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    Business Cake TM

    Uploaded by

    Diya Shah
    This document outlines a business plan for a Cupcake ATM business. The Cupcake ATM would allow customers to purchase custom cupcakes 24/7 similar to how an ATM provides cash access. The business aims to introduce new cupcake designs and flavors conveniently for customers. It provides details on administration, operations, marketing, sales forecasts, costs and profits projected over three years as the business expands to multiple locations throughout Mumbai. The owner aims to open around 15 Cupcake ATM locations within two years and introduce gift cards for purchases.

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    © All Rights Reserved
    Download as ZIP, PDF, TXT or read online from Scribd

    Business Cake TM

    Uploaded by

    Diya Shah
    38 views17 pages
    This document outlines a business plan for a Cupcake ATM business. The Cupcake ATM would allow customers to purchase custom cupcakes 24/7 similar to how an ATM provides cash access. The business aims to introduce new cupcake designs and flavors conveniently for customers. It provides details on administration, operations, marketing, sales forecasts, costs and profits projected over three years as the business expands to multiple locations throughout Mumbai. The owner aims to open around 15 Cupcake ATM locations within two years and introduce gift cards for purchases.

    Original Description:

    a business proposal of a cupcake atm

    Original Title

    BUSINESS-CAKE-TM

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    © © All Rights Reserved

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    This document outlines a business plan for a Cupcake ATM business. The Cupcake ATM would allow customers to purchase custom cupcakes 24/7 similar to how an ATM provides cash access. The business aims to introduce new cupcake designs and flavors conveniently for customers. It provides details on administration, operations, marketing, sales forecasts, costs and profits projected over three years as the business expands to multiple locations throughout Mumbai. The owner aims to open around 15 Cupcake ATM locations within two years and introduce gift cards for purchases.

    Copyright:

    © All Rights Reserved
    Download as ZIP, PDF, TXT or read online from Scribd
    Download as zip, pdf, or txt
    38 views17 pages

    Business Cake TM

    Uploaded by

    Diya Shah
    This document outlines a business plan for a Cupcake ATM business. The Cupcake ATM would allow customers to purchase custom cupcakes 24/7 similar to how an ATM provides cash access. The business aims to introduce new cupcake designs and flavors conveniently for customers. It provides details on administration, operations, marketing, sales forecasts, costs and profits projected over three years as the business expands to multiple locations throughout Mumbai. The owner aims to open around 15 Cupcake ATM locations within two years and introduce gift cards for purchases.

    Copyright:

    © All Rights Reserved
    Download as ZIP, PDF, TXT or read online from Scribd
    Download as zip, pdf, or txt
    of 17

    CUPCAKE ATM

    CAKE-TM
    INTRODUCTION

    • Cupcake ATM is a futuristic as well a convenient


    business idea.
    • Just like how an ATM provides money at any hour,
    the cupcake ATM I plan to introduce makes this all
    time favorite dessert available whenever we crave
    it.
    • It offers custom cupcakes on the go.
    Vision
    TO BE ONE OF THE MOST CREATIVE AND
    INNOVATIVE LEADERS IN THE CIPCAKE MARKET.

    Mission
    WE ARE COMMITED TO INTRODUCE NEW DESIGN
    AND VARIETY OF FLAVOURS IN OUR CUPCAKES
    AND MAKE THEM AVAILABLE TO YOU AT YOUR
    CONVENIENCE
    ADMINISTRATION PLAN
    • Type of company- private
    • Type of business- Bakery shop
    • Product- cupcakes
    •
    Name of the company- CAKE-TM
    WORKING
    • Machine operated
    • 1 employees per ATM store. (8 hours shift)
    • 24 hour service.
    • Cupcakes will be baked in relatively small batches
    so the customers get fresh cupcakes.
    THE PRODUCT
    SMALL CHOCOLATE DARK CHOCOLATE OREO CRUMBLE
    Rs. 70
    VANILLA MILK CHOCOLATE MILK CHOCO CHIPS

    RED VELVET VANILLA


    BIG WHITE CHOCO CHIPS
    Rs. 100
    BLUEBERRY
    MINT
    SPRINKLES

    COFFEE
    MOCHA
    ADMINISTRATION BUDGET
    Land and building - - -

    Infrastructure 1,50,000 - -

    Salary - 30,000 -

    Rent - 20,000 -

    Business license and - - 3000


    Registration

    Water - 1000 -

    Electricity - 5,000 -

    TOTAL 1,50,000 56,000 3,000


    0PERATIONAL BUDGET
    MACHINES -
    1. BAKING OVEN 2 4000
    2. COOLING 2 4000
    MACHINE

    3. MIXER 2 3000
    4. ICING MACHINE 1 2000
    5. TOPPINGS 1 2000
    MACHINE

    INREDIENTS 3000 40,000 2000

    PACKAGING 3000 30,000 1000


    TOTAL Rs. 85,000 Rs. 3000
    MARKETING PLAN
    ◦ M
    a
    r
    k
    e
    t
    i
    n
    g
    PROMOTION STRATEGY

    ◦ BR0CHURES ON SOCIAL NETWORK


    SITES

    ◦ SIGNBOARD

    ◦ BUSINESS CARD
    MARKETING BUDGET
    SIGNBOARD 3500

    FLYERS 9000

    BUSINESS CARDS 1000

    TOTAL 4500 9000


    SALES FORECAST
    MONTH 1 100 3000 2,40,000
    MONTH 2 100 3000 2,40,000
    MONTH 3 150 4500 3,60,000
    MONTH 6 200 6000 12,00,000
    MONTH 12 250 7500 18,75,000

    YEAR 1 73,500 58,80,000


    YEAR 2 90,000 72,00,000
    YEAR 3 1,20,000 96,00,000
    TURNOVER
    ONE TIME COST 1,57,500
    ADMINISTRATION 6,72,000
    OPERATIONAL 10,20,000
    MARKETING 1,08,000
    19,57,500 2880000 9,22,500

    YEAR 2 1800000 30,00,000 12,00,000

    YEAR 3 2000000 32,00,000 12,00,000


    FUTURE PROSPECTS
    • 3 months after the opening , there will be another CUPCAKE
    ATM franchise in Bandra.
    • There will be 3 more ATM’S in Chembur, Ghatkopar and Worli in
    the next 3 months.
    • We plan to successfully open around 15 CUPCAKE ATM’S
    throughout MUMBAI by the end of 2 years.
    • We are also going to introduce gift cards which will allow
    customers to add a certain credit which can be used to purchase
    our cupcakes.
    INVESTMENT
    3,10,000 2,00,000 1,10,000 25%

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