Scribd Logo
Upload

Welcome to Scribd!

  • 119 views

    Ranez Marketing - Profile - 2020 - Final

    Uploaded by

    Alazar Ahmed
    Ranez Marketing is an Ethiopian below-the-line marketing firm that has been in business for 10 years. It has a database of over 17,000 retail outlets across Ethiopia. Ranez has conducted numerous retail activation campaigns for brands in various product categories, including Guinness, Coca-Cola, Sofi Malt, Ariel, Pampers, Always, Meta, Sunny Sunflower Oil, Crown Soap, Awash Wine, Canbabe Diapers, Buckler, Roll Powder Soap, Ambo, Mentos, and Ezystove. The campaigns involved consumer sampling, point-of-sale placements, retail audits, and other below-the-line activities

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Ranez Marketing - Profile - 2020 - Final

    Uploaded by

    Alazar Ahmed
    119 views23 pages
    Ranez Marketing is an Ethiopian below-the-line marketing firm that has been in business for 10 years. It has a database of over 17,000 retail outlets across Ethiopia. Ranez has conducted numerous retail activation campaigns for brands in various product categories, including Guinness, Coca-Cola, Sofi Malt, Ariel, Pampers, Always, Meta, Sunny Sunflower Oil, Crown Soap, Awash Wine, Canbabe Diapers, Buckler, Roll Powder Soap, Ambo, Mentos, and Ezystove. The campaigns involved consumer sampling, point-of-sale placements, retail audits, and other below-the-line activities

    Original Title

    Ranez Marketing_Profile_2020_Final

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Ranez Marketing is an Ethiopian below-the-line marketing firm that has been in business for 10 years. It has a database of over 17,000 retail outlets across Ethiopia. Ranez has conducted numerous retail activation campaigns for brands in various product categories, including Guinness, Coca-Cola, Sofi Malt, Ariel, Pampers, Always, Meta, Sunny Sunflower Oil, Crown Soap, Awash Wine, Canbabe Diapers, Buckler, Roll Powder Soap, Ambo, Mentos, and Ezystove. The campaigns involved consumer sampling, point-of-sale placements, retail audits, and other below-the-line activities

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    119 views23 pages

    Ranez Marketing - Profile - 2020 - Final

    Uploaded by

    Alazar Ahmed
    Ranez Marketing is an Ethiopian below-the-line marketing firm that has been in business for 10 years. It has a database of over 17,000 retail outlets across Ethiopia. Ranez has conducted numerous retail activation campaigns for brands in various product categories, including Guinness, Coca-Cola, Sofi Malt, Ariel, Pampers, Always, Meta, Sunny Sunflower Oil, Crown Soap, Awash Wine, Canbabe Diapers, Buckler, Roll Powder Soap, Ambo, Mentos, and Ezystove. The campaigns involved consumer sampling, point-of-sale placements, retail audits, and other below-the-line activities

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 23

    RANEZ MARKETING

    A Below-The-line, Retail Market Development and Activation


    DEVELOPED MARKETS: OIL and FAT
    Clients List

    Ranez Marketing
    Global Affiliation
    Profile
    • was set up 10 years ago and
    run research projects and
    number of Below-The-
    Line(BTL) marketing activities.
    • Has a database of 17,400 retail
    outlets and Modern retails and
    well-identified territories of
    Addis Ababa.
    • Has surveyed 44 towns across
    Ethiopia and major towns that
    we covered include: Mekelle,
    Dessie, Bahir Dar, Gonder, Dire
    Dawa, Awassa, Arba Minch,
    Adama, Debrezeit, Sebeta,
    Gambella, Adwa, Axum and
    Semera
    Activation Campaigns
    Brand: Guinness
    Campaign Type: Consumer Sampling
    and Retail Activation
    Town: Addis Ababa and 3 UPC
    Reach: 1,620,000
    Brand: Coca- Cola
    Campaign Type: POS Placement
    Town: Addis Ababa and 14 UPC
    Reach: 13,251 outlets
    Brand: Sofi Malt
    Activity Type: Consumer Sampling
    Town: Addis Ababa
    Reach: 255,000
    Brand: Ariel, Pampers & Always
    Campaign Type: Multi brand Activation
    Towns: Addis Ababa, Mekelle
    Consumer Reach: 120,000 & 100,000
    Brand: Meta
    Campaign Type: Dama Activation
    Town: Addis Ababa, Bahir Dar,
    Weliso, Adama, Jimma, Awassa
    Reach: 123,211

    www.themegallery.com
    Company Logo
    Brand: Sunny Sunflower Oil
    Campaign Type: Retail Activation
    Town: Addis Ababa
    Reach: 2,034 trade
    Brand: Crown, Solar Soap
    Campaign Type: Bog-Off-Modern Retail
    (Buy two: Get the third free
    Town: Addis Ababa
    Grow sales by 5 Fold
    Brand: Awash Wine
    Campaign Type: Retail Audit,
    Town: Addis Ababa
    Audited trades across Addis Ababa
    Brand: Canbabe Diaper
    Campaign Type: Visibility & Merchandising
    Town: Addis Ababa
    Placement of POSM across trade channels
    Brand: Buckler non-alcoholic
    Campaign Type: Consumer Sampling
    Town: Addis Ababa
    Reach: 70,000 consumers
    Brand: Roll Powder Soap
    Campaign Type: Display and Win
    Town: Addis Ababa and Mekelle
    Grew sales by 130% and 220%
    Brand: Ambo
    Campaign Type: Butchery & Retail Activation
    Town: Addis Ababa
    Reach: Butchery and Bars
    Brand: Mentos
    Campaign Type: Consumer Sampling
    Town: Addis Ababa
    Reach: 14,000
    Brand: Mentos
    Campaign Type: Visibility and Merchandising
    Town: Addis Ababa.
    Reach: 72 modern trade
    Brand: Ezystove
    Campaign Type: Open market activation
    Towns: 44 towns across Ethiopia
    Management Profile

    Alazar Ahmed: General Manager


    Has 15 years experience in retail and consumer goods industry and
    managed complex research and campaign projects for the last 15
    years

    Elias Ahmed: Deputy General Manager


    Global Relationship Manager. He has an experience of working
    with DHL and has a degree in marketing and applied geology

    Melkam Fisseha: Creative and Production Manager


    Has managed designing and printing of all communication and
    marketing materials. She has a degree from Addis Ababa University
    College of Commerce
    Thank You

    www.ranezmarketinggroup.com
    +251-11-4-70-09-72;
    +251-11-4-70-22-09 : Like us
    : Connect with us
    +251-911-62-01-79 @ Ranez Marketing
    [email protected]

    You might also like