.00
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BEP SALES (MONTHLY)
Month 1
Month 2
Month 3
MS x MFC
P
784.58
577.17
619.29
MS - MVC
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APPENNDIX A
Company Policies
MARKETING POLICIES
PRODUCT
The product must be attractive and clean always.
All orders must be responded and serve promptly.
PROMOTION
Everyone is required to be friendly and to entertain customers.
Marketing Manager must be able to display promotional tool strategically.
And also the marketing manager have a plan to market to make their customer happy.
DISTRIBUTUION
The product must be all sold out within a week after it was manufactured.
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PRODUCTION POLICIES
Production days are scheduled Mondays and Wednesdays.
Good Manufacturing Process must be observed during the production.
Quantity of raw materials must be checked of all the time.
Production time is from 8:00 am-12:000 noon and shall resume at 1:00 pm-4:00 pm.
Cleanliness and orderliness must be observed before, during, and after the production.
All employees are required to wear complete protected clothing; hairnet, gloves,
apron, and mask.
Employees are prohibited from using cellular phones during the production, except in
case of emergencies.
FINANCIAL POLICIES
In time of releasing any financial reports, official receipt, reimbursement expense
receipt and acknowledgement receipt must be kept and presented by the financial
manager.
Weekly and monthly financial reports must be presented by the financial manager.
Financial manager and general manager must be accountable of the financial matters
of the business.
All officers must know the daily cash flow of the business.
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APPENDIX B
Curriculum Vitae
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APPENDIX C
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Results and Discussion
20% According
100-200 to the
200-300 survey
4% 300-500
500 above
56%
20%
conducted,28 of them has weekly allowance 100-200, and others possess 200-300 with 10
respondents, 500 above with 10 respondents, and 300-500 with 2 respondents. This implies
that most of the respondents has an average allowance every day, which can affect the
number pieces of the product they want to have.
94%
respondents, 47 of them said they like finger food like sweet potato roll and the remaining 3
they don’t like sweet potato roll as a finger food. Meaning, mostly has interest toward the
product and purchase it.
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Figure 3. Do you buy finger food?
6%
Yes
No
94%
According to the survey conducted, 47 respondents like buying finger food. This
implies that consumers are really fond of the product. This result supports the idea on figure 2
that they like sweet potato roll.
22%
18%
Based on the result of the survey, there are different establishments that offer finger
foods around the City of Cabadbaran and its neighboring places, out of 50 respondents 14 of
them usually buy finger foods at Lemon Station, 11 at Potato Corner, 9 at King Kiang, 10 at
Street Foods, 3 at School Canteen, 2 at Mr. Grahams, and 1 at Jollibee. This implies that
Lemon Station is Snack Worthy’s current biggest competitor.
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Figure 5. How often do you buy finger food?
30%
Always
Frequent
Sometimes
Never
54%
16%
Based on the survey among 50 respondents, 27 of them said that they often buy finger
foods sometimes, also 15 of them said that they often buy finger foods always, and the 8 said
that they offer buy finger foods frequent. This indicates that some of them are mindful to
saved money for their project and payments.
88%
Based on the survey conducted there are 44 respondents who are willing to pay the
company’s product worth P5.00 and the others are P6.00(4%), P7.00 (4%), P8.00 (2%), and
P10.00 (2%).
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Figure 7. Are you going to recommend this to your
friends?
Yes
No
100%
Based on the survey, it got 100% where all 50 respondents are willing to recommend
the sweet potato roll to their friends. This means, mostly has interest to the product.
18%
Based on the survey among 50 respondents, there are 18 of them wanted to avail 5
pieces in a week and other want to possess 3,4,10 in a week. This implies that the sweet
potato roll offered by the proponents might click in the market.
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Table 1. Product Rating
Determinants Calculated Mean
Taste 4.2
Savoriness 3.98
Texture 4.06
Affordability 4.38
Innovativeness 4.2
Packaging 3.76
Taste
Based on the results of the survey, the calculated mean for the taste results to 4.2
which falls on the excellent level rate of the product. This implies that the respondents are
totally satisfied with the innovative tastes of sweet potato roll the Snack Worthy offers.
Savoriness
The calculated mean of the savoriness of the product sweet potato roll reached 3.98
which is very satisfactory rate of the product. The result implies that the sweet potato
roll is satisfy with the innovative savoriness.
Texture
The overall texture of the product was rated with the mean of 4.06. This level is under
the excellent rate of the product which means that the texture of the cupcakes has highly met
customer’s satisfaction when it comes to the physical appearance of the product.
Affordability
The mean of the product’s affordability reached 4.38. This calculated mean is under
the excellent rate of the product. This supports the idea that the variety of sweet potato roll
are affordable to its customers.
Innovativeness
According to the results, the mean of the innovativeness of the cupcake was rated 4.2.
This rating falls under the excellent rate of the product. This expresses that the sweet potato
roll has been successfully innovated meeting the taste satisfaction of every customer.
Packaging
Based on the survey, the packaging of Snack Worthy has reached a 3.76 calculated
mean. This falls under the very satisfactory rate of the product which means that the
customers not strongly like the overall packaging of the sweet potato roll.
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Range Rating of the product
interval
4.20-5.00 Excellent
The taste of the sweet potato roll excellently met the expectations of the
consumers.
The savoriness of the sweet potato roll excellently met the expectations of the
consumers.
The texture of the sweet potato roll excellently met the expectations of the
consumers.
The affordability of the sweet potato roll excellently met the expectations of
the consumers.
The innovativeness of the sweet potato roll excellently met the expectations of
the consumers.
The packaging of the sweet potato roll excellently met the expectations of the
consumers.
3.40-4.19 Very Satisfactory
The taste of the sweet potato roll very satisfactorily met the expectations of the
consumers.
The savoriness of the sweet potato roll very satisfactorily met the expectations of the
consumers.
The texture of the sweet potato roll very satisfactorily met the expectations of the
consumers.
The affordability of the sweet potato roll very satisfactorily met the expectations of
the consumers.
The innovativeness value of the sweet potato roll very satisfactorily met the
expectations of the consumers.
The packaging of the sweet potato roll very satisfactorily met the expectations of the
consumers.
2.60-3.39 Satisfactory
The taste of the sweet potato roll satisfactorily met the expectations of the consumers.
The savoriness of the sweet potato roll satisfactorily met the expectations of the
consumers.
The texture of the sweet potato roll satisfactorily met the expectations of the
consumers.
The affordability of the sweet potato roll satisfactorily met the expectations of the
consumers.
The innovativeness of the sweet potato roll satisfactorily met the expectations of the
consumers.
The packaging of the sweet potato roll satisfactorily met the expectations of the
consumers.
1.80-2.59 Fair
The taste of the sweet potato roll fairly met the expectations of the consumers.
The savoriness of the sweet potato roll fairly met the expectations of the consumers.
The texture of the sweet potato roll fairly met the expectations of the consumers.
The affordability of the sweet potato roll fairly met the expectations of the consumers.
The innovativeness of the sweet potato roll fairly met the expectations of the
consumers.
The packaging of the sweet potato roll fairly met the expectations of the consumers.
0.00-1.79 Poor
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The taste of the sweet potato roll poorly met the expectations of the consumers.
The savoriness of the sweet potato roll poorly met the expectations of the consumers.
The texture of the sweet potato roll poorly met the expectations of the consumers.
The affordability of the sweet potato roll poorly met the expectations of the
consumers.
The innovativeness of the sweet potato roll poorly met the expectations of the
consumers.
The packaging of the sweet potato roll poorly met the expectations of the consumers.
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APPENDIX D
Answered Questioner
47
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